Featured Snippets & Ranking, Consumer Expectations: Chat vs SMS, Google Product Images in Local Packs
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Most featured snippets come from what would have been organic results 1 through 3. However 20% of featured snippets come from results 6-10 and while featured snippets do not offer the click through rate of a #1 organic result, if you can answer a question query well and jump from a position down the page, it can be a huge SEO win and a quick way to the top of the rankings.
Consumers had much higher expectations of chat response than SMS. With live chat, users expect responses within minutes and with SMS there is a much greater latitude. What does this mean for business…
The skinny
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