Latest / Laguna Talks / Diane Armitage
Transcript
- 0:00Speaker 1: Recording.
- 0:00Speaker 2: Okay, here we go, I want to record this again
- 0:02Speaker 2: and welcome my guest, Diane Armitage. Forty two thousand subscribers
- 0:06Speaker 2: to your blog. How long have you been doing.
- 0:08Speaker 3: That since two thousand and three?
- 0:11Speaker 2: You are truly an early adapter who was doing blogs
- 0:14Speaker 2: in two thousand and three.
- 0:16Speaker 4: Well, I got the idea from Julia and Julia when
- 0:19Speaker 4: she started doing that blog about writing about a recipe
- 0:22Speaker 4: she was going to do every day of the year.
- 0:24Speaker 3: From Julia Child.
- 0:25Speaker 1: Yeah, really, you got inspired by the film.
- 0:27Speaker 4: I did yes, and I thought, Okay, I'm going to
- 0:29Speaker 4: do this and yes. For several months, my mother was
- 0:31Speaker 4: the only commenter.
- 0:33Speaker 1: Wow. But you stuck with it.
- 0:34Speaker 3: I stuck with it.
- 0:35Speaker 2: Yeah, And you just knew that you felt like, I mean,
- 0:38Speaker 2: it was coming out of you. You didn't care if
- 0:40Speaker 2: you had any probably readers because it was just something
- 0:42Speaker 2: you felt compelled to do.
- 0:44Speaker 3: Oh absolutely.
- 0:45Speaker 4: I mean, you know I always tell people that per capita,
- 0:48Speaker 4: we have more international chefs here than anywhere else between
- 0:51Speaker 4: San Diego and San Francisco, and the talent here is extreme.
- 0:55Speaker 1: You know.
- 0:56Speaker 2: I love hearing you say that, because I'm a angst
- 1:00Speaker 2: some people here who think it could be a lot better.
- 1:03Speaker 1: The culinary scene.
- 1:04Speaker 3: Well, it's changed a lot over the last few years.
- 1:06Speaker 4: Yeah, and we've lost We've lost some really really great chefs. Yeah,
- 1:11Speaker 4: Marl Maltini is gone, Chef Craig Strong is gone, Chef
- 1:15Speaker 4: Cannoli from Kaya is gone. You know, they've all moved on,
- 1:18Speaker 4: and it's been a big loss for a lot of
- 1:21Speaker 4: us because some of those chefs were absolutely astounding. We
- 1:25Speaker 4: lost Chef norm Over at Rue he was a great,
- 1:28Speaker 4: great chef.
- 1:28Speaker 2: So Sapphire, who was that, I mean it changed, yeahs Osman,
- 1:32Speaker 2: great chef.
- 1:33Speaker 4: So there's a lot of and of course David Wilhelm
- 1:36Speaker 4: was one of our first established restaurants here in town.
- 1:39Speaker 3: He's what I call one of.
- 1:41Speaker 4: The four great actually the Triumvirate, which is like Mark Cohen, you.
- 1:47Speaker 2: Know, who's the guy from five Feet You include him, right, Yeah,
- 1:52Speaker 2: that was a little time.
- 1:54Speaker 4: Yeah, but okay, you know those guys were the ones
- 1:56Speaker 4: who really Oh and Clay over at Hotel a gooda.
- 1:59Speaker 4: They actually establish the culinary here in town. And when
- 2:02Speaker 4: David Wilhelm left, he left with French seventy five, you know,
- 2:05Speaker 4: so we had some really amazing culinary that moved into
- 2:08Speaker 4: this town and stayed in this town. And we still
- 2:10Speaker 4: have some great chefs here, but we've lost quite a
- 2:13Speaker 4: few too as well.
- 2:15Speaker 3: It's a sad thing.
- 2:16Speaker 2: Yeah, And of course, you know, by way of you know,
- 2:19Speaker 2: introducing this segment, we everybody is talking about the vast
- 2:23Speaker 2: amount of closed restaurants and closed retail in this town.
- 2:27Speaker 2: And I wonder, in your experience, have you has there
- 2:29Speaker 2: been a time when there's been so many closures.
- 2:33Speaker 4: Well, I haven't seen as many closures in retail as
- 2:37Speaker 4: what we're experiencing here, and I think it may be
- 2:39Speaker 4: a sign of the times. There are a lot of
- 2:40Speaker 4: reasons behind that, the closures in the restaurants. Actually, I've
- 2:45Speaker 4: been keeping a spreadsheet since two thousand and three and
- 2:48Speaker 4: I'm actually filling it out all the way through the
- 2:50Speaker 4: mid nineties. And you know, really we're running about the
- 2:53Speaker 4: same the same number of closures every year, the same
- 2:56Speaker 4: number of opens every year. So we haven't really east
- 3:00Speaker 4: okay significantly.
- 3:01Speaker 1: Is just the nature of the business.
- 3:03Speaker 3: It's the nature of the business.
- 3:04Speaker 1: What is the average lifespan of a restaurant.
- 3:07Speaker 4: Well, in this town, until they started retiring, they were
- 3:12Speaker 4: here for twenty twenty five years on the average now
- 3:15Speaker 4: it's about eight years.
- 3:16Speaker 2: Right, because if you average out, there's the successful ones,
- 3:19Speaker 2: but then there's the what is it eighty percent of
- 3:21Speaker 2: restaurants that don't get past year two or so. So
- 3:25Speaker 2: I've heard seven eight years is around right.
- 3:27Speaker 4: And I don't see like if you say eighty percent
- 3:29Speaker 4: of the restaurants don't get past year two, which is
- 3:31Speaker 4: the national average for sure, but here that's not the case.
- 3:35Speaker 4: Most of the restaurants that come into this town actually
- 3:37Speaker 4: last beyond the second year.
- 3:38Speaker 3: There's only a few that have not made it.
- 3:40Speaker 2: I mean, the thing that I observe, not only with restaurants,
- 3:44Speaker 2: but you mentioned with retail, is that if you're set
- 3:47Speaker 2: in a large city San Francisco, LA or New York,
- 3:50Speaker 2: you have the benefit of so much foot traffic year round,
- 3:53Speaker 2: people walking past, and it feels like here we have
- 3:57Speaker 2: a nine month period when there's not a lot of
- 4:00Speaker 2: foot traffic. Then you know, certainly early in the week
- 4:03Speaker 2: it feels empty. I mean, whether you go downtown or
- 4:07Speaker 2: come into the hip district, that doesn't feel like there's
- 4:09Speaker 2: many people around. So seasonality has got to be a
- 4:13Speaker 2: real challenge for restaurants because you have to staff up
- 4:15Speaker 2: for the peak season and then staffed down. I guess
- 4:18Speaker 2: for when these slower periods occur.
- 4:20Speaker 4: Well, and it's interesting that you said nine months, because
- 4:22Speaker 4: I think you're right on that time frame has expanded.
- 4:26Speaker 4: And back in the day when I first came here,
- 4:28Speaker 4: you know, our restaurants were super busy all the way
- 4:31Speaker 4: through about the second week of September for the summer season.
- 4:34Speaker 4: But then all of the schools around us in you know, Nevada, Arizona,
- 4:38Speaker 4: they started putting their kids in schools the first week
- 4:40Speaker 4: of August, right, and that shut down six weeks of
- 4:43Speaker 4: our busy season, like just like that. Yeah, And you've
- 4:47Speaker 4: seen it happen in August where we'll be just packed
- 4:50Speaker 4: at the end of July, first of August and then
- 4:52Speaker 4: all of a sudden it dips way down.
- 4:53Speaker 1: You know.
- 4:54Speaker 2: I have a tourist facing business myself, which is the
- 4:56Speaker 2: kayak paddleboard tours, and August fifteenth are cutoff. We see
- 5:01Speaker 2: this precipitous drop on that day, and it never used to.
- 5:04Speaker 1: Be like that. Absolutely, we go through at least Labor Day.
- 5:08Speaker 4: And we've had these longer gray days in the spring, yep.
- 5:12Speaker 4: And so there are these things going on around us
- 5:14Speaker 4: that we don't have any control over when people decide
- 5:17Speaker 4: in school districts to start the kids back to school.
- 5:19Speaker 4: What the climate change is doing for us, you know. Yeah,
- 5:22Speaker 4: so it does have an impact for sure.
- 5:24Speaker 2: And another thing that has occurred to me, you know,
- 5:28Speaker 2: there's so many factors that make it difficult to run
- 5:30Speaker 2: a restaurant. Certainly post COVID, cost of goods went up,
- 5:37Speaker 2: there's been a big push to increase the wages for
- 5:40Speaker 2: restaurant workers. And there was a trend we heard after,
- 5:44Speaker 2: you know, where it was difficult to find workers who
- 5:46Speaker 2: wanted to work in the restaurant industry. So has that
- 5:50Speaker 2: changed at all?
- 5:52Speaker 4: I think it's just gotten harder, it's gotten worse. I think,
- 5:56Speaker 4: you know, when we were coming out of COVID, so
- 5:58Speaker 4: many of the restaurant owners were telling me that it
- 6:00Speaker 4: was so difficult to find help. And you know, they
- 6:04Speaker 4: were paying dishwashers more than they were paying their cooks
- 6:07Speaker 4: to try to get dishwashers into town.
- 6:09Speaker 3: And so there was that difficulty with that.
- 6:12Speaker 4: And yes, the expense of everything has gone up significantly,
- 6:16Speaker 4: and taxes have gone up as well, and so and
- 6:19Speaker 4: then you're looking at all of the different expenses that
- 6:22Speaker 4: you're dealing with in a restaurant, including you know, spoilage,
- 6:26Speaker 4: including employee theft, including I mean, and you hope that
- 6:30Speaker 4: that is minimal, but for the most part, you plan
- 6:32Speaker 4: on about twenty percent in your revenue for that. And
- 6:36Speaker 4: so you've got all these chunks of things that are happening.
- 6:39Speaker 4: And so now you know, the smart restaurant owners are
- 6:42Speaker 4: buying less, storing less from day to day, you know,
- 6:46Speaker 4: that kind of a thing, and just sort of adjusting accordingly.
- 6:50Speaker 4: But the prices are moving up and down like the
- 6:52Speaker 4: stock market as far as produce.
