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Is Your Business Strategy Actually Hurting Your Profits? · Business Roundtable

0:31
Speaker 1: All right, everybody, welcome to the Business Roundtable podcast. Glad
0:36
Speaker 1: to be back with you again. I'm David Carr, your host,
0:39
Speaker 1: owner of Stewart your business, and I'm super excited to
0:42
Speaker 1: have a fellow coach with me from Wake Up, where
0:47
Speaker 1: we've been training and working for years together. Aaron Klisk,
0:50
Speaker 1: Glad to have you here. Aaron, he is the founder
0:53
Speaker 1: of Unstuck. I'll give you a little background because Aaron's
0:56
Speaker 1: got a lot of impressive credentials. He has worked with
1:01
Speaker 1: as an executive with over three billion dollar company, He's
1:07
Speaker 1: seen the numbers, a former Fortune fifty executive, and just
1:12
Speaker 1: has a wealth of knowledge and background. And so I
1:14
Speaker 1: always want to say aerin thank you for coming on
1:17
Speaker 1: the Business Roundtable podcast.
1:20
Speaker 2: Thanks David, I'm glad to be here and excited just
1:23
Speaker 2: to share with you today.
1:24
Speaker 3: Yeah. No, I'm super excited.
1:26
Speaker 1: So Aaron and I were talking and one of the
1:28
Speaker 1: things that he brought up I think is super valuable
1:32
Speaker 1: as a business owner, whether you're the owner or you're
1:34
Speaker 1: a leader in the organization and entrepreneur as Aaron was
1:39
Speaker 1: working helping grow these organizations, is the question was how
1:44
Speaker 1: do we know you know we're winning? How do we
1:47
Speaker 1: know we're looking at the right things and actually winning
1:52
Speaker 1: in the business and maybe more in life. We had
1:55
Speaker 1: a fellow colleague on past episode, Matt Wilson, who talked
1:58
Speaker 1: a little bit about this too, and I think Aaron's
2:00
Speaker 1: got a unique perspective having worked for such large organizations
2:05
Speaker 1: and seeing them grow across the world, and Aaron, I'm
2:10
Speaker 1: just excited to dig into this question today, like, how
2:12
Speaker 1: do we know we're winning as a business owner or
2:14
Speaker 1: a leader in the business.
2:16
Speaker 3: Yeah.
2:16
Speaker 2: I think it's a great point, David. The concept of
2:21
Speaker 2: winning can start with just the P and L, right,
2:23
Speaker 2: And I think most of us would say, hey, are
2:26
Speaker 2: we selling our service? Are we selling enough product? Or
2:28
Speaker 2: are we making any profit?
2:30
Speaker 3: Right?
2:31
Speaker 2: And I think that's, of course, that's where it begins.
2:34
Speaker 2: Right in a publicly traded company, that's really the critical piece.
2:38
Speaker 2: And mostly in publicly traded companies are looking at how
2:41
Speaker 2: much did you grow a year over year? Right, And
2:43
Speaker 2: so that becomes a real big emphasis. But part of
2:47
Speaker 2: that also is what's the underlying data underneath it? Meaning
2:52
Speaker 2: you know, yeah, you're looking at the output, which is
2:54
Speaker 2: the P and L, but what's really healthy underneath? Where
2:56
Speaker 2: are you spending your time. Are you on the track
2:59
Speaker 2: for winning consistently or is this a one time trick? Right,
3:04
Speaker 2: because you can you can always pull back your marketing spend.
3:06
Speaker 2: So that's a conversation that happens all the time in
3:08
Speaker 2: big companies, Like you get to the end of the year,
3:10
Speaker 2: you pull back your marketing spend. You boost your profits
3:13
Speaker 2: for a short period of time, but then there's nothing
3:16
Speaker 2: in the pipeline or the funnel going forward, you know,
3:19
Speaker 2: And so getting really clear on some key metrics or
3:24
Speaker 2: you know, buzzword KPIs underneath that are really important, especially
3:28
Speaker 2: when you think about where you're spending your time.
3:32
Speaker 3: And it's hard.
3:33
Speaker 2: It's hard for small business owners to move off of
3:38
Speaker 2: an idea because they've had an idea. They think it's
3:41
Speaker 2: going to be great, but then when you start looking
3:43
Speaker 2: at the numbers, you're like, maybe it's not great. Right
3:48
Speaker 2: when you start looking at you know, one of the
3:49
Speaker 2: things that you and I've been spending time with is
3:52
Speaker 2: you know, some time on social media. Yeah, and you
3:55
Speaker 2: need to look at the engagement index, like how many
3:58
Speaker 2: impressions are you hitting? Is your material making sense? Are
4:02
Speaker 2: people resonating with it? And what are those numbers? And
4:06
Speaker 2: you know, there are popular tools like Instagram, like you
4:10
Speaker 2: know with Facebook and LinkedIn, but depending on what your
4:13
Speaker 2: market is like, one of those tools may respond incredibly different.
4:17
Speaker 2: And for us, for example, LinkedIn is way more impactful.
4:22
Speaker 2: You know, I am getting twenty times the impact on LinkedIn,
4:25
Speaker 2: but yet I'm spending emotionally more time on Instagram because
4:29
Speaker 2: my number is low, right, right, my number is low
4:32
Speaker 2: and I only have you know, certain number of followers,
4:34
Speaker 2: and you want it. And I think this is what
4:36
Speaker 2: a lot of entrepreneurs get into. It's like you want
4:37
Speaker 2: it to be big, but then when you look at
4:40
Speaker 2: the actual numbers underneath and say, well, wow, this is
4:43
Speaker 2: way more fertile soil over here, and it's winning.
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Speaker 3: M H.
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Speaker 2: Important to have that conversation with yourself to say, wait
4:50
Speaker 2: a minute, where am I Where should I really be
4:52
Speaker 2: spending my time that's going to drive ultimately the outcome
4:55
Speaker 2: I want, which is the profits, the sales, et cetera.
4:58
Speaker 2: But it's a hard it's hard to step away from
5:00
Speaker 2: because you get emotionally tied to it. But yeah, I'd say,
5:04
Speaker 2: numbers don't lie well.
5:05
Speaker 1: And this is something that we talked about in our
5:07
Speaker 1: previous episode with Matt Aaron was like, sometimes we were like, well,
5:10
Speaker 1: how do we know we're winning, Well, we get we
5:12
Speaker 1: get money or the money is the answer that's going
5:14
Speaker 1: to solve our problems, right, And we dug deep into
5:17
Speaker 1: that that kind of fallacy can but it doesn't.
5:19
Speaker 3: It doesn't always solve the problem.
5:21
Speaker 1: And so like you're looking at the right numbers, sometimes
5:22
Speaker 1: people say, well, I should just if I generate more revenue,
5:26
Speaker 1: that's gonna that's going to solve We're winning, right, and
5:28
Speaker 1: they're actually at the end of the day actually making
5:30
Speaker 1: less money even though they're in revenue is gone up right.
5:33
Speaker 2: Right, They've bought it, right, you can buy sales right,
5:37
Speaker 2: Like this whole conversation of like spending money to get
5:39
Speaker 2: more sales like it. But you know, and I'm sure
5:42
Speaker 2: Matt said this, but if your return on investment isn't there,
5:45
Speaker 2: you're returning on advertising spend isn't there, Like you could
5:48
Speaker 2: actually get to the point where were actually having less profit,
5:51
Speaker 2: you know, which affects all of us, you know, in
5:53
Speaker 2: terms of the take on. So I think you know,
5:56
Speaker 2: one of the principles that I've tried to put together
5:59
Speaker 2: in place is is I've looked at the business. Now,
6:01
Speaker 2: I've transitioned from kind of the corporate life for twenty
6:05
Speaker 2: shoot twenty six years I was in corporate America into
6:08
Speaker 2: the entrepreneurial life. Is this concept of applying all of
6:12
Speaker 2: those corporate principles into my personal life and into the business.
