How You Are Doing Inbound Marketing All Wrong | Ep. #568

Marketing School - Digital Marketing and Online Marketing Tips · Feb 19, 2018 · 11m

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong

[00:34] Eric recently lost a deal to a content marketing agency.

[00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.

[01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.

[01:44] Inbound…