GCMA Insights on GCTUK - Are clubs ready for new golfers?

Golf Club Talk UK · Apr 13, 2026 · 1h 8m

Episode Overview

What does the modern or "new" golfer actually want—and are golf clubs keeping up?

This episode explores the rise of the "non-traditional golfer" and whether they now represent the majority of players. The panel discusses why many golfers are choosing not to join clubs, and whether the issue lies in cost, time pressures, or a mismatch with modern lifestyles.

Guests

Tom Brooke – CEO, GCMA

Natalie McColl – Membership & Communications Manager, GCMA

Mike Verhelst – General Manager, Bury St Edmunds Golf Club

Emma Highwood – Head of Women's Development, England Golf

Scott Thompson –…