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Inside TaylorMade’s Billion-Dollar Bet on Tiger Woods
In this episode of The Real Deal, Bob Philion sits down with TaylorMade Golf CEO David Abeles to discuss how the company transformed from a struggling equipment manufacturer into a global golf powerhouse potentially worth more than $3 billion.
Abeles shares the inside story of TaylorMade’s partnership with Tiger Woods, including how Sunday Red came to life and why he believes the brand represents a billion-dollar opportunity. He also reflects on rebuilding TaylorMade after its revenue declined by 50%, navigating multiple ownership changes, and the role stars like Tiger Woods, Rory McIlroy and…
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