6:16
Speaker 2: And part of that looks at this conversation of adjustments,
6:20
Speaker 2: like what is your rhythm on checking your numbers? And
6:23
Speaker 2: so Quarterly business reviews are a pretty big topic in
6:27
Speaker 2: corporate America, Like we all have qbrs. It's a thing.
6:30
Speaker 2: So we've got to go review a bunch of different metrics.
6:33
Speaker 2: It's just sales, and it's not just profit. It's how
6:38
Speaker 2: is our marketing doing, how is our operations doing? What
6:40
Speaker 2: are our efficiencies looking like? You know, what does our
6:43
Speaker 2: safety trend look like? What's our customer service look like?
6:46
Speaker 2: What does our inventory dollars look like in the balance sheet?
6:49
Speaker 2: So we're looking at all these metrics, and the whole
6:52
Speaker 2: point is like we should be making adjustments. Yeah right,
6:56
Speaker 2: so if you're not looking at the numbers, and we
6:59
Speaker 2: just talked about it example together earlier, this conversation of
7:03
Speaker 2: I'm getting some good email traffic working in my business
7:06
Speaker 2: right now, yep. But I'm not getting conversion on the
7:09
Speaker 2: back end. So I've got a good problem, which is
7:11
Speaker 2: I'm driving some traffic. But if I ignored the conversion numbers,
7:16
Speaker 2: I wouldn't make the adjustments. Yep, right, And so the
7:19
Speaker 2: whole point of seeing some of the numbers is what
7:21
Speaker 2: are you What are the things that you need to
7:23
Speaker 2: adjust to get yourself back on track? And the frankly,
7:27
Speaker 2: we need you know, we need to do this in
7:28
Speaker 2: every area of our life.
7:30
Speaker 3: Right.
7:30
Speaker 2: We need to do it in our physical physical health,
7:32
Speaker 2: We need to do it in our relationships. We need
7:34
Speaker 2: to do it in our spiritual and mental health. Like
7:38
Speaker 2: is something working or not? You can check the box
7:41
Speaker 2: for so long, yep, but if you're not getting the fruit,
7:45
Speaker 2: it's kind of a waste of time. You need to
7:47
Speaker 2: make the adjustment. And so this constant looking at the numbers,
7:51
Speaker 2: and this what I call it is you have a plan,
7:56
Speaker 2: you see, you set out a plan, you execute the plan,
7:59
Speaker 2: and then you check to see if the plane was
8:01
Speaker 2: working right?
8:03
Speaker 3: Right?
8:03
Speaker 2: Is the plan working or not? Am I getting the
8:05
Speaker 2: expected outcome?
8:06
Speaker 3: Is it getting the.
8:08
Speaker 2: Impact that I want to have? Am I getting the results?
8:10
Speaker 2: Whatever that may be, whether it be efficiency gains that
8:14
Speaker 2: you expected to get in your operation, whether it be
8:17
Speaker 2: sales or increased impressions or engagement from from people or
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Speaker 2: sales or whatever. Is it getting you what you thought
8:24
Speaker 2: it would. If it is great, don't make any adjustments.
8:28
Speaker 2: You just continue to accelerate it. If it's doing what
8:32
Speaker 2: you thought you would do, but something else is not working,
8:34
Speaker 2: then go adjust that. But also if it's not working,
8:37
Speaker 2: you make the adjustment. Right, you either decide to problem
8:40
Speaker 2: solve it and say why isn't working, or you scratch
8:42
Speaker 2: it and you go implement another plan. And I think
8:45
Speaker 2: we're too slow to make those changes, right, I think
8:49
Speaker 2: oftentimes that's what happens.
8:51
Speaker 1: Yeah, you've worked for large organizations and maybe they haven't
8:54
Speaker 1: made that. So yeah, talk to me a bit, Aaron,
8:57
Speaker 1: because I love you, know, seeing your journey, having been
9:00
Speaker 1: alongside with you getting trained, and you made this, you
9:04
Speaker 1: made this pivot, you made this adjustment of Hey, look
9:07
Speaker 1: I was in the corporate world.
9:08
Speaker 3: I was doing these things and the.
9:10
Speaker 1: Numbers at the end of the day in a way
9:11
Speaker 1: didn't add up for you, like how I'm going to
9:13
Speaker 1: live my life. And we just talked before we started recording, like, hey,
9:16
Speaker 1: what are my numbers? What is my life going to
9:18
Speaker 1: look like going forward? Here, So somebody that's had a
9:21
Speaker 1: very very successful career in corporate America and deciding to
9:29
Speaker 1: make that move, I make that pivot, you will into unstuck.
9:33
Speaker 1: Talk a little bit about that journey.
9:35
Speaker 2: Yeah, I mean it's been it's you know, when I
9:39
Speaker 2: made the move into the last role, you know, I
9:41
Speaker 2: was the chief supply chain officer, as David mentioned, at
9:44
Speaker 2: a little a company over a little over three billion dollars,
9:47
Speaker 2: reporting CEO, part of the c suite, presenting to the board.
9:52
Speaker 2: I loved I loved what I was doing in terms
9:54
Speaker 2: of the work. But you know, a couple of years
9:57
Speaker 2: into the role, I realized that I, you know, I
10:00
Speaker 2: could be successful there. I was being successful, but I
10:02
Speaker 2: was a little bit empty. Right There was this piece
10:05
Speaker 2: of me that knew that there was something more. And
10:08
Speaker 2: as I started exploring what that looked like, and I
10:13
Speaker 2: took a step back and thought, what brings me the
10:14
Speaker 2: most joy in life, like, truly, truly besides spending time
10:17
Speaker 2: with my family, which of course is there, it's really
10:21
Speaker 2: helping other people get to that next level. Right Like
10:25
Speaker 2: when I look at people that I've coached through the
10:27
Speaker 2: years and the operations or at work, when they present
10:29
Speaker 2: in front of a you know, a VIP tour, they
10:32
Speaker 2: present in front of somebody else like that, that level
10:35
Speaker 2: of pride of helping them along their journey like that,
10:39
Speaker 2: that really fuels me. And so I think all of
10:41
Speaker 2: us get to a point where there's this piece of
10:43
Speaker 2: purpose that we're seeking because you've kind of got all
10:46
Speaker 2: of the things right, you know, I had all of
10:49
Speaker 2: the things, like in terms of the rise up the ladder,
10:51
Speaker 2: I had all of the things, but there still was
10:54
Speaker 2: this piece of purpose that was missing. And so that
10:58
Speaker 2: started a couple of years ago and then culminated as
11:00
Speaker 2: I started taking more classes. I started a small group
11:03
Speaker 2: class you know, workshop, and saw what was happening with
11:06
Speaker 2: the people that I was working with and realized here
11:10
Speaker 2: about two or three months ago, like this is what
11:11
Speaker 2: I want to do for the rest of my life, right,
11:13
Speaker 2: I want to help people who are stuck. Like That's
11:16
Speaker 2: why the word it's called unstuck is because oftentimes we
11:20
Speaker 2: get stuck and we sometimes we.
11:22
Speaker 3: Don't even know why m h.
11:24
Speaker 2: And we're just in that place where we just need
11:28
Speaker 2: to figure out we need somebody else to kind of
11:29
Speaker 2: give us that push, yeah, or exposed to us, like
11:33
Speaker 2: wake us up to what we were missing, and that
11:37
Speaker 2: those classes went incredibly well. And so yeah, I made
11:39
Speaker 2: the leap in September mid September to say, you know what,
11:42
Speaker 2: I'm going to do this for the rest of my life.
