Latest / Founder Mode / How to Bootstrap Your Tech Team Using AI with JJ Zhuang
Transcript
- 0:00I don't know what happened. You're right, one of the air
- 0:04tubes pop. Oh, this door.
- 0:06No way. Like the glass exploded.
- 0:09I thought somebody was shooting at me.
- 0:10No, dude, I thought I was like, bro, you took them tired.
- 0:13That's intense. That's intense.
- 0:15Like I think that I was too excited.
- 0:18Yeah, the pressure from your excitement caused the window to
- 0:21burst. That's amazing dude.
- 0:22That's a while. And we're back with another
- 0:35episode of Founder Mode. Yeah, we're digging into how
- 0:37scrappy founders build world class products with lean AI
- 0:40powered teams. Kevin, when a founder is staring
- 0:43at an empty GitHub repo, what's the bigger hurdle?
- 0:46Hiring that first engineer or trusting AI to write version 1.
- 0:51That's a tough call. I mean, when Javier, JJ and I
- 0:53built a complete and we're less than 15 people and it was, you
- 0:56know, very much about the people, nothing like the AI we
- 1:00had today. But but it's a balance.
- 1:03I mean, today the tools and I mean, we've talked about V0 and
- 1:06Devon and we'll probably get into that later today.
- 1:10It's incredible what they can do.
- 1:13And so I think the, you know, the risk for a start up that
- 1:15hires too fast before they've automated some of these things
- 1:17is could really be a a game changer or a game ender.
- 1:21Yeah, exactly. I've seen, I've seen some folks
- 1:24make that mistake. And I think ultimately the
- 1:27conversation with JJ will illuminate the right way to
- 1:29think about this and, and how to hire.
- 1:31So I'm, I'm pretty stoked about it.
- 1:33So from zero to a $200 million exit through a pandemic, IPOJJ
- 1:38knows how to build a win. So let's let's hear how he
- 1:40thinks about bootstrapping tech teams, where to sprinkle AI 1st,
- 1:44and why smaller might actually be faster.
- 1:52JJ, welcome to Founder Mode. Great to have you here.
- 1:54Happy to be here. Yeah, we're, we're pretty
- 1:56excited to have you, JJ. You've been building tech for a
- 1:59long time. Tell us how things are different
- 2:02at this moment in terms of how you build teams.
- 2:05OK. Yeah, I think that it's quite
- 2:08different now because, you know, we used to think that the best
- 2:12team you wanted like a, you know, certainly always the best
- 2:15people, right? But how we define best people is
- 2:19kind of changing in my mind because can I even remember that
- 2:23when we were at Accompli, we used to sort of like design all
- 2:27these tests, right? Like, so when we interview,
- 2:30let's say, engineers, we put through these, put them through
- 2:34these loops and see like who can crush all the questions?
- 2:39I would not interview people this way anymore because we used
- 2:43to just focus on what people know, you know, what their
- 2:47expertise, where their expertise is.
- 2:50And you know, we hope that we have the, you know, best iOS
- 2:54guy, the best Android guy, the best is like a database guy.
- 2:58This guy's the DevOps guy now I think, you know, I just want to
- 3:03find the best generalists, right?
- 3:06And that's the best way to build a team because, and we want
- 3:09people who have good intuition, but more importantly also
- 3:15they're just, you know, more informed that they they're
- 3:17always staying on top of everything, learning new things
- 3:21really, really fast. And you know that that's the
- 3:25best way to build a team. Take us back to day one at
- 3:29Accompli. I mean, we're about to build
- 3:31what, you know, becomes Outlook mobile and, you know, when
- 3:33Microsoft drops a boatload of cash on us.
- 3:36And how is that different compared to this sort of like AI
- 3:39playground we're in now? Well, yeah, I, I don't think
- 3:43they when we knew that that's the outcome, right.
- 3:45But it is quite amazing that going from just the first line
- 3:50of the code all the way to 500 million users in a few years.
- 3:57But you know, it's day one we were really all about, OK, how
- 4:03do we put together an All Star team, right?
- 4:06And you know, in that case we did have, we did find that, you
- 4:09know, all the best people, right?
- 4:11There was indeed the best iOS engineer, the best Android guy,
- 4:16and I was supposedly the best e-mail guy.
