Retail Therapy: Party City - with Brandon Rael & DeAnn Campbell
Welcome to Retail Therapy, a RETHINK Retail exclusive Podcast series where we examine a retailer facing a huge challenge or opportunity and provide actionable steps to revive, revitalize or rebrand them back from oblivion. In this episode, host Gabriella Bock is joined by RETHINK Retail Top Retail Influencer's Brandon Rael & DeAnn Campbell to examine Party City, a retailer that gained notoriety as a go-to destination for party favors and goods. In fact, Party City became the world’s largest designer, manufacturer, and distributor of party goods. But on January 17th 2023, the retailer filed…
The skinny
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