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Running Industry Alliance Podcast – Episode #20 featuring James Shipley of ATW Events
Episode 20 – Running Industry Alliance Podcast with James Shipley (ATW Events)
Episode Overview
In Episode 20, Matt and Tom delve into the huge and consistent rise in demand for endurance events with James Shipley from ATW Events - responsible for over 100 multisport events annually. James shares ATW’s origin in 2011 as a passion project from long-distance racing & nutrition, evolving into one of the UK’s largest event portfolios.
The Event Boom
James highlights record-breaking performance: May entries up 54.7% YoY, the best sales month since 2011 and without launching new events.
Strong…
The skinny
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