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🎙️ Most Ecommerce Brands Don't Know Their Customers | Dov Quint (OuterSignal)
Most ecommerce brands know what their customers buy- but very few know who their customers actually are.
That gap may become one of the biggest competitive advantages in ecommerce over the next decade.
In this episode, I chat with Dov Quint, VP of Customer Experience at OuterSignal, about why customer identity is becoming one of ecommerce's biggest competitive advantages, how AI is changing the way brands understand their customers, and what the future of ecommerce could look like.
Dov and I discuss:
Why most ecommerce brands don't actually know their customers
Why traditional customer…
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