- 4:20And you know, because I built a e-mail server and a e-mail
- 4:26client before that, right? And then I didn't know a lot of
- 4:30tricks about like, you know, how do you squeeze out every ounce
- 4:34of performance from these standard e-mail protocols
- 4:37because, you know, otherwise how can your e-mail app be better
- 4:42than other people's e-mail app, right?
- 4:43What differentiates us? And remember that we had to
- 4:47like, you know, it's even just on the technical side alone,
- 4:51right? It's like you have to overcome a
- 4:55lot of different challenges. You know, even though people
- 4:59think that, OK, mobile, like the iPhone came out, I think that
- 5:062007, right? And we were building the mobile
- 5:09e-mail app in 2013. So that's like, you know, a few
- 5:13years in between like 6 years is a long time.
- 5:15But still, at that time, building the most complex app on
- 5:22iOS Android was hard. It, you know, the, the, all, you
- 5:26know, the building blocks, the, the, you know, we take for
- 5:29granted today didn't exist, right.
- 5:31So I remember things like, oh, you know, a lot of users have
- 5:35100,000 emails in their inbox. And I mean, Kevin always has
- 5:39zero because he's a inbox zero guy.
- 5:42But like the, the rest of us, we always have like all the emails
- 5:46in the inbox read. And so how do you allow people
- 5:49to kind of like infinitely scroll as fast as they want, but
- 5:53still like be able to load everything really fast right
- 5:56over high latent network and, you know, sort of a small screen
- 6:02and also, you know, just low memory as well as like a, you
- 6:06know, battery life, right? All these combinations.
- 6:09How do you overcome these type of things?
- 6:11So JJ, we were talking about, you know, the headwinds back in
- 6:152013, building an e-mail app against all of the like kind of
- 6:18tech that was required to do best in class mobile development
- 6:22on iOS back then. So let's Fast forward and let's
- 6:25talk about AI and your time at Instacart and how you were able
- 6:30to leverage AI even in the earlier days of people using AI
- 6:34to really kind of stand out and separate what Instacart was
- 6:37doing from the competition. To be honest, we didn't really
- 6:40think that much about the competitions because it's always
- 6:44about how, how to better serve customers, right?
- 6:48This is the same, you know, when we were going through the Kevin,
- 6:53you remember like, you know, when we're going through the
- 6:56crazy growth period during the pandemic, right?
- 6:59Especially the early stage of pandemic lockdown, that was
- 7:02crazy. And you know, the, our mind was
- 7:04always like, how do we ship faster and how do we serve
- 7:08customers, right? So, you know, after the pandemic
- 7:14when things such as GitHub hop pilot became a thing, that was
- 7:20one of the decisions we made very early on, right?
- 7:23Because you know, it's always about to running faster.
- 7:25So something like the AI tooling, coding tooling was like
- 7:31the first glimpse, right? Oh, this will actually help the
- 7:35team run faster. So we gave access to everyone
- 7:40immediately. Certainly not not everyone used
- 7:42it because at the time people were still thinking that OK, I'm
- 7:45a better coder than this, right. So, but a lot of people use it
- 7:49and then later on quickly, you know, also gave everyone access
- 7:54to cursor and you know, these numbers are now a few years old.
- 8:00So I, I feel comfortable quoting them.
- 8:02But you know, I think that in first three months after people
- 8:06start to adopt these tools, where we see across the team the
- 8:10number of lines generated by AI was, you know, very quickly 20%.
- 8:15And by now and then that is think considering at that time
- 8:20the tools were very limited, not that great.
- 8:22So today, you know we're looking into really like more than half
- 8:26of the code being generated, right?
- 8:28I mean with AI doing all the heavy lifting, do we even need
- 8:31Rockstar engineers anymore on day one or can you just hire an
- 8:33average dev and let the machines do all the magic?
- 8:38I I, I don't know, like it really depends on like how you
- 8:42define what does average dev mean, right?
- 8:44Because in the end it's about, you know, I have to say that
- 8:51how, how do I put this? The skill set required is
- 8:55slightly different, right? Because it's sort of like,
- 9:02what's a good analogy? It, it's, it's, it's like, you
- 9:06know, if you're working a factory where you know,
- 9:11everything's manually done, then you have to find the people who
- 9:14can carry a lot of load or I can move things around.
