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Stop the AI Slop: Why Human Editors Still Matter More Than Ever
AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.
If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.
In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust
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The skinny
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