- 6:54Speaker 2: Yeah, oh, to acquire, yeah, because you know, I know
- 6:57Speaker 2: people who've lived here a long time that are on
- 7:00Speaker 2: of somewhat of a limited budget, and they complain that
- 7:03Speaker 2: you can't get a drink for under fifteen dollars at
- 7:06Speaker 2: the low end, and it makes it difficult to want
- 7:08Speaker 2: to go out and have a cocktail, and let alone
- 7:11Speaker 2: appetizers in the twenty to thirty dollars range entrees on
- 7:14Speaker 2: up from there. It's really expensive to go out, and
- 7:17Speaker 2: yet we all want to go out, you know, and.
- 7:20Speaker 4: Right well, and you know, I've had people tell me
- 7:23Speaker 4: this as well, and you know, of course I'm always
- 7:25Speaker 4: going to be a great proponent of Laguna Beach because
- 7:27Speaker 4: I'm going to always defend these restaurants. But you know,
- 7:30Speaker 4: you can go to Chili's in Aliso Viejo and they're
- 7:32Speaker 4: charging fifteen dollars for a cocktail and they're charging twenty
- 7:35Speaker 4: to thirty dollars for appetizers. So you know, you can't say, well,
- 7:39Speaker 4: it's just happening in Laguna Beach or it's just happening
- 7:41Speaker 4: along the coastal, and you know they're trying to get
- 7:44Speaker 4: the money out of us, because that's really not the case.
- 7:46Speaker 1: That's a good point. You know.
- 7:48Speaker 2: The other thing that has been a trend here which
- 7:51Speaker 2: really bought bugs me, and then I'm interested in your
- 7:54Speaker 2: point of view is I wasn't even in Laguna when
- 7:58Speaker 2: we had twenty four hour eateries, and then we had
- 8:00Speaker 2: a couple of them. We had a Denny's, we had
- 8:02Speaker 2: a what was some some pirate name restaurant. I forget
- 8:06Speaker 2: right or not, I forget anyway. And then but when
- 8:10Speaker 2: I did arrive here in the late nineties, we had
- 8:14Speaker 2: Thy Brothers was open, if I recall, till midnight one am.
- 8:19Speaker 2: Taco Loco also open late night, almost two almost till two,
- 8:27Speaker 2: and I always thought that that was a public service
- 8:29Speaker 2: in so far as people come out of these bars drunk,
- 8:33Speaker 2: they need to soak up the alcohol. Or even people
- 8:36Speaker 2: that work in the service industry that get off work
- 8:39Speaker 2: and they're still jacked up, theyre adrenaline. Whether you're a cook,
- 8:43Speaker 2: you need a place to go and wind down. We've
- 8:46Speaker 2: gotten progressively earlier and earlier, even those restaurants over in
- 8:51Speaker 2: what was a twenty four hour restaurant in Dana Point
- 8:55Speaker 2: Corperhouse Long that's no longer twenty four hours. So maybe
- 8:58Speaker 2: it's again, to your point, not just a trend in Laguna.
- 9:01Speaker 2: My only thesis when people say, well why, because Steve
- 9:04Speaker 2: what our you know, music Royalty, was recounting to me
- 9:08Speaker 2: how he would go to these places after a gig
- 9:10Speaker 2: in Laguna and they were rocking with energy people, you know,
- 9:14Speaker 2: one am in the morning, people are eating and it's
- 9:16Speaker 2: all the musicians. And the only thing that I guess
- 9:20Speaker 2: is that we've just gotten older and we don't have
- 9:23Speaker 2: the young people here anymore.
- 9:25Speaker 3: Well, I think that's a lot of it. I think
- 9:27Speaker 3: that's a lot of it.
- 9:28Speaker 4: You know, I know that the restaurant industry people when
- 9:32Speaker 4: they're done with work. Probably the only places that they
- 9:35Speaker 4: really have to go are on Ocean Avenue. You know,
- 9:38Speaker 4: they've got Hennessy's, they've got the Marine Room. You know,
- 9:41Speaker 4: Larson stays open later, so they'll stay open till midnight.
- 9:45Speaker 4: But I think that I mean, and the city can
- 9:47Speaker 4: correct me on this, but I think at this point
- 9:49Speaker 4: the edict is pretty much twelve o'clock.
- 9:53Speaker 3: You can't really go much past that.
- 9:54Speaker 1: Really.
- 9:55Speaker 3: Yeah, I think with the nightclub permit.
- 9:57Speaker 4: You have until one, but I'd have to double check
- 10:01Speaker 4: with that. So so, and then of course sky Loft
- 10:05Speaker 4: had late nights, but Mozambique wasn't allowed to have the
- 10:07Speaker 4: late nights because of the you know, the zone neighborhood
- 10:10Speaker 4: in the neighborhood situation, and so it really is sort
- 10:13Speaker 4: of a pick and choose. And a lot of people
- 10:15Speaker 4: missed Taco Logo when God Soo shut down because I mean,
- 10:19Speaker 4: even coming in from La I'd be coming in from
- 10:22Speaker 4: La after visiting friends or something. I'd be coming through town.
- 10:24Speaker 4: I'd be like, I just want to stop in for
- 10:25Speaker 4: a Tago. Now.
- 10:26Speaker 3: The only thing that's really.
- 10:27Speaker 4: Open late is like Jack in the Box, I know,
- 10:29Speaker 4: and I think they're open till eleven. I don't even
- 10:34Speaker 4: know if Rock's stays open that long.
- 10:35Speaker 1: I'd looked it up. I think they do. Oh wow,
- 10:38Speaker 1: but you know, what are you going to get there?
- 10:39Speaker 1: The question?
- 10:41Speaker 2: Yeah, even though even you touched on Skyloft. I remember
- 10:44Speaker 2: going to Bodega when they first opened. I thought it
- 10:47Speaker 2: was great looking place, and I said, how lady opened
- 10:49Speaker 2: and she goes eleven. I'm like, fantastic. So the next
- 10:51Speaker 2: time I come back, nine thirty, Sorry, kitchen's closed. Like
- 10:55Speaker 2: I thought you were open till eleven. Well, we would be,
- 10:57Speaker 2: but we have no business, so you know, and I've
- 11:00Speaker 2: I've seen that happen in other restaurants right where of
- 11:02Speaker 2: course it's nobody there. You're going to let your staff go.
- 11:06Speaker 2: But it's a shame because you know, it's a perpetuating
- 11:09Speaker 2: cycle here with where the public, I guess is trained
- 11:13Speaker 2: to believe this is an early dining town.
- 11:15Speaker 4: Well, you know what's interesting is even a mar at Broadway.
- 11:18Speaker 4: Now that Broadway stays open and stays pretty active for
- 11:21Speaker 4: quite a while. But in the summer festival season, when
- 11:25Speaker 4: I was working with him, way back when he had
- 11:26Speaker 4: first started, they decided to do a late night and
- 11:29Speaker 4: they were hoping to capture all of the pageant traffic
- 11:32Speaker 4: leaving because there's thousands of people in that urbine.
- 11:35Speaker 3: Bowl and no one would come.
- 11:38Speaker 1: Did they even know.
- 11:39Speaker 4: They did all kinds of marketing they did. They just
- 11:42Speaker 4: they really papered the area and the and the patrons
- 11:46Speaker 4: at the FOA about this, and they couldn't get people
- 11:49Speaker 4: in the door.
- 11:49Speaker 3: People just walked out of the FOA and went home.
- 11:52Speaker 2: And what do you think our dining habits have simply changed?
- 11:56Speaker 2: Because if you go to a big city or you
- 11:58Speaker 2: go to Europe, of course people dine late. And in fact,
- 12:00Speaker 2: you know, in the summertime when we have light until
- 12:03Speaker 2: nine o'clock. Sometimes I'll just be out doing things and
- 12:06Speaker 2: I get home and I'm like, oh my god, it's
- 12:08Speaker 2: nine fifteen. I can't go out to eat. Yeah, you
- 12:10Speaker 2: would think there'd be places. You think it's our dining
- 12:14Speaker 2: habits have changed to the economics, So why are we.
- 12:17Speaker 4: I think the dining habits and I do think that
- 12:20Speaker 4: we have an aging population. Even the population that's going
- 12:22Speaker 4: to the pageant of the Mask, well, that's for sure
- 12:24Speaker 4: is an aging population, right, And so you know they're like, okay,
- 12:28Speaker 4: well we've done it all here. We've spent our money here,
- 12:32Speaker 4: We're not going to eat and you know, it is
- 12:34Speaker 4: a whole different attitude on diet and sleep over here
- 12:37Speaker 4: versus when you're in Europe and you're eating your first
- 12:40Speaker 4: you know, dinner entree at eleven o'clock.
- 12:44Speaker 1: Yep.
- 12:44Speaker 2: So yeah, I don't know who lives longer, though our
- 12:48Speaker 2: life expectancy isn't necessarily longer than theirs.
- 12:50Speaker 4: But but you know, I was up in you know,
- 12:54Speaker 4: Studio City with Nelson and Rubin a couple of months ago,
- 12:58Speaker 4: and I get up there every now and then in
- 13:00Speaker 4: Downtown La. My friends were, you know, renting a place
- 13:03Speaker 4: in DTLA, and I would get up there. It is poppin'. Yeah,
- 13:07Speaker 4: it's popping until late. I mean, Culver City is rock.
- 13:09Speaker 4: And they've got a whole restaurant row, all these shops everything,
- 13:12Speaker 4: And we were out eleven o'clock, eleven thirty.
- 13:15Speaker 1: Eating problem packed. Yeah.
- 13:17Speaker 4: Yeah, And there is something to be said about the population,
- 13:20Speaker 4: right because they've got a younger audience up there, younger
- 13:24Speaker 4: you know, lots of studios, lots of you know, the
- 13:27Speaker 4: Google thing going on, all of that kind of thing.
- 13:29Speaker 4: They've got a lot going on with a lot of
- 13:30Speaker 4: younger people out and about and they've got a larger
- 13:33Speaker 4: population period.
- 13:34Speaker 1: You know.
- 13:35Speaker 2: And we're speaking with Diane amartash here on Laguna Talks
- 13:38Speaker 2: KXFM Radio one oh four seven.
- 13:43Speaker 1: I was recently in Dana Point. I went to.
- 13:46Speaker 2: Jana Restaurant, just basically a bakery, but with some really
- 13:52Speaker 2: fabulous entrees and it's with a great breakfast and a
- 13:55Speaker 2: very vibrant scene. And then I was in Costa Mesa
- 14:00Speaker 2: on Nineteenth Street recently on the east, on the west side,
- 14:03Speaker 2: where there's a number of funky bars and cool things happening.
