Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 12 part 2: Unlocking Global Growth: Strategies for US e-Commerce Retailers in 2025

Transcript

12 part 2: Unlocking Global Growth: Strategies for US e-Commerce Retailers in 2025 · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  US
• 0:05
  based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:08
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:09
  global
• 0:09
  e
• 0:09
  commerce
• 0:10
  footprint.
• 0:11
  Welcome
• 0:11
  back
• 0:11
  Everybody,
• 0:12
  to
• 0:12
  episode
• 0:12
  12
• 0:13
  of
• 0:13
  Outside
• 0:13
  the
• 0:13
  Box
• 0:14
  podcast
• 0:14
  with
• 0:14
  Asendia
• 0:15
  USA
• 0:15
  with
• 0:16
  our
• 0:16
  very
• 0:16
  special
• 0:16
  guest,
• 0:16
  Simon
• 0:17
  Batt,
• 0:17
  where
• 0:17
  we
• 0:18
  continue
• 0:18
  the
• 0:18
  conversation
• 0:19
  to
• 0:19
  talk
• 0:19
  about
• 0:19
  unlocking
• 0:20
  global
• 0:20
  growth
• 0:21
  and
• 0:21
  the
• 0:21
  strategies
• 0:22
  for
• 0:22
  US
• 0:22
  e
• 0:22
  commerce
• 0:23
  retailers
• 0:23
  going
• 0:23
  into
• 0:24
  2025.
• 0:25
  So
• 0:25
  as
• 0:26
  a
• 0:26
  journey,
• 0:26
  I
• 0:26
  would
• 0:26
  say
• 0:27
  that
• 0:28
  would
• 0:28
  be
• 0:28
  where
• 0:28
  I
• 0:28
  would
• 0:28
  start
• 0:28
  if
• 0:29
  I
• 0:29
  were
• 0:29
  in
• 0:29
  the
• 0:29
  U.S.
• 0:30
  yeah.
• 0:30
  We
• 0:30
  don't
• 0:30
  like
• 0:30
  to
• 0:30
  think
• 0:31
  that
• 0:31
  hard,
• 0:31
  Simon,
• 0:31
  so
• 0:32
  appreciate
• 0:32
  that.
• 0:35
  Oh
• 0:35
  boy.
• 0:36
  All
• 0:36
  right,
• 0:36
  here
• 0:36
  we
• 0:36
  go
• 0:37
  and
• 0:38
  we're
• 0:38
  reeling
• 0:38
  it
• 0:38
  in
• 0:38
  here.
• 0:40
  Okay,
• 0:40
  so
• 0:41
  let's
• 0:42
  stay
• 0:42
  on
• 0:42
  this
• 0:42
  path
• 0:42
  though.
• 0:43
  So
• 0:44
  when
• 0:44
  we
• 0:45
  did
• 0:45
  some
• 0:45
  pre
• 0:45
  call
• 0:45
  planning
• 0:46
  and
• 0:46
  such,
• 0:46
  you
• 0:47
  had
• 0:47
  brought
• 0:47
  up
• 0:47
  some
• 0:47
  really
• 0:48
  good
• 0:48
  perspective
• 0:49
  when
• 0:49
  it
• 0:49
  came
• 0:49
  to
• 0:50
  customer
• 0:51
  behavior,
• 0:51
  shopper
• 0:51
  behavior.
• 0:52
  So
• 0:52
  I
• 0:52
  would
• 0:53
  love
• 0:53
  to
• 0:53
  hear
• 0:53
  from
• 0:53
  your
• 0:54
  perspective
• 0:54
  just
• 0:55
  what
• 0:55
  you've
• 0:55
  seen
• 0:55
  in
• 0:55
  terms
• 0:56
  of,
• 0:56
  you
• 0:56
  know,
• 0:56
  again,
• 0:57
  customer
• 0:57
  or
• 0:57
  shopper
• 0:58
  behavior
• 0:58
  changes,
• 0:59
  you
• 0:59
  know,
• 0:59
  in
• 0:59
  the
• 0:59
  last,
• 0:59
  let's
• 1:00
  say
• 1:00
  the
• 1:00
  previous
• 1:00
  12,
• 1:01
  maybe
• 1:01
  even
• 1:01
  18
• 1:01
  months.
• 1:02
  And
• 1:02
  then
• 1:02
  what
• 1:02
  we're
• 1:03
  potentially
• 1:03
  projecting
• 1:04
  for
• 1:04
  the
• 1:05
  Future,
• 1:05
  you
• 1:05
  know,
• 1:06
  20,
• 1:06
  25
• 1:07
  and
• 1:07
  even
• 1:07
  maybe
• 1:07
  beyond,
• 1:08
  if
• 1:08
  you
• 1:08
  could
• 1:09
  speak
• 1:09
  to
• 1:09
  that.
• 1:09
  Yeah,
• 1:10
  yeah,
• 1:10
  for
• 1:10
  certain.
• 1:11
  I
• 1:11
  mean,
• 1:13
  and
• 1:13
  again,
• 1:14
  there's
• 1:14
  so
• 1:14
  many
• 1:15
  of
• 1:15
  these
• 1:15
  changes
• 1:15
  that,
• 1:16
  and
• 1:16
  then
• 1:16
  they're
• 1:16
  not
• 1:17
  binary.
• 1:17
  You
• 1:17
  know,
• 1:17
  it's
• 1:17
  not
• 1:18
  that
• 1:18
  one
• 1:18
  is
• 1:18
  the
• 1:18
  past
• 1:18
  and
• 1:19
  one
• 1:19
  is
• 1:19
  the
• 1:19
  future.
• 1:19
  These
• 1:20
  things
• 1:20
  are
• 1:20
  evolving
• 1:21
  and
• 1:21
  changing.
• 1:21
  As
• 1:22
  we
• 1:22
  said
• 1:22
  at
• 1:22
  the
• 1:22
  beginning
• 1:22
  about
• 1:23
  standing
• 1:23
  still.
• 1:24
  I
• 1:24
  mean,
• 1:24
  what
• 1:24
  I
• 1:25
  would
• 1:25
  say
• 1:25
  is
• 1:25
  that
• 1:26
  over
• 1:27
  the
• 1:27
  last
• 1:27
  one
• 1:27
  year,
• 1:28
  but
• 1:28
  certainly
• 1:28
  two
• 1:29
  to
• 1:29
  three
• 1:29
  years,
• 1:30
  one
• 1:30
  area
• 1:30
  that
• 1:30
  has
• 1:30
  really
• 1:31
  gathered
• 1:31
  momentum
• 1:32
  and
• 1:32
  pace
• 1:32
  within
• 1:33
  the
• 1:34
  logistics
• 1:34
  space,
• 1:34
  let's
• 1:35
  say,
• 1:35
  has
• 1:35
  been
• 1:36
  on
• 1:36
  returns
• 1:37
  because
• 1:38
  as
• 1:38
  we
• 1:39
  said
• 1:39
  at
• 1:39
  the
• 1:39
  beginning
• 1:39
  on
• 1:39
  outbound
• 1:40
  distribution,
• 1:41
  getting
• 1:41
  the
• 1:41
  parcel
• 1:42
  and
• 1:42
  the
• 1:42
  goods
• 1:42
  from
• 1:43
  the
• 1:43
  retailer
• 1:44
  with
• 1:44
  trust
• 1:45
  into
• 1:45
  the
• 1:45
  hands
• 1:45
  of
• 1:46
  the
• 1:46
  shopper.
• 1:47
  Of
• 1:47
  course,
• 1:48
  it's
• 1:48
  been
• 1:48
  about
• 1:48
  price
• 1:49
  and
• 1:49
  speed
• 1:49
  and
• 1:49
  choices
• 1:50
  and
• 1:50
  options
• 1:50
  and
• 1:50
  all
• 1:50
  those
• 1:51
  things
• 1:51
  we
• 1:51
  talked
• 1:51
  about
• 1:52
  at
• 1:52
  the
• 1:52
  beginning.
• 1:53
  I
• 1:54
  would
• 1:54
  say
• 1:54
  that
• 1:55
  returns
• 1:55
  has
• 1:55
  been
• 1:55
  an
• 1:56
  area
• 1:56
  that
• 1:56
  for
• 1:57
  15
• 1:58
  years
• 1:58
  now
• 1:58
  has
• 1:58
  been
• 1:59
  very
• 1:59
  much
• 2:00
  underdeveloped,
• 2:01
  a
• 2:01
  long
• 2:01
  time
• 2:02
  coming.
• 2:02
  And
• 2:02
  logistics
• 2:03
  companies
• 2:04
  globally
• 2:04
  haven't
• 2:04
  done
• 2:05
  the
• 2:05
  best
• 2:05
  job
• 2:05
  at
• 2:05
  serving
• 2:06
  that.
• 2:06
  It's
• 2:06
  always
• 2:07
  been
• 2:07
  somehow
• 2:08
  an
• 2:08
  afterthought
• 2:09
  that's
• 2:09
  changed.
• 2:10
  That's
• 2:10
  really
• 2:11
  quite
• 2:11
  changed
• 2:11
  over
• 2:11
  the
• 2:12
  last
• 2:12
  few
• 2:12
  years
• 2:12
  where
• 2:13
  you've
• 2:13
  seen
• 2:13
  return
• 2:14
  specialists
• 2:15
  starting
• 2:15
  to
• 2:15
  pop
• 2:15
  up
• 2:16
  to
• 2:16
  deal
• 2:16
  with
• 2:16
  that
• 2:17
  niche.
• 2:18
  People
• 2:19
  are
• 2:19
  starting
• 2:19
  to
• 2:19
  look
• 2:19
  at
• 2:20
  both
• 2:20
  from
• 2:21
  a
• 2:21
  logistics
• 2:21
  and
• 2:21
  a
• 2:22
  tech
• 2:22
  perspective,
• 2:22
  how
• 2:23
  you
• 2:23
  manage
• 2:23
  that
• 2:23
  flow.
• 2:24
  It
• 2:24
  has
• 2:24
  some
• 2:24
  complexities,
• 2:25
  of
• 2:25
  course,
• 2:26
  not
• 2:27
  only
• 2:27
  sort
• 2:27
  of
• 2:27
  customs
• 2:28
  and
• 2:28
  logistics
• 2:28
  and
• 2:28
  the
• 2:28
  practical
• 2:29
  points,
• 2:29
  but,
• 2:30
  you
• 2:30
  know,
• 2:31
  offering
• 2:31
  the
• 2:31
  choice
• 2:32
  to
• 2:32
  Say,
• 2:32
  do
• 2:33
  you
• 2:33
  want
• 2:33
  to
• 2:33
  return
• 2:34
  this
• 2:34
  good
• 2:34
  from
• 2:35
  one
• 2:35
  country
• 2:36
  to
• 2:36
  the
• 2:36
  other?
• 2:36
  Do
• 2:37
  you
• 2:37
  want
• 2:37
  to
• 2:37
  donate
• 2:38
  it
• 2:38
  to
• 2:38
  charity?
• 2:39
  Do
• 2:39
  you
• 2:39
  want
• 2:39
  to
• 2:40
  relist
• 2:40
  it
• 2:40
  and
• 2:40
  refulfill
• 2:41
  it?
• 2:41
  Do
• 2:42
  you
• 2:42
  want
• 2:42
  to
• 2:42
  hold
• 2:43
  it
• 2:43
  for
• 2:43
  a
• 2:43
  while
• 2:43
  or
• 2:44
  return
• 2:44
  it
• 2:44
  straight
• 2:44
  away?
• 2:45
  Do
• 2:45
  you
• 2:45
  want
• 2:45
  to
• 2:46
  destroy
• 2:46
  it
• 2:46
  with
• 2:46
  a
• 2:47
  certificate
• 2:47
  of
• 2:47
  destruction?
• 2:48
  There's
• 2:48
  all
• 2:48
  sorts
• 2:48
  of
• 2:49
  things
• 2:50
  related
• 2:50
  to
• 2:50
  returns
• 2:51
  which
• 2:51
  are
• 2:52
  really
• 2:53
  gaining
• 2:54
  in
• 2:54
  terms
• 2:54
  of
• 2:55
  traction
• 2:55
  and
• 2:56
  pace
• 2:57
  over
• 2:57
  the
• 2:57
  last
• 2:57
  year.
• 2:57
  And
• 2:58
  certainly
• 2:58
  we've
• 2:58
  seen,
• 2:59
  even
• 2:59
  in
• 2:59
  the
• 3:00
  logistics
• 3:00
  space,
• 3:01
  without
• 3:01
  diving
• 3:02
  into
• 3:02
  names,
• 3:02
  you've
• 3:03
  seen
• 3:03
  some
• 3:03
  of
• 3:03
  the
• 3:03
  players
• 3:04
  being
• 3:05
  bought,
• 3:05
  being
• 3:05
  sold,
• 3:06
  merging
• 3:07
  together,
• 3:07
  which
• 3:08
  kind
• 3:08
  of
• 3:08
  gives,
• 3:09
  I
• 3:09
  guess,
• 3:09
  a
• 3:09
  feeling,
• 3:10
  if
• 3:10
  you
• 3:10
  will,
• 3:10
  of
• 3:10
  the
• 3:11
  dynamism
• 3:11
  of
• 3:11
  this
• 3:11
  part
• 3:12
  of
• 3:12
  the
• 3:12
  logistics
• 3:13
  market.
• 3:13
  And
• 3:13
  of
• 3:13
  course,
• 3:13
  it's
• 3:14
  to
• 3:14
  meet
• 3:14
  a
• 3:14
  shopper
• 3:14
  need
• 3:15
  shoppers
• 3:16
  look
• 3:16
  at
• 3:16
  returns
• 3:17
  and
• 3:17
  go,
• 3:17
  well,
• 3:18
  if
• 3:18
  it's
• 3:18
  the.