- 9:18But if it's, you know, automated factory and there's a lot of
- 9:24robots deployed and then you probably want to find people who
- 9:29can keep track of fast moving events in the factory floor,
- 9:33right? Not like anyone who can lift a
- 9:36lot of weight. So same thing with, you know,
- 9:40using AI tools. You just want people who have a,
- 9:45you know, deep understanding of what how to the methodology of
- 9:50building software, but not necessarily the people who can
- 9:53type the fastest or remember all the details of, you know, the
- 9:58syntax of the programming language or the tricks of the
- 10:01programming language. Those things start to get pushed
- 10:04into the background, right? So the skill set is changing,
- 10:07but you still need, at the end of the day, the best engineers.
- 10:10Just how you define them is different now.
- 10:13I know there's a little fight happening right now between the
- 10:15two of you about a certain AI coding tool, and I'm really
- 10:18hopeful that we're going to get into that.
- 10:19Yeah. So, so that, that's a good one.
- 10:22I, I think that, you know, everyone can learn this, right?
- 10:28And the important thing is to learn, you know, to develop the
- 10:32new intuition. Like how do you harness these
- 10:35things? And different people come to the
- 10:40intuition intuition differently, right?
- 10:42So you know, for, you know, some people say, oh, I have this
- 10:49intuition because I trained my own LLM, right?
- 10:52So that's great. But it doesn't have to be that
- 10:54it can be like you just spend a lot of time to build your hobby
- 11:02companion bar and you became sort of like the best GPT
- 11:06whisperer, right? So it doesn't matter how you got
- 11:10there. It's just that like you, you,
- 11:11you need these skills and you know, training the existing team
- 11:16totally is doable because it, it doesn't really take, it's not a
- 11:20rocket science and you can learn these things relatively fast.
- 11:23Yeah, Jason alluded to it, but I think I've been loving Devin
- 11:26lately and JJ saw like the wrath of my Devin use sort of spread
- 11:30across and sort of infect some of the code bases that we've
- 11:32been working on together. And I think you're right.
- 11:35Like I think like it's funny because I think we're, you know,
- 11:39I'll be honest, I got overextended in some senses is
- 11:41that Devon works great for things I understand well.
- 11:44So I've always been like front end ish, sort of like building
- 11:46websites and doing a lot of the sort of secondary coding stuff,
- 11:50but having it go in and touch sort of code where, you know,
- 11:54sort of full stack or deeper back end engineers, I think is
- 11:57struggled, but it's it's interesting, right?
- 11:58And so I think, you know, beyond the obvious, like, what else did
- 12:01have you seen like where, you know, building text kind of
- 12:03fundamentally changed in this AI era?
- 12:06Devon or Cursor or the all these coding tools, right You can see
- 12:10that there are very quickly emerging that all these
- 12:14different kind of mindsets, right.
- 12:19So if you think about things like Cursor and Winsurf, which
- 12:26is like another version of Cursor or our friends company
- 12:30augment, right? And all these are sort of like a
- 12:34copilot style in your IDE and kind of like a helper tools,
- 12:40right? So that the main driver is still
- 12:43the engineer and they, they, they use these tools.
- 12:46But the emerging tools such as Devon and now open eye codecs,
- 12:51I, I think they released it only a few days ago, right?
- 12:55That's start to shift to a slightly different paradigm.
- 12:58So that paradigm is like a, you treat AI now as your, your
- 13:04server tool, that who, who does the pair programming with you.
- 13:08You treat them as another dev on the team, right?
- 13:12And then, you know, they push PR, you review them and so on.
- 13:16So I think that we are in this weird moment when AI is like
- 13:20really, really useful, extremely useful to almost too useful to
- 13:23be dangerous, right? But at the same time not very
- 13:26reliable. So it cannot really do things
- 13:30fully autonomously. So the the paradigm between sort
- 13:33of like a copilot paradigm and the the independent, another dev
- 13:38on the team paradigm, we are quickly moving toward that, but
- 13:42not there yet. This is why Devon may not work
- 13:47the best today yet for a lot of tasks, but I'm sure that you
- 13:52know in a period of time everyone will be on the other
- 13:55side. Yeah, you mentioned Augment.
