Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How To Map Invisible Friction Points
We break down the 'micro-friction' that kills conversion rates in multi-channel journeys. Using a concrete example from a mid-sized e-commerce brand, we show how small design choices at specific touchpoints create invisible walls for customers. This episode moves beyond high-level mapping to look at the actual seconds lost in user experience.
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The skinny
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