- 14:07Speaker 2: And it feels like again that we are getting progressively
- 14:11Speaker 2: stodgier here in town.
- 14:13Speaker 1: Not enough, you know.
- 14:14Speaker 2: I hear young people complaining that there's not enough to
- 14:17Speaker 2: do here.
- 14:18Speaker 1: Do you see that?
- 14:19Speaker 2: Is that something you've observed too, that we're kind of
- 14:21Speaker 2: getting stale?
- 14:23Speaker 3: It feels a little stale to me. I feel like.
- 14:28Speaker 4: It's interesting because Data Pointe has put twenty restaurants into
- 14:32Speaker 4: place in the last two years.
- 14:33Speaker 3: Wow, and that's a lot.
- 14:35Speaker 4: But one thing that I think we need to start
- 14:38Speaker 4: really understanding is that Laguna Beach is not a tourist
- 14:42Speaker 4: based industry. It is a restaurant based industry. It's no
- 14:46Speaker 4: longer even a retail based industry, right And when we
- 14:50Speaker 4: understand that this is a restaurant based industry in Laguna Beach,
- 14:54Speaker 4: then things begin to change in the perception of how
- 14:57Speaker 4: we take care of and economically support these restaurants in
- 15:02Speaker 4: both Laguna and Miguel. And in data Point, they offer subsidies,
- 15:06Speaker 4: they offer tax breaks, they you know, they're they're quicker, well,
- 15:10Speaker 4: they try to be quicker. Data Point is actually proving
- 15:12Speaker 4: to be much quicker getting through the permitting process, the
- 15:16Speaker 4: design review process. So these kinds of things are our
- 15:20Speaker 4: game changers. I mean, if you are opening a restaurant
- 15:23Speaker 4: in Laguna Beach and the average timeframe to get open
- 15:25Speaker 4: is eighteen months to two years on the average, and
- 15:28Speaker 4: the average time to get open and data Point is
- 15:30Speaker 4: four to six months, that's a big difference, big difference.
- 15:34Speaker 4: And so they're looking at that now, and they're looking
- 15:37Speaker 4: at where can we get economic help, Where can we
- 15:39Speaker 4: get support, Where do we have somebody who could even
- 15:41Speaker 4: be an advisor to help us if we feel like
- 15:45Speaker 4: we're stuck, like for instance, what Ivan Spears just went
- 15:49Speaker 4: through with skylofton Bodega you know, there was a lot
- 15:52Speaker 4: that I couldn't write in that article because I don't
- 15:55Speaker 4: want to get anybody into lawsuits, and I have to
- 15:57Speaker 4: be very careful. I mean, the landlords had very strong opinions,
- 16:00Speaker 4: he had very strong opinions. But in the bottom line,
- 16:05Speaker 4: for Ivan, and we all know that he is a
- 16:07Speaker 4: very committed restaurant owner in this town. He's put millions
- 16:12Speaker 4: into this.
- 16:12Speaker 1: Town, probably the biggest employer.
- 16:15Speaker 3: Second biggest impart.
- 16:17Speaker 4: Yeah, and so when you look at all that commitment
- 16:21Speaker 4: and the fact that he felt like he wasn't getting
- 16:23Speaker 4: support from the city to be able to put somebody
- 16:26Speaker 4: in place at the city who actually is a facilitator
- 16:31Speaker 4: or just you know, a mentor to help these restaurants
- 16:34Speaker 4: that feel stuck or aren't making progress. Like for instance,
- 16:38Speaker 4: I was talking to Mario Melendez about building out his
- 16:41Speaker 4: two hundred square foot Rosta Taco and you know that
- 16:44Speaker 4: two hundred square foot ross to Taco took three years
- 16:47Speaker 4: to build. He said, you know, I could have gotten
- 16:49Speaker 4: a bunch of buddies together. We could have had it
- 16:50Speaker 4: up at He's like, it's like a it's like a
- 16:52Speaker 4: pup ten. We could have had it up in like
- 16:54Speaker 4: two weeks. But the permitting process, the construction process, all
- 16:58Speaker 4: of the stuff that he had to go through was
- 17:00Speaker 4: just so laborious. And when the Wild Taco guys were here,
- 17:05Speaker 4: which is Bear Flag, you know, they went through all
- 17:08Speaker 4: kinds of I mean getting.
- 17:10Speaker 5: In and has Eventually they didn't change a thing from
- 17:12Speaker 5: when it was I mean, oh, they had to retrofit
- 17:14Speaker 5: so much by permit. They had to by permit, they
- 17:18Speaker 5: had to well, why.
- 17:18Speaker 2: Wasn't it just Grandfather it was a restaurant before.
- 17:21Speaker 3: Yes, that's right.
- 17:22Speaker 4: Part of the but the new code enforcement laws, the
- 17:25Speaker 4: new ADA laws, the new grease trap laws, all of
- 17:28Speaker 4: that is now being put on the tenant in many
- 17:32Speaker 4: cases instead of the landlord, and then you end up
- 17:35Speaker 4: with a lot of delays, you know. So when they
- 17:39Speaker 4: finally finished, almost at the three year mark, just trying
- 17:42Speaker 4: to get that little place in play, they're like, you know, Dan,
- 17:45Speaker 4: we're so exhaustive, we don't even.
- 17:46Speaker 3: Want to be here.
- 17:48Speaker 4: And it's part of the reason why Bear Flag pulled
- 17:50Speaker 4: out of this larger space up here.
- 17:51Speaker 1: I was wondering what happened there, Yeah.
- 17:53Speaker 4: Because it was just it felt like a constant fight.
- 17:56Speaker 4: In a constant fight, and they had just been through
- 17:58Speaker 4: this battle, So how do we make is easier for
- 18:00Speaker 4: the restaurants?
- 18:02Speaker 2: Good question, you know, you just backing up a bit
- 18:05Speaker 2: because anybody who's listening doesn't maybe know the full story.
- 18:09Speaker 2: When you mentioned Ivan Spears, who first started with Mozambique,
- 18:13Speaker 2: which was an incredible conversion from what was it then
- 18:17Speaker 2: flat Pertia Flats, and he made it into a music venue,
- 18:19Speaker 2: and I know his struggles to with balancing act of
- 18:23Speaker 2: at being a restaurant permanent as a restaurant, but also
- 18:25Speaker 2: having live music and this what they call cup creep
- 18:29Speaker 2: when they said no, you're a nightclub now and you're
- 18:32Speaker 2: not permanent for that, and he endured so much pain
- 18:35Speaker 2: to make it a really fabulous diamond of a jewel
- 18:39Speaker 2: for our town, of a multifaceted restaurant. I mean, when
- 18:43Speaker 2: that place is cranking, I can't believe how many things
- 18:46Speaker 2: he's got going on in each of those rooms. And
- 18:49Speaker 2: then went on to do a deal with Sam Goldstein,
- 18:52Speaker 2: the owner of the Heiser Building, to first put skyloft
- 18:54Speaker 2: in the top, which was a lot of work, and
- 18:58Speaker 2: Sam had to put that elevator in that costs a
- 19:00Speaker 2: ton of money. And then Sam had an unhappy tenant
- 19:04Speaker 2: from the get go and Tommy Bahamas, and when they
- 19:07Speaker 2: closed and left, he made a great deal with Ivan.
- 19:10Speaker 2: What I found interesting in your article was the fact
- 19:14Speaker 2: that Ivan said, you know, Sam was a gem of
- 19:18Speaker 2: a landlord, because I know Sam's a tough guy, and
- 19:20Speaker 2: they had they suit each other, but you know, but
- 19:24Speaker 2: yet they can hug it out afterwards, settle and make
- 19:26Speaker 2: it work. And it struck me that Sam all the
- 19:30Speaker 2: things positive things that Ivan said about Sam being a
- 19:33Speaker 2: very proactive landlord who spent a lot of money to
- 19:37Speaker 2: make it work. And I think the difference clearly is
- 19:40Speaker 2: that Sam lives here, and Sam is a part of
- 19:42Speaker 2: the community, and he took great pride in remodeling that
- 19:45Speaker 2: building and he wanted to see it successful. Now we've
- 19:48Speaker 2: got an out of town landlord who appears not to
- 19:52Speaker 2: really care about the town, and I, without going into
- 19:55Speaker 2: too much detail about the conflict, I know there was
- 19:59Speaker 2: some repair that needed to be made that we refused
- 20:02Speaker 2: to be made that we're putting. You know, I haven't
- 20:04Speaker 2: even said that publicly is workers at risk? But is
- 20:08Speaker 2: that part of the problem too, is out of town
- 20:12Speaker 2: landlords who don't help their tenants get their permits and
- 20:16Speaker 2: open these don't help them succeed.
- 20:20Speaker 4: Well, I don't know that you can actually say it's
- 20:22Speaker 4: just out of town landlords. I mean, there are some
- 20:24Speaker 4: landlords here in town who are very difficult to work with.
- 20:26Speaker 4: And in some cases, families are passing down their properties
- 20:32Speaker 4: to their kids, and their kids have an entirely different
- 20:35Speaker 4: attitude dealing with these long term restaurants, and it's caused
- 20:40Speaker 4: some difficulty for some of the restaurants that are dealing
- 20:43Speaker 4: with this change in generational ownership, so.
- 20:46Speaker 3: To rights and management that makes sense.
- 20:49Speaker 4: So unfortunately, I do think that back in the day,
- 20:52Speaker 4: like when I got here, you know, it was the
- 20:55Speaker 4: culinary was very high level, and I think that the
- 20:58Speaker 4: majority of the landlords lived here. And we're embedded in
- 21:01Speaker 4: the community, like you look at how Joe Hanauer redid
- 21:05Speaker 4: the pottery place and put in that beautiful sapphire and
- 21:08Speaker 4: you know, I mean that guy really truly cares about
- 21:10Speaker 4: the community. And the one thing that I made a
- 21:12Speaker 4: point of in that article that you mentioned is that,
- 21:15Speaker 4: you know, despite the differences that those two gentlemen had,
- 21:18Speaker 4: they are extremely strong businessmen and they are extremely committed
- 21:23Speaker 4: to Laguna Beach.
- 21:24Speaker 2: And they're pragmatic. You know, it's like, well, let's make
- 21:26Speaker 2: this work.
