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AI Is Changing How Buyers Find Agents | Real Estate News
Real estate agents can’t afford to ignore AI’s seismic shift in how buyers find them online. With 82% of Americans now using AI to start their home search, ranking for Google alone is obsolete. The new game? Answer Engine Optimization — crafting content AI trusts and understands to surface in Zillow, Redfin, and Google’s AI-powered searches. Experts recommend a 30-day website refresh to directly answer buyer questions, while also boosting your Google Business Profile and YouTube presence. AI isn’t just a tool — it’s your new chief of staff, slashing marketing time from weeks to minutes. Adapt…
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