• 3:19
  The
• 3:19
  wrong
• 3:19
  size
• 3:19
  and
• 3:19
  the
• 3:19
  wrong
• 3:20
  color,
• 3:20
  it's
• 3:21
  super
• 3:21
  easy
• 3:21
  if
• 3:21
  you're
• 3:21
  buying
• 3:22
  it
• 3:22
  from
• 3:22
  a
• 3:22
  local
• 3:22
  US
• 3:23
  store,
• 3:23
  pretty
• 3:24
  easy
• 3:24
  if
• 3:24
  you're
• 3:24
  buying
• 3:24
  it
• 3:24
  from
• 3:25
  a
• 3:25
  US
• 3:25
  online
• 3:25
  retailer.
• 3:26
  If
• 3:26
  you've
• 3:27
  just
• 3:27
  bought
• 3:27
  something
• 3:27
  from
• 3:28
  a
• 3:28
  UK
• 3:28
  retailer,
• 3:29
  for
• 3:29
  example,
• 3:30
  how
• 3:30
  the
• 3:30
  heck
• 3:31
  do
• 3:31
  you
• 3:31
  get
• 3:31
  that
• 3:31
  back
• 3:31
  again
• 3:32
  if
• 3:32
  it's
• 3:32
  the
• 3:32
  wrong
• 3:32
  size?
• 3:32
  So
• 3:33
  it's
• 3:33
  a
• 3:33
  barrier
• 3:33
  to
• 3:33
  develop
• 3:34
  outbound
• 3:34
  business
• 3:35
  as
• 3:35
  well
• 3:36
  as
• 3:36
  a
• 3:36
  problem
• 3:37
  on
• 3:37
  the.
• 3:38
  So
• 3:38
  it's
• 3:38
  a
• 3:38
  barrier
• 3:39
  for
• 3:39
  growing
• 3:39
  your
• 3:39
  business.
• 3:40
  So
• 3:40
  it's
• 3:41
  something
• 3:41
  that
• 3:41
  I
• 3:41
  think
• 3:41
  has
• 3:41
  been
• 3:42
  underdeveloped
• 3:43
  and
• 3:43
  I'm
• 3:44
  pleased
• 3:44
  from
• 3:44
  an
• 3:44
  industry
• 3:45
  perspective,
• 3:46
  that
• 3:46
  direction
• 3:47
  has
• 3:47
  changed
• 3:47
  and
• 3:48
  certainly
• 3:49
  Asaendi
• 3:49
  has
• 3:49
  tried
• 3:50
  to
• 3:50
  also
• 3:51
  be
• 3:51
  in
• 3:51
  that
• 3:51
  game
• 3:51
  and
• 3:52
  move
• 3:52
  towards
• 3:52
  returns
• 3:53
  in
• 3:53
  a
• 3:53
  very
• 3:53
  purposeful
• 3:54
  way
• 3:55
  in
• 3:55
  the
• 3:55
  last
• 3:55
  12
• 3:56
  months.
• 3:56
  I
• 3:56
  think
• 3:57
  it's
• 3:58
  not
• 3:58
  a
• 3:58
  new
• 3:58
  shopper
• 3:59
  thing.
• 3:59
  I
• 3:59
  would
• 4:00
  say
• 4:00
  it's
• 4:00
  a
• 4:00
  shopper
• 4:00
  thing
• 4:01
  that's
• 4:02
  been
• 4:03
  taken
• 4:03
  seriously
• 4:03
  by
• 4:04
  the
• 4:04
  industry
• 4:04
  over
• 4:04
  the
• 4:04
  last
• 4:04
  couple
• 4:05
  of
• 4:05
  years,
• 4:05
  with
• 4:05
  some
• 4:05
  real
• 4:06
  momentum
• 4:07
  in
• 4:07
  2024,
• 4:09
  that's
• 4:09
  great.
• 4:09
  And
• 4:09
  so
• 4:10
  I
• 4:10
  think
• 4:11
  if
• 4:11
  we
• 4:11
  can
• 4:11
  add
• 4:12
  on
• 4:12
  to
• 4:12
  this
• 4:12
  and
• 4:12
  talk
• 4:12
  about
• 4:13
  something
• 4:13
  else
• 4:13
  that
• 4:14
  is
• 4:14
  grown
• 4:15
  in
• 4:15
  seriousness
• 4:16
  based
• 4:16
  on
• 4:17
  your
• 4:17
  verbiage,
• 4:17
  is
• 4:18
  what
• 4:18
  about
• 4:18
  the
• 4:18
  sustainability
• 4:19
  portion
• 4:19
  of
• 4:20
  that?
• 4:20
  And
• 4:21
  I
• 4:21
  know
• 4:21
  that
• 4:21
  US
• 4:21
  as
• 4:22
  an
• 4:22
  organization
• 4:23
  on
• 4:23
  a
• 4:23
  global
• 4:24
  perspective,
• 4:25
  especially
• 4:26
  EU
• 4:26
  and
• 4:27
  some
• 4:27
  other
• 4:27
  focus
• 4:28
  areas
• 4:28
  as
• 4:28
  well,
• 4:28
  it
• 4:28
  takes
• 4:29
  a
• 4:29
  much
• 4:29
  more
• 4:30
  prominent
• 4:31
  position
• 4:31
  versus
• 4:31
  some
• 4:32
  other
• 4:32
  areas
• 4:32
  in
• 4:32
  the
• 4:32
  world,
• 4:33
  which
• 4:33
  is
• 4:33
  fine,
• 4:33
  but
• 4:34
  I
• 4:34
  think
• 4:34
  it's
• 4:34
  important
• 4:34
  that
• 4:35
  we
• 4:35
  speak
• 4:35
  to
• 4:35
  that
• 4:35
  and
• 4:35
  why
• 4:36
  it's
• 4:36
  important
• 4:36
  as
• 4:36
  well.
• 4:38
  Yeah,
• 4:38
  and
• 4:39
  to
• 4:40
  be
• 4:40
  honest,
• 4:41
  there's
• 4:42
  quite
• 4:42
  a
• 4:42
  big
• 4:42
  link
• 4:42
  there
• 4:43
  with
• 4:43
  returns,
• 4:43
  because
• 4:43
  obviously
• 4:44
  there's
• 4:45
  there
• 4:46
  were
• 4:46
  some
• 4:46
  horrifying
• 4:47
  things
• 4:47
  in
• 4:47
  the
• 4:47
  last
• 4:48
  year
• 4:48
  or
• 4:48
  two
• 4:48
  about
• 4:50
  returns,
• 4:51
  clothing,
• 4:51
  mountains
• 4:52
  building
• 4:52
  up
• 4:52
  in
• 4:53
  Africa
• 4:53
  and
• 4:55
  some
• 4:56
  terrible
• 4:56
  stories.
• 4:57
  So
• 4:57
  absolutely
• 4:58
  there
• 4:58
  is
• 4:58
  a
• 4:58
  link
• 4:58
  here
• 4:59
  with
• 5:00
  returns.
• 5:00
  But
• 5:01
  what
• 5:01
  we
• 5:01
  see
• 5:02
  generally,
• 5:02
  if
• 5:02
  you
• 5:03
  Start
• 5:03
  with
• 5:03
  customers,
• 5:04
  customers
• 5:05
  being
• 5:05
  the
• 5:05
  shoppers.
• 5:06
  What
• 5:07
  seems
• 5:07
  really
• 5:07
  clear
• 5:08
  through
• 5:08
  all
• 5:08
  the
• 5:08
  research
• 5:09
  and
• 5:09
  all
• 5:09
  the
• 5:10
  evidence
• 5:10
  is
• 5:10
  that
• 5:11
  shoppers,
• 5:12
  consumers,
• 5:12
  us
• 5:13
  all,
• 5:13
  without
• 5:14
  diving
• 5:14
  into
• 5:15
  the
• 5:15
  science,
• 5:16
  we're
• 5:17
  starting
• 5:17
  to
• 5:17
  have
• 5:17
  more
• 5:17
  of
• 5:17
  a
• 5:18
  concern
• 5:18
  around
• 5:19
  the
• 5:19
  impact
• 5:19
  of
• 5:19
  online
• 5:20
  shopping.
• 5:20
  And
• 5:20
  if
• 5:20
  we're
• 5:20
  ordering
• 5:21
  things,
• 5:21
  especially
• 5:21
  cross
• 5:22
  border,
• 5:23
  from
• 5:23
  very
• 5:23
  far
• 5:23
  away,
• 5:24
  which
• 5:24
  by
• 5:24
  definition
• 5:25
  usually
• 5:25
  includes
• 5:26
  air
• 5:27
  freight,
• 5:27
  it
• 5:28
  becomes
• 5:28
  a
• 5:28
  concern.
• 5:29
  And
• 5:29
  we
• 5:30
  see
• 5:30
  very
• 5:30
  much
• 5:30
  in
• 5:30
  the
• 5:31
  senior
• 5:31
  that
• 5:31
  concern
• 5:32
  filtering
• 5:32
  through
• 5:32
  from
• 5:33
  consumers,
• 5:34
  from
• 5:34
  shoppers
• 5:35
  to
• 5:35
  the
• 5:35
  retailers,
• 5:36
  where
• 5:37
  in
• 5:37
  the
• 5:38
  last
• 5:38
  one
• 5:38
  to
• 5:38
  two
• 5:38
  years
• 5:39
  I
• 5:39
  would
• 5:39
  say
• 5:40
  your
• 5:40
  sustainability
• 5:41
  credentials
• 5:42
  have
• 5:42
  gone
• 5:42
  from
• 5:43
  being
• 5:43
  maybe
• 5:44
  a
• 5:44
  kind
• 5:44
  of
• 5:44
  a
• 5:44
  nice
• 5:45
  to
• 5:45
  have
• 5:45
  couple
• 5:45
  of
• 5:46
  years
• 5:46
  ago,
• 5:46
  maybe
• 5:46
  three
• 5:47
  years
• 5:47
  ago,
• 5:47
  towards
• 5:48
  starting
• 5:48
  to
• 5:48
  really
• 5:49
  become
• 5:49
  at
• 5:50
  the
• 5:50
  top
• 5:50
  of
• 5:50
  the
• 5:50
  tree
• 5:51
  when
• 5:51
  you
• 5:51
  look
• 5:51
  at
• 5:52
  RFIs
• 5:52
  and
• 5:53
  tender
• 5:54
  documents.
• 5:54
  And
• 5:55
  of
• 5:55
  course,
• 5:55
  as
• 5:55
  you
• 5:55
  said,
• 5:55
  rightly,
• 5:56
  Nick,
• 5:56
  it
• 5:56
  varies
• 5:57
  from
• 5:58
  customer
• 5:58
  to
• 5:58
  customer
• 5:58
  and
• 5:59
  from
• 5:59
  country
• 5:59
  to
• 5:59
  country,
• 6:00
  but
• 6:01
  it's
• 6:02
  certainly
• 6:02
  a
• 6:02
  point
• 6:02
  for
• 6:02
  retailers
• 6:03
  not
• 6:03
  only
• 6:04
  in
• 6:04
  terms
• 6:04
  of
• 6:04
  their
• 6:04
  B2B
• 6:05
  supply
• 6:06
  chain
• 6:07
  sourcing,
• 6:08
  but
• 6:08
  also
• 6:08
  working
• 6:09
  with
• 6:09
  the
• 6:09
  right
• 6:10
  partners.
• 6:10
  And
• 6:11
  one
• 6:11
  of
• 6:12
  the
• 6:12
  things
• 6:12
  that's
• 6:12
  changed
• 6:13
  in
• 6:13
  2024
• 6:14
  has
• 6:14
  been,
• 6:16
  I
• 6:16
  guess,
• 6:16
  the
• 6:16
  credibility
• 6:17
  of
• 6:18
  green
• 6:18
  solutions.
• 6:19
  The
• 6:19
  so
• 6:19
  called
• 6:20
  greenwashing
• 6:22
  term
• 6:22
  is
• 6:22
  something
• 6:23
  that
• 6:23
  I
• 6:23
  think
• 6:23
  is
• 6:23
  a
• 6:24
  relatively
• 6:24
  new
• 6:24
  term
• 6:25
  and
• 6:25
  you
• 6:26
  know,
• 6:26
  and
• 6:26
  rightly
• 6:27
  applies
• 6:27
  to
• 6:27
  organizations
• 6:28
  who
• 6:28
  are
• 6:29
  window
• 6:29
  dressing
• 6:30
  green
• 6:30
  solutions,
• 6:31
  but
• 6:31
  they're
• 6:31
  not
• 6:31
  really
• 6:31
  green.
• 6:32
  And
• 6:32
  that's
• 6:33
  now
• 6:33
  becoming
• 6:33
  a
• 6:34
  real
• 6:34
  focus.
• 6:34
  So
• 6:35
  from
• 6:35
  a
• 6:36
  retail
• 6:36
  perspective
• 6:36
  and
• 6:36
  a
• 6:37
  logistics
• 6:37
  perspective,
• 6:38
  now
• 6:38
  moving
• 6:38
  towards
• 6:39
  really
• 6:40
  focused
• 6:40
  on
• 6:40
  reduction,
• 6:41
  for
• 6:42
  example,
• 6:42
  rather
• 6:42
  than
• 6:42
  offsetting,
• 6:43
  is
• 6:44
  a
• 6:44
  fairly
• 6:44
  significant
• 6:45
  change
• 6:45
  over
• 6:46
  the
• 6:46
  last
• 6:46
  couple
• 6:47
  of
• 6:47
  years.
