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Small Club, Big Moves: How One Independent Operator is Winning with AI | Fitness Forward Ep. 06
What does it look like when an independent gym owner goes all-in on AI — no IT team, no big budget, just a two-location key card access club and a willingness to figure it out?
In Episode 6 of Fitness Forward, Jeff VanDixhorn sits down with Abraham Gerving — owner of Affinity Fitness and board chair of the FitLife Club Network — for one of the most practical AI conversations we've had on the show.
They cover:
• Customer experience vs. customer service — the Ritz-Carlton vs. Amazon model for fitness clubs
• How an AI front desk agent became Abraham's top prospecting and sales tool
• Uploading…
The skinny
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