Too big to succeed

Event Industry News Podcast · Apr 18, 2019 · 33m

We invited Paul Woodward, chairman of Paul Woodward Advisory, to discuss his article: Too Big to Succeed. Within the podcast, our host, James Dickson, asked Paul on his professional background, the opinions expressed in his article and the history of trade shows.

Having been in the exhibition industry for over 35 years, Paul is justified in having perhaps the controversial opinion that trade shows are suffering a profound blow, drawing examples from Cebit, Baselworld and Interbike.

If exhibitions aren’t closing their doors for good, they’re making drastic cuts in order to preserve their…