Latest / Chief Creative Podcast
The SOP That Changed Everything | Ep. 149
Your team keeps asking the same client questions. You're losing 10-15 hours a week being the institutional memory for your entire agency — and every new hire takes months to get up to speed.
There's one document that fixes all of it: the individual client SOP.
Dustin Pead walks through the exact 5-section client playbook framework that helped one agency owner recover 10 hours a week and get new hires productive by day one.
What you'll learn:
The 5-section client playbook structure (communication, scope, brand voice, approval process, quirks and context)
Why documenting what's NOT included in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.