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42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps
When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next.
Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less than the continued existence of the company.
After all, what is a stay-at-home order if not an existential threat to a company whose customers want to get matched up with new people to meet and date?
Facing this and other previously unthinkable…
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