Good Advertising isn't enough. Conversion on the phone with Jeff Hopeck

Bulletproof Dental Practice · Oct 28, 2016 · 38m

Bulletproof Dental Practice Podcast Episode 4

Host: Dr. Peter Boulden

Atlanta Dental Spa

Guest: Jeff Hopeck

Killer Shark Marketing

Title: How to Get Conversions from Advertising with Jeff Hopeck

Subtitle: Creating a System for Answering Calls To Track Missed Opportunities

Key Takeaways

Advertising is important but must lead to conversions.

Dentistry is an untapped industry when it comes to online advertising. There are tremendous opportunities for referrals in dentistry.

Call trackers are great tools to help identify missed opportunities.

The challenge: Listening to phone calls at the end of…