• 6:47
  Starting
• 6:48
  to
• 6:48
  partner
• 6:49
  with
• 6:50
  really
• 6:50
  credible
• 6:51
  external
• 6:52
  accreditation
• 6:52
  bodies
• 6:53
  that
• 6:53
  say
• 6:53
  that
• 6:55
  what
• 6:55
  you're
• 6:55
  doing
• 6:55
  is
• 6:56
  not
• 6:56
  greenwashing,
• 6:57
  it
• 6:57
  is
• 6:57
  actually
• 6:58
  moving
• 6:58
  the
• 6:58
  company
• 6:59
  in
• 6:59
  the
• 6:59
  direction
• 7:00
  towards
• 7:00
  carbon
• 7:01
  neutrality.
• 7:03
  It's
• 7:03
  a
• 7:04
  much
• 7:04
  bigger
• 7:04
  thing
• 7:04
  than
• 7:04
  it
• 7:05
  was
• 7:05
  a
• 7:05
  couple
• 7:05
  of
• 7:05
  years
• 7:05
  ago.
• 7:06
  And
• 7:06
  yes,
• 7:06
  it's
• 7:06
  tied
• 7:06
  in
• 7:07
  with
• 7:07
  returns,
• 7:07
  but
• 7:08
  it's
• 7:08
  broader
• 7:08
  than
• 7:08
  that.
• 7:09
  It's
• 7:09
  really
• 7:09
  tied
• 7:09
  in
• 7:10
  with
• 7:10
  how
• 7:11
  do
• 7:11
  you,
• 7:11
  in
• 7:12
  the
• 7:12
  long
• 7:12
  run,
• 7:12
  how
• 7:12
  do
• 7:12
  you
• 7:13
  operate
• 7:14
  a
• 7:15
  cross
• 7:15
  border
• 7:15
  logistics
• 7:16
  model
• 7:16
  and
• 7:16
  a
• 7:16
  cross
• 7:17
  border
• 7:17
  retail
• 7:17
  model
• 7:18
  and
• 7:18
  deal
• 7:19
  with
• 7:19
  those
• 7:19
  concerns,
• 7:20
  which
• 7:20
  I
• 7:21
  guess
• 7:21
  we
• 7:22
  all
• 7:22
  have
• 7:22
  as
• 7:22
  shoppers
• 7:23
  and
• 7:23
  consumers
• 7:24
  about
• 7:24
  looking
• 7:25
  after
• 7:25
  the
• 7:25
  world
• 7:26
  for
• 7:26
  the
• 7:26
  future.
• 7:26
  So
• 7:27
  it's
• 7:28
  a
• 7:28
  big
• 7:28
  topic
• 7:28
  and
• 7:29
  not
• 7:29
  many
• 7:29
  people
• 7:29
  have
• 7:29
  all
• 7:30
  the
• 7:30
  answers
• 7:30
  yet.
• 7:32
  It's
• 7:32
  an
• 7:32
  evolving
• 7:33
  story.
• 7:33
  We're
• 7:34
  looking
• 7:34
  at
• 7:34
  it
• 7:34
  to
• 7:34
  say
• 7:35
  how
• 7:36
  do
• 7:36
  you
• 7:36
  move
• 7:36
  in
• 7:36
  the
• 7:36
  right
• 7:36
  direction?
• 7:37
  How
• 7:37
  do
• 7:37
  we
• 7:37
  learn
• 7:37
  from
• 7:37
  the
• 7:38
  science,
• 7:38
  how
• 7:38
  do
• 7:38
  we
• 7:39
  learn
• 7:39
  from
• 7:40
  the
• 7:40
  industry
• 7:41
  and
• 7:41
  how
• 7:41
  do
• 7:41
  we
• 7:41
  get
• 7:41
  into
• 7:42
  a
• 7:42
  good
• 7:42
  place?
• 7:43
  It's
• 7:44
  a
• 7:44
  topic
• 7:44
  for
• 7:44
  shoppers,
• 7:45
  it's
• 7:45
  a
• 7:45
  topic
• 7:45
  for
• 7:45
  retailers,
• 7:46
  and
• 7:46
  it's
• 7:46
  a
• 7:46
  topic
• 7:47
  for
• 7:47
  logisticians
• 7:48
  like
• 7:48
  Asendia.
• 7:52
  Can
• 7:52
  I
• 7:52
  just
• 7:52
  ask
• 7:53
  you
• 7:53
  a
• 7:53
  shipper
• 7:54
  type
• 7:54
  question
• 7:54
  if
• 7:54
  I
• 7:55
  could.
• 7:59
  Returns
• 7:59
  were
• 7:59
  always
• 8:00
  free.
• 8:00
  That's
• 8:01
  number
• 8:01
  one,
• 8:01
  right?
• 8:02
  Most
• 8:02
  places
• 8:02
  were
• 8:03
  free.
• 8:04
  As
• 8:04
  we
• 8:04
  go
• 8:04
  into
• 8:05
  the
• 8:05
  next
• 8:05
  few
• 8:05
  years
• 8:06
  we
• 8:06
  see
• 8:06
  that
• 8:06
  behavior
• 8:06
  is
• 8:07
  changing
• 8:07
  a
• 8:07
  little
• 8:07
  bit
• 8:09
  from
• 8:10
  where
• 8:10
  you
• 8:10
  sit
• 8:10
  and
• 8:11
  you
• 8:11
  obviously
• 8:11
  talk
• 8:12
  to
• 8:12
  a
• 8:12
  lot
• 8:12
  of
• 8:12
  large
• 8:12
  enterprise
• 8:13
  type
• 8:13
  customers.
• 8:14
  When
• 8:14
  do
• 8:14
  you
• 8:15
  cross
• 8:15
  over
• 8:15
  to
• 8:15
  where
• 8:16
  you
• 8:16
  lose
• 8:17
  customers
• 8:18
  or
• 8:18
  for
• 8:18
  shippers
• 8:19
  education
• 8:19
  that's,
• 8:20
  let's
• 8:20
  put
• 8:20
  it
• 8:20
  this
• 8:20
  way,
• 8:22
  if
• 8:22
  I
• 8:22
  was
• 8:22
  always
• 8:23
  a
• 8:23
  free,
• 8:24
  offered
• 8:24
  free
• 8:25
  returns
• 8:25
  as
• 8:26
  a
• 8:26
  part
• 8:26
  of
• 8:26
  my
• 8:26
  value
• 8:27
  prop,
• 8:28
  our
• 8:29
  customers
• 8:29
  or
• 8:30
  shippers
• 8:30
  telling
• 8:30
  you
• 8:31
  when
• 8:31
  they
• 8:31
  get
• 8:31
  to
• 8:31
  a
• 8:31
  certain
• 8:32
  percentage
• 8:33
  of
• 8:34
  shop
• 8:34
  card
• 8:35
  abandonment
• 8:35
  or
• 8:36
  something
• 8:36
  like
• 8:36
  that,
• 8:37
  where
• 8:37
  they
• 8:37
  start
• 8:37
  to
• 8:37
  lose
• 8:38
  customers,
• 8:38
  does
• 8:39
  that
• 8:39
  make
• 8:39
  sense
• 8:39
  to
• 8:39
  you?
• 8:41
  It
• 8:41
  does
• 8:41
  make
• 8:41
  sense
• 8:43
  and
• 8:44
  there's
• 8:44
  kind
• 8:44
  of
• 8:44
  a
• 8:44
  yes
• 8:44
  and
• 8:45
  a
• 8:45
  no
• 8:45
  to
• 8:45
  the
• 8:45
  answer.
• 8:45
  I
• 8:45
  mean
• 8:46
  for
• 8:46
  certain,
• 8:46
  yes,
• 8:47
  this
• 8:47
  is
• 8:47
  the
• 8:48
  balance.
• 8:48
  I
• 8:48
  think
• 8:49
  if
• 8:50
  you
• 8:50
  talk
• 8:50
  to
• 8:50
  retailers,
• 8:51
  this
• 8:51
  is
• 8:51
  the
• 8:51
  balance
• 8:51
  they're
• 8:51
  all
• 8:52
  trying
• 8:52
  to
• 8:52
  fine
• 8:52
  tune
• 8:54
  somehow
• 8:55
  not
• 8:55
  weakening
• 8:55
  their
• 8:56
  outbound
• 8:57
  service
• 8:57
  proposition
• 8:58
  by
• 8:58
  making
• 8:59
  returns
• 8:59
  unattractive
• 9:00
  whilst
• 9:00
  at
• 9:00
  the
• 9:01
  same
• 9:01
  time
• 9:01
  there
• 9:02
  are
• 9:02
  some
• 9:02
  returns
• 9:03
  rates
• 9:03
  in
• 9:03
  some
• 9:03
  countries
• 9:04
  which
• 9:04
  are
• 9:04
  so
• 9:04
  astronomically
• 9:05
  high
• 9:07
  it
• 9:07
  can
• 9:07
  really
• 9:07
  be
• 9:07
  a
• 9:08
  pain
• 9:08
  for
• 9:08
  the
• 9:08
  retailers
• 9:09
  because
• 9:09
  if
• 9:09
  they're,
• 9:09
  if
• 9:10
  they're
• 9:10
  offering
• 9:10
  free
• 9:10
  returns
• 9:11
  and
• 9:11
  getting,
• 9:12
  you
• 9:12
  know,
• 9:12
  20,
• 9:13
  30,
• 9:13
  40,
• 9:14
  50%
• 9:14
  of
• 9:14
  the
• 9:14
  goods
• 9:15
  back
• 9:15
  again,
• 9:15
  then
• 9:16
  clearly
• 9:16
  free
• 9:16
  returns
• 9:17
  is,
• 9:17
  is
• 9:18
  not
• 9:18
  economically
• 9:19
  a
• 9:19
  great
• 9:19
  idea
• 9:20
  notwithstanding
• 9:20
  the
• 9:21
  questions
• 9:21
  on,
• 9:22
  on
• 9:22
  sustainability.
• 9:23
  So
• 9:24
  I
• 9:24
  think
• 9:25
  it
• 9:25
  depends
• 9:25
  very
• 9:25
  much
• 9:26
  on
• 9:26
  you
• 9:26
  know,
• 9:26
  the
• 9:27
  market
• 9:27
  and
• 9:27
  the
• 9:27
  goods
• 9:28
  and
• 9:28
  the
• 9:28
  basket
• 9:28
  value
• 9:29
  and
• 9:29
  all
• 9:29
  those
• 9:29
  nuances.
• 9:30
  So
• 9:30
  it's
• 9:30
  hard
• 9:30
  to
• 9:31
  come
• 9:31
  up
• 9:31
  with
• 9:31
  a,
• 9:31
  an
• 9:31
  average.
• 9:32
  But
• 9:32
  I
• 9:32
  think
• 9:32
  that's,
• 9:33
  that's
• 9:33
  part
• 9:33
  of
• 9:33
  the
• 9:33
  fine
• 9:34
  tuning.
• 9:34
  And
• 9:34
  you
• 9:34
  can,
• 9:35
  you
• 9:35
  can
• 9:35
  see
• 9:35
  John,
• 9:36
  over
• 9:36
  the
• 9:36
  last
• 9:36
  year
• 9:36
  or
• 9:37
  so
• 9:37
  that
• 9:38
  concept
• 9:38
  of
• 9:38
  free
• 9:39
  returns
• 9:39
  has
• 9:39
  started
• 9:40
  to
• 9:40
  be
• 9:40
  challenged.
• 9:41
  Started
• 9:42
  to
• 9:42
  be
• 9:42
  challenged
• 9:43
  where
• 9:43
  you've
• 9:43
  got
• 9:43
  some,
• 9:44
  some
• 9:44
  very
• 9:44
  big
• 9:45
  retailers
• 9:45
  have
• 9:45
  said
• 9:46
  well
• 9:46
  we're
• 9:46
  going
• 9:47
  to
• 9:47
  start
• 9:47
  to
• 9:47
  introduce
• 9:48
  some
• 9:48
  charges
• 9:49
  to
• 9:49
  try
• 9:50
  and
• 9:50
  just
• 9:51
  make
• 9:51
  it
• 9:52
  maybe
• 9:52
  not
• 9:52
  a
• 9:53
  barrier
• 9:53
  to
• 9:53
  purchase
• 9:54
  but
• 9:54
  if,
• 9:55
  if
• 9:55
  somebody
• 9:55
  was
• 9:55
  thinking
• 9:56
  about
• 9:56
  buying,
• 9:57
  you
• 9:57
  know,
• 9:57
  five
• 9:57
  colors
• 9:58
  and
• 9:58
  five
• 9:58
  sizes
• 9:59
  and
• 9:59
  then
• 9:59
  send
• 9:59
  90%
• 10:00
  of
• 10:00
  them
• 10:00
  back,
• 10:00
  starting
• 10:01
  to
• 10:01
  just
• 10:01
  limit
• 10:01
  a
• 10:01
  little
• 10:02
  bit
• 10:02
  so
• 10:03
  that
• 10:03
  what
• 10:03
  you
• 10:03
  get
• 10:03
  is
• 10:03
  the
• 10:04
  real,
• 10:04
  the
• 10:05
  real
• 10:05
  purchase
• 10:05
  of
• 10:05
  the
• 10:06
  good
• 10:06
  with
• 10:07
  a
• 10:07
  real
• 10:07
  reason
• 10:07
  for
• 10:07
  returns
• 10:08
  rather
• 10:08
  than
• 10:08
  buying
• 10:09
  10
• 10:09
  things
• 10:09
  to
• 10:09
  return
• 10:10
  nine.