- 13:57So Scott Dietzen's our friend and he's the CEO of Augment.
- 14:00And one of the quotes I just saw him post was that, you know, a
- 14:03few months ago, 100% of their LLM calls were going from chat,
- 14:07meaning, you know, interactive developer coaching it.
- 14:10Now they're seeing 3% from chat and 97% from Magentic.
- 14:14So basically their agent model, which is sort of similar to
- 14:17Devon. And so the idea that I think a
- 14:19lot of developers are trying this, I think it also, you know,
- 14:22sort of feeds the LLMS and the companies that are charging on a
- 14:25per use basis because clearly like having lots of agentic
- 14:28calls over and over and over. What's the dumbest mistakes?
- 14:31I mean, switching gears a little bit that you've seen like
- 14:33founders make, you know, when they try to like jam AI into
- 14:35their startup. I wouldn't say dumb mistakes,
- 14:37but everyone makes mistakes. But I think that, you know,
- 14:42first of all. It's you using Devon for
- 14:45everything, Kevin. Yeah, I'll answer the mistake.
- 14:48That's the dumbest mistake. No, I'm just.
- 14:49Yeah. Well, Devon is Kevin's brother.
- 14:54Devon and Kevin. That's right.
- 14:56Yeah. But you know, I think that the
- 14:58the first thing is for start from the first of all, it's all
- 15:02about like what problem he's trying to solve, right?
- 15:04AI is just a tool at the end of the day.
- 15:07And you know, other when people talk to me about their business
- 15:12ideas and then very often I get excited if it is not AI and you
- 15:18know, so it's all about what problem to focus on, right?
- 15:23But the second piece is small team, especially if it's, it's
- 15:29not that the one AI mistake you make.
- 15:32It's like if you're not using AI for everything, that's a mistake
- 15:39because that's the, you know, leveraging all the tools, no
- 15:42matter how imperfect they are, there's always a best of breed.
- 15:46And that you, if you pay enough attention, you can use it for
- 15:50everything right from like cut coding to writing your pitch
- 15:53deck to running the team right, just about everything.
- 15:58And so whoever's the most inventive and can leverage the
- 16:04tool the best, we'll run fast and we'll win.
- 16:07Yeah, about 90% of my conversations with with Kevin
- 16:10are geeking out of the different ways that the two of us are
- 16:13using AI in every aspect of our life.
- 16:15So we are you are preaching to the converted.
- 16:18I think. You know, one of the things I
- 16:20noticed is going on with you right now is you you've talked
- 16:23about kind of taking some time for, for learning and discovery,
- 16:27which is a little corporate speaky.
- 16:29So like, tell us, what are you actually working on?
- 16:31What are you digging into right now and and how is it changing
- 16:35how you view the world? I love the contrarian take by
- 16:37the way of like, if it's not AI, I'm really interested, but like
- 16:40realistically, what is? What does it mean?
- 16:41What does learning in discovery mode mean for you right now?
- 16:43What? What are you doing?
- 16:44First of all, back to coding, because I in my career, I took
- 16:52break from coding twice, right? The first time I, I took a five
- 16:57year break and then Kevin and I start and I was third Co founder
- 17:01Javier Sottero, the three of us, we started a company and day one
- 17:05I was like, well, I need to code again.
- 17:08I haven't coded for five years. And that was really, really hard
- 17:12to, to get to the muscle memory back to be able to type again,
- 17:15right? Because it felt like almost like
- 17:19an idiot, right? And was very scary.
- 17:23But the second time is like, you know, last year I started to get
- 17:27back into it. And this time I haven't quoted
- 17:29for like, you know, not exaggerating, almost 10 years,
- 17:33right? And this time it's so much
- 17:35easier. It's not because I, you know,
- 17:39don't have the muscle memory anymore, right?
- 17:41It, it, it's not because I still have the muscle memory.
- 17:44It is gone. But The funny thing is the
- 17:46muscle memory is the part of that AI can actually replace the
- 17:49best. And so we got into that.
