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Market-Driven Regeneration: How Yerba Madre’s Business Model Delivers Net Positive Impact
In this episode of Journey to Regeneration, Christopher Marquis speaks with Ben Mand, CEO of Yerba Madre, about what it means to build a truly regenerative business. Ben introduces Yerba Madre’s model of market-driven regeneration, explaining how commercial success is used to deliver tangible benefits to Indigenous farmers, forest ecosystems, and supply chain partners across South America. The conversation explores living wages, biodiverse shade-grown agroforestry, third-party certifications, and why regeneration must extend beyond farming into governance, incentives, and value chain…
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