• 10:10
  And
• 10:11
  that's
• 10:11
  the,
• 10:12
  that's
• 10:12
  the
• 10:13
  balance.
• 10:13
  I
• 10:13
  think
• 10:13
  that
• 10:13
  all
• 10:14
  the
• 10:14
  retailers
• 10:14
  are
• 10:14
  starting
• 10:15
  to,
• 10:15
  starting
• 10:16
  to
• 10:16
  look
• 10:16
  at.
• 10:17
  Have
• 10:17
  you
• 10:17
  seen,
• 10:18
  I've
• 10:18
  noticed
• 10:19
  too
• 10:19
  a
• 10:19
  lot
• 10:19
  of
• 10:20
  shippers,
• 10:20
  not
• 10:20
  a
• 10:21
  lot.
• 10:21
  Well,
• 10:22
  if
• 10:22
  you're
• 10:22
  going
• 10:23
  to
• 10:23
  return
• 10:23
  it,
• 10:24
  if
• 10:24
  you,
• 10:25
  maybe
• 10:25
  you
• 10:25
  keep
• 10:26
  it,
• 10:26
  we'll
• 10:26
  give
• 10:26
  you
• 10:26
  a
• 10:27
  coupon
• 10:27
  or
• 10:28
  something
• 10:28
  for
• 10:28
  a
• 10:29
  future
• 10:29
  sale
• 10:29
  to
• 10:29
  get
• 10:29
  the
• 10:30
  customer
• 10:30
  to
• 10:30
  stay
• 10:30
  on
• 10:31
  the
• 10:31
  site.
• 10:31
  Right.
• 10:32
  So
• 10:32
  I
• 10:32
  see
• 10:32
  that's
• 10:33
  a
• 10:33
  new
• 10:33
  tactic
• 10:34
  that
• 10:34
  would
• 10:35
  never
• 10:35
  happen
• 10:35
  before
• 10:36
  where
• 10:36
  they
• 10:36
  would
• 10:37
  throw
• 10:37
  out
• 10:37
  an
• 10:38
  additional
• 10:38
  savings
• 10:39
  just
• 10:39
  to
• 10:39
  keep
• 10:39
  the
• 10:39
  package
• 10:40
  not
• 10:41
  to
• 10:41
  come
• 10:41
  back.
• 10:42
  Right.
• 10:42
  So
• 10:43
  there's
• 10:43
  a
• 10:43
  lot
• 10:43
  of
• 10:43
  things
• 10:44
  that
• 10:44
  are
• 10:44
  going
• 10:44
  on
• 10:44
  in
• 10:44
  returns
• 10:45
  that
• 10:45
  you
• 10:45
  would
• 10:45
  never
• 10:46
  ever
• 10:46
  see
• 10:46
  before.
• 10:46
  I
• 10:46
  think
• 10:47
  Covid
• 10:47
  forced
• 10:47
  it
• 10:48
  because
• 10:48
  there
• 10:48
  was
• 10:49
  so
• 10:49
  much
• 10:49
  going
• 10:49
  out
• 10:49
  the
• 10:50
  door
• 10:50
  that
• 10:51
  they
• 10:51
  couldn't
• 10:52
  control
• 10:52
  it.
• 10:52
  Like
• 10:53
  some
• 10:53
  of
• 10:53
  these
• 10:53
  companies
• 10:54
  in
• 10:54
  my
• 10:54
  past,
• 10:54
  they
• 10:55
  had
• 10:55
  a
• 10:55
  40%
• 10:55
  return
• 10:56
  rate
• 10:56
  and
• 10:56
  they
• 10:56
  just
• 10:57
  couldn't
• 10:57
  survive.
• 10:57
  I
• 10:58
  mean,
• 10:58
  that's
• 10:58
  a
• 10:58
  number
• 10:59
  that
• 10:59
  you
• 10:59
  can't,
• 11:00
  you
• 11:01
  can't
• 11:01
  ignore
• 11:01
  that
• 11:01
  kind
• 11:01
  of
• 11:01
  number.
• 11:02
  It's
• 11:02
  because
• 11:03
  you
• 11:03
  were,
• 11:03
  you
• 11:03
  know,
• 11:05
  you're
• 11:05
  spot
• 11:05
  on
• 11:05
  and
• 11:06
  there's,
• 11:07
  there's
• 11:07
  all
• 11:07
  sorts
• 11:07
  of
• 11:08
  complexities
• 11:08
  around,
• 11:09
  you
• 11:10
  know,
• 11:10
  making
• 11:10
  sure
• 11:10
  that
• 11:11
  you've
• 11:11
  got
• 11:11
  proper
• 11:11
  processes
• 11:12
  in
• 11:12
  place,
• 11:12
  that
• 11:13
  for
• 11:13
  the
• 11:13
  returns
• 11:13
  that
• 11:13
  are
• 11:14
  being
• 11:14
  shipped
• 11:14
  back,
• 11:14
  that
• 11:14
  you've
• 11:15
  got
• 11:15
  a
• 11:15
  quality
• 11:15
  control
• 11:16
  operational
• 11:17
  step,
• 11:18
  you
• 11:18
  know.
• 11:18
  So
• 11:18
  for
• 11:19
  a
• 11:19
  US
• 11:19
  retail
• 11:20
  perspective,
• 11:20
  if
• 11:20
  you're
• 11:21
  talking
• 11:21
  to
• 11:21
  vendors
• 11:22
  from
• 11:22
  a
• 11:23
  logistics
• 11:23
  perspective,
• 11:24
  you
• 11:24
  know,
• 11:25
  making
• 11:25
  sure
• 11:25
  that
• 11:25
  that
• 11:25
  logistics
• 11:26
  provider's
• 11:26
  got
• 11:27
  that
• 11:27
  QC
• 11:28
  step
• 11:29
  in
• 11:29
  place
• 11:29
  is
• 11:29
  important
• 11:30
  because
• 11:30
  validating
• 11:31
  that
• 11:31
  the
• 11:31
  return
• 11:32
  is
• 11:32
  what
• 11:33
  should
• 11:33
  have
• 11:33
  been
• 11:33
  returned
• 11:34
  as
• 11:34
  quickly
• 11:35
  as
• 11:35
  possible
• 11:35
  is
• 11:35
  important
• 11:36
  not
• 11:36
  only
• 11:36
  to
• 11:37
  make
• 11:37
  sure
• 11:38
  that
• 11:39
  the
• 11:39
  shoppers
• 11:39
  return
• 11:40
  the
• 11:40
  correct
• 11:40
  item,
• 11:40
  sometimes
• 11:41
  they
• 11:41
  don't,
• 11:42
  but
• 11:42
  also
• 11:42
  it's
• 11:43
  also
• 11:43
  part
• 11:43
  of
• 11:43
  the
• 11:44
  taking
• 11:44
  away
• 11:44
  those
• 11:45
  barriers.
• 11:45
  One
• 11:45
  of
• 11:46
  the
• 11:46
  barriers,
• 11:46
  of
• 11:46
  course,
• 11:46
  is
• 11:47
  getting
• 11:47
  your
• 11:47
  money
• 11:48
  back
• 11:49
  is
• 11:49
  sometimes
• 11:50
  an
• 11:50
  issue
• 11:50
  from
• 11:51
  a
• 11:51
  shopper
• 11:51
  perspective.
• 11:52
  So
• 11:52
  having
• 11:53
  a
• 11:53
  step
• 11:54
  in
• 11:54
  the
• 11:54
  process
• 11:54
  where
• 11:54
  the
• 11:55
  quality
• 11:55
  control
• 11:55
  is
• 11:56
  checked,
• 11:56
  it
• 11:56
  can
• 11:56
  be
• 11:56
  validated
• 11:57
  and,
• 11:57
  and
• 11:58
  then
• 11:58
  the
• 11:58
  shopper
• 11:58
  gets
• 11:59
  his
• 11:59
  or
• 11:59
  her
• 11:59
  money
• 12:00
  back
• 12:00
  is
• 12:01
  also
• 12:01
  a
• 12:01
  good
• 12:01
  way
• 12:01
  to
• 12:02
  control
• 12:02
  that
• 12:03
  part
• 12:03
  of
• 12:04
  the
• 12:04
  process.
• 12:04
  So
• 12:06
  it
• 12:06
  takes
• 12:07
  some
• 12:07
  thinking
• 12:07
  and
• 12:08
  I
• 12:08
  guess
• 12:09
  go
• 12:09
  back
• 12:09
  to
• 12:09
  the
• 12:09
  original
• 12:10
  macro
• 12:11
  level
• 12:11
  question
• 12:11
  here.
• 12:12
  It
• 12:12
  just
• 12:12
  seems
• 12:12
  to
• 12:13
  me
• 12:13
  that
• 12:13
  that
• 12:13
  thinking
• 12:14
  has
• 12:14
  developed
• 12:14
  a
• 12:14
  lot,
• 12:15
  both
• 12:15
  in
• 12:15
  terms
• 12:15
  of
• 12:15
  the
• 12:16
  retailers
• 12:17
  and
• 12:17
  the
• 12:17
  logistics
• 12:18
  players
• 12:18
  to
• 12:18
  start
• 12:19
  to
• 12:19
  put
• 12:19
  these
• 12:19
  propositions
• 12:20
  together
• 12:20
  in
• 12:20
  a
• 12:20
  way
• 12:21
  that
• 12:22
  really,
• 12:22
  you
• 12:22
  know,
• 12:22
  the
• 12:23
  need
• 12:23
  has
• 12:23
  been
• 12:23
  there
• 12:23
  for
• 12:23
  a
• 12:24
  while.
• 12:24
  I
• 12:24
  think
• 12:25
  we're
• 12:25
  all
• 12:25
  playing
• 12:25
  catch
• 12:26
  up
• 12:26
  on
• 12:26
  shopper
• 12:26
  needs
• 12:27
  on
• 12:27
  this
• 12:27
  topic
• 12:28
  and
• 12:28
  that's
• 12:28
  going
• 12:28
  to
• 12:28
  continue.
• 12:28
  So
• 12:29
  to
• 12:29
  your
• 12:29
  point,
• 12:29
  Nic
• 12:29
  around,
• 12:30
  is
• 12:30
  it
• 12:30
  a
• 12:30
  24
• 12:31
  thing
• 12:31
  or
• 12:31
  a
• 12:31
  future
• 12:32
  thing?
• 12:32
  That's
• 12:32
  one
• 12:33
  of
• 12:33
  the
• 12:33
  topics
• 12:33
  that's
• 12:34
  definitely
• 12:34
  going
• 12:34
  to
• 12:35
  carry
• 12:35
  on
• 12:35
  rolling
• 12:35
  as
• 12:36
  we
• 12:36
  go
• 12:36
  into
• 12:36
  25
• 12:36
  and
• 12:37
  beyond.
• 12:38
  Right,
• 12:38
  Fantastic.
• 12:40
  Okay,
• 12:41
  well,
• 12:42
  I
• 12:42
  had
• 12:42
  another
• 12:42
  question
• 12:43
  about
• 12:43
  challenges
• 12:44
  that
• 12:44
  actually
• 12:44
  rolled
• 12:45
  right
• 12:45
  into
• 12:45
  it.
• 12:45
  So
• 12:46
  I
• 12:46
  think
• 12:46
  that's
• 12:46
  wonderful.
• 12:47
  I
• 12:47
  think
• 12:48
  that
• 12:48
  it's
• 12:49
  important
• 12:49
  to
• 12:49
  note
• 12:49
  too
• 12:50
  that,
• 12:50
  you
• 12:50
  know,
• 12:50
  and
• 12:50
  this
• 12:51
  is
• 12:51
  for,
• 12:51
  for
• 12:51
  anybody,
• 12:52
  again
• 12:52
  viewers,
• 12:53
  whether
• 12:53
  you're,
• 12:53
  whether
• 12:54
  I
• 12:54
  say
• 12:54
  overseas,
• 12:55
  meaning
• 12:55
  you're
• 12:55
  not
• 12:55
  located
• 12:56
  in
• 12:56
  the
• 12:56
  United
• 12:56
  States.
• 12:57
  If
• 12:57
  you're
• 12:57
  viewing
• 12:57
  and
• 12:58
  listening
• 12:59
  globally
• 13:00
  and
• 13:00
  you
• 13:00
  have
• 13:00
  challenges
• 13:01
  or
• 13:01
  you're
• 13:01
  challenged
• 13:02
  by
• 13:02
  even
• 13:02
  the
• 13:02
  thought
• 13:03
  of
• 13:03
  boy,
• 13:04
  I'm
• 13:04
  very
• 13:05
  nervous
• 13:06
  about
• 13:06
  expanding
• 13:07
  internationally,
• 13:08
  especially
• 13:09
  even
• 13:09
  at
• 13:09
  an
• 13:09
  enterprise
• 13:10
  level.
• 13:10
  If
• 13:10
  you've
• 13:10
  just
• 13:11
  had
• 13:11
  more
• 13:11
  of
• 13:11
  a
• 13:11
  national
• 13:12
  focus,
• 13:12
  we'd
• 13:13
  love
• 13:13
  to
• 13:13
  talk
• 13:13
  more
• 13:13
  on
• 13:13
  that
• 13:14
  and
• 13:14
  we'd
• 13:14
  love
• 13:14
  to
• 13:14
  explore
• 13:14
  that
• 13:15
  further.
• 13:15
  We're
• 13:16
  fortunate
• 13:16
  enough
• 13:16
  today
• 13:17
  to
• 13:17
  have
• 13:17
  Simon
• 13:17
  Baton,
• 13:18
  who's
• 13:18
  our
• 13:18
  worldwide
• 13:19
  CEO,
• 13:20
  and
• 13:20
  then
• 13:20
  as
• 13:20
  always,
• 13:21
  my
• 13:21
  co
• 13:22
  host,
• 13:22
  John
• 13:22
  Walsh
• 13:22
  here.
