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Supreme Court Weighs Coffee vs Soda Trademark | US News
The Supreme Court is now weighing a high-stakes trademark showdown between coffee brand Rise Brewing and PepsiCo, after a lower court initially sided with Rise over Pepsi’s “Mtn Dew Rise” energy drink — a name Rise claimed was confusingly similar and a market sabotage attempt. Pepsi quickly pivoted to “Mtn Dew Energy” and later pulled the drink entirely, but the legal battle raged on. An appeals court overturned the original ruling, finding the brands’ differences outweighed similarities and that “Rise” was too closely tied to coffee to be a strong trademark. Now, Rise Brewing is pushing to…
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