260 - Heidi DeCoux on Leadership, Cash Flow, and Why Most Businesses Fly Blind
Most leadership failures don’t start with people. They start with poor visibility into the business. In this episode, Heidi DeCoux explains why leaders who don’t understand their numbers end up working longer hours while making less money.
Heidi breaks down the leadership trap of chasing top-line revenue without understanding profitability. She explains why many founders scale chaos instead of results and how unclear financial data leads to bad decisions, burnout, and broken teams. Drawing from decades as a serial entrepreneur, she shows how leaders can use simple KPIs to identify what…
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