• 13:23
  But
• 13:23
  I
• 13:23
  think
• 13:23
  before
• 13:24
  we
• 13:25
  can
• 13:25
  recap.
• 13:26
  But
• 13:26
  I'd
• 13:26
  like
• 13:26
  to
• 13:26
  talk
• 13:27
  a
• 13:27
  little
• 13:27
  bit
• 13:27
  about
• 13:27
  some
• 13:27
  UK
• 13:28
  culture,
• 13:28
  more
• 13:29
  specifically
• 13:30
  your
• 13:30
  favorite
• 13:30
  food
• 13:30
  items
• 13:32
  that
• 13:32
  you
• 13:33
  get
• 13:33
  to
• 13:33
  enjoy
• 13:33
  from
• 13:34
  the
• 13:34
  uk.
• 13:35
  I
• 13:35
  think
• 13:35
  it's
• 13:35
  good
• 13:36
  to
• 13:36
  bring
• 13:36
  some
• 13:36
  humor
• 13:37
  into
• 13:37
  it.
• 13:38
  Wikipedia
• 13:39
  has
• 13:39
  a
• 13:40
  list,
• 13:40
  but
• 13:40
  I'd
• 13:40
  like
• 13:40
  to
• 13:40
  hear
• 13:41
  your
• 13:41
  top
• 13:41
  five
• 13:41
  and
• 13:42
  then
• 13:42
  I'll
• 13:42
  compare
• 13:42
  them
• 13:42
  to
• 13:43
  what
• 13:43
  everybody
• 13:43
  else
• 13:43
  thinks
• 13:44
  is
• 13:44
  the
• 13:44
  top
• 13:44
  five
• 13:44
  and
• 13:44
  see
• 13:45
  if
• 13:45
  you're
• 13:45
  the
• 13:45
  winner.
• 13:45
  Go
• 13:46
  ahead.
• 13:46
  Okay.
• 13:47
  Goodness
• 13:48
  Being
• 13:48
  put
• 13:48
  on
• 13:48
  the
• 13:48
  spot.
• 13:49
  You
• 13:49
  see,
• 13:49
  I
• 13:49
  could
• 13:49
  have
• 13:49
  done
• 13:49
  some
• 13:50
  more
• 13:50
  homework
• 13:50
  on
• 13:50
  this
• 13:50
  one,
• 13:50
  Nick.
• 13:51
  No,
• 13:51
  I
• 13:52
  had
• 13:52
  to
• 13:52
  throw
• 13:52
  you
• 13:52
  off
• 13:52
  a
• 13:52
  little
• 13:53
  bit.
• 13:53
  Famous,
• 13:54
  famously
• 13:55
  in
• 13:55
  the
• 13:55
  uk.
• 13:56
  Well,
• 13:56
  I
• 13:56
  hope
• 13:57
  it's
• 13:57
  correct.
• 13:57
  But
• 13:57
  anyway.
• 13:58
  But
• 13:58
  famously
• 13:58
  in
• 13:58
  the
• 13:58
  uk,
• 13:59
  Chicken
• 13:59
  tikka
• 13:59
  masala,
• 14:00
  an
• 14:00
  Indian
• 14:00
  dish
• 14:01
  that
• 14:01
  you
• 14:01
  would
• 14:01
  never
• 14:01
  actually
• 14:02
  buy
• 14:02
  in
• 14:02
  India.
• 14:02
  That.
• 14:03
  That's
• 14:03
  usually
• 14:04
  somewhere.
• 14:04
  Somewhere
• 14:05
  in
• 14:05
  the.
• 14:05
  Somewhere
• 14:06
  in
• 14:06
  the
• 14:06
  list.
• 14:08
  Classic
• 14:09
  fish
• 14:09
  and
• 14:09
  chips.
• 14:10
  Got
• 14:10
  to
• 14:10
  be
• 14:10
  there
• 14:10
  somewhere.
• 14:11
  I
• 14:11
  imagine
• 14:11
  so.
• 14:12
  Got
• 14:12
  to
• 14:12
  be
• 14:12
  there.
• 14:14
  I
• 14:15
  think
• 14:15
  roast
• 14:15
  beef,
• 14:16
  probably
• 14:17
  there's.
• 14:19
  But
• 14:20
  that's
• 14:20
  okay.
• 14:21
  It's
• 14:21
  not
• 14:21
  a
• 14:21
  top
• 14:21
  five,
• 14:22
  but
• 14:22
  that's
• 14:22
  okay.
• 14:23
  Simon
• 14:24
  does
• 14:24
  travel
• 14:24
  a
• 14:24
  lot,
• 14:25
  so
• 14:25
  you.
• 14:25
  Got
• 14:25
  y.
• 14:27
  Sunday
• 14:27
  roasting
• 14:28
  is
• 14:28
  quite
• 14:28
  important.
• 14:29
  And
• 14:29
  then
• 14:29
  of
• 14:29
  course,
• 14:29
  you
• 14:29
  can
• 14:30
  get
• 14:30
  into
• 14:30
  some
• 14:30
  quite
• 14:31
  nuanced
• 14:32
  things
• 14:32
  like,
• 14:32
  you
• 14:32
  know,
• 14:33
  steak
• 14:33
  and
• 14:33
  kidney
• 14:33
  pie.
• 14:34
  That's
• 14:35
  on
• 14:35
  there.
• 14:35
  Yeah.
• 14:36
  Is
• 14:36
  that
• 14:36
  in
• 14:36
  it?
• 14:37
  Steak
• 14:38
  and
• 14:38
  kidney
• 14:38
  pudding.
• 14:39
  Maybe
• 14:39
  that
• 14:40
  can
• 14:40
  be
• 14:40
  in
• 14:40
  there
• 14:40
  too.
• 14:41
  So
• 14:41
  a
• 14:41
  whole
• 14:41
  variety
• 14:42
  of
• 14:42
  things
• 14:42
  that
• 14:42
  you
• 14:42
  can
• 14:42
  get
• 14:43
  from
• 14:43
  traditional
• 14:43
  British
• 14:43
  chip
• 14:44
  shops.
• 14:45
  I
• 14:45
  would
• 14:46
  say
• 14:46
  usually
• 14:46
  on
• 14:47
  the.
• 14:47
  Usually
• 14:48
  on
• 14:48
  the
• 14:48
  list.
• 14:49
  And
• 14:49
  then
• 14:50
  there's
• 14:50
  always
• 14:50
  a
• 14:50
  menagerie
• 14:51
  of
• 14:51
  interesting,
• 14:52
  interesting
• 14:52
  desserts
• 14:53
  as
• 14:53
  well.
• 14:53
  I,
• 14:54
  I
• 14:54
  had
• 14:54
  some
• 14:54
  American
• 14:54
  colleagues
• 14:55
  across
• 14:56
  and
• 14:56
  gave
• 14:56
  them
• 14:57
  some
• 14:57
  in
• 14:57
  a,
• 14:58
  in
• 14:58
  a
• 14:58
  pub
• 14:58
  just
• 14:59
  outside
• 14:59
  London,
• 15:00
  Nice
• 15:00
  pub.
• 15:00
  And
• 15:01
  give
• 15:01
  them
• 15:01
  some
• 15:02
  very
• 15:02
  heavy
• 15:03
  sponge
• 15:03
  based
• 15:04
  desserts
• 15:04
  with
• 15:05
  custard.
• 15:06
  That's
• 15:07
  always,
• 15:07
  that's
• 15:08
  always
• 15:08
  a
• 15:08
  good
• 15:08
  one.
• 15:10
  It's
• 15:10
  like
• 15:10
  a
• 15:10
  meal
• 15:11
  in
• 15:11
  itself.
• 15:11
  You
• 15:12
  said
• 15:12
  the
• 15:12
  word
• 15:12
  sponge.
• 15:13
  I
• 15:13
  had,
• 15:13
  you
• 15:13
  had
• 15:13
  me
• 15:13
  at
• 15:13
  sponge.
• 15:14
  You
• 15:14
  know,
• 15:14
  that
• 15:14
  sounds
• 15:15
  like,
• 15:15
  you
• 15:15
  know,
• 15:15
  hey,
• 15:16
  it
• 15:16
  sounds
• 15:16
  heavy.
• 15:18
  Treacle
• 15:19
  puddings
• 15:19
  and
• 15:19
  things
• 15:20
  like
• 15:20
  that.
• 15:20
  So,
• 15:20
  you
• 15:21
  know,
• 15:22
  well,
• 15:22
  number
• 15:23
  five
• 15:23
  was
• 15:23
  ban
• 15:24
  and
• 15:24
  mash.
• 15:24
  I
• 15:24
  just
• 15:24
  want
• 15:25
  to
• 15:25
  throw
• 15:25
  that
• 15:25
  out
• 15:25
  there.
• 15:25
  So
• 15:26
  I.
• 15:26
  Sausage
• 15:27
  and
• 15:27
  mash.
• 15:27
  Yeah,
• 15:27
  very
• 15:28
  true.
• 15:29
  Okay.
• 15:29
  And
• 15:29
  then
• 15:30
  there
• 15:30
  was.
• 15:30
  The
• 15:30
  shepherd's
• 15:31
  pie
• 15:31
  was
• 15:31
  in
• 15:31
  there.
• 15:32
  Yeah.
• 15:32
  And
• 15:34
  pine
• 15:35
  cottage
• 15:35
  pie.
• 15:35
  That's
• 15:36
  one
• 15:36
  you
• 15:36
  told
• 15:37
  me.
• 15:37
  That's
• 15:37
  right.
• 15:37
  That's
• 15:38
  right.
• 15:38
  You
• 15:38
  gave
• 15:38
  me
• 15:38
  the
• 15:38
  difference
• 15:39
  of
• 15:39
  that.
• 15:39
  Go
• 15:39
  ahead,
• 15:39
  Johnson.
• 15:40
  So
• 15:40
  the
• 15:40
  best
• 15:41
  hamburger
• 15:41
  in
• 15:41
  Las
• 15:42
  Vegas
• 15:42
  is
• 15:42
  Gordon
• 15:43
  Ramsay.
• 15:44
  He
• 15:44
  has
• 15:44
  the
• 15:45
  best
• 15:45
  hamburger.
• 15:45
  It's
• 15:46
  crazy.
• 15:46
  I
• 15:46
  mean,
• 15:47
  he
• 15:47
  get
• 15:47
  his
• 15:47
  lines
• 15:48
  like
• 15:48
  60,
• 15:48
  70
• 15:49
  deep
• 15:49
  every
• 15:49
  day.
• 15:50
  Oh,
• 15:50
  yeah.
• 15:50
  All
• 15:50
  the
• 15:50
  time.
• 15:51
  All
• 15:51
  the
• 15:52
  time.
• 15:52
  Amazing.
• 15:52
  Like,
• 15:53
  I'm
• 15:53
  like,
• 15:53
  I
• 15:53
  got
• 15:54
  an
• 15:54
  English
• 15:54
  fellow's
• 15:55
  got
• 15:55
  to
• 15:55
  make
• 15:55
  the
• 15:55
  best
• 15:55
  hamburger.
• 15:56
  Come
• 15:56
  on.
• 15:57
  Just
• 15:58
  goes
• 15:58
  to
• 15:58
  show,
• 15:58
  you
• 15:59
  see,
• 15:59
  exports,
• 16:01
  exports
• 16:02
  from
• 16:02
  the
• 16:02
  UK
• 16:03
  to
• 16:03
  the
• 16:03
  US
• 16:03
  Local
• 16:04
  competition.
• 16:05
  You
• 16:05
  wouldn't.
• 16:05
  You
• 16:06
  wouldn't
• 16:06
  have
• 16:06
  thought
• 16:06
  it,
• 16:07
  but,
• 16:07
  yeah,
• 16:07
  these.
• 16:08
  These
• 16:09
  crafty
• 16:09
  British
• 16:09
  guys
• 16:10
  trying
• 16:10
  to
• 16:10
  tap
• 16:10
  into
• 16:11
  a
• 16:11
  US
• 16:11
  market.
• 16:11
  So
• 16:12
  it's
• 16:12
  another
• 16:12
  reason
• 16:12
  for
• 16:12
  exporting
• 16:13
  guys.
• 16:14
  So
• 16:14
  did
• 16:14
  you
• 16:15
  get
• 16:15
  the
• 16:15
  number
• 16:15
  one
• 16:15
  right?
• 16:16
  Was
• 16:16
  the
• 16:16
  number
• 16:16
  one
• 16:16
  right,
• 16:17
  the
• 16:17
  chicken
• 16:17
  dish?
• 16:17
  No,
• 16:18
  it
• 16:18
  was,
• 16:18
  yeah.
• 16:19
  Was
• 16:19
  it
• 16:19
  really?
• 16:20
  I
• 16:20
  was
• 16:20
  shocked
• 16:21
  to
• 16:21
  learn
• 16:22
  that.
• 16:22
  It
• 16:22
  was
• 16:22
  what
• 16:23
  I
• 16:23
  thought,
• 16:23
  you
• 16:23
  know,
• 16:23
  clearly
• 16:24
  what
• 16:24
  looks
• 16:24
  to
• 16:24
  be
• 16:24
  an
• 16:24
  Indian
• 16:25
  dis,
• 16:25
  but
• 16:26
  it
• 16:26
  seems
• 16:26
  to
• 16:26
  be
• 16:27
  wildly
• 16:27
  popular,
• 16:28
  so.
• 16:30
  Wow.
• 16:31
  Touche.
• 16:32
  And
• 16:33
  so.