- 17:53And then I think that's, you know, taking some time off from
- 17:57my regular work and focusing on like learning these things,
- 18:01right? Is, you know, you can certainly
- 18:03say that we can all have intuition about like how this
- 18:07thing is evolving and how fast things are changing, Like all of
- 18:11us have that, right. But when you actually day in and
- 18:14day out to writing, coded using these tools and see how these
- 18:18tools evolve, you just, you know, have better intuition
- 18:22like, you know, and I really enjoy that part.
- 18:26It's funny, I randomly was reviewing APR before we got onto
- 18:30this and I happened to go onto my GitHub profile and I have
- 18:33more green boxes on my GitHub profile in the last month then
- 18:39in the last 10 years. And it's crazy.
- 18:42Like partly it's all Devin, let's be honest.
- 18:44And then but it's but it is to your point, like it's not only
- 18:46fun, but it's way easy again, in terms of like, you know, just
- 18:49doing things and seeing. And it reminds me back to when I
- 18:51got out of college and it was like I was editing websites or
- 18:55PHP. And it's like you check
- 18:56something in, you save it, you refresh the browser and it
- 18:58works. I think that it's not one thing,
- 19:01but it's mainly the mindset, right?
- 19:03It's like for there are there are people who already have
- 19:09found their product market fair, they're working on something in
- 19:13that sense sense, then it's execution, right?
- 19:16It is all about how to leverage, you know, the best team weighs
- 19:21the best tools to run as fast as possible.
- 19:24But for, you know, founders who are still exploring and we do,
- 19:30you know, Kevin, you and I talk to a lot of people in that stage
- 19:34as well, right? I find that, you know, we used
- 19:39to feel that there's a lot of limitation.
- 19:41Everything takes a lot of time, a lot of effort to build
- 19:45anything. And in order to figure out, OK,
- 19:48where's the product market? If I have a good idea, I think I
- 19:52have a good idea, right? To even get to a stage that I
- 19:55have a demo to show customers and to understand that is that
- 19:58going to be something valuable, right?
- 20:01Takes a lot of, you know, effort and therefore capital.
- 20:05But now it becomes like, you know, you can go from idea to
- 20:10something that's working and put in front of customers in almost
- 20:14no time in the very low effort, right?
- 20:17So it, it kind of reminds me of this phrase, like we, we say,
- 20:25what's the word fast fashion, right?
- 20:27It's like, oh, quick fashion, fast fashion.
- 20:30And you know, where does that come from?
- 20:32It's like, you know, social media gives you the trend.
- 20:34Then you have globalized labour, you have supply chain
- 20:40optimization, all these things culminating to this moment.
- 20:43You can't finally have fast fashion, right?
- 20:46So it feels like AI is now giving us fast software.
- 20:50So you can really explore so many different ideas in very
- 20:55short period of time if you have them and you can realize all of
- 20:59them, right? And then just put in front of
- 21:02people and you can almost like be all things to all people very
- 21:06easily, right? And then, you know, we were
- 21:08talking about things like Devon, things like codecs, right?
- 21:15Eventually when these things become really mature, then you
- 21:19know, what is the role of a engineer or product person or
- 21:24the entrepreneur, right? Eventually it becomes like, you
- 21:28know, it's almost like the artist who is, you know,
- 21:34creating art but just giving instructions right to the
- 21:38canvas. And then, you know, it's like
- 21:42that may be a little bit abstract.
- 21:44And so it's more like, you know, you're a movie director, right?
- 21:48On the set, you're basically telling the actors what to do
- 21:52and how to actually, you know, act better or, you know, bring
- 21:58more emotion into it, right? So we will soon get into that
- 22:02world. It's like today, it still feels
- 22:04a little bit like a fantasy, but we'll get there.
- 22:07And everyone needs to become a movie director all.
- 22:11Right. Final question, What you know
- 22:132025 AI trend is total BS and you know how should founders
- 22:17kind of cut through the hype? This certainly a lot of hype,
- 22:20right, because we kind of live in this social media EE chamber.
- 22:26So so everything get like a just amplified everywhere.
- 22:30So you know, probably the biggest buzzword right now is
- 22:36agent. Everyone just keeps talking
- 22:38about agent even though I don't even know if they all mean the
- 22:42same thing, but everyone's like all multi agent agentic.
- 22:47By the way, not sure if you guys saw that.
