The Design Principle of “Simplexity”
We talk to Naked Sports Innovations’ president and co-founder, Lindsay Dakota, about how the concept of “simplexity” drives Naked’s design process; growing a small brand sustainably; the future of footwear; and how ski racing influenced the design of their new trail shoe.
TOPICS & TIMES:
The Naked Sports’ Running Band (8:01)
Simplexity (11:13)
Fit (17:26)
Sustainability (19:42)
Expanding Naked’s product line (23:40)
What is a “cooling face fabric?” (25:04)
Working with Vibram (27:48)
The Naked T/r Trail Racing Shoe (29:19)
How ski racing influenced this shoe (31:57)
Small brands & the state…
The skinny
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