11:44
Speaker 2: And so we're going down the entrepreneurial journey, which is different, right,
11:47
Speaker 2: it's absolutely different.
11:49
Speaker 1: Yeah, you've gone all in and I mean, Aaron, I
11:52
Speaker 1: think there's people that I really like.
11:54
Speaker 3: The name getting you know, unstuck.
11:58
Speaker 1: And the fact that again people challenging what is winning,
12:04
Speaker 1: you know, and you you brought up like maybe asking
12:06
Speaker 1: themselves some questions as to, you know, evaluate what is winning.
12:10
Speaker 1: And I know we were talking before we recorded. There's
12:13
Speaker 1: some key principles that you've incorporated into Unstuck. Maybe walk
12:17
Speaker 1: us through some of these about some things that as
12:19
Speaker 1: a business owner, as a leader, if you're feeling stuck
12:22
Speaker 1: in your business, you're like, I think I should be
12:24
Speaker 1: winning here, but I really don't feel like I'm winning,
12:25
Speaker 1: Like you said, I'm really kind of like left a
12:27
Speaker 1: bit empty here, and this is all these numbers say
12:30
Speaker 1: I should be winning, but at the end of the day,
12:32
Speaker 1: I don't. I don't feel like I'm really winning. I
12:34
Speaker 1: don't feel like I'm making having an influenced the impact
12:36
Speaker 1: that I really believe I can. And you talk kind
12:39
Speaker 1: of walk us through that.
12:41
Speaker 2: Yeah, I think, you know, the first realization that I've
12:43
Speaker 2: had through the twenty you know, twenty five plus years
12:48
Speaker 2: playing this game of life is that that our lives
12:52
Speaker 2: are really not just about one thing, like winning, you know,
12:58
Speaker 2: it defines about you can find winning winning at work.
13:00
Speaker 2: You can define winning at home, you can define winning physically.
13:04
Speaker 2: You can difine winning with purpose or connection or mental clarity.
13:09
Speaker 2: Once I realized that those aspects of like, hey, what
13:12
Speaker 2: winning looks like is having all of those things in harmony,
13:16
Speaker 2: right and part of this work, I mean, everybody talks
13:18
Speaker 2: about work life balance as a topic, right, like, and
13:22
Speaker 2: I just it's impossible today to have work life balance
13:26
Speaker 2: because the lines are so blurred, right.
13:30
Speaker 3: You know.
13:30
Speaker 2: It's like, you know, we're here on a podcast, and
13:32
Speaker 2: you know the door is right over here, and you
13:35
Speaker 2: never know, my wife may come in, you know, like
13:37
Speaker 2: the dog might start barking, or you know, something happens,
13:40
Speaker 2: and so it's impossible for us to you know, really
13:44
Speaker 2: separate that, and especially with technology, right, Like I mean,
13:47
Speaker 2: you have a tech a phone in your pocket or
13:49
Speaker 2: whatever it is. Like, so work life harmony is probably
13:53
Speaker 2: a better word.
13:54
Speaker 3: And so as you start.
13:55
Speaker 2: Thinking through that, like what winning for me looks like
13:57
Speaker 2: is this kind of principle of the law of the
13:59
Speaker 2: weakest link. I went to a conference when I was
14:03
Speaker 2: twenty oh twenty six years old and this guy up there,
14:10
Speaker 2: he you know, probably seventy five years old. He got
14:12
Speaker 2: up on the board and he said, hey, we're gonna
14:14
Speaker 2: it was a class called Design in your Future. And
14:17
Speaker 2: he said we're gonna We're gonna do a little assessment.
14:20
Speaker 2: And I said okay, and we all said okay. And
14:22
Speaker 2: he says, draw, you know, across in the middle, put zero,
14:27
Speaker 2: and then each one of the four points at the
14:28
Speaker 2: end put ten. So you're gonna have a zero to
14:30
Speaker 2: ten access on all these things, right, So zero ten,
14:33
Speaker 2: zero ten. They said, the top one is going to
14:35
Speaker 2: be your spiritual and he said, he said, the top one,
14:39
Speaker 2: I want you to put your physical health zero ten
14:41
Speaker 2: where you at David, you know, And I was like, okay,
14:44
Speaker 2: eight twenty six years old, pretty good shape.
14:46
Speaker 3: Eight.
14:47
Speaker 2: The next one, he says, where you at with your career.
14:49
Speaker 2: I'm like, ooh, that's pretty good. You know, that's a nine.
14:53
Speaker 2: Next one, he says, we're you at with your family
14:55
Speaker 2: and I'm like, hmm, that's probably a five. I had,
15:00
Speaker 2: you know, I was, you know, twenty six, twenty seven.
15:02
Speaker 2: I'd lost a brother who was fourteen when I was
15:04
Speaker 2: twenty five. He was killed in a car wreck and
15:06
Speaker 2: our family. That was tough, right, Like that was a
15:10
Speaker 2: thing that it doesn't go away. It's twenty four years
15:13
Speaker 2: and you know, I still miss him. But that was rough,
15:17
Speaker 2: like processing that at that time. So Mike, Okay, that's
15:20
Speaker 2: a five. You know, we all love each other, but
15:22
Speaker 2: this isn't where I'd like it to be. And then
15:24
Speaker 2: for me, then he said where you at spiritually on
15:26
Speaker 2: the scale of one to ten? I was I was
15:29
Speaker 2: like two, you know. And so then he says, okay,
15:32
Speaker 2: connect the dots the two to the eight to the
15:35
Speaker 2: nine to the five, and he goes, imagine that's a
15:39
Speaker 2: wheel and you're trying to roll down the road of
15:43
Speaker 2: life with that wheel. Yes, And he said, you were
15:47
Speaker 2: constrained by that lowest number. These things must be in harmony,
15:51
Speaker 2: and so it's not that we need to take the
15:52
Speaker 2: eight back down to a two. But if that two
15:55
Speaker 2: in those fives, you need to work on those if
15:56
Speaker 2: you want your life to have a greater impact in
15:58
Speaker 2: this world. And so from me, for the last twenty
16:01
Speaker 2: five years, I've defined winning as keeping that wheel intact
16:08
Speaker 2: and continuing to try to expand it out to move
16:10
Speaker 2: get everything up to an eight, and then move it
16:13
Speaker 2: to a nine, and then move it to a ten,
16:15
Speaker 2: and then and then back to this principle earlier looking
16:17
Speaker 2: at this metric on a consistent basis where I'm like, yeah, hey,
16:21
Speaker 2: i was at one point an eight on body, I'm
16:24
Speaker 2: no longer an eight on body, I'm a six.
16:27
Speaker 3: And so recognizing that.
16:28
Speaker 2: And then moving it back to an eight right against
16:31
Speaker 2: this piece of like the numbers, like checking plan do
16:34
Speaker 2: you check acts like you can't just get I was
16:36
Speaker 2: an eight, so I'm always eight.
16:37
Speaker 3: That's not true.
16:39
Speaker 2: Your body takes time to take care of, you know,
16:41
Speaker 2: we get into habits and patterns and seasons. Your relationships
16:45
Speaker 2: take time. They take you know, they go through stress
16:48
Speaker 2: and yeah, toil, right, and you need sometimes you need
16:51
Speaker 2: to make those changes. And so for me, that principle
16:55
Speaker 2: of the law of the weakest links like that's really
16:56
Speaker 2: kind of like the seekest link in the chain, whichever
16:58
Speaker 2: one it is, Like whatever that you put stress on
17:01
Speaker 2: that load, it's going to break in one of those areas. Right,
17:04
Speaker 2: So that's really important for I think your listeners understand,
17:07
Speaker 2: like this concept of winning has to be defined, is
17:11
Speaker 2: more than just one element.
