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How often do your group chat plans fall through?

Six out of ten Australians report that their social plans frequently fail to materialise, with many people talking more about visiting loved ones than actually doing it. The phenomenon, dubbed the 'group chat trap', occurs when digital communication provides enough connection to reduce the pressure of meeting in person. Research suggests that while group chats help people stay connected throughout the day, they can inadvertely replace face-to-face gatherings, with factors like budget constraints and coordination difficulties making group plans particularly challenging to execute.

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