Latest / Personal Injury Mastermind w/ Chris Dreyer
194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact
The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how.
Discover how to:
Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
Establish authority and credibility but sharing your expertise through content marketing.
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