- 22:52Was it yesterday or the day before Microsoft announced this
- 22:55thing called the Agentic web? I mean, I actually like the the
- 23:00word because you know, you do need a word for that kind of
- 23:04word or like when everything is M CP/M PC and so on.
- 23:11And you know, I think that even though there's a lot of this
- 23:20kind of hype, right, we tend to just like everything, we tend to
- 23:25over hype of something in the short term, because in the short
- 23:32term, all these things don't really work well yet, right?
- 23:34You have to put in a lot of work to still make them reliable.
- 23:39But at the same time, I think that to all of us make this
- 23:42mistake, right, including ourselves, which is to
- 23:46underestimate the hype today, because these things will become
- 23:53really magical, will be really change our lives.
- 23:56And you know, we're just not very good at, you know, non
- 24:02linear thinking, right. So in I'm, I'm pretty sure that
- 24:06in three to five years, the way we build software, the way we
- 24:10build tech will be very different.
- 24:12All right, where can folks find you and and follow your journey
- 24:15on all this stuff, JJ? On this podcast.
- 24:19Love it. That's good.
- 24:20That's the right answer. Kevin actually said that he's
- 24:23referred to you as Yoda a few times.
- 24:24So you didn't disappoint in that regard.
- 24:26Learn, learn interesting things about AI.
- 24:28We will so so any any links that you can share your what's the
- 24:33best place for folks to connect with you and and and and get in
- 24:36touch. I am on LinkedIn.
- 24:39I have AX account but I'm I'm more a reader on X than than
- 24:45publisher. Kevin is different.
- 24:47Thanks, JJ Appreciate the honesty and the Jeff.
- 24:50Thank you so much. Bye.
- 24:51That was a master class. JJ's rule of thumb?
- 24:54Fast software. It's blueprint for early stage
- 24:56founders. Yeah, I love the analogy that
- 24:59like the global supply chain and labor force is to fashion what
- 25:03AI is to software. It's just, you know, from fast
- 25:05fashion to fast software, it's awesome.
- 25:07Like it. It really helps crystallize for
- 25:09me how to think about it. Kevin, what were the key things
- 25:12to take away from this one if you're a founder listening?
- 25:14Yeah, a bunch of things. I think the the the first one
- 25:16was just this specialist roles now to like really looking for
- 25:19people that are adaptable generalists just in terms of
- 25:22fitting out an early AI team. And then we talked a bunch
- 25:24about, you know, our sort of challenges that accompli and you
- 25:27know, how that sort of shaped a large scale mobile app that, you
- 25:30know, became Outlook and then AI coding tools.
- 25:32I mean, we jumped into my, my friend, my fan favorite Devin
- 25:35Copilot cursor. And, you know, now these are
- 25:38quite frankly generating more code than not, right?
- 25:40You know, over 50% of the code that we're we're building today
- 25:43is, is from these and you know, we're seeing that across the
- 25:45industry and just this notion of a gentic AI as a full teammate
- 25:49versus like, Hey, it's like you're Co piloting, right?
- 25:51And it's kind of funny, you know, pilot analogy there of
- 25:53like, you know, who's flying the plane on this one?
- 25:55Is the code flying or is it, you know, is it on autopilot or is
- 25:58it on copilot mode? And then you know, of course,
- 26:00fast software, you know, that whole mindset of like, how do
- 26:03you exploit AI everywhere? And then you really got to like
- 26:06be careful and sift through the agent hype and make sure that
- 26:08you apply it, you know, sort of when it's ready.
- 26:11Yeah, if this sparks some ideas, fire it off to a founder who is
- 26:14hustling with a tiny crew. Yeah, Smash.
- 26:16Subscribe, drop a quick review and help more builders find the
- 26:19show. Links to J, JS, LinkedIn and X
- 26:23will be in every tool that we mentioned will be in the the
- 26:25show notes in the description. And next time, we're jumping
- 26:29from building lean teams to thinking about how commerce and
- 26:34direct consumer has changed across the logistics side of the
- 26:37business and D to C businesses. Yeah, we'll breakdown guerrilla
- 26:41growth tactics and kind of why they still matter in 2025.
- 26:44Remember, when you're short on headcount, the boldest move is
- 26:46to let AI take the night shift so your team can build smarter.