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How to Validate a Digital Product Idea Before Building It
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Fourteen warm interviews, six weeks of building, two sales. This episode builds the ladder that would have told her the truth for the price of one worksheet.
Sloane opens with Priya, an invented builder whose course launch collapsed despite unanimous encouragement, and names the mistake precisely: encouragement is free to give, and a test nobody can fail is not a test. A real validation test costs the answerer something — time, attention, or money — and she ranks…
The skinny
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