- 21:27Speaker 4: And I don't know that we have that commitment in
- 21:30Speaker 4: a lot of the landlords right now and in a
- 21:34Speaker 4: lot of the like my business partner Bruce Russo, who
- 21:39Speaker 4: is in restaurant development in Dallas. You know, I bring
- 21:42Speaker 4: him onto my show every now and then. You know,
- 21:44Speaker 4: he was talking about how so many leases are being
- 21:48Speaker 4: made now where the landlords are looking out for themselves,
- 21:54Speaker 4: and so the restaurant owners are signing these leases before
- 21:57Speaker 4: they even get through design and review, and then all
- 22:00Speaker 4: kinds of stuff comes up that they now are responsible
- 22:02Speaker 4: for in the lease, and the tenant finish becomes this
- 22:05Speaker 4: very expensive process that shouldn't have to be the case.
- 22:08Speaker 4: It needs to be more of a partnership, right Like
- 22:11Speaker 4: you know, when when the White House closed, that's that
- 22:15Speaker 4: empty until the landlord put in a good million million
- 22:18Speaker 4: and a half to clean up the kitchen and get
- 22:20Speaker 4: everything kind of retrofitted. And then finally Fenne's came in,
- 22:24Speaker 4: and even then Finney's had to put millions into that property,
- 22:28Speaker 4: and so that the landlord was working with them and
- 22:32Speaker 4: shared the expense, and you don't see that happening a
- 22:35Speaker 4: lot now in a lot of the a lot of
- 22:39Speaker 4: the buildings that we have here.
- 22:40Speaker 2: You know, there's some people on social media, one in particular,
- 22:43Speaker 2: who complains about how difficult the business conditions are here
- 22:46Speaker 2: and that the city doesn't do enough. And I challenged
- 22:49Speaker 2: him to tell me what exactly he's referring to him.
- 22:53Speaker 1: One of the things he said is.
- 22:54Speaker 2: A Phinney's or a taco stand has the resources to
- 22:59Speaker 2: pay higher rents than an independent mom and pop because
- 23:02Speaker 2: they're a chain. And it made me think, well, we
- 23:05Speaker 2: sort of had a policy when it comes to retail,
- 23:08Speaker 2: and Michael Ray would always say, you know, that's one
- 23:11Speaker 2: of the big problems is that we have people subjectively deciding,
- 23:15Speaker 2: at least on the retail side, what business belongs in
- 23:17Speaker 2: what area based on do we have other businesses like this?
- 23:21Speaker 2: Is it good for the character of the city as
- 23:23Speaker 2: opposed to just allowing free enterprise to take hold? So
- 23:27Speaker 2: I wonder if you feel that there is any merit
- 23:31Speaker 2: to this idea that are we betraying our own values
- 23:36Speaker 2: by having restaurant or is this a good thing? And
- 23:38Speaker 2: where do you draw the line in terms of a
- 23:40Speaker 2: chain and not wanting a generic eatery in your town
- 23:44Speaker 2: when you're trying so desperately to have mom and pops
- 23:47Speaker 2: an independent retail.
- 23:49Speaker 4: Well, I really applaud the city for limiting franchises and chains,
- 23:53Speaker 4: especially in the downtown quad, you know, because that is
- 23:57Speaker 4: I mean, when you see something like Cheesecake Factor we
- 24:00Speaker 4: move in, all of the people who are walking up
- 24:02Speaker 4: and down the streets are going to be inclined to
- 24:05Speaker 4: go there. I mean, you see McDonald's open up in Paris,
- 24:08Speaker 4: and you see the lines of people out the door
- 24:10Speaker 4: McDonald's in Paris for sure, and so the same thing
- 24:14Speaker 4: is the issue here, and so you want to be
- 24:16Speaker 4: very careful about that, and I appreciate the city putting
- 24:18Speaker 4: that in place. Now, chains, as I understand, and now
- 24:22Speaker 4: this may need to be a correction, but as I understand,
- 24:25Speaker 4: it has to be eight restaurants or less in order
- 24:27Speaker 4: to participate.
- 24:28Speaker 3: In Laguna Beach.
- 24:29Speaker 4: Okay, So Finney's has now expanded beyond that. But when
- 24:34Speaker 4: they came into our situation, they were at about number five.
- 24:37Speaker 2: Now, yeah, we can't tell them, hey, you're over the limit.
- 24:39Speaker 2: You got to shut down now.
- 24:40Speaker 3: Right exactly.
- 24:41Speaker 4: And so when they came in, yes, okay, I guess
- 24:46Speaker 4: the chains may have a little more money to deal with.
- 24:48Speaker 4: But then you also look at the fact that no
- 24:51Speaker 4: matter what the case is, even if you have a chain,
- 24:54Speaker 4: even if you have three or four restaurants, for the
- 24:56Speaker 4: most part, you're still looking to private investors to fund you,
- 25:00Speaker 4: not getting bank support. Until you're a large, large change
- 25:04Speaker 4: or a chain or a large restaurant, it's very unlikely
- 25:08Speaker 4: that you're going to get bank institutional support.
- 25:10Speaker 3: So it depends on the level of.
- 25:12Speaker 4: Your investor that you bring into the restaurant. And that's
- 25:15Speaker 4: so important to understand that. You know, you always have
- 25:18Speaker 4: patrons who come in and say, oh my gosh, if
- 25:20Speaker 4: you open your own restaurant, I'm going to help you
- 25:22Speaker 4: out with that. I'm going to bring you one hundred
- 25:24Speaker 4: K and it's going to be awesome. And then when
- 25:26Speaker 4: you decide to open up your own restaurant, that patron
- 25:28Speaker 4: has kind of disappeared into the woodwork.
- 25:30Speaker 3: You know.
- 25:31Speaker 4: So you're dealing with that kind of a situation. And
- 25:35Speaker 4: I do applaud the city for limiting the chain enfranchise thing.
- 25:39Speaker 4: I think it should be throughout the town because it's
- 25:41Speaker 4: the only way to keep the mom and pop and
- 25:43Speaker 4: the creativity alive and well in Laguna Beach, just like
- 25:47Speaker 4: we heralded as the art community that we are and
- 25:52Speaker 4: have been from the beginning the inception, Right, So that's
- 25:56Speaker 4: when the city needs to get behind and start getting
- 26:00Speaker 4: involved in helping the mom and pops exist and survive
- 26:05Speaker 4: in these locations.
- 26:07Speaker 3: Now, the average.
- 26:09Speaker 4: Across the country is one thousand dollars per hundred square feet. Clearly,
- 26:14Speaker 4: we have landlords there way up all over the place.
- 26:17Speaker 3: Here in Laguna Beach, we have no governor, we have
- 26:21Speaker 3: no moderator.
- 26:23Speaker 4: And so you kind of look at that and say, okay, well,
- 26:25Speaker 4: how can we help in any way, shape or form
- 26:28Speaker 4: to kind of even it out so that we can
- 26:30Speaker 4: really applaud and support the mom and pops and the
- 26:33Speaker 4: independence that make this town so uniquely individual. So I
- 26:38Speaker 4: think that that is absolutely key. I would continue to
- 26:43Speaker 4: support the city in not allowing franchises into this town. Now,
- 26:46Speaker 4: when you look at something like what I even just vacated,
- 26:50Speaker 4: you're looking at twelve thousand square feet under roof and
- 26:53Speaker 4: forty five hundred square feet on the rooftop the sky
- 26:56Speaker 4: skyloft roof bar.
- 27:00Speaker 3: That's a lot.
- 27:02Speaker 4: That's a lot for I mean just for skyloft and
- 27:04Speaker 4: the rooftop. That's a lot of square footage when the
- 27:08Speaker 4: average square footage that we figure in town that's the
- 27:11Speaker 4: safest for anyone to take in and on, is.
- 27:14Speaker 3: About three thousand square feet or less.
- 27:16Speaker 4: So even David Wilhelm when he first was looking at
- 27:19Speaker 4: that property when it was emptied Tommy Bahamas to the
- 27:21Speaker 4: time that Evan took over was three full years and
- 27:25Speaker 4: he looked at that property and the lower level was
- 27:27Speaker 4: about sixty two hundred square feet.
- 27:29Speaker 3: He said, it's too much, it's too much.
- 27:31Speaker 4: And this guy had been in this town, yeah, had
- 27:33Speaker 4: built restaurants, three restaurants in this town.
- 27:36Speaker 3: So he really understood that.
- 27:38Speaker 4: You know, with the seasonal traffic that we currently have, now,
- 27:43Speaker 4: how do we change the traffic so that even if
- 27:48Speaker 4: we're dealing with seasonal traffic, we've got something that is
- 27:52Speaker 4: actually dining in the restaurants and coming to this town
- 27:56Speaker 4: for the restaurants like they used to do back in
- 27:59Speaker 4: the late ninety and the early two thousands. That is
- 28:03Speaker 4: key because right now I don't think we have that
- 28:05Speaker 4: come hither going on. It's happening in Data Point now,
- 28:09Speaker 4: it's happening at Newport Coast. Those restaurants aren't packed, and
- 28:12Speaker 4: they are high revenue, high money restaurants. Yeah, and they
- 28:17Speaker 4: are making money hand over fist to Newport Coast. So
- 28:20Speaker 4: what are we not doing here that is happening around
- 28:23Speaker 4: us and that's.
- 28:24Speaker 3: Pulling our patrons to those locations.
- 28:27Speaker 2: Well, what do you think is what we're not doing here? Well,
- 28:31Speaker 2: you've talked about the city making it difficult to get
- 28:35Speaker 2: approvals and it can take years, and that can turn
- 28:37Speaker 2: away any potential. But I think you know, there's something
- 28:42Speaker 2: else going on where. Maybe it's word of mouth, but
- 28:44Speaker 2: when these restaurant tours ask around, I think people are saying,
- 28:47Speaker 2: don't go to Laguna, go to Newport, go to Data Point.
- 28:51Speaker 2: That's where it's happening. And you know Data Point. I
- 28:54Speaker 2: mean we could learn a lot from them, you know.
- 28:56Speaker 2: I know there was some pushback when they started their
- 28:59Speaker 2: down town efforts to say, we don't want to look
- 29:02Speaker 2: like Dana Point.
- 29:02Speaker 1: I'm like, yeah, we do.
- 29:04Speaker 2: They've got ground floor retail and two stories of living
- 29:08Speaker 2: space upstairs. Not that we can retrofit our buildings. But
- 29:11Speaker 2: that was smart planning because then you get young people
- 29:13Speaker 2: living downtown, walking and they filled in the empty spaces
- 29:16Speaker 2: on that lantern road, and suddenly it has the feeling
- 29:19Speaker 2: of a downtown core. I think it's a pretty remarkable
- 29:22Speaker 2: thing they did.
