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How Oura Built a Smart Ring People Wear
In this episode, Lucas and Luna dig into the unlikely success story of Oura, the Finnish startup that turned a chunky prototype ring into a must-have wearable for sleep tracking and health monitoring. They trace the journey from founder Petteri Lahtela's initial crowdfunding campaign in 2013 to a valuation over two billion dollars, including the critical shift from direct-to-consumer to B2B partnerships with corporations and professional sports leagues. The hosts explore how Oura solved the hardware chicken-and-egg problem, why early adopters included biohackers and NBA trainers before…
The skinny
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