Analog Nostalgia and a Liminal Longing for 90s Design
We’re living in a moment where recent history feels lost but still recoverable. The 90s are close enough to feel familiar, and distant enough to feel like a mirage in the desert of all things digital. Turning away from the endless algorithmic feeds, we long for that era of the last genuine analog culture. That final decade of the 20th century has become like the secret garden… a walled off sanctuary where things were built by hand, patina’d by imperfection, and steeped over time. While waiting for the photos to develop and the movie to hit VHS, we were using technology without being possessed…
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