Mark Ritson versus marketing's 'culture of bullsh*t'

The WARC Podcast · Jul 14, 2026 · 37m

Mark Ritson is back to talk all things marketing skills, back-to-basics brand fundamentals, the impact of AI on the marketing workforce and why he's tired of marketing's 'culture of bullsh*t'. Hosted by WARC's David Tiltman.

Guest:

Mark Ritson, Founder, miniMBA

Chapters:

00:00 – Intro: Mark Ritson joins The WARC Podcast

02:33 – Ritson & Byron Sharp: surprising areas of agreement

07:40 – The Multiplier Playbook and the effectiveness “say–do” gap

09:09 – Ipsos x Ritson test: two‑thirds of marketers fail basics

11:28 – Marketing’s skillset problem

15:20 – Fewer, bigger, longer: brand building vs…