17:13
Speaker 3: Yeah, and I know we incorporate that in a warrior training.
17:16
Speaker 1: We actually had a conversation using another one called literally
17:19
Speaker 1: called the wheel of life. There's a different there's different
17:21
Speaker 1: ways of evaluating this. But how often we don't even
17:24
Speaker 1: ask or we're not even clear on that, Like have
17:25
Speaker 1: we even assessed like this gentleman took you look how
17:28
Speaker 1: implumential this had this when you're you know, twenty six there,
17:32
Speaker 1: But we haven't even taking the time to assess, right.
17:35
Speaker 3: Right, we're not looking at it.
17:37
Speaker 2: But half the time we're not looking at it, and
17:39
Speaker 2: we're trying to solve a problem with the same level
17:42
Speaker 2: of thinking that got us there, Right. I think that's
17:44
Speaker 2: one of the Einstein most like you're never going to
17:47
Speaker 2: solve the problem with the same thinking, right That to me,
17:51
Speaker 2: and I still have the journal that's over here actually
17:53
Speaker 2: in my drawer from when that happened when I went
17:55
Speaker 2: to that. It was such an impact for me that
18:00
Speaker 2: you know that. That's why it's a founding principle of Unstuck,
18:02
Speaker 2: and that's why one of my biggest things is I
18:05
Speaker 2: have an assessment that people can take at unstuck masterplan dot
18:08
Speaker 2: Com that I just want you to take the assessment.
18:10
Speaker 2: It's free, like, because it literally changed my life because
18:15
Speaker 2: I was a too on spirituality. I went down that
18:17
Speaker 2: path for several years because I knew nothing about it
18:21
Speaker 2: right and I was educated in the church. But yet
18:24
Speaker 2: I kind of had walked away because I felt really
18:26
Speaker 2: guilty all the time and I just didn't I just
18:28
Speaker 2: it was not a good taste in my mouth. I
18:30
Speaker 2: didn't understand grace, I didn't understand I was created for
18:33
Speaker 2: a purpose. All these things were like far from my mind.
18:37
Speaker 2: It was really about did I mess up? And if
18:39
Speaker 2: I died tomorrow'm my going to Hell or heaven? That
18:41
Speaker 2: was pretty much it. Yeah, But once I started once
18:44
Speaker 2: I was aware that that might be a constraint on
18:46
Speaker 2: my life again, because I was not aware of it
18:49
Speaker 2: prior to looking at that assessment. Mm hmm, I was like, well,
18:53
Speaker 2: I need to be curious about this, Well, what if
18:55
Speaker 2: that actually could open up another level of performance for me?
18:58
Speaker 2: Because guys running this game, whether it be entrepreneurial game,
19:02
Speaker 2: the corporate game, like stress comes, yeah, and so what
19:08
Speaker 2: do you rely on when the stress comes? Is it
19:11
Speaker 2: just yourself?
19:13
Speaker 3: Right?
19:13
Speaker 2: If you think about it, if it's just you and I, David,
19:15
Speaker 2: and we're just relying on ourselves, like we're in trouble,
19:21
Speaker 2: you know, And so it's like, oh, that I probably
19:24
Speaker 2: need to do that. And along the journey you learn
19:26
Speaker 2: different tools. Right, So I think this principle of the
19:29
Speaker 2: weakest link is really important when we define winning. And
19:33
Speaker 2: back to that other principle of like the plan do
19:35
Speaker 2: you check act where we have a rhythm, like what
19:37
Speaker 2: is the quarterly business review you're doing on your life?
19:41
Speaker 2: So I take that assessment myself every quarter because I drift,
19:46
Speaker 2: you know, we talk ourselves. Mean, it's like I remember
19:48
Speaker 2: lifting weights in college. Like I don't know if you've
19:51
Speaker 2: ever put on a bunch of weightlifting, but like you
19:54
Speaker 2: start getting stronger, you convince yourself that you're not getting fatter.
20:00
Speaker 4: Right, you get heavier, you get heavier, You're get bigger,
20:02
Speaker 4: you getting stronger, Like I'm ripped well, you take a
20:06
Speaker 4: body fat test, it doesn't lie right, It'll tell you
20:10
Speaker 4: not arbitrary.
20:11
Speaker 2: I mean, it gives you quantitatively what your number is.
20:13
Speaker 2: And so that way you can't convince yourself because you
20:16
Speaker 2: will convince yourself without something to measure it against.
20:18
Speaker 3: Right, And that's the point of the metrics.
20:20
Speaker 2: Like coming back to that, why do you why do
20:22
Speaker 2: you have to have something to measure and define winning?
20:25
Speaker 2: It has to be measured by something. It's just emotion.
20:28
Speaker 2: Emotions are fleeting emotions. One week can be you'd be
20:32
Speaker 2: super high, the next week you can be super low.
20:34
Speaker 2: And we need to be objective and take a step
20:38
Speaker 2: back and say, that's the metric, that's the bar that
20:41
Speaker 2: I'm setting for myself. I'm either meeting it or not.
20:45
Speaker 2: And if I'm not, instead of beating ourselves up, which
20:47
Speaker 2: we often do, make the adjustice, make the adjustment to
20:51
Speaker 2: the plan. What do you need to do different in
20:53
Speaker 2: your business?
20:54
Speaker 3: Right? If you're not if you're not.
20:56
Speaker 2: Driving enough traffic? Like okay, what what are the changes
20:59
Speaker 2: that you need to make? How can you brainstorm it?
21:01
Speaker 2: And in today's world of AI and other things like,
21:03
Speaker 2: there's so many like I feel like there's cheat codes everywhere, right,
21:08
Speaker 2: I mean, I mean I'm an early Nintendo guy, like
21:13
Speaker 2: first Gen right.
21:14
Speaker 3: Me too.
21:15
Speaker 2: And there was a video game I don't if you
21:17
Speaker 2: remember it called Contra. Oh yeah yeah, And there was
21:20
Speaker 2: a cheat code on that Contra game.
21:22
Speaker 3: Do you remember it? I don't know. I don't remember that,
21:24
Speaker 3: but I remember cheat codes. What do like get it?
21:26
Speaker 1: So you would like have all the unlimited lives or
21:29
Speaker 1: something or whatever.
21:30
Speaker 2: Yeah, that cheat code, I'll never forget. It was up down, up, down, left, right,
21:33
Speaker 2: left right, b A B A select start. You did
21:36
Speaker 2: that cheat code, and all of a sudden you had
21:38
Speaker 2: unlimited lives, and I think you started with the best
21:41
Speaker 2: gun too, you know, like it was a little game
21:44
Speaker 2: on this game on but I mean chat GPT, claude.
21:48
Speaker 2: You know, all of these different things are available to
21:51
Speaker 2: us today, but you're only going to use them to
21:54
Speaker 2: solve You should be using them to solve problems, you know,
21:58
Speaker 2: And you only solve problem is when you're looking at
22:01
Speaker 2: the numbers to.
22:03
Speaker 1: Say are you are you asking the right you know question?
22:06
Speaker 1: I mean this is where you come in or I
22:08
Speaker 1: come in, you know, helping as a coach, right, you're
22:11
Speaker 1: reflecting back? Are they asking the right questions are they
22:13
Speaker 1: getting are they answering the right problem? Because he's trying
22:18
Speaker 1: to solve You can use these tools, right, they said,
22:20
Speaker 1: but it's not getting you the desired outcome. You're like, well,
22:25
Speaker 1: that didn't really help us. Lots of problems, but not
22:28
Speaker 1: really getting us this, which.
22:30
Speaker 2: Leads you to the you know, one of those other
22:32
Speaker 2: principles we talked about, which is you're not alone.
