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How to become Evidence-Guided | Itamar Gilad (Author, ex-Google, ex-Microsoft)

Itamar Gilad is author of Evidence-Guided, which outlines a new product development meta framework called GIST. Itamar is also a speaker and a coach, previously working at Microsoft and Google. During his time at the latter, he came up with the idea for the tabbed inbox, which is now a core feature of the email product.

In today's episode:

• The risk of opinion-based development (Google +)

• A run through of Itamar's new GIST Evidence-Guided framework

• How to become evidence-guided in your company

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Itamar's contact and company info:

• LinkedIn: https://www.linkedin.com/in/itamargilad/

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