• 16:33
  And
• 16:33
  Simon,
• 16:34
  just
• 16:34
  a
• 16:34
  personal
• 16:35
  note.
• 16:35
  So
• 16:35
  my
• 16:36
  cousin
• 16:36
  is
• 16:36
  a.
• 16:37
  He's
• 16:37
  a
• 16:37
  professional
• 16:38
  rugby
• 16:38
  player
• 16:39
  and
• 16:39
  he's
• 16:39
  a
• 16:39
  USA
• 16:40
  Eagle
• 16:40
  right
• 16:40
  now.
• 16:40
  He's
• 16:41
  actually
• 16:41
  in
• 16:41
  Portugal.
• 16:41
  Just
• 16:42
  got
• 16:42
  done
• 16:42
  playing
• 16:42
  this
• 16:42
  weekend.
• 16:43
  But
• 16:43
  he
• 16:43
  spent
• 16:44
  four
• 16:45
  years
• 16:45
  in
• 16:45
  Wales.
• 16:46
  Four
• 16:47
  or
• 16:47
  five
• 16:47
  years
• 16:47
  in
• 16:47
  Wales,
• 16:48
  getting
• 16:48
  his
• 16:48
  bachelor's
• 16:49
  and
• 16:49
  masters
• 16:50
  there.
• 16:50
  And
• 16:51
  what
• 16:52
  he
• 16:52
  would
• 16:52
  have
• 16:52
  said
• 16:52
  about
• 16:53
  that
• 16:53
  conversation
• 16:53
  was
• 16:54
  that
• 16:54
  it
• 16:54
  was
• 16:54
  very
• 16:54
  cheeky.
• 16:55
  He
• 16:56
  would
• 16:56
  have
• 16:56
  said
• 16:56
  it
• 16:56
  was
• 16:56
  very
• 16:57
  cheeky.
• 16:59
  Anyhow.
• 17:00
  So,
• 17:01
  Simon,
• 17:01
  I
• 17:01
  want
• 17:01
  to
• 17:01
  thank
• 17:01
  you
• 17:02
  very
• 17:02
  much
• 17:02
  for
• 17:02
  coming
• 17:02
  on
• 17:03
  today.
• 17:03
  And
• 17:04
  I
• 17:04
  just
• 17:04
  think
• 17:05
  if
• 17:05
  there's
• 17:05
  anything
• 17:05
  that
• 17:06
  you
• 17:06
  would
• 17:06
  like
• 17:06
  to
• 17:07
  add
• 17:07
  before
• 17:07
  we
• 17:08
  kind
• 17:08
  of
• 17:08
  cap
• 17:08
  it
• 17:08
  off
• 17:09
  and
• 17:09
  thank
• 17:10
  the
• 17:10
  viewers
• 17:10
  and
• 17:11
  everything
• 17:11
  else.
• 17:11
  Is
• 17:12
  there
• 17:12
  anything
• 17:12
  going
• 17:12
  into
• 17:13
  2025
• 17:13
  specifically
• 17:14
  that
• 17:14
  this
• 17:14
  is
• 17:15
  going
• 17:15
  to
• 17:15
  be
• 17:15
  airing
• 17:15
  right
• 17:15
  before
• 17:16
  going
• 17:16
  into
• 17:16
  the
• 17:16
  new
• 17:16
  year?
• 17:17
  Justin,
• 17:17
  again,
• 17:17
  from
• 17:18
  a
• 17:18
  global
• 17:18
  perspective
• 17:19
  that
• 17:19
  you'd
• 17:19
  like
• 17:19
  to
• 17:19
  share?
• 17:21
  Yeah,
• 17:21
  maybe
• 17:21
  a
• 17:22
  couple
• 17:22
  of.
• 17:22
  Couple
• 17:23
  of
• 17:23
  things.
• 17:23
  And
• 17:23
  as
• 17:23
  I
• 17:24
  said
• 17:24
  before,
• 17:24
  you
• 17:24
  know,
• 17:24
  some
• 17:24
  of
• 17:24
  the
• 17:25
  things
• 17:25
  you
• 17:25
  talked
• 17:25
  about
• 17:26
  are
• 17:26
  going
• 17:26
  to
• 17:26
  continue
• 17:27
  into
• 17:27
  25.
• 17:28
  One
• 17:28
  that
• 17:28
  I
• 17:28
  think
• 17:29
  is
• 17:29
  the
• 17:30
  real
• 17:30
  story
• 17:30
  for
• 17:31
  25
• 17:31
  that's
• 17:32
  emerging
• 17:32
  and
• 17:32
  developing
• 17:33
  now
• 17:34
  is
• 17:34
  a
• 17:34
  little
• 17:35
  bit.
• 17:35
  It's
• 17:35
  another
• 17:35
  Post
• 17:36
  Covid
• 17:36
  phenomenon.
• 17:37
  You
• 17:38
  know,
• 17:38
  we
• 17:38
  think
• 17:38
  about,
• 17:39
  before
• 17:39
  COVID
• 17:39
  everybody
• 17:40
  worked
• 17:40
  in
• 17:40
  an
• 17:40
  office.
• 17:41
  During
• 17:41
  COVID
• 17:41
  everybody
• 17:42
  works
• 17:42
  at
• 17:42
  home.
• 17:43
  Now
• 17:43
  we've
• 17:43
  got
• 17:43
  these
• 17:44
  kind
• 17:44
  of
• 17:44
  new
• 17:44
  post
• 17:45
  Covid
• 17:45
  working
• 17:45
  models.
• 17:46
  And
• 17:47
  that
• 17:47
  changes
• 17:47
  the
• 17:48
  world
• 17:48
  a
• 17:48
  little
• 17:48
  bit.
• 17:49
  It
• 17:49
  changes
• 17:49
  things.
• 17:50
  And
• 17:50
  so
• 17:51
  we
• 17:51
  see
• 17:51
  that
• 17:52
  that's
• 17:52
  driving
• 17:52
  different
• 17:53
  consumer
• 17:54
  requirements
• 17:54
  in
• 17:55
  terms
• 17:55
  of
• 17:55
  choice.
• 17:55
  And
• 17:56
  so
• 17:56
  all
• 17:57
  the
• 17:57
  stats
• 17:57
  seem
• 17:57
  to
• 17:57
  show
• 17:58
  that
• 17:58
  the
• 17:58
  so
• 17:58
  called
• 17:59
  out
• 17:59
  of
• 17:59
  home
• 17:59
  delivery.
• 18:00
  So
• 18:00
  we've
• 18:01
  talked
• 18:01
  a
• 18:01
  lot
• 18:01
  about
• 18:01
  home
• 18:01
  delivery,
• 18:02
  but
• 18:02
  the
• 18:02
  out
• 18:03
  of
• 18:03
  home
• 18:03
  delivery
• 18:04
  to
• 18:04
  lockers,
• 18:05
  to
• 18:05
  stores,
• 18:05
  to
• 18:06
  post
• 18:06
  offices,
• 18:07
  it
• 18:07
  is
• 18:07
  a
• 18:07
  big
• 18:08
  topic
• 18:08
  and
• 18:08
  you
• 18:08
  can
• 18:08
  see
• 18:10
  lots
• 18:10
  of
• 18:10
  movements
• 18:11
  in
• 18:11
  the
• 18:11
  logistics
• 18:11
  space
• 18:12
  of
• 18:12
  companies
• 18:12
  merging,
• 18:13
  growing,
• 18:13
  expanding
• 18:14
  to
• 18:14
  put
• 18:15
  together
• 18:15
  solutions
• 18:15
  to
• 18:16
  make
• 18:16
  this
• 18:16
  happen.
• 18:17
  It's
• 18:17
  a
• 18:17
  logistics
• 18:18
  play,
• 18:19
  it's
• 18:19
  a
• 18:19
  tech
• 18:20
  play.
• 18:20
  So
• 18:21
  thinking
• 18:21
  from
• 18:22
  a
• 18:22
  US
• 18:22
  retail
• 18:22
  perspective,
• 18:23
  thinking
• 18:23
  about
• 18:24
  possible
• 18:24
  changes
• 18:24
  in
• 18:24
  your
• 18:25
  checkout
• 18:25
  to
• 18:25
  allow
• 18:26
  for
• 18:26
  an
• 18:26
  overseas
• 18:27
  shopper
• 18:27
  to
• 18:28
  pick
• 18:28
  a
• 18:28
  locker
• 18:29
  that's
• 18:29
  got
• 18:29
  space,
• 18:30
  a
• 18:30
  store
• 18:30
  that's
• 18:30
  open
• 18:31
  on
• 18:31
  the
• 18:31
  day
• 18:31
  you
• 18:31
  want
• 18:32
  because
• 18:32
  you
• 18:32
  happen
• 18:32
  to
• 18:32
  be
• 18:33
  traveling
• 18:33
  that
• 18:33
  day,
• 18:34
  that's
• 18:35
  something
• 18:35
  that
• 18:35
  we
• 18:35
  see
• 18:35
  is
• 18:35
  going
• 18:36
  to
• 18:36
  become
• 18:37
  more
• 18:37
  and
• 18:37
  more
• 18:38
  a
• 18:38
  trend.
• 18:39
  It
• 18:39
  was,
• 18:40
  it's
• 18:40
  been
• 18:40
  growing
• 18:40
  for
• 18:41
  a
• 18:41
  while.
• 18:41
  I
• 18:42
  think
• 18:42
  it's
• 18:42
  kind
• 18:42
  of,
• 18:43
  it's
• 18:43
  really
• 18:44
  reached
• 18:44
  a
• 18:44
  moment
• 18:44
  of
• 18:45
  criticality
• 18:45
  now.
• 18:46
  It's
• 18:46
  definitely
• 18:46
  something
• 18:47
  that's
• 18:47
  happening
• 18:49
  in
• 18:49
  most
• 18:49
  retail
• 18:50
  conversations,
• 18:51
  retailer
• 18:51
  conversations
• 18:52
  about
• 18:52
  how
• 18:53
  these
• 18:53
  new
• 18:53
  services
• 18:53
  need
• 18:54
  to
• 18:54
  be
• 18:54
  developed.
• 18:54
  So
• 18:54
  that's
• 18:55
  one,
• 18:55
  that's
• 18:55
  one
• 18:56
  to
• 18:56
  watch.
• 18:57
  And
• 18:57
  the
• 18:57
  other
• 18:57
  one
• 18:58
  actually
• 18:58
  I
• 18:58
  would
• 18:58
  say
• 18:58
  is
• 18:58
  a
• 18:58
  little
• 18:59
  bit
• 18:59
  linked
• 18:59
  to
• 18:59
  what
• 18:59
  we
• 18:59
  said
• 18:59
  on.
• 19:00
  A
• 19:00
  little
• 19:00
  bit
• 19:00
  linked
• 19:01
  to
• 19:01
  sustainability,
• 19:02
  a
• 19:02
  little
• 19:02
  bit
• 19:02
  linked
• 19:02
  to
• 19:03
  returns,
• 19:03
  but
• 19:04
  it's
• 19:04
  the
• 19:04
  recommerce.
• 19:06
  So
• 19:06
  you
• 19:06
  know,
• 19:06
  some
• 19:07
  marketplaces
• 19:08
  and
• 19:08
  some
• 19:08
  brands
• 19:09
  that
• 19:09
  are
• 19:09
  really
• 19:09
  focused
• 19:10
  on
• 19:11
  secondhand
• 19:12
  goods
• 19:12
  and
• 19:13
  recycled
• 19:13
  goods
• 19:13
  and
• 19:13
  reconditioned
• 19:14
  goods,
• 19:15
  which
• 19:15
  is
• 19:15
  why
• 19:15
  I'm
• 19:15
  saying
• 19:15
  there's
• 19:16
  a
• 19:16
  link
• 19:16
  here
• 19:16
  with
• 19:16
  both
• 19:17
  sustainability
• 19:18
  and
• 19:18
  returns.
• 19:19
  I
• 19:20
  think
• 19:20
  it's
• 19:20
  not
• 19:20
  hugely
• 19:21
  well
• 19:21
  developed
• 19:22
  yet,
• 19:22
  but
• 19:22
  I
• 19:22
  think
• 19:23
  it's
• 19:23
  one
• 19:23
  to
• 19:23
  watch.
• 19:24
  I
• 19:24
  would
• 19:24
  say
• 19:24
  for
• 19:24
  the
• 19:24
  next
• 19:25
  two
• 19:25
  to
• 19:25
  three
• 19:25
  years,
• 19:25
  I
• 19:25
  think
• 19:26
  it's
• 19:26
  going
• 19:26
  to
• 19:27
  grow
• 19:27
  some
• 19:27
  more
• 19:27
  legs.
• 19:28
  And
• 19:28
  so
• 19:28
  one
• 19:29
  that
• 19:29
  certainly
• 19:30
  we're
• 19:30
  watching
• 19:30
  from
• 19:30
  a
• 19:30
  logistics
• 19:31
  perspective
• 19:31
  and
• 19:31
  I
• 19:32
  would
• 19:32
  certainly
• 19:33
  encourage
• 19:34
  us
• 19:34
  retailers
• 19:35
  to
• 19:35
  do
• 19:35
  the
• 19:35
  same.
• 19:36
  Just
• 19:36
  have
• 19:36
  a
• 19:36
  little
• 19:36
  look
• 19:36
  on
• 19:36
  that
• 19:37
  one
• 19:37
  and
• 19:37
  see
• 19:37
  if
• 19:38
  that's
• 19:38
  appropriate
• 19:39
  for
• 19:39
  your
• 19:39
  product.
• 19:40
  Beautiful.
