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Cybersecurity Defense Ecosystem Podcast Episode 8: Automating Marketing

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Presenter: Jeff Mesnik, President of ContentMX

Jeff Mesnik and Julian Lee explored the changing landscape of B2B buyer behavior and the success of MSPs using the Content MX platform, which offers a free subscription and combines features of Constant Contact, Hootsuite, and WordPress. The automated marketing system was also discussed, with an emphasis on the critical role of consistent and high-quality content in establishing trust with customers.

The conversation then moved on to the critical role of call to actions in marketing strategies, particularly focusing on the…

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