Better Ads Are Coming To Crypto Thanks To Coinbase

Indexed Podcast · Sep 2, 2025 · 43m

Today we’re joined by James Wang from Spindl/Coinbase to talk all things Web3 advertising.

We discuss:

- James' career journey and building Spindl

- Web3 ad growth and how data powers it

- What makes Spindl's approach unique

- Attribution in Web3 advertising

- Coinbase Ads and the broader Spindl vision

- How users are defined in Web3

- Case studies of Web3 ad success

- Future of Web3 ads and the Flywheel Protocol

- Challenges in attribution

And much more—enjoy!

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Timestamps:

(00:00) Introduction

(01:53) James' background

(03:17) The Role of Data in Web3 Ad Growth

(04:43) Spindl's Unique…