22:36
Speaker 3: I think there is this.
22:38
Speaker 2: I think it's part of you know, America's history and
22:42
Speaker 2: part of our you know, national pride, which is the
22:46
Speaker 2: words I'm a self made man or a self made woman.
22:49
Speaker 3: Yep.
22:50
Speaker 2: I get the end of the day, when you think
22:52
Speaker 2: about your legacy, nobody really cares how you got there.
22:56
Speaker 2: If you do it right, if you did it wrong,
22:58
Speaker 2: they do care right, meaning you do it with the
23:00
Speaker 2: right principal's values. You know, burn people along the way,
23:03
Speaker 2: certainly that's not good. But what I mean is, why
23:06
Speaker 2: would you not want to share your success with somebody else? Right, Like,
23:11
Speaker 2: at the end of the day, you want people clapping
23:13
Speaker 2: that you made the climb, right, and people clap who
23:16
Speaker 2: made the climb, who felt like they were part of
23:18
Speaker 2: the journey, right, And so I would much rather make
23:22
Speaker 2: the climb to the top and be able to thank
23:24
Speaker 2: David Carr, to be able to thank Matt Wilson, to
23:26
Speaker 2: be able to thank some of my brothers in this
23:28
Speaker 2: game because they helped me see something different. And you're
23:31
Speaker 2: all cheering me on when I get to the top,
23:32
Speaker 2: rather than I get to the top and I look
23:34
Speaker 2: around there's nobody there. M right, Like, it's so like
23:37
Speaker 2: this concept of self made, I don't know that it
23:41
Speaker 2: really you know, it's really something we should be thinking
23:45
Speaker 2: about in the today's world.
23:46
Speaker 3: Right Like, yeah, no, I agree, I agree.
23:48
Speaker 1: I mean, this is where this is my passion, as
23:50
Speaker 1: you know, Aaron, like bringing teams together, getting all everybody
23:54
Speaker 1: in alignment, you know. Yeah, yes, we have all these tools.
23:58
Speaker 1: At the end of the day, we're human beings. We
24:00
Speaker 1: need relationship. We're not meant to go alone. Like you said,
24:04
Speaker 1: it's not designed that I mean, And that's why I
24:07
Speaker 1: wanted to have on the on the on the podcast
24:10
Speaker 1: here those are listening, and Aaron gave you a great
24:13
Speaker 1: research to the assessment, which you can take. We'll put
24:15
Speaker 1: put in the show notes. But to be connected, whether
24:18
Speaker 1: it's to Aaron myself, man who's been on the podcast others.
24:21
Speaker 1: The reason why you have this whole podcast is to
24:23
Speaker 1: know you're not alone. You have other people that are there,
24:26
Speaker 1: advocates for you that want to see you succeed, that
24:28
Speaker 1: really truly want to see you win, asking the right
24:31
Speaker 1: questions right and not going down the world road and
24:36
Speaker 1: pursuing things that ultimately leave you wanting.
24:39
Speaker 3: You're like, well, I thought that was what I right,
24:44
Speaker 3: I wanted.
24:44
Speaker 1: Well, that may have been what somebody else wanted for you,
24:46
Speaker 1: but it isn't really what you wanted exactly.
24:50
Speaker 2: And to your point, like the collective thought and the
24:56
Speaker 2: collective experiences can get you there so much faster, right,
25:01
Speaker 2: you know, I think through you know, I you know,
25:05
Speaker 2: I'm a big Stephen Covey fan from the back in
25:07
Speaker 2: the day. It was one of the first real books
25:09
Speaker 2: that I think had a significant impact into my paradigm,
25:13
Speaker 2: right because that was the first time I was introduced
25:14
Speaker 2: to the word paradigm. In the Paradigm Shift, there was
25:17
Speaker 2: a picture of an older woman and a young woman
25:19
Speaker 2: in the same picture, and you looked at it two
25:21
Speaker 2: different ways. You're like, oh, my goodness, that's a different paradigm.
25:25
Speaker 2: But he talks about sharpening the saw, right, and I
25:28
Speaker 2: remember I live on fourteen acres now and I was
25:31
Speaker 2: out running the chainsaw and I wasn't super experienced with
25:34
Speaker 2: the chainsaw, and I'm running through the chainsaw and I'm like, man,
25:39
Speaker 2: this is hard work. And then I changed the chain
25:44
Speaker 2: out and it was like cutting through butter, you know.
25:49
Speaker 2: And then somebody showed me how to tension in it appropriately,
25:52
Speaker 2: and it was like, oh my goodness, Like it changed
25:54
Speaker 2: the game. And I could have been doing that forever,
25:59
Speaker 2: you know, and that would have known any different and
26:01
Speaker 2: somebody showed me something different. It just allowed me to,
26:03
Speaker 2: you know, do the game so much faster. And I
26:06
Speaker 2: think that's the benefit of a coach in this space
26:09
Speaker 2: right where I'm like, hey, like, we're not emotionally attached
26:14
Speaker 2: to the specifics of your business. We're emotionally attached to
26:18
Speaker 2: your success. And that also means that I'm going to
26:21
Speaker 2: ask you the questions that you probably don't want to answer,
26:27
Speaker 2: you know, because one of the biggest things I think
26:28
Speaker 2: that most people need to think about is, you know,
26:31
Speaker 2: with a business, like where are you going?
26:34
Speaker 3: Right?
26:34
Speaker 2: This concept of what do you really want? And sometimes
26:40
Speaker 2: we don't know that. And I ask a lot of
26:42
Speaker 2: business owners that, and they're like, well, I just you know,
26:44
Speaker 2: I don't know. I'm like, well, if you don't know
26:48
Speaker 2: where you're going, and you don't know where you are,
26:50
Speaker 2: it's this whole conversation of Cinderella and right, you're not
26:54
Speaker 2: Cinderella but Alice in Wonderland. Mike, Well, if you don't
26:57
Speaker 2: know where you are, you don't know where you want
26:58
Speaker 2: to go, and he wrote a get you there, you know.
27:00
Speaker 2: So this piece of like asking questions and then the
27:05
Speaker 2: tough question oftentimes and to your point on the teams
27:08
Speaker 2: is who why are you going there?
27:10
Speaker 3: First? You need to know why. You know.
27:12
Speaker 2: I work with a guy that does prosthetic limbs, and
27:16
Speaker 2: there's a lot of commoditization of this business.
27:18
Speaker 3: Right.
27:20
Speaker 2: We see this happen in dentistry, right where the PPOs
27:22
Speaker 2: take over, you know, and it just becomes like a machine, right,
27:26
Speaker 2: a customer service, the personal touch, you know, it's just
27:30
Speaker 2: not there. And in a case of like you think
27:33
Speaker 2: about prosthetic limbs, like that's an important high touch cultural thing.
27:39
Speaker 2: And when a little boy or little girl gets you know,
27:42
Speaker 2: new new legs, you know, and can walk out of
27:45
Speaker 2: there like that's an amazing experience. And so He's like,
27:48
Speaker 2: this is important stuff and this is why I want
27:50
Speaker 2: to go there, and I want to kind of go
27:51
Speaker 2: after this space and make sure that we don't lose
27:55
Speaker 2: that here. Okay, good, you got a clear why. Now
27:59
Speaker 2: who is going with you on that journey? And can
28:02
Speaker 2: they even make the journey? And that's a tough question oftentimes, right, Yeah, definitely,
28:07
Speaker 2: because one, if you're not looking at the data, or
28:09
Speaker 2: you've got a pet project and you're not looking to
28:11
Speaker 2: see if it's actually working or not. That's one thing,
28:13
Speaker 2: right because when confronted with the data, you can look
28:16
Speaker 2: at the data and it's kind of really hard. It
28:18
Speaker 2: becomes really hard say Aaron, we need to keep doing this.
