Latest / Developed + Deconstructed
Have we reached peak lip treatment? Plus holiday hot takes - August 2026
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From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.
This week, Danica and Jenni cover:
Why is everyone launching tinted peptide/ceramide lip treatments?
We discuss how retailer input + peer pressure to adopt hot trends like lip balm, hair + body mists, color correctors, etc., can impact brand equity and how to balance relevant innovation with authentic…
The skinny
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