- 29:23Speaker 3: In a matter of just a few years.
- 29:24Speaker 1: Yeah, and they haven't even touched the marina.
- 29:26Speaker 3: Yet, right exactly.
- 29:28Speaker 4: I think that they knew who their target audience was
- 29:31Speaker 4: and they built that target audience. I think that we've
- 29:34Speaker 4: lost We've lost our perspective on who our target audience is.
- 29:39Speaker 1: Who is our target audience?
- 29:41Speaker 4: We were dialed in in the early two thousands. When
- 29:44Speaker 4: I moved here, it was like Carmel. When Ivan said
- 29:47Speaker 4: he moved here, it was like Aspen by the sea.
- 29:50Speaker 4: There was a posh feeling of opulence in this town.
- 29:54Speaker 4: You felt that you have arrived in a very prestigious, beautiful,
- 29:59Speaker 4: excl usive place. And now the people that we have
- 30:04Speaker 4: on the people that we have primarily coming into town,
- 30:09Speaker 4: are not coming into town to experience the posh opulence
- 30:13Speaker 4: of what the town has built.
- 30:15Speaker 3: They're coming to.
- 30:15Speaker 4: Experience the posh opulence of our beautiful beaches in our waters.
- 30:19Speaker 4: So that's a different crowd than the crowd that comes
- 30:22Speaker 4: in on this side of the ocean and the beach
- 30:26Speaker 4: to participate in what the city has built and we've
- 30:30Speaker 4: lost that audience.
- 30:31Speaker 2: That's really interesting because I went, I'm embarrassed to say,
- 30:36Speaker 2: to Salon's for my first time last Monday, sat at
- 30:41Speaker 2: the bar and couldn't believe how busy it was.
- 30:43Speaker 3: I know. And you look at the Drake they are packed.
- 30:46Speaker 2: And Broadway yes, so the high high ends here still
- 30:50Speaker 2: seems to thrive.
- 30:51Speaker 4: I mean, they aren't attracting. They know how to attract
- 30:54Speaker 4: those patrons. So what did they do right? What did
- 30:57Speaker 4: they do in their marketing? What did they do right
- 30:59Speaker 4: to make this happen? Because clearly the people still want
- 31:02Speaker 4: to be here or they wouldn't be going to those
- 31:04Speaker 4: restaurants either, right, and they are packing those restaurants in.
- 31:09Speaker 3: So what are we doing to not.
- 31:12Speaker 4: Expand that shape, you know, that pie shape, to bring
- 31:17Speaker 4: in more of that opulent visitor.
- 31:20Speaker 2: Well, you know you've said something earlier that struck me,
- 31:22Speaker 2: which was that we are a restaurant driven town. You know,
- 31:26Speaker 2: there's obviously a segment of the population here that's very
- 31:29Speaker 2: vocal that goes to every city council meeting that are
- 31:34Speaker 2: let's call them preservationists, anti change and virulently anti restaurant
- 31:40Speaker 2: and they think it just brings too many people into town.
- 31:44Speaker 2: It causes you know, undue traffic and chaos and blah blah.
- 31:47Speaker 2: And you know they've been fighting this idea that Lagunna
- 31:52Speaker 2: loosen their parking ratio requirements for a restaurant, which used to.
- 31:55Speaker 1: Be impossible because't much.
- 31:58Speaker 2: Doesn't loosened much, and you have to go to tremendous
- 32:01Speaker 2: and spend money to get credits to replace the parking
- 32:04Speaker 2: that you that you have a deficit on. And yet
- 32:09Speaker 2: when you look at as you said, you look at
- 32:11Speaker 2: all the regular retail closures of just stores, it makes
- 32:15Speaker 2: me think that restaurants really are the core economy now
- 32:20Speaker 2: for a number of reasons. Number one is their Amazon proof.
- 32:24Speaker 2: Number two, young people are hungry for experiences. They're delaying
- 32:29Speaker 2: the purchase of a home. If ever, a lot of
- 32:31Speaker 2: them have given up on that, particularly in California.
- 32:34Speaker 3: And look at Abba Abba.
- 32:35Speaker 1: Look at Abba Abba.
- 32:37Speaker 4: Primary age range, I would say is twenty eight to
- 32:40Speaker 4: thirty five.
- 32:41Speaker 1: And I can't get over that.
- 32:43Speaker 2: That's an example of, yes, of a restaurant that somehow
- 32:47Speaker 2: has bucked the trend here. And I don't know where
- 32:50Speaker 2: all these young people come from. By've asked, actually, where
- 32:52Speaker 2: do you live? And most of the out of town,
- 32:55Speaker 2: but they'll drive to South Laguna with limited parking to
- 32:59Speaker 2: you know, like the menu, it's not nothing like, oh
- 33:02Speaker 2: my god, this is the culinary experience. But they have
- 33:04Speaker 2: healthy vegetarian options. Their smash burger is really popular. Setting
- 33:09Speaker 2: is I mean, you know, if you're old and have
- 33:12Speaker 2: a bony ass like me, you know, it's not the
- 33:14Speaker 2: most comfortable seating. You know, you're outside. And then they've
- 33:18Speaker 2: got Helen's, which I think is brilliant.
- 33:20Speaker 3: It was brilliant.
- 33:22Speaker 1: So what did they do right?
- 33:24Speaker 4: It's also attracting twenty eight to thirty five year olds
- 33:27Speaker 4: who have money, who have expendable money, and so there
- 33:31Speaker 4: are pockets in this town that are attracting the right patrons.
- 33:35Speaker 1: But how did ABA do it?
- 33:36Speaker 2: They they were going to close five six years ago
- 33:39Speaker 2: because again there was some sort of pressure by the city.
- 33:43Speaker 5: It was a Helen's thing, Helen's thing, right, because it.
- 33:46Speaker 4: Didn't have all the right permitting, et cetera. And so
- 33:50Speaker 4: but it didn't close, and the city actually did intervene
- 33:54Speaker 4: in that and helped him and said, okay, let's sit
- 33:57Speaker 4: down and come to the table, let's figure this out.
- 33:59Speaker 4: And if that had only happened with Ivan, then we
- 34:04Speaker 4: would have had one hundred and eighty employees still employed. Wow,
- 34:08Speaker 4: and he was actually a lot of people were saying, oh, well,
- 34:11Speaker 4: you know, he wasn't really making it.
- 34:12Speaker 3: It was a really struggle. He was just scrapping along.
- 34:14Speaker 3: You know.
- 34:15Speaker 4: He was actually turning a very solid black revenue stream
- 34:20Speaker 4: in both locations. So you know that sudden disappearance is
- 34:25Speaker 4: a huge black hole in the central district of our
- 34:31Speaker 4: entire city. So going back to I don't know, I
- 34:34Speaker 4: think I kind of got off track there, But you know,
- 34:36Speaker 4: going back to the fact that we do have restaurants
- 34:38Speaker 4: that are attracting ideal clientele, all we need to do
- 34:42Speaker 4: is focus efforts on how we attract that ideal clientele
- 34:46Speaker 4: back into this town. Now, it's going to take a
- 34:49Speaker 4: multi pronged effort, but it's not going to take years
- 34:52Speaker 4: and years to change up. I mean, in the marketing
- 34:56Speaker 4: that I've done in years and the marketing that you've
- 34:58Speaker 4: done in years, I can tell you I can go
- 35:00Speaker 4: into an entity like the Biltmore Estate, I can go
- 35:03Speaker 4: into places like ARII dot com. When you have experienced
- 35:06Speaker 4: marketers who really know what they're doing, who know how
- 35:08Speaker 4: to leverage pods of revenue for any entity, and you
- 35:12Speaker 4: start looking at how can we engage, how can we
- 35:14Speaker 4: create more pods of revenue, How can we make this
- 35:16Speaker 4: easier for people, how can we get in. You know,
- 35:19Speaker 4: it's all looking at the guest experience. How we make
- 35:23Speaker 4: the guest experience easier. Then we begin to create this
- 35:27Speaker 4: swell and this underswell of support for these restaurants so
- 35:31Speaker 4: that they can continue to operate and survive here.
- 35:34Speaker 1: Yeah, really interesting that you mentioned that.
- 35:37Speaker 2: In the early aughts, I guess we you know, we
- 35:41Speaker 2: were so successful because we had this perception of Aspen
- 35:44Speaker 2: by the sea.
- 35:45Speaker 1: I like that reference.
- 35:47Speaker 2: Somebody said to me recently they had friends staying at
- 35:50Speaker 2: the Montage and the consensus of these people where it
- 35:54Speaker 2: was Laguna is tattered. I'm going to stay on property
- 36:00Speaker 2: and just have my entire vacation experience here. And I
- 36:04Speaker 2: was really saddened to hear that because I always thought, yeah,
- 36:09Speaker 2: because I used to say, you know, not everybody comes
- 36:12Speaker 2: to Laguna to go to the beach. They come for
- 36:15Speaker 2: the urban experience, the pedestrian experience, that it's a town
- 36:18Speaker 2: that you can walk and people watch, and that's a
- 36:21Speaker 2: rare thing in California.
- 36:23Speaker 1: So to hear that and I, you know, I see it.
- 36:26Speaker 2: I see I think the city acknowledges they got to
- 36:29Speaker 2: clean it up.
- 36:31Speaker 1: But it's like you look at Forest.
- 36:33Speaker 2: Avenue and the amount of retailers that are just selling
- 36:35Speaker 2: kind of to tourists, not high end it definitely, And
- 36:42Speaker 2: I was in Aspen last year and I can tell
- 36:43Speaker 2: you this is not Aspen by the Sea.
- 36:46Speaker 1: And they'll get very prestigious like.
- 36:50Speaker 2: Coffee shops from Italy and Paris names, you know, not
- 36:53Speaker 2: necessarily chains, but very high end, famous places that we
- 36:57Speaker 2: don't ever seem to attract.
- 36:59Speaker 4: Right those places are anchoring into these prestigious cities because
- 37:04Speaker 4: they know it's the best brand experience for them, even
- 37:07Speaker 4: if they're not making a lot of money. That's why
- 37:10Speaker 4: you know on Rodeo Drive they may not be making
- 37:13Speaker 4: a lot of money, but they want to be on
- 37:15Speaker 4: Rodeo Drive because that signifies their opulence and their ability
- 37:19Speaker 4: to stay in that space, and it's an attractor to
- 37:22Speaker 4: every other brand that they have around the world.