28:22
Speaker 2: So I'm like, hmm, it's not working, you know, but
28:26
Speaker 2: it's the numbers, and I'm like it becomes pretty obvious. Yeah,
28:30
Speaker 2: And you can make that even though you're emotionally tied
28:32
Speaker 2: to the project or whatever it is that you're you know,
28:34
Speaker 2: the thing that you've implemented. But man, when I start
28:37
Speaker 2: to say can Sally make the ride, You're but like,
28:41
Speaker 2: Sally's been with me for ten years, and I'm like
28:46
Speaker 2: I understand. But if we ask Sally if she if
28:51
Speaker 2: ten years from now. You told her that the reason
28:53
Speaker 2: why you never made it there was because you didn't
28:55
Speaker 2: let her go. I'm pretty sure that Sally would understand yep, right,
29:00
Speaker 2: because she does care for you. But at some point,
29:03
Speaker 2: like you're gonna have to make some tough decisions when
29:05
Speaker 2: it comes to who's going along with you. Do you
29:07
Speaker 2: have the right people and are they in the right seats?
29:10
Speaker 2: Mm hmm right, it's like right people on the bus
29:13
Speaker 2: and are they in the right seats on the bus?
29:15
Speaker 3: Right?
29:16
Speaker 1: That's tough one, Yeah, it is tough, and I agree
29:19
Speaker 1: with you, Erin. That's one of my passions is to
29:22
Speaker 1: get you know, get that work with those teams to
29:24
Speaker 1: make sure they understand, embrace their roles or like you said,
29:27
Speaker 1: get off the but hopefully get off the bus themselves.
29:29
Speaker 1: You don't have to kick them off the bus, but
29:30
Speaker 1: sometimes you have to.
29:31
Speaker 3: Sure, yeah, right, yeah, for sure.
29:34
Speaker 2: I mean you want every I mean we all want
29:35
Speaker 2: everybody to go with us, right, yeah. I mean this
29:37
Speaker 2: is why this concept of self made just blows my mind,
29:40
Speaker 2: right because I'm thinking, mm hm, most people want people
29:43
Speaker 2: to go along with you. The problem is that, you know,
29:48
Speaker 2: that's why there's this whole piece of the oxygen mass first, right,
29:53
Speaker 2: And oftentimes we've got to make sure we put on
29:55
Speaker 2: the oxygen mask first, that we can take care everybody else.
29:58
Speaker 2: And I find that most entrepre are in the opposite mode.
30:01
Speaker 2: They're taking care of everybody else and they're not taking
30:04
Speaker 2: care of themselves, right. And so that's why this, you know,
30:07
Speaker 2: we've got to be constantly thinking about those things and
30:10
Speaker 2: being exposed to somebody who will kind of put it
30:13
Speaker 2: in front of our face and say, are you sure
30:16
Speaker 2: this is what what we're doing?
30:18
Speaker 3: Yeah?
30:19
Speaker 1: I think with your experience, Aaron, because you've been work
30:22
Speaker 1: with so many large companies, you've gone through and seen
30:25
Speaker 1: the business cycles, you you can where this maybe you know,
30:30
Speaker 1: if you're listening to this and haven't been through that
30:32
Speaker 1: yourself or just business hasn't been long enough, this is
30:34
Speaker 1: where somebody like Aaron can really come help you to
30:38
Speaker 1: you know, look, he's been there, he knows the business cycles,
30:40
Speaker 1: he knows how these things work. He knows to be
30:42
Speaker 1: looking for and to help you as that, you know,
30:46
Speaker 1: CEO anticipate some of those things, right, I mean that's
30:52
Speaker 1: really important. And again asking the good questions, why do
30:55
Speaker 1: you want why do you want to grow. Do you
30:56
Speaker 1: want to just grow for growth sake? Well, why what
30:59
Speaker 1: does that look like? What's gonna what's gonna cost you? Right, Aaron,
31:02
Speaker 1: Like if you emotionally, spiritually, physically.
31:07
Speaker 3: You know, your your your your marriage relationships, Like have
31:10
Speaker 3: you thought about those things? Yeah?
31:12
Speaker 2: I think we fall in love with, you know, whether
31:14
Speaker 2: it be the next level in our career, or we
31:17
Speaker 2: fall in love with the idea of growth or having
31:21
Speaker 2: a ten million dollar business, a five million dollar business,
31:23
Speaker 2: a two million dollar business, because it's it. I mean again,
31:26
Speaker 2: it's like it is cool. But to your point, counting
31:30
Speaker 2: the cost, I mean, there's a real sacrifice to being
31:35
Speaker 2: on the road as a C suite exect, right, I
31:37
Speaker 2: mean I was on the road three out of four
31:39
Speaker 2: weeks every week.
31:41
Speaker 3: Yeah, Monday, Monday to Thursday.
31:43
Speaker 2: I mean I was able to work it, so it
31:45
Speaker 2: was like Monday to Thursday most weeks. So I'd leave
31:47
Speaker 2: on Monday sometime during the day Thursday night I'd be home,
31:50
Speaker 2: so you know, yeah, three nights, three nights away. But
31:55
Speaker 2: that's still a you know, that's still an investment or
31:58
Speaker 2: sacrifice into the business. Like that's a reality and I
32:01
Speaker 2: could do it at the latter part of my career
32:05
Speaker 2: because my boys were older, right, they were self managed.
32:09
Speaker 2: There wasn't you know, the load on my wife at
32:12
Speaker 2: the time wasn't there. But you know, you getta be
32:15
Speaker 2: careful what you ask for, yes, sometimes right, and understanding
32:20
Speaker 2: what that looks like that you know, and I think
32:22
Speaker 2: sometimes we're just not transparent enough as corporate leaders to say, well,
32:26
Speaker 2: what does that life really look like?
32:27
Speaker 3: Mmm? You know.
32:29
Speaker 2: And that's one of my passions is just helping people
32:31
Speaker 2: see behind the curtain, which is like, okay, yeah, you
32:34
Speaker 2: can make it work, yep, but here's what it's going
32:38
Speaker 2: to look like. It looks like you will FaceTime your
32:41
Speaker 2: wife every night or your husband every night. Why because
32:46
Speaker 2: they need to see you, right, And it's like, well, no,
32:49
Speaker 2: we talked now, they need to see you right. It's
32:52
Speaker 2: just it's a piece of like connection that's different.
32:54
Speaker 3: You know.
32:55
Speaker 2: Thankful we have those tools today, you know, or text
32:57
Speaker 2: your text your wife and kids every morning, you know,
33:00
Speaker 2: when you're on the road, so that they know that
33:02
Speaker 2: they're the most important things to you, no matter what
33:04
Speaker 2: is happening during the day, no matter where you're at
33:06
Speaker 2: in the world. I mean, if I was in Singapore,
33:08
Speaker 2: if I was in India. If I was in France
33:10
Speaker 2: and Germany or Mexico or Panama, wherever I was, my
33:14
Speaker 2: family would get a text message, right they're like, okay,
33:17
Speaker 2: you know, ninety eight percent of the time the boys
33:22
Speaker 2: would never respond.
33:23
Speaker 3: But but they.
33:25
Speaker 2: Knew, right, they knew what was going on, and so like,
33:29
Speaker 2: those are things that you have to do to kind
33:32
Speaker 2: of survive that.
33:33
Speaker 3: You have to take.
33:34
Speaker 2: Care of yourself physically to survive that grind mm hm.
33:38
Speaker 2: And you know, there's some things that can get in
33:40
Speaker 2: the way, like alcohol can be a significant problem. Again,
33:44
Speaker 2: I love a good beer and I love a good bourbon,
33:46
Speaker 2: there's no doubt to that.