• 19:40
  And
• 19:41
  I
• 19:41
  think
• 19:41
  putting
• 19:41
  it
• 19:41
  into
• 19:42
  a
• 19:42
  little
• 19:42
  bit
• 19:42
  more
• 19:42
  of
• 19:42
  your
• 19:42
  language
• 19:43
  would
• 19:43
  be.
• 19:43
  We
• 19:44
  might
• 19:44
  be
• 19:44
  approaching
• 19:44
  the
• 19:44
  tip
• 19:45
  of
• 19:45
  the
• 19:45
  iceberg
• 19:45
  with
• 19:46
  that
• 19:46
  topic.
• 19:47
  There
• 19:47
  you
• 19:47
  go.
• 19:48
  There
• 19:48
  you
• 19:48
  go.
• 19:48
  Okay.
• 19:51
  Can
• 19:51
  I
• 19:51
  ask
• 19:51
  you
• 19:52
  a
• 19:52
  question
• 19:52
  about
• 19:52
  the
• 19:52
  out
• 19:53
  of
• 19:53
  home
• 19:53
  delivery?
• 19:54
  Yeah,
• 19:54
  yeah.
• 19:55
  I
• 19:56
  think
• 19:56
  one
• 19:56
  thing
• 19:56
  we
• 19:56
  talked
• 19:56
  about,
• 19:57
  we're
• 19:57
  doing
• 19:57
  the
• 19:57
  pre
• 19:57
  call
• 19:58
  with
• 19:58
  you.
• 19:59
  Do
• 19:59
  you
• 19:59
  think
• 19:59
  shippers
• 20:00
  realize
• 20:00
  that
• 20:00
  that's
• 20:03
  again,
• 20:03
  in
• 20:03
  my
• 20:03
  past
• 20:04
  life
• 20:04
  there
• 20:05
  was
• 20:06
  incentives
• 20:08
  built
• 20:08
  in
• 20:08
  to
• 20:09
  encourage
• 20:10
  shippers
• 20:10
  to
• 20:12
  basically
• 20:13
  increase
• 20:13
  this
• 20:13
  number
• 20:14
  because
• 20:14
  it
• 20:14
  helps
• 20:15
  both
• 20:15
  parties.
• 20:15
  Right.
• 20:16
  Does
• 20:16
  that
• 20:16
  make
• 20:16
  sense,
• 20:17
  Simon?
• 20:17
  Yeah,
• 20:18
  it
• 20:18
  does.
• 20:19
  It's
• 20:19
  all.
• 20:20
  And
• 20:21
  without
• 20:21
  being
• 20:22
  diving
• 20:22
  too
• 20:22
  much
• 20:22
  down,
• 20:23
  maybe
• 20:24
  a
• 20:24
  bit
• 20:24
  of
• 20:24
  an
• 20:24
  operational.
• 20:26
  But
• 20:27
  the
• 20:27
  point
• 20:27
  here
• 20:27
  is
• 20:27
  around
• 20:28
  it
• 20:28
  is
• 20:28
  a
• 20:28
  win
• 20:28
  win
• 20:29
  because
• 20:30
  for
• 20:30
  logistics
• 20:31
  companies,
• 20:31
  of
• 20:32
  course
• 20:32
  home
• 20:33
  Delivery
• 20:34
  can
• 20:34
  be
• 20:35
  very
• 20:35
  difficult
• 20:36
  and
• 20:36
  you
• 20:36
  have
• 20:36
  to
• 20:37
  look
• 20:37
  at
• 20:37
  the
• 20:37
  maths
• 20:37
  of
• 20:37
  some
• 20:37
  home
• 20:38
  delivery
• 20:38
  companies
• 20:38
  that
• 20:39
  struggle
• 20:39
  to
• 20:39
  make
• 20:40
  money.
• 20:40
  But
• 20:41
  home
• 20:41
  delivery,
• 20:41
  you're
• 20:41
  talking
• 20:42
  about
• 20:42
  often
• 20:43
  single
• 20:43
  parcel
• 20:43
  deliveries
• 20:44
  where
• 20:44
  the
• 20:44
  person
• 20:45
  isn't
• 20:45
  home
• 20:45
  and
• 20:45
  you
• 20:45
  take
• 20:46
  it
• 20:46
  back
• 20:46
  the
• 20:46
  second
• 20:46
  time
• 20:46
  anyway
• 20:47
  and
• 20:47
  you've
• 20:47
  driven
• 20:47
  a
• 20:48
  long
• 20:48
  way
• 20:48
  to
• 20:48
  get
• 20:48
  there
• 20:48
  because
• 20:48
  it's
• 20:49
  in
• 20:49
  a
• 20:49
  rural
• 20:49
  area.
• 20:50
  So
• 20:50
  the
• 20:50
  kind
• 20:51
  of,
• 20:51
  the
• 20:51
  extreme
• 20:51
  position
• 20:52
  on
• 20:52
  home
• 20:52
  delivery
• 20:52
  can
• 20:52
  be
• 20:53
  complicated.
• 20:53
  From
• 20:53
  a
• 20:54
  logistics
• 20:54
  perspective
• 20:55
  what
• 20:56
  out
• 20:56
  of
• 20:56
  home
• 20:57
  delivery
• 20:57
  does
• 20:57
  is
• 20:57
  often
• 20:58
  enables
• 20:59
  from
• 21:00
  a
• 21:00
  logistics
• 21:00
  perspective
• 21:01
  a
• 21:01
  consolidation.
• 21:02
  So
• 21:02
  consolidation
• 21:03
  in
• 21:03
  terms
• 21:03
  of
• 21:04
  they
• 21:04
  tend
• 21:04
  to
• 21:04
  be
• 21:04
  in
• 21:06
  urban
• 21:06
  areas,
• 21:07
  the
• 21:07
  lockers,
• 21:07
  the
• 21:07
  stores,
• 21:08
  by
• 21:08
  definition
• 21:10
  it's
• 21:10
  either
• 21:10
  got
• 21:10
  a
• 21:10
  space
• 21:11
  because
• 21:11
  the
• 21:11
  shop
• 21:12
  has
• 21:12
  chosen
• 21:12
  an
• 21:13
  open
• 21:13
  locker
• 21:14
  or
• 21:14
  it's
• 21:14
  a
• 21:14
  shop
• 21:14
  that's
• 21:15
  open
• 21:15
  that's
• 21:15
  got
• 21:15
  a
• 21:15
  space.
• 21:16
  So
• 21:18
  you're
• 21:18
  improving
• 21:18
  your
• 21:19
  first
• 21:19
  time
• 21:19
  delivery
• 21:19
  rates
• 21:20
  and
• 21:20
  secondly
• 21:21
  you're
• 21:21
  driving
• 21:21
  the
• 21:22
  so
• 21:22
  called
• 21:22
  drop
• 21:22
  density.
• 21:23
  So
• 21:23
  you're
• 21:24
  from
• 21:24
  a
• 21:24
  delivery
• 21:24
  perspective
• 21:25
  you're
• 21:25
  getting
• 21:25
  more
• 21:26
  parcels
• 21:26
  every
• 21:26
  time
• 21:27
  you
• 21:27
  stop
• 21:27
  the
• 21:27
  van.
• 21:27
  And
• 21:27
  so
• 21:28
  that's
• 21:29
  a
• 21:29
  win
• 21:29
  for
• 21:30
  the
• 21:30
  logisticians.
• 21:31
  But
• 21:31
  what
• 21:31
  you
• 21:31
  tend
• 21:32
  to
• 21:32
  find
• 21:32
  if
• 21:32
  you
• 21:32
  then
• 21:33
  pass
• 21:33
  that
• 21:33
  all
• 21:33
  the
• 21:33
  way
• 21:33
  through
• 21:34
  up
• 21:35
  the
• 21:35
  supply
• 21:35
  chain
• 21:35
  into
• 21:36
  rate
• 21:36
  cards
• 21:36
  is
• 21:37
  that
• 21:37
  you
• 21:37
  can
• 21:37
  then
• 21:37
  drive
• 21:38
  some
• 21:38
  efficiencies
• 21:39
  for
• 21:39
  retailers.
• 21:40
  So
• 21:40
  it
• 21:40
  can
• 21:40
  also
• 21:41
  be
• 21:41
  a
• 21:41
  way,
• 21:42
  if
• 21:42
  retailers
• 21:42
  are
• 21:43
  looking
• 21:43
  for
• 21:43
  a
• 21:43
  more
• 21:43
  cost
• 21:44
  effective
• 21:44
  delivery
• 21:44
  option
• 21:45
  but
• 21:45
  still
• 21:45
  with
• 21:45
  full
• 21:46
  visibility
• 21:47
  and
• 21:47
  still
• 21:48
  consumer
• 21:48
  choice
• 21:49
  driven,
• 21:49
  it's
• 21:50
  the
• 21:50
  consumer
• 21:50
  that's
• 21:50
  choosing.
• 21:51
  It
• 21:51
  can
• 21:52
  also
• 21:52
  be
• 21:52
  a
• 21:52
  way
• 21:52
  to
• 21:52
  get
• 21:53
  a
• 21:53
  win
• 21:53
  win
• 21:53
  in
• 21:53
  terms
• 21:53
  of
• 21:54
  costs
• 21:54
  for
• 21:54
  the
• 21:54
  retailer
• 21:55
  and
• 21:55
  ultimate
• 21:56
  for
• 21:56
  the
• 21:56
  shopper.
• 21:57
  So
• 21:57
  it
• 21:57
  can
• 21:57
  really
• 21:58
  be
• 21:58
  a,
• 21:58
  I
• 21:58
  guess
• 21:59
  actually
• 21:59
  a
• 21:59
  win,
• 21:59
  win,
• 21:59
  win
• 22:00
  because
• 22:00
  it
• 22:00
  can
• 22:00
  be
• 22:00
  about
• 22:01
  consumer
• 22:02
  choice
• 22:02
  and
• 22:02
  consumer
• 22:03
  price.
• 22:03
  It
• 22:03
  can
• 22:03
  also
• 22:04
  be
• 22:04
  logistics
• 22:05
  cost
• 22:05
  for
• 22:05
  the
• 22:05
  retailer
• 22:06
  and
• 22:06
  it's
• 22:07
  a,
• 22:07
  it's
• 22:07
  an
• 22:07
  easier
• 22:08
  operational
• 22:08
  model
• 22:09
  for
• 22:09
  the
• 22:09
  logisticians.
• 22:10
  So
• 22:11
  it's
• 22:11
  definitely
• 22:11
  one
• 22:12
  that
• 22:12
  I
• 22:12
  think
• 22:12
  is
• 22:13
  going
• 22:13
  to,
• 22:13
  is
• 22:13
  going
• 22:13
  to
• 22:14
  increase
• 22:14
  in
• 22:15
  popularity
• 22:15
  as
• 22:15
  we
• 22:15
  go
• 22:16
  through
• 22:16
  2025.
• 22:17
  I
• 22:18
  also
• 22:18
  think
• 22:18
  sustainability
• 22:19
  is
• 22:19
  a
• 22:19
  big
• 22:19
  part
• 22:19
  of
• 22:19
  that
• 22:20
  too.
• 22:20
  Reduces
• 22:20
  carbon
• 22:21
  footprint,
• 22:21
  reduces.
• 22:22
  So
• 22:22
  a
• 22:22
  lot
• 22:22
  of
• 22:22
  other
• 22:22
  things
• 22:23
  that
• 22:23
  are
• 22:23
  benefit
• 22:23
  to
• 22:23
  that.
• 22:24
  So
• 22:24
  yeah,
• 22:24
  thank
• 22:24
  you
• 22:24
  for
• 22:24
  that,
• 22:24
  appreciate
• 22:25
  it.
• 22:25
  Sorry
• 22:26
  about
• 22:26
  that
• 22:26
  Nick.
• 22:27
  You
• 22:27
  don't
• 22:27
  need
• 22:27
  to
• 22:28
  apologize
• 22:28
  John.
• 22:28
  You
• 22:28
  are
• 22:29
  the
• 22:29
  co
• 22:29
  host
• 22:29
  of
• 22:29
  this
• 22:29
  show
• 22:30
  so.
• 22:30
  Okay,
• 22:31
  I
• 22:32
  would
• 22:32
  like
• 22:32
  to,
• 22:33
  as
• 22:33
  long
• 22:33
  as
• 22:33
  I
• 22:34
  think
• 22:34
  that
• 22:35
  if
• 22:36
  there's
• 22:36
  anything
• 22:36
  else
• 22:36
  John,
• 22:37
  that
• 22:37
  you'd
• 22:37
  like
• 22:37
  to
• 22:37
  bring
• 22:38
  up
• 22:38
  and
• 22:38
  Simon,
• 22:39
  same
• 22:39
  for
• 22:39
  you,
• 22:39
  please
• 22:40
  go
• 22:40
  ahead
• 22:40
  and
• 22:40
  bring
• 22:40
  it
• 22:40
  up
• 22:41
  now.
• 22:41
  Otherwise
• 22:42
  I
• 22:42
  will
• 22:43
  just
• 22:44
  thank
• 22:44
  everybody
• 22:45
  for
• 22:45
  watching
• 22:45
  and
• 22:45
  viewing.
• 22:46
  But
• 22:46
  John,
• 22:46
  do
• 22:46
  you
• 22:46
  have
• 22:46
  anything.
• 22:47
  Yeah,
• 22:48
  one
• 22:48
  last
• 22:48
  question.
• 22:49
  What's
• 22:49
  your
• 22:49
  new
• 22:50
  year's
• 22:50
  resolution
• 22:50
  for
• 22:51
  the
• 22:51
  company?
• 22:51
  Simon?
• 22:52
  Oh,
• 22:52
  that's
• 22:52
  a
• 22:53
  good
• 22:53
  one.