- 37:25Speaker 3: Now, we're not bringing that in.
- 37:28Speaker 2: You know, we always there's a group of people here
- 37:30Speaker 2: that always fault the city when they are addressing a problem.
- 37:33Speaker 2: They go outside and hire some expensive consulting firm and
- 37:37Speaker 2: spend hundreds of thousands of dollars, and typically they get
- 37:40Speaker 2: this really, you know, dense study, and then it gets mothballed.
- 37:44Speaker 2: And we always say, we have so much talent here
- 37:47Speaker 2: who are passionate about the areas of interest that they have,
- 37:50Speaker 2: that we don't need to go outside to hire. Hire
- 37:52Speaker 2: people that are actually embedded in the community, that live
- 37:54Speaker 2: it every day. So my question, Diane, is how come
- 37:57Speaker 2: the city isn't using you as a resource.
- 38:01Speaker 3: That's a good question. I like that question.
- 38:04Speaker 4: You know, they have begun to approach me, and so
- 38:07Speaker 4: we have begun some conversations. I hope that they continue,
- 38:11Speaker 4: because you know, I really do believe that when you
- 38:14Speaker 4: have somebody who has so effectively covered the one hundred
- 38:19Speaker 4: and fifty nine food and beverage concepts in this town
- 38:22Speaker 4: at the level that I have, and I have a
- 38:23Speaker 4: trust factor with these restaurant owners, yes you do, and
- 38:28Speaker 4: they will call me, they will volunteer information, they will,
- 38:31Speaker 4: like Ivan said, I'm only going to talk to you.
- 38:33Speaker 4: I'm not going to talk to anybody else because it's
- 38:34Speaker 4: going to get all twisted. So I love the fact
- 38:37Speaker 4: that they trust me. And I have a lot of
- 38:40Speaker 4: experience marketing and restaurant consulting and everything like that. And
- 38:43Speaker 4: I have Bruce as a as a business partner essentially,
- 38:48Speaker 4: who has developed more restaurant concepts in the country than
- 38:51Speaker 4: anybody else in the country, no kidding. And he has
- 38:54Speaker 4: developed them because he has operated concepts, and those concepts
- 38:58Speaker 4: are designed to make restaurants money. And I think when
- 39:02Speaker 4: you bring the two of us into something like this,
- 39:05Speaker 4: things can change very quickly because you need to start
- 39:07Speaker 4: looking at what is the economic plan for the restaurants
- 39:10Speaker 4: in town. Where are the low ticket item restaurants, where
- 39:13Speaker 4: are the high ticket item restaurants, and where do we
- 39:16Speaker 4: situate them geographically in this town. I don't think that
- 39:18Speaker 4: there's that kind of a map developed yet. And then
- 39:22Speaker 4: when you start looking at that, then you can say, Okay,
- 39:24Speaker 4: here's where we're going to start attracting chefs, here's where
- 39:26Speaker 4: we're going to start bringing in businesses. There's a wonderful
- 39:30Speaker 4: woman in Las Vegas, Elizabeth, and she was brought in
- 39:37Speaker 4: way before when the casinos were just starting to come
- 39:39Speaker 4: into play, when the Belagio was just getting established by Steve.
- 39:42Speaker 4: When they brought her in and said, you go find
- 39:46Speaker 4: us the celebrity chefs to bring into this town to
- 39:49Speaker 4: change things. And she was singularly responsible. Now the city
- 39:54Speaker 4: was willing to work with her and work economically with
- 39:57Speaker 4: those chefs to change the face of Las Vegas, and
- 40:01Speaker 4: it changed in a matter of about five years.
- 40:03Speaker 1: It became a culinary destination. Right.
- 40:05Speaker 4: So it doesn't take a lot of people to do it.
- 40:07Speaker 4: It takes the people who know how to do it
- 40:09Speaker 4: and have done it.
- 40:10Speaker 1: Before, you know.
- 40:12Speaker 2: I remember Steve Winn once said publicly that he came
- 40:15Speaker 2: to the realization that when people most people come to
- 40:18Speaker 2: Vegas spend money and lose, but the ones that actually
- 40:21Speaker 2: have the streak of good luck and win some money,
- 40:24Speaker 2: he doesn't want them leaving town with it. So hence,
- 40:27Speaker 2: you know, they built these luxury malls and stores and
- 40:30Speaker 2: of course the restaurants. And I wonder, you know, with
- 40:33Speaker 2: our Visitors Bureau, who has been under fire this past
- 40:36Speaker 2: year and been the fall guy for what everybody said
- 40:38Speaker 2: was over tourism. And I think it was unfair because
- 40:41Speaker 2: all of us are responsible having posted a sunset picture
- 40:45Speaker 2: here and there on social media, but they are very
- 40:49Speaker 2: deep pocketed. They get a million eight from the city
- 40:53Speaker 2: from the bed tax every year. Then I think and
- 40:56Speaker 2: I thought it was really misguided, but they decided to
- 40:58Speaker 2: give a half a million back to the city annually.
- 41:01Speaker 2: Know about that, Yes, and I think it was kind
- 41:04Speaker 2: of a mea culpa that wasn't necessary. Did they make
- 41:07Speaker 2: a few missteps and put some beautiful pictures up on
- 41:10Speaker 2: social media that maybe got eyeballs that weren't the overnight
- 41:14Speaker 2: visitors that they're charged with attracting. But what I'm getting
- 41:17Speaker 2: to is it's interesting to say, Okay, their job is
- 41:20Speaker 2: to bring people into the hotels and spend the big
- 41:23Speaker 2: spenders and spend the night. But one of the ways
- 41:25Speaker 2: of doing that is to improve the restaurant scenes. So
- 41:28Speaker 2: you're talking about where's the resources to do the outreach
- 41:32Speaker 2: to bring in chefs? Has that ever Have they ever
- 41:35Speaker 2: talked to you about that putting some effort into improving
- 41:38Speaker 2: our dining scene.
- 41:39Speaker 1: No, doesn't.
- 41:41Speaker 2: That makes some sense for like, you know, you can
- 41:43Speaker 2: only say the same thing over and over again to
- 41:45Speaker 2: bring people to the montage and the surf and sand,
- 41:48Speaker 2: but you're basically selling Laguna and so if you're going
- 41:51Speaker 2: to sell the beaches, that's great. It's not everybody's thing.
- 41:54Speaker 2: If you're going to sell mountain biking very niche, surfing
- 41:57Speaker 2: very niche, it's got to be this is a great
- 42:00Speaker 2: to dine.
- 42:02Speaker 4: Yes, And you know that you and I kind of
- 42:04Speaker 4: differ on our opinions of the visitors Bureau. I think
- 42:07Speaker 4: that when you're a visitors bureau, you're built to market
- 42:11Speaker 4: the entire city.
- 42:13Speaker 3: Dana Point hired me and Judy Bijlani.
- 42:16Speaker 1: Who started I remember Judy Yep.
- 42:18Speaker 4: To open and start Visit Data Point, and so we
- 42:22Speaker 4: built that up from the ground up. And it was
- 42:24Speaker 4: initially supported by the four primary resorts there, and they
- 42:29Speaker 4: were doing the same kind of bed tax thing to
- 42:32Speaker 4: fund the visitors Bureau. But what was so important to
- 42:36Speaker 4: those resorts was the understanding that they only had one
- 42:41Speaker 4: or two restaurants in each of their resorts, and so
- 42:44Speaker 4: it was important to support the entire city so that
- 42:47Speaker 4: they could continue to have this congruence of effort between
- 42:53Speaker 4: the retailers, the restaurants, and the resorts to build the
- 42:56Speaker 4: city up. And I think we've lost that somewhere along
- 42:59Speaker 4: the line. And I feel that, you know, the Visitor's
- 43:03Speaker 4: Bureau has done a great job of supporting the hotels
- 43:06Speaker 4: who are their clients and advertising the beaches in the water.
- 43:11Speaker 4: But like I said, what has made this town is
- 43:16Speaker 4: over here on this side of the sand, and I
- 43:20Speaker 4: don't feel that that's getting proper representation. And that's part
- 43:23Speaker 4: of the reason why I do so much invest with
- 43:25Speaker 4: the Guna Beach and write so much investle the Good
- 43:27Speaker 4: Beach and do this radio show because I just really
- 43:31Speaker 4: want people to understand what the magic is of this
- 43:33Speaker 4: town and how easily we can shift in the direction
- 43:38Speaker 4: of just feeling like a really wonderful, welcoming, opulent experience
- 43:43Speaker 4: that just brings people in by the droves who want
- 43:46Speaker 4: that experience and are participating.
- 43:48Speaker 3: In that experience.
- 43:50Speaker 2: Diane Armitage, you have made some excellent points. I've got
- 43:53Speaker 2: a few more questions here. We've got a limited time,
- 43:56Speaker 2: and I want to get to them. Okay, one hundred
- 43:57Speaker 2: and fifty nine dining establishments, not a single marijuana dispensary.
- 44:01Speaker 2: Do you think we should have a dispensary in this town?
- 44:03Speaker 3: Sure?
- 44:04Speaker 2: Okay, good and the one hundred and fifty nine I
- 44:08Speaker 2: think even more if you add liquor stores a license.
- 44:10Speaker 2: You maybe mentioned this amount of liquor that's sold in
- 44:13Speaker 2: this town is another thing that the anti fun group
- 44:18Speaker 2: once it's fun. Well, they bring this up all the
- 44:20Speaker 2: time because we had some very unflattering news that just
- 44:23Speaker 2: was released where the dui capital of Orange County as well.
- 44:26Speaker 2: How do you balance that, how do you, you know,
- 44:29Speaker 2: want to promote more restaurants in a town that's reacting
- 44:32Speaker 2: now to the idea that we have too many drinking establishments.
- 44:36Speaker 4: Well, first of all, I don't think people who are
- 44:38Speaker 4: buying at the liquor stores are the ones getting the
- 44:41Speaker 4: DUIs right, So there's that it's the people at the bars,
- 44:46Speaker 4: It's the people at the bars. And also I do
- 44:49Speaker 4: think that in that article they noted that a lot
- 44:52Speaker 4: of the times they're catching the traffic that's coming from
- 44:55Speaker 4: CDM or coming from data point that they're not actually
- 44:58Speaker 4: participating here.