33:48
Speaker 3: But you better have some rules, yeah, right, what are
33:53
Speaker 3: the rules you want to live by? Yeah?
33:55
Speaker 2: Yeah, I mean you better have some rules with that,
33:56
Speaker 2: like to say, hey, no, two's good, you know, like
33:59
Speaker 2: because I don't want it to affect everything else. I mean,
34:02
Speaker 2: we're not like this isolated ecosystem, right, Like everything affects everything.
34:09
Speaker 2: You have too many drinks the night before you get
34:11
Speaker 2: up the next day and you're trying to be sharp
34:13
Speaker 2: and be completely mentally prepared.
34:15
Speaker 3: Mm hmm, it's going to have an effect.
34:18
Speaker 2: Might have been worth it, but just don't enter that
34:21
Speaker 2: knowing that it doesn't have an effect, because it does.
34:24
Speaker 2: If truly all these things affect if your families, and
34:28
Speaker 2: you know, this is one of the things we talk
34:30
Speaker 2: about often, David, with cliences like you, you need to address.
34:37
Speaker 2: You need to do the preventative maintenance on your life
34:41
Speaker 2: before you have breakdown maintenance. And the cost of breakdown
34:45
Speaker 2: maintenance and operations is ten times more than a preventative
34:48
Speaker 2: maintenance task.
34:49
Speaker 3: Right, So in.
34:50
Speaker 2: Operations, if I'm you know, constantly doing my lubrication activities,
34:55
Speaker 2: making sure the gearbox is full, or I'm changing out
34:57
Speaker 2: apart before it fails, because I know it fails every
34:59
Speaker 2: three years, and a belt fails every three years, I'm
35:01
Speaker 2: changing it out every two and a half years before
35:03
Speaker 2: it breaks.
35:04
Speaker 3: Yep, yep.
35:05
Speaker 2: It keeps the machine moving. You got to be doing
35:08
Speaker 2: that in your personal life too, so true physical life too.
35:13
Speaker 2: You know everything that your spiritual life too. You know,
35:16
Speaker 2: if you're not kind of comes back to how we
35:18
Speaker 2: started this conversation. If you're not looking at the numbers,
35:23
Speaker 2: you won't know to do the preventive right because you drift.
35:28
Speaker 3: Yeah, we all do. You just measure off of anything.
35:32
Speaker 1: If we're not tracking it or looking at it, we
35:34
Speaker 1: don't have any sense of it.
35:36
Speaker 3: I mean, that's the beauty.
35:38
Speaker 1: If you do track and you do this, and if
35:40
Speaker 1: you get off course, we can you know, Aaron can
35:44
Speaker 1: help you get back on course. It's like, Okay, well
35:48
Speaker 1: that's my north star. That's where I've got to go,
35:50
Speaker 1: and I but I don't know exactly how to get there, right,
35:53
Speaker 1: Aaron said, You're like, okay, let me let me be
35:56
Speaker 1: may the taste.
35:57
Speaker 3: Right.
35:57
Speaker 2: There are tools and systems and processes we can put
36:00
Speaker 2: it in place that can get you time back. I mean,
36:02
Speaker 2: that's part of the biggest one of my biggest passions
36:04
Speaker 2: is helping people with their time. It's probably one of
36:08
Speaker 2: the biggest complaints that I hear is like I don't
36:09
Speaker 2: have enough time. And there's a reality to that. And
36:14
Speaker 2: then there's fiction in our head, right, because I think
36:17
Speaker 2: one of the other principles is like our stories determine
36:21
Speaker 2: our future, and so whatever story is in your head
36:25
Speaker 2: is your reality. That's your reality. If you think you
36:28
Speaker 2: don't have time, you do not have time. I don't
36:31
Speaker 2: really care like I can, like, you know, like it
36:33
Speaker 2: doesn't matter what I say. If you think that that's true,
36:37
Speaker 2: Then it's true.
36:39
Speaker 1: I think that's like Henry Ford said something like that,
36:41
Speaker 1: whether you're right or you're wrong or whatever, you say,
36:44
Speaker 1: get that you can.
36:45
Speaker 2: If you think you can't, you can't, they're both right. Yeah, right,
36:49
Speaker 2: It's like that is a thing. So oftentimes what I'll
36:52
Speaker 2: do is I'll have somebody do a quick time study
36:55
Speaker 2: on themselves, like where are you really spending your time?
37:00
Speaker 2: You know, like daily, you know, every hour kind of journal,
37:03
Speaker 2: just where you're.
37:03
Speaker 3: Spending your time? Yeah, what were you doing?
37:07
Speaker 2: And I think we often find that we're spending way
37:10
Speaker 2: more time drifting than we think, yeah, or googling something else,
37:16
Speaker 2: or chat chip and teen something else, or scrolling you
37:19
Speaker 2: know whatever. Yeah, I mean I have to imagine that
37:22
Speaker 2: average bathroom times have changed for men over the last decade.
37:27
Speaker 3: Right, yeah, yeah, true, I mean it's true. Well we're
37:30
Speaker 3: going to get in and out not so much anymore,
37:32
Speaker 3: not so.
37:33
Speaker 2: Much, you know, not so much, you know, like there's
37:36
Speaker 2: more to do in there, people. I think that's but
37:39
Speaker 2: I think just again, that's where I can help with
37:41
Speaker 2: folks to be like, again, let's help get the mirror
37:45
Speaker 2: in front of you to say, Okay, well, what's really
37:46
Speaker 2: going on, let's look at the actual and again, because
37:51
Speaker 2: I'm not tied to it, I can help you see
37:53
Speaker 2: it right, right, and then we can put some strategies
37:56
Speaker 2: in place where I'm like, here's the deal, you know, right,
38:00
Speaker 2: stop going to do that. Like I put a simple
38:03
Speaker 2: scorecard in place for my team this week that has
38:07
Speaker 2: all of my social media impressions like LinkedIn, followers, engagement reach,
38:15
Speaker 2: all of my sales conversion you know, like the conversion
38:18
Speaker 2: on my email traffic, all that in there, and I
38:21
Speaker 2: am now forcing myself not to look until Monday when
38:27
Speaker 2: the team populates that data. Right, because that time that
38:33
Speaker 2: I am doing is not only important that it's like
38:35
Speaker 2: the quantitative time, so I say, I spent an hour
38:38
Speaker 2: on it, but the fact that it took me off
38:42
Speaker 2: task of something else is even more impactful.
38:45
Speaker 3: Amen. Yeah, that's really important.
38:48
Speaker 2: Yeah, we lose a lot of this of flow in
38:51
Speaker 2: terms of getting the important stuff done that you only
38:53
Speaker 2: and only you can do because we're distracted. We just
38:56
Speaker 2: check something else. Like you just literally lost your groove
39:01
Speaker 2: because you allowed your brain to go, oh, I wonder
39:04
Speaker 2: about that, and you do it because everything's access to us.
39:07
Speaker 2: Yeah right, you know, it's like so easy to get
39:12
Speaker 2: answers today.
39:13
Speaker 3: I mean.
39:14
Speaker 2: My parents and I don't know about you, but my
39:17
Speaker 2: parents were never wrong, right, I mean they were never wrong.
39:22
Speaker 2: They were never wrong. Yeah, and like I could argue
39:25
Speaker 2: until the cows came home. But like I'm from Iowa,
39:27
Speaker 2: so that's a good analogy. But you know, like like
39:31
Speaker 2: they were, they could never be wrong. Well, now all
39:35
Speaker 2: I have to you know, if I'm wrong my son,
39:38
Speaker 2: you know, the boy boys will be like, let's just
39:39
Speaker 2: check that out. It's so easy to get the data
39:44
Speaker 2: and information and we're overloaded and bombarded. The algorithms just
39:48
Speaker 2: suck us in.