• 22:53
  That's
• 22:53
  a
• 22:54
  good
• 22:54
  one.
• 22:54
  That's
• 22:55
  juicy.
• 22:56
  It's
• 22:56
  juicy.
• 22:57
  So
• 22:57
  we're.
• 22:58
  That's
• 22:58
  cheeky.
• 22:59
  Is
• 22:59
  it
• 22:59
  cheeky
• 22:59
  or
• 22:59
  juicy?
• 23:00
  It's
• 23:01
  cheeky.
• 23:02
  It's
• 23:02
  definitely
• 23:03
  more
• 23:03
  cheeky
• 23:03
  than
• 23:03
  juicy,
• 23:04
  that's
• 23:04
  for
• 23:04
  certain.
• 23:07
  Well,
• 23:07
  we're
• 23:08
  in
• 23:08
  year
• 23:08
  two
• 23:08
  of
• 23:09
  our
• 23:09
  five
• 23:09
  year
• 23:09
  strategy,
• 23:10
  so
• 23:11
  there's
• 23:11
  no
• 23:12
  revolutions
• 23:12
  for
• 23:13
  2025.
• 23:14
  But
• 23:15
  probably
• 23:15
  not
• 23:16
  unsurprisingly
• 23:17
  given
• 23:17
  what
• 23:17
  we
• 23:17
  just
• 23:18
  we
• 23:18
  got
• 23:18
  spoke.
• 23:19
  We've
• 23:19
  done
• 23:20
  a
• 23:20
  lot
• 23:20
  of
• 23:20
  work
• 23:20
  in
• 23:20
  terms
• 23:20
  of
• 23:20
  returns.
• 23:21
  So
• 23:21
  one
• 23:21
  of
• 23:22
  ours
• 23:22
  is
• 23:22
  to
• 23:22
  absolutely
• 23:24
  make
• 23:24
  sure
• 23:24
  we
• 23:24
  see
• 23:25
  significant
• 23:25
  growth
• 23:26
  on
• 23:26
  returns.
• 23:26
  We've
• 23:26
  got
• 23:26
  our
• 23:26
  own
• 23:27
  little
• 23:27
  business
• 23:27
  unit
• 23:28
  focusing
• 23:28
  on
• 23:28
  that,
• 23:28
  some
• 23:28
  great
• 23:29
  tech.
• 23:29
  We
• 23:30
  want
• 23:30
  to
• 23:30
  make
• 23:30
  sure
• 23:30
  that
• 23:31
  we
• 23:31
  do
• 23:31
  a
• 23:31
  good
• 23:31
  job
• 23:31
  explaining
• 23:32
  that
• 23:32
  to
• 23:32
  our
• 23:32
  customers.
• 23:33
  And
• 23:34
  secondly
• 23:34
  on
• 23:34
  out
• 23:34
  of
• 23:34
  home,
• 23:35
  it's
• 23:36
  an
• 23:36
  area
• 23:36
  we're
• 23:36
  just
• 23:36
  starting
• 23:36
  to
• 23:37
  push
• 23:37
  into.
• 23:37
  So
• 23:37
  we've
• 23:38
  got
• 23:38
  some
• 23:39
  pilot
• 23:39
  case
• 23:39
  studies
• 23:40
  on
• 23:40
  the
• 23:40
  way.
• 23:40
  We
• 23:40
  want
• 23:41
  to
• 23:41
  start
• 23:41
  to
• 23:42
  industrialize
• 23:43
  some
• 23:43
  of
• 23:43
  those
• 23:43
  solutions
• 23:44
  as
• 23:44
  we
• 23:44
  go
• 23:44
  through
• 23:45
  go
• 23:45
  through
• 23:45
  2025.
• 23:47
  And
• 23:47
  I
• 23:47
  suppose
• 23:47
  if
• 23:47
  I
• 23:48
  to
• 23:48
  just
• 23:48
  take
• 23:48
  one
• 23:49
  other
• 23:49
  thing,
• 23:49
  John,
• 23:49
  and
• 23:49
  hover
• 23:50
  up,
• 23:50
  I'd
• 23:50
  say
• 23:50
  it's
• 23:51
  also
• 23:51
  about
• 23:52
  rolling
• 23:52
  out,
• 23:53
  you
• 23:54
  know,
• 23:54
  some
• 23:54
  refreshed
• 23:55
  culture,
• 23:55
  cultural
• 23:56
  values.
• 23:56
  We're
• 23:56
  looking
• 23:56
  at
• 23:57
  how
• 23:57
  we
• 23:57
  improve
• 23:57
  our
• 23:58
  or
• 23:58
  refresh
• 23:58
  our
• 23:58
  values
• 23:59
  for
• 23:59
  the
• 23:59
  company
• 24:00
  and
• 24:00
  also
• 24:00
  our
• 24:01
  vision
• 24:01
  as
• 24:01
  well
• 24:01
  that
• 24:01
  we're
• 24:02
  in
• 24:02
  the
• 24:02
  process
• 24:02
  of
• 24:03
  just
• 24:03
  rewording
• 24:04
  our
• 24:04
  vision
• 24:04
  very
• 24:05
  much
• 24:05
  about
• 24:05
  putting
• 24:05
  customer
• 24:06
  first.
• 24:06
  So
• 24:06
  there's
• 24:06
  some
• 24:07
  kind
• 24:07
  of
• 24:07
  mindset
• 24:07
  things
• 24:08
  as
• 24:08
  well
• 24:08
  that
• 24:08
  we
• 24:08
  want
• 24:08
  to
• 24:08
  push
• 24:09
  on
• 24:09
  in
• 24:09
  terms
• 24:09
  of
• 24:10
  values
• 24:10
  and
• 24:10
  customer
• 24:11
  first.
• 24:11
  That's
• 24:11
  important
• 24:12
  culturally
• 24:13
  within
• 24:13
  the
• 24:13
  organization.
• 24:14
  That's
• 24:15
  awesome.
• 24:16
  But
• 24:16
  I
• 24:16
  know
• 24:16
  Nick's
• 24:17
  got
• 24:17
  some
• 24:17
  clues.
• 24:17
  I
• 24:18
  really
• 24:18
  appreciate
• 24:18
  your
• 24:18
  transparency
• 24:19
  and
• 24:19
  you're
• 24:20
  taking
• 24:20
  the
• 24:20
  time
• 24:21
  to
• 24:21
  speak
• 24:21
  with
• 24:22
  us
• 24:22
  and
• 24:22
  our
• 24:23
  audience
• 24:23
  today.
• 24:23
  It's
• 24:24
  been
• 24:24
  fantastic.
• 24:24
  Nice
• 24:25
  to
• 24:25
  be
• 24:25
  invited.
• 24:25
  Thank
• 24:26
  you
• 24:26
  very
• 24:26
  much.
• 24:26
  It
• 24:26
  sure
• 24:26
  has.
• 24:27
  So
• 24:28
  thank
• 24:28
  you
• 24:29
  so
• 24:29
  much.
• 24:29
  Simon
• 24:29
  and
• 24:30
  I
• 24:30
  would
• 24:30
  just
• 24:30
  encourage
• 24:31
  any
• 24:32
  of
• 24:32
  the
• 24:32
  viewers
• 24:32
  and
• 24:33
  listeners.
• 24:33
  Again,
• 24:34
  old
• 24:34
  school
• 24:34
  phone.
• 24:35
  No,
• 24:35
  but
• 24:36
  any
• 24:36
  of
• 24:36
  the
• 24:36
  viewers
• 24:37
  and
• 24:37
  listeners
• 24:37
  that,
• 24:38
  you
• 24:39
  know,
• 24:40
  you're
• 24:40
  shipping
• 24:41
  internationally
• 24:41
  today,
• 24:42
  let's
• 24:42
  say,
• 24:42
  and
• 24:42
  let's
• 24:43
  say
• 24:43
  it's
• 24:43
  not
• 24:43
  a
• 24:43
  huge
• 24:43
  focus
• 24:44
  area,
• 24:44
  but
• 24:44
  as
• 24:44
  you
• 24:45
  begin
• 24:45
  to.
• 24:46
  I'm
• 24:46
  sure
• 24:46
  you've
• 24:47
  already
• 24:47
  begun
• 24:48
  strategic
• 24:48
  planning
• 24:49
  for
• 24:49
  2025.
• 24:50
  You've
• 24:50
  heard
• 24:50
  a
• 24:50
  lot
• 24:50
  today.
• 24:51
  This
• 24:52
  is
• 24:52
  the
• 24:52
  12th
• 24:52
  episode
• 24:53
  from
• 24:53
  Outside
• 24:53
  the
• 24:53
  Box
• 24:54
  podcast
• 24:54
  with
• 24:54
  Asendia
• 24:55
  USA.
• 24:56
  You
• 24:56
  know,
• 24:56
  don't
• 24:56
  be
• 24:57
  shy.
• 24:57
  We
• 24:57
  would
• 24:57
  love
• 24:58
  to
• 24:58
  help.
• 24:58
  You
• 24:58
  know,
• 24:59
  there
• 24:59
  may
• 24:59
  not
• 24:59
  be
• 24:59
  a
• 25:00
  perfect
• 25:00
  fit
• 25:00
  here
• 25:00
  with
• 25:00
  Asendia,
• 25:01
  but
• 25:01
  we
• 25:02
  truly
• 25:03
  value
• 25:03
  being
• 25:04
  able
• 25:04
  to
• 25:04
  be
• 25:04
  partners
• 25:05
  with
• 25:05
  our
• 25:05
  clients,
• 25:06
  with
• 25:06
  our
• 25:06
  customers
• 25:07
  and
• 25:07
  being
• 25:07
  able
• 25:07
  to
• 25:07
  help.
• 25:08
  Just
• 25:09
  really
• 25:10
  make
• 25:10
  sure
• 25:10
  that
• 25:10
  we
• 25:11
  can
• 25:12
  make
• 25:13
  this
• 25:13
  process
• 25:13
  of,
• 25:14
  you
• 25:14
  guys
• 25:14
  navigating
• 25:15
  that
• 25:15
  cross
• 25:15
  border
• 25:15
  delivery
• 25:16
  space.
• 25:16
  Very
• 25:16
  easy.
• 25:17
  Okay.
• 25:18
  And
• 25:18
  being
• 25:18
  a
• 25:18
  resource
• 25:19
  for
• 25:19
  you
• 25:19
  as
• 25:19
  well.
• 25:20
  So
• 25:20
  don't
• 25:20
  hesitate
• 25:20
  to
• 25:21
  comment
• 25:21
  to
• 25:21
  like
• 25:22
  share,
• 25:22
  download,
• 25:22
  spread
• 25:23
  it
• 25:23
  with
• 25:23
  all
• 25:23
  your
• 25:23
  family,
• 25:24
  friends,
• 25:24
  business
• 25:24
  and
• 25:24
  acquaintances.
• 25:25
  And
• 25:26
  thank
• 25:26
  you
• 25:26
  all
• 25:26
  very
• 25:27
  much
• 25:27
  for
• 25:27
  taking
• 25:27
  the
• 25:28
  time
• 25:28
  to
• 25:28
  watch
• 25:28
  and
• 25:28
  listen
• 25:28
  to
• 25:29
  today's
• 25:29
  episode
• 25:30
  and
• 25:30
  I'm
• 25:30
  going
• 25:30
  to
• 25:31
  end
• 25:31
  it
• 25:31
  with
• 25:31
  that.
• 25:31
  John,
• 25:31
  do
• 25:31
  you
• 25:31
  want
• 25:32
  to
• 25:32
  say
• 25:32
  anything?
• 25:33
  Well
• 25:34
  good,
• 25:34
  nice,
• 25:34
  nice
• 25:34
  recap
• 25:35
  Nick.
• 25:35
  Okay,
• 25:36
  thank
• 25:36
  you
• 25:36
  Simon.
• 25:37
  Thank
• 25:37
  you
• 25:37
  again
• 25:37
  and
• 25:37
  thank
• 25:38
  you
• 25:38
  everybody
• 25:38
  for
• 25:38
  listening
• 25:39
  and
• 25:39
  viewing
• 25:39
  and
• 25:40
  have
• 25:40
  a
• 25:40
  wonderful,
• 25:41
  wonderful
• 25:41
  new
• 25:42
  year.
• 25:42
  Thank
• 25:42
  you.
• 25:43
  If
• 25:43
  you
• 25:43
  want
• 25:43
  to
• 25:43
  support
• 25:43
  our
• 25:44
  podcast,
• 25:44
  the
• 25:44
  number
• 25:44
  one
• 25:45
  thing
• 25:45
  you
• 25:45
  can
• 25:45
  do
• 25:45
  is
• 25:45
  share
• 25:46
  it
• 25:46
  on
• 25:46
  your
• 25:46
  social
• 25:46
  media
• 25:47
  and
• 25:47
  tag
• 25:47
  accendia.
• 25:48
  That
• 25:48
  helps
• 25:48
  us
• 25:49
  get
• 25:49
  the
• 25:49
  word
• 25:49
  out
• 25:49
  and
• 25:49
  we
• 25:50
  really
• 25:50
  appreciate
• 25:50
  it.
• 25:51
  Be
• 25:51
  sure
• 25:51
  to
• 25:51
  subscribe
• 25:51
  and
• 25:52
  download
• 25:52
  our.
• 25:52
  Podcast
• 25:53
  if
• 25:53
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• 25:53
  want
• 25:54
  to
• 25:54
  learn
• 25:54
  more
• 25:54
  about
• 25:54
  today's
• 25:55
  topic.
• 25:55
  Email
• 25:56
  us@ecommerce
• 25:58
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• 26:00
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