- 44:59Speaker 2: In But we get blamed because they're in Laguna when
- 45:02Speaker 2: they get possible well.
- 45:03Speaker 4: And of course when the word is put out that
- 45:05Speaker 4: Laguna Beach is the number one DUI right even said
- 45:09Speaker 4: his business went down to nothing after that article came out.
- 45:12Speaker 4: And so there is a certain I don't know, there's
- 45:17Speaker 4: a certain pr problem I think we have, right, I mean,
- 45:20Speaker 4: we want to be we certainly want to be attentive
- 45:26Speaker 4: and stop the DUIs. Want we want to stop the
- 45:29Speaker 4: people from drink, drinking and driving, we definitely do. But
- 45:33Speaker 4: what can we put in place that allows people even
- 45:36Speaker 4: more freedom to get ubers, to get you know, trolleys
- 45:41Speaker 4: that actually go later than a certain timeframe of the night,
- 45:45Speaker 4: you know that kind of a thing.
- 45:46Speaker 1: That's an excellent point.
- 45:47Speaker 4: And you know, I think that, like I said before,
- 45:54Speaker 4: this is not a tourist industry town any longer because
- 45:58Speaker 4: retail has struggled so mightily against the big giants like
- 46:02Speaker 4: Amazon and the online buying experience. You know, we really
- 46:07Speaker 4: need to begin supporting these food and beverage establishments.
- 46:11Speaker 1: And so.
- 46:15Speaker 4: There's got to be a I don't think that we
- 46:18Speaker 4: have too many liquor stores.
- 46:19Speaker 3: I mean I think that we have enough.
- 46:23Speaker 4: I don't think we have I think we have too
- 46:26Speaker 4: much of a nightclub situation down on Ocean Avenue, and
- 46:30Speaker 4: it's tattering that street. And so I think that we
- 46:34Speaker 4: need to look at where the nightclub permits are happening
- 46:36Speaker 4: in this town. And that again goes back to creating
- 46:39Speaker 4: that plan of where things go, so that you're spreading
- 46:44Speaker 4: this across the town and you're not putting too much
- 46:48Speaker 4: resource or issue on one particular section of the town.
- 46:53Speaker 4: I mean, I also feel like the Promenade has gotten
- 46:55Speaker 4: a lot of PR and there are only four restaurants
- 46:59Speaker 4: in that space, and they have really benefited from that space.
- 47:03Speaker 4: Beyond that block, the restaurants beyond that are getting no notice,
- 47:09Speaker 4: They're not getting any PR. And so what about all
- 47:13Speaker 4: the other restaurants on all the sides that we need
- 47:16Speaker 4: to take care of. One of the other things, too,
- 47:18Speaker 4: is the city offered to do sort of a help
- 47:21Speaker 4: with the curb cleanup with these restaurants, which I.
- 47:24Speaker 3: Think is a beautiful idea.
- 47:25Speaker 4: But I don't know that the restaurant owners and tenants
- 47:30Speaker 4: that are in those properties really know how to approach
- 47:32Speaker 4: the city how to go get help funding. They don't really,
- 47:36Speaker 4: it hasn't really been spelled out for them, and the
- 47:38Speaker 4: city has just kind of said, well, here it is,
- 47:40Speaker 4: and we're not going to talk about to go any more.
- 47:42Speaker 4: And so how can we be more assertive so that
- 47:45Speaker 4: we are helping them clean up their spaces? Because, as
- 47:47Speaker 4: Reuben has said on my show many times, once somebody
- 47:50Speaker 4: starts cleaning up their space, the next guy starts cleaning
- 47:52Speaker 4: up his space. It's like people putting up Christmas lights
- 47:54Speaker 4: in the same neighborhood.
- 47:55Speaker 1: It's kind of what I said about this whole.
- 47:59Speaker 2: Effort to educate tourists to clean up the beaches behind them,
- 48:03Speaker 2: which you know they're calling stewardship, and you know, I'm like, well,
- 48:06Speaker 2: you can write about it, but you could also you know,
- 48:09Speaker 2: stock plastic shovels, gloves and trash bags with a big
- 48:13Speaker 2: sign be a part of the solution, not the problem.
- 48:15Speaker 2: Leave no trace or leave it better than you found
- 48:17Speaker 2: it empower people and then once they see somebody doing it,
- 48:20Speaker 2: it's contagious.
- 48:21Speaker 1: It's like, oh, I want to do my part well.
- 48:23Speaker 4: And you know, the leave no traces actually worked in
- 48:26Speaker 4: the parks, the national parks. That whole campaign has worked,
- 48:30Speaker 4: and it's worked for decades now, and people are getting
- 48:33Speaker 4: more and more careful about packing out their trash to.
- 48:35Speaker 1: Most people want to do good. They just have to know.
- 48:37Speaker 4: They just have to know, and they have to have
- 48:39Speaker 4: the resources available to them to follow through. Like for instance,
- 48:42Speaker 4: when the city of Laguna Beach took over the county beaches,
- 48:46Speaker 4: you know, we had one trash can between Lost Peer
- 48:50Speaker 4: and Treasure island where the montage was one trash can
- 48:53Speaker 4: and so that was a county thing that was a problem.
- 48:56Speaker 4: But when the city inherited it, the trash cans didn't
- 48:59Speaker 4: go up either. So these kinds of things, you know,
- 49:01Speaker 4: we have to have a place where we can kind
- 49:02Speaker 4: of notify the city nicely, we don't have to be
- 49:05Speaker 4: mean about it. But then the city responds and helps
- 49:07Speaker 4: us with that so that we keep our beaches clean.
- 49:10Speaker 1: Two more questions, if we can squeeze them in one.
- 49:14Speaker 2: How you know, I would be remiss if I didn't
- 49:17Speaker 2: talk a little bit about the fire. And you know,
- 49:19Speaker 2: we're preparing everything we can here at the station to
- 49:22Speaker 2: keep people on hyper alert and we're going to get
- 49:24Speaker 2: more into that building out our website on what to
- 49:26Speaker 2: do in the case of an emergency. But what happens
- 49:30Speaker 2: to the restaurant industry in la I mean, I think
- 49:34Speaker 2: of two things. One is all the workers who are
- 49:37Speaker 2: affected by this, who you know, can they even open?
- 49:41Speaker 2: And secondly, there must be a huge demand for restaurants
- 49:46Speaker 2: because one hundred and thirty thousand people are displaced. Any
- 49:51Speaker 2: are you hearing anything from your sources up there about
- 49:53Speaker 2: what's Oh.
- 49:54Speaker 3: There's a lot of talk.
- 49:55Speaker 4: Yeah, and there's there has been a lot of talk
- 49:58Speaker 4: and a lot of conversation. I've been in a lot
- 50:00Speaker 4: of conversations, and it's absolutely dreadful what's happening up there.
- 50:05Speaker 4: I would estimate that forty to fifty percent of those
- 50:09Speaker 4: restaurants aren't even going.
- 50:10Speaker 3: To try to come back, no care.
- 50:12Speaker 4: Well, for one, it's so difficult to operate a restaurant
- 50:15Speaker 4: and continue to thrive. Secondly, when you're in a community
- 50:19Speaker 4: and you have all of your patrons in a certain
- 50:21Speaker 4: area around you, moving to a new space is a
- 50:25Speaker 4: difficult thing to do.
- 50:26Speaker 3: And whether or not you can carry the liquor.
- 50:28Speaker 4: License with you is an issue because they're supposed to
- 50:31Speaker 4: be only travel with the building, yes, right and so,
- 50:35Speaker 4: and they can't travel from LA to Orange County with
- 50:38Speaker 4: a liquor license.
- 50:39Speaker 3: That's not legal as not allowed.
- 50:41Speaker 4: So there's going to have to be some new flexibility
- 50:43Speaker 4: and there have to be restaurant owners who are saying, Okay, well,
- 50:46Speaker 4: I am willing to move three.
- 50:47Speaker 3: Miles down or ten miles down.
- 50:50Speaker 4: To get into this space because it's going to take
- 50:52Speaker 4: two to three years just to build, and it's not
- 50:54Speaker 4: because of the permitting or the rezoning processes that are
- 50:57Speaker 4: probably going to go on.
- 50:59Speaker 1: It's resources.
- 51:00Speaker 4: It's resources, yeah, you know, I mean just getting rid
- 51:03Speaker 4: and you know, doing the demolition, getting rid of all
- 51:08Speaker 4: of that material.
- 51:09Speaker 3: Where does it all go?
- 51:11Speaker 4: You know? And then are they going to allow for
- 51:14Speaker 4: rezoning with the restaurants on Malibu Strip for instance, and
- 51:17Speaker 4: that kind of thing. And so there's a lot that's
- 51:19Speaker 4: going to be happening over the next two and a
- 51:21Speaker 4: half three years.
- 51:21Speaker 3: What does a restaurant do in the meantime.
- 51:25Speaker 1: And all the employees and all the employees.
- 51:27Speaker 2: Ugh, it's so sad. I can't even get my head
- 51:30Speaker 2: around it. H All right, well, let's send on a
- 51:33Speaker 2: lighter note. L note, lighter note. I know you have
- 51:37Speaker 2: one hundred and fifty nine children that you love equally
- 51:40Speaker 2: love them. But you're having friends come in visiting you
- 51:44Speaker 2: from out of town. You want to impress them. You
- 51:46Speaker 2: want to have a great weekend, best restaurants to go to?
- 51:49Speaker 4: Oh my gosh. Everyone puts me on the spot with this.
- 51:52Speaker 4: I always say, what do you feel like eating? And
- 51:54Speaker 4: then I tell them where to go?
- 51:55Speaker 1: Well where should we go? Anyway?
- 51:57Speaker 2: Generally, you who do you think is really outstanding right now?
- 52:01Speaker 4: I think I think the Drake is outstanding. They are creative,
- 52:07Speaker 4: drinks are amazing, They're outstanding. They have valet parking, they
- 52:10Speaker 4: have valley parking, and they are really working with the neighborhood.
- 52:13Speaker 4: The neighborhood loves them and they just have got the
- 52:17Speaker 4: right combination.
- 52:18Speaker 1: Do they have live music every night or.
- 52:19Speaker 3: Live music every night?
- 52:20Speaker 2: It's not too loud For those of us who don't
- 52:22Speaker 2: like noisy restaurants.
- 52:24Speaker 3: I think it could be a little loud.
- 52:25Speaker 4: That's why, you know, mostly you'll find the local sitting
- 52:28Speaker 4: in the bar having a great time in the bar.