39:50
Speaker 3: Yep.
39:50
Speaker 2: You know, Like the worst thing that happened to me
39:53
Speaker 2: recently was that Google Chrome started populating your algorithm instead
39:57
Speaker 2: of just having a blank page that says.
39:59
Speaker 3: Search, Oh yeah, yep, yep.
40:02
Speaker 2: You know, it's got all that stuff underneath it now,
40:04
Speaker 2: you know, or it's like pulling you in, pulling you in.
40:08
Speaker 2: You know, it's like that's just that's part of the game.
40:11
Speaker 2: And so I think, you know, back to the point
40:13
Speaker 2: of like with people understanding time is you know, time
40:16
Speaker 2: is something that we have to continuely manage. It's the
40:18
Speaker 2: only thing that we don't get back right. So really
40:22
Speaker 2: thinking through where we're spending our time, how we're spending
40:25
Speaker 2: our time, who's doing the work. Are you uniquely the
40:31
Speaker 2: only one that can do it? I mean, that's another
40:32
Speaker 2: one I hear from entrepreneurs like, well, nobody can do
40:34
Speaker 2: it as good as I can.
40:37
Speaker 3: That's probably true.
40:39
Speaker 2: But if they can do it is eighty percent as
40:41
Speaker 2: good as you can, then you need to delegate it. Yeah,
40:45
Speaker 2: you need to let them take it because that allows
40:48
Speaker 2: you to go do something that they can only do
40:50
Speaker 2: thirty percent or forty percent as good as you like.
40:52
Speaker 2: The impact of your team, your organization, your business depends
40:57
Speaker 2: on you working on things that are uniquely you're uniquely
41:00
Speaker 2: capable of, and that changes over time as you grow.
41:04
Speaker 3: Mm hmm yeah, absolutely absolutely, Aaron. There's so much you're
41:11
Speaker 3: giving us here.
41:12
Speaker 1: I know we're gonna have to have you come back
41:13
Speaker 1: because I know there's some more topics we didn't get
41:16
Speaker 1: to today we're looking at, you know, but I hope
41:20
Speaker 1: people are listening to this and you've you've you've planning
41:24
Speaker 1: some seeds here at ask and consider am I am
41:27
Speaker 1: I winning? Am I asking the right questions? Am I
41:29
Speaker 1: tracking the right metrics? And If you're not sure, I
41:34
Speaker 1: encourage you to reach out to Aaron here and uh,
41:38
Speaker 1: you know, whether you know on LinkedIn or you know,
41:41
Speaker 1: go go to his website. We'll put all that information
41:44
Speaker 1: in the show notes, so you guys can make sure
41:45
Speaker 1: you can connect there. But you know, Aaron, I just
41:48
Speaker 1: want to say I appreciate your leadership and the way
41:51
Speaker 1: that you're committed as am I to help help liberating
41:55
Speaker 1: people really living in true freedom, right, so they're not
41:58
Speaker 1: a slave to the things of the world. Really are
42:00
Speaker 1: they clear on what that's them for you, what really
42:02
Speaker 1: brings them joy? And I know that was one of
42:05
Speaker 1: the other principles that we talked about, like this idea
42:08
Speaker 1: of you know, you can be happy and you deserve
42:11
Speaker 1: you know, you can actually have that find that joy
42:13
Speaker 1: and maybe as we're wrapping up this this episode, this
42:16
Speaker 1: version of it just lasting thoughts. Parting thoughts is you
42:19
Speaker 1: know if people hear what you've shared today that you
42:22
Speaker 1: would want them to really you know, hold on to.
42:26
Speaker 3: Yeah, I think.
42:29
Speaker 2: This is David mentioned this piece of you deserve to
42:32
Speaker 2: be happy as a foundational piece, right, and where there's discomfort,
42:37
Speaker 2: we need to go after it and be intentional about
42:41
Speaker 2: getting it out of the uncomfort zone. Right, So if
42:43
Speaker 2: you're unhappy with something, you don't have to stay unhappy.
42:48
Speaker 2: And so this piece of being stuck oftentimes is like
42:51
Speaker 2: we take the blue pill because we think that that's
42:55
Speaker 2: the way it needs to be, and the reality is
42:59
Speaker 2: is it doesn't. And so sometimes you need other people
43:01
Speaker 2: to help you see that, like David or myself to
43:05
Speaker 2: speak truth unto you. And David and I were both
43:07
Speaker 2: part of an event I think back in twenty twenty,
43:12
Speaker 2: and in this event in twenty twenty, I wrote down
43:15
Speaker 2: those words you deserve.
43:16
Speaker 3: To be happy.
43:17
Speaker 2: And I had heard it, not because I mean partly
43:20
Speaker 2: I heard it from God, but probably I heard it
43:22
Speaker 2: from other men in the group. Yeah right, They're like, Arin,
43:25
Speaker 2: you're trying to solve an unsolvable problem. I was trying
43:29
Speaker 2: to solve a problem of a micromanaging boss at a
43:33
Speaker 2: senior vice president level. You know, I was responsible for
43:38
Speaker 2: three billion dollars of business in that space and I'm
43:41
Speaker 2: getting fifty emails a day. I couldn't solve the problem,
43:47
Speaker 2: Like the problem was a problem that she was creating.
43:50
Speaker 2: And so what people helped me see was is that
43:52
Speaker 2: I deserve to be happy. Which then allowed me to
43:54
Speaker 2: get out of the boat and go do something different.
43:58
Speaker 2: And it allowed me to put my faith into action,
44:01
Speaker 2: which allowed me to do some things that I didn't
44:03
Speaker 2: even think were possible. Right, And I think that's an
44:06
Speaker 2: important thing, is like, if you're not living in faith
44:09
Speaker 2: in terms of taking some steps, like, you have the
44:12
Speaker 2: opportunity when you're unhappy, right to take a step out
44:17
Speaker 2: of that and take that leap of faith. And I did,
44:20
Speaker 2: and it changed the course of my life, right, It
44:23
Speaker 2: changed the course of my family's life. It changed the
44:24
Speaker 2: course of my life and then hopefully the countless others
44:27
Speaker 2: that we continue to affect with unstuck. So please hear
44:31
Speaker 2: that you deserve to be happy. And if something resonates
44:33
Speaker 2: with you as you're listening, you know, go take the
44:36
Speaker 2: assessment and see if that's where the weakest link is.
44:40
Speaker 2: That'll help you put a plan in place to go
44:43
Speaker 2: after it. And you know, I'd love to sit down
44:44
Speaker 2: with you and have a call, quick call if that
44:46
Speaker 2: was the case, right, just to kind of help give
44:48
Speaker 2: you some ideas of how we can go through that
44:51
Speaker 2: free of charge, just to kind of have that conversation,
44:53
Speaker 2: because that's what I'm passionate about helping people do is
44:55
Speaker 2: get unstuck.
44:56
Speaker 3: Awesome. Thank you so much Aaron for being a part
44:59
Speaker 3: of the podcast.
45:00
Speaker 1: We'll have you back, maybe we'll get we'll get mad
45:02
Speaker 1: on here. We always like to have other voices back
45:04
Speaker 1: and in group, so it's it's, it's it's wonderful.
45:07
Speaker 3: Having you here.
45:07
Speaker 1: Thanks for sharing your knowledge, your experience with all the
45:10
Speaker 1: listeners and we'll look forward to having you back another time.
45:13
Speaker 1: So thanks everybody for listening to the Business round Table podcast.
45:16
Speaker 1: Until next time, take care everyone.
45:19
Speaker 3: Thanks David