Different Paths and Possibilities: Marla Beck of bluemercury

Superwomen with Rebecca Minkoff · Dec 22, 2020 · 29m

Marla Beck was always a beauty buff, keeping an eye on the latest skincare products to hit her local markets in the Bay Area growing up. It wasn’t until she had a business degree, however, that she merged her passion for the beauty world and her fascination with ecommerce in the late 90’s to develop one of the first ever beauty product websites. Unfortunately she was a little too ahead of her time, and in what now seems practically unthinkable, she pivoted to brick-and-mortar in order to avoid bankruptcy.

bluemercuryis now the largest and fastest growing retailer/spa in the U.S. Marla’s love…