- 52:30Speaker 3: But they do a great job.
- 52:32Speaker 4: I also think Carrie Redfern at Lumberyard is one of
- 52:34Speaker 4: the most creative owners in this town.
- 52:36Speaker 1: One of the best restaurant tours. It really is.
- 52:38Speaker 2: I see him in the kitchen serving bringing dishes out.
- 52:41Speaker 2: He knows there's no job beneath this guy.
- 52:43Speaker 4: No, and he takes his team up to La to
- 52:46Speaker 4: check out new concepts and try new foods, and I
- 52:48Speaker 4: mean they're constantly they're actually constantly changing up that menu.
- 52:52Speaker 4: I think he's doing a beautiful job and very into it.
- 52:55Speaker 2: And that restaurant absorbs sound that you can actually have
- 52:58Speaker 2: a nice conversation there. Yes, that's one of the three
- 53:02Speaker 2: biggest things right now that people complain about with food
- 53:05Speaker 2: service and noise right.
- 53:06Speaker 4: Well, and that's the number one thing people ask me.
- 53:08Speaker 4: Where can I go where the restaurant's quiet?
- 53:10Speaker 2: I know, for an aging population, it's an important thing.
- 53:15Speaker 1: You know.
- 53:15Speaker 2: It's like my hearing. I fit there a lot of
- 53:17Speaker 2: ambient noise. I can't hear the person across from me.
- 53:19Speaker 4: I know.
- 53:20Speaker 3: It's a dreadful thing.
- 53:22Speaker 4: Yeah, but yes, I mean I think those are two
- 53:24Speaker 4: great restaurants.
- 53:25Speaker 3: I think.
- 53:27Speaker 4: I think I have favorites, like you know, I love
- 53:30Speaker 4: Kyrite Grill, I love Nea Pizza Soup, I love Evans Gourmet.
- 53:33Speaker 4: She's doing a fantastic job in the old Roue location.
- 53:37Speaker 4: Glad you mentioned that she is a fabulous chef. Yeah,
- 53:39Speaker 4: and a very not weally well known chef. And I
- 53:43Speaker 4: think she is just knocking it out.
- 53:45Speaker 3: Of the park.
- 53:45Speaker 1: Awesome.
- 53:46Speaker 2: So, and what about the job that Chris from downstairs
- 53:49Speaker 2: wine Gallery is the sushi bar up Mickey's.
- 53:52Speaker 4: Yeah, well, Wine Gallery is a favorite locals for a
- 53:55Speaker 4: reason because he's done an amazing job there and what
- 53:58Speaker 4: he did to rezare the Mickey sushi from two forty
- 54:01Speaker 4: two is amazing and the food there is phenomenal. It
- 54:04Speaker 4: is the best sushi restaurant in town.
- 54:06Speaker 1: Glad to hear that we need more sushi. Yeah, everybody does.
- 54:09Speaker 3: Yes, indeed, and you know Chris OL's and he Rocks.
- 54:12Speaker 4: Yeah, just you know, these guys are just so personable
- 54:15Speaker 4: and so I mean, I think Phineas has done a
- 54:17Speaker 4: great job.
- 54:18Speaker 3: I think totally. I think the guys at Shire have
- 54:21Speaker 3: done an amazing.
- 54:22Speaker 1: Love Sapphire, great lunch.
- 54:25Speaker 2: Your food has to be terrible for that place not
- 54:26Speaker 2: to work, because it's so attractive and true. You know,
- 54:30Speaker 2: what about the anticipation of the restaurant that's going to
- 54:34Speaker 2: replace Sanhi Go, the big what used to be marks
- 54:37Speaker 2: over there?
- 54:37Speaker 3: You know, I don't have enough information on it.
- 54:39Speaker 1: Yeah, I don't either. I haven't heard much.
- 54:41Speaker 4: Yeah, I mean, I am looking forward to Piat's coming
- 54:43Speaker 4: into the two twenty two Ocean Boulevard location, which, yes,
- 54:46Speaker 4: where Taverna started and then it became you know.
- 54:49Speaker 1: A million things, a million things. When is that slated
- 54:52Speaker 1: to open? Do you have any idea.
- 54:53Speaker 4: They're looking for early summer is what I've heard. So
- 54:57Speaker 4: I have another interview scheduled with them this next week,
- 54:59Speaker 4: so I'm looking forward to getting some more information on that.
- 55:01Speaker 2: And we don't have any updates on somebody replacing Bear
- 55:05Speaker 2: Flag or replacing Wild Taco or any of these others.
- 55:10Speaker 3: Nothing yet.
- 55:10Speaker 4: I mean remember too that you know, there were rumors
- 55:13Speaker 4: of people going into Wild Taco. You know, remember like
- 55:17Speaker 4: I would love to date and marry Keanu Reeves. But
- 55:20Speaker 4: there are a lot of steps that have to happen
- 55:21Speaker 4: between the desire and actually making it happen and getting
- 55:26Speaker 4: the concept approved initially with design reviews the first thing
- 55:29Speaker 4: that has to happen, and so you know, I don't
- 55:32Speaker 4: even know if they got that far, and so there
- 55:36Speaker 4: is a big process that you must go through. But
- 55:38Speaker 4: I mean just getting the initials approvals and then they
- 55:40Speaker 4: have to say, well, this is what you have to change,
- 55:42Speaker 4: and then you say, okay, I'm going to come back
- 55:43Speaker 4: at it. And then there are a lot of times
- 55:45Speaker 4: when design review has no knowledge of how to actually
- 55:48Speaker 4: build a restaurant to make money, and so you begin
- 55:52Speaker 4: changing the concept and the build out and the renovation.
- 55:56Speaker 1: Then you've got to go to planning commission and you've got.
- 55:58Speaker 4: To go to planning commission and Planning commission, and it
- 56:00Speaker 4: may not be the best way to make a restaurant
- 56:02Speaker 4: make money.
- 56:03Speaker 1: Yeah, you know, yep.
- 56:05Speaker 2: Yet we've had some very unusual things where places that
- 56:08Speaker 2: were not restaurants before somehow got approved, like the pizzeria
- 56:12Speaker 2: that carry Owns across the street, or Tangoed that I
- 56:16Speaker 2: had no idea how that got converted to a restaurant,
- 56:19Speaker 2: or I'm just going.
- 56:20Speaker 1: To say the hot dog place that was in the
- 56:21Speaker 1: visitors Bureau.
- 56:22Speaker 2: Not that was necessarily the best use, but you know,
- 56:25Speaker 2: there are instances when the city has seemed to help
- 56:28Speaker 2: a merchant open a restaurant and what previously was not
- 56:32Speaker 2: a restaurant.
- 56:33Speaker 4: And it's difficult to open a restaurant in retail. I
- 56:35Speaker 4: mean a lot of people have a fear that all
- 56:37Speaker 4: the restaurants are going to take over all the retail
- 56:39Speaker 4: space in this town. It's really difficult to shift a
- 56:44Speaker 4: retail space into a restaurant.
- 56:45Speaker 1: It is it is, And you said grease trapped number
- 56:48Speaker 1: one thing.
- 56:49Speaker 4: It's just it's a nymeric you know, the hood that
- 56:51Speaker 4: everything that you've got to get going on, and it's
- 56:53Speaker 4: just it's a lot, it's much.
- 56:55Speaker 3: I mean, it's a lot of work to move into a.
- 56:57Speaker 4: Second generation restaurant, but it's still made to be a restaurant.
- 57:01Speaker 4: There's better hope that you'll be open faster and sooner.
- 57:04Speaker 1: Diane Armitage.
- 57:06Speaker 2: It has been a pleasure and I just applaud all
- 57:09Speaker 2: the work you do to be a booster to the
- 57:11Speaker 2: restaurant culinary scene in this town.
- 57:13Speaker 1: We need you and thank you for all your work.
- 57:15Speaker 2: And anything about your show you want to mention upcoming
- 57:19Speaker 2: guests or how people can are you saving your shows
- 57:22Speaker 2: as podcast I am, Well.
- 57:24Speaker 1: There you go. People.
- 57:25Speaker 2: If you want to hear Diane interviewing all of these
- 57:28Speaker 2: interesting people in the business, you got to go our
- 57:30Speaker 2: website KXFM Radio dot org, click on Diane's profile page
- 57:36Speaker 2: and all of your podcasts are house there.
- 57:38Speaker 1: Yeah.
- 57:38Speaker 3: No, it's awesome.
- 57:39Speaker 4: Yes, And I've got some great interviews coming up in
- 57:43Speaker 4: the weeks ahead. So I've got Carrie from lumber Yard
- 57:46Speaker 4: coming in. Oh good, Yeah, and Bruce is going to
- 57:48Speaker 4: join me again. We're going to be talking about the
- 57:51Speaker 4: LA fires and how to better prepare your restaurant against
- 57:58Speaker 4: that kind of a thing, you know, whatever you can
- 58:00Speaker 4: do for that, and uh yeah, and I'm going to
- 58:04Speaker 4: be in reviewing the PATI people here.
- 58:06Speaker 3: Oh good, Ma is going to be coming in and.
- 58:09Speaker 1: What about getting Ivan in here?
- 58:12Speaker 3: You know we are going to do that in February.
- 58:15Speaker 4: Okay, yeah, he hasn't set a date, but he said
- 58:17Speaker 4: I'll talk in February, and I think that'll he just
- 58:20Speaker 4: needs a little cooling off period, I think.
- 58:23Speaker 1: Sure, sure, I'm sure.
- 58:24Speaker 2: It's shocking and you know, all having to let go
- 58:26Speaker 2: all these people and pull all that equipment out, I
- 58:29Speaker 2: mean that's a lot. Yeah, So Ivan, we love you man,
- 58:32Speaker 2: Thank you for everything you do. And if any city
- 58:34Speaker 2: officials are listening to this show, Diane is available to hire.
- 58:38Speaker 2: We need Diane to help us improve our restaurant scene.
- 58:41Speaker 2: And everybody out there, thanks for listening. We will podcast
- 58:45Speaker 2: this show as well, so you can listen at your
- 58:47Speaker 2: leisure and if you feel so inclined that we always
- 58:51Speaker 2: are accepting of your donation tax deductible to keep us
- 58:54Speaker 2: going there you have it.
- 58:56Speaker 1: Thanks Diane.
- 58:57Speaker 3: It's been a pleasure, all right.
- 58:58Speaker 1: K x F.