Latest / Omni Talk Retail / Fashion for All: Brandon Maxwell & Walmart’s Denise Incandela On Why Walmart Belongs At NYFW

Transcript

Fashion for All: Brandon Maxwell & Walmart’s Denise Incandela On Why Walmart Belongs At NYFW · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  amitalk
• 0:02
  Retails
• 0:02
  and
• 0:03
  Mazinga.
• 0:03
  I'm
• 0:03
  live
• 0:04
  here
• 0:04
  at
• 0:05
  the
• 0:05
  Walmart
• 0:06
  New
• 0:06
  York
• 0:06
  Fashion
• 0:07
  Week
• 0:07
  Pop
• 0:07
  up
• 0:08
  in
• 0:08
  the
• 0:08
  meatpacking
• 0:09
  district
• 0:09
  here
• 0:10
  in
• 0:10
  New
• 0:10
  York
• 0:10
  City.
• 0:10
  And
• 0:11
  standing
• 0:11
  next
• 0:11
  to
• 0:12
  me,
• 0:12
  I
• 0:12
  have
• 0:12
  two
• 0:13
  of,
• 0:13
  maybe
• 0:14
  I'm
• 0:15
  starstruck,
• 0:15
  honestly,
• 0:16
  like
• 0:16
  two
• 0:16
  of
• 0:16
  my
• 0:17
  favorite
• 0:17
  guests
• 0:17
  on
• 0:17
  the
• 0:18
  planet.
• 0:18
  Next
• 0:19
  to
• 0:19
  me
• 0:19
  you
• 0:19
  have
• 0:19
  Denise
• 0:20
  and
• 0:20
  Candela,
• 0:20
  the
• 0:21
  EVP
• 0:21
  of
• 0:22
  fashion
• 0:22
  at
• 0:22
  Walmart,
• 0:23
  who
• 0:23
  you've
• 0:23
  met
• 0:23
  before
• 0:24
  on
• 0:24
  our
• 0:24
  show.
• 0:25
  But
• 0:25
  then
• 0:25
  we
• 0:26
  have
• 0:26
  the
• 0:26
  wonderful
• 0:27
  Brandon
• 0:27
  Maxwell.
• 0:29
  Brandon,
• 0:29
  you
• 0:29
  are
• 0:30
  the
• 0:30
  creative
• 0:30
  director
• 0:31
  for
• 0:31
  Scoop
• 0:31
  and
• 0:31
  Free
• 0:31
  assembly,
• 0:32
  correct?
• 0:33
  That's
• 0:33
  right.
• 0:34
  Among
• 0:34
  many
• 0:34
  other
• 0:34
  things.
• 0:35
  As
• 0:35
  well
• 0:35
  as
• 0:35
  his
• 0:36
  own
• 0:36
  incredible
• 0:36
  brand.
• 0:37
  As
• 0:37
  well
• 0:37
  as
• 0:37
  his
• 0:38
  own
• 0:38
  incredible
• 0:38
  brand
• 0:38
  who
• 0:39
  you're
• 0:39
  celebrating
• 0:40
  10
• 0:40
  years
• 0:40
  this
• 0:40
  year,
• 0:40
  right?
• 0:41
  10
• 0:41
  years
• 0:42
  in
• 0:42
  business.
• 0:42
  10
• 0:42
  years
• 0:43
  in
• 0:43
  business.
• 0:43
  41
• 0:43
  years
• 0:44
  in
• 0:44
  life.
• 0:44
  41
• 0:45
  years
• 0:45
  in
• 0:45
  life,
• 0:45
  yes.
• 0:46
  10
• 0:46
  years
• 0:46
  in
• 0:47
  business.
• 0:47
  But
• 0:47
  that's
• 0:47
  a
• 0:48
  really,
• 0:48
  really
• 0:48
  wonderful
• 0:49
  thing
• 0:49
  and
• 0:50
  congratulations
• 0:50
  to
• 0:51
  you.
• 0:51
  That's
• 0:52
  a
• 0:52
  lot
• 0:52
  of
• 0:52
  hard
• 0:52
  work
• 0:52
  that
• 0:53
  goes
• 0:53
  into
• 0:53
  that.
• 0:53
  It
• 0:53
  is.
• 0:54
  Well,
• 0:54
  let's
• 0:55
  start
• 0:55
  by
• 0:55
  just
• 0:56
  giving
• 0:56
  our
• 0:56
  audience
• 0:56
  a
• 0:57
  quick
• 0:57
  overview.
• 0:57
  Denise,
• 0:58
  for
• 0:58
  those
• 0:58
  who
• 0:58
  are
• 0:58
  meeting
• 0:58
  you
• 0:59
  for
• 0:59
  the
• 0:59
  first
• 0:59
  time,
• 1:00
  give
• 1:00
  us
• 1:00
  a
• 1:00
  bit
• 1:01
  of
• 1:01
  background
• 1:01
  on
• 1:02
  what
• 1:02
  you
• 1:02
  oversee
• 1:03
  in
• 1:03
  your
• 1:03
  role
• 1:03
  as
• 1:04
  EVP
• 1:04
  of
• 1:05
  fashion
• 1:05
  at
• 1:05
  Walmart.
• 1:07
  Sure.
• 1:07
  Thank
• 1:07
  you
• 1:08
  for
• 1:08
  having
• 1:08
  us.
• 1:08
  We
• 1:08
  really
• 1:09
  love
• 1:09
  talking
• 1:09
  to
• 1:10
  you
• 1:10
  and
• 1:10
  we
• 1:10
  really
• 1:10
  love
• 1:11
  being
• 1:11
  on
• 1:11
  the
• 1:11
  show.
• 1:11
  So
• 1:12
  thank
• 1:12
  you
• 1:12
  for
• 1:12
  thinking
• 1:13
  of
• 1:13
  us.
• 1:14
  We're
• 1:14
  super
• 1:14
  excited
• 1:15
  to
• 1:15
  be
• 1:15
  here.
• 1:15
  My,
• 1:16
  my
• 1:16
  job
• 1:17
  is
• 1:17
  to
• 1:17
  be
• 1:17
  EVP
• 1:18
  of
• 1:18
  fashion
• 1:18
  for
• 1:19
  all
• 1:19
  of
• 1:19
  Walmart,
• 1:19
  which
• 1:19
  includes
• 1:20
  our
• 1:20
  stores
• 1:21
  as
• 1:21
  well
• 1:21
  as
• 1:21
  our
• 1:21
  online
• 1:22
  business.
• 1:24
  And
• 1:25
  I've
• 1:25
  been
• 1:25
  with
• 1:25
  the
• 1:25
  company
• 1:26
  for
• 1:26
  about
• 1:27
  seven
• 1:27
  years
• 1:27
  at
• 1:28
  this
• 1:28
  point,
• 1:29
  only
• 1:29
  about
• 1:29
  four
• 1:30
  years
• 1:30
  overseeing
• 1:30
  Omni
• 1:31
  and
• 1:31
  it's
• 1:31
  been
• 1:32
  an
• 1:32
  extraordina
• 1:32
  extraordinary
• 1:33
  privilege.
• 1:33
  Well,
• 1:34
  and
• 1:34
  Denise,
• 1:35
  let
• 1:35
  me,
• 1:35
  let's
• 1:35
  talk
• 1:35
  a
• 1:36
  little
• 1:36
  bit
• 1:36
  about
• 1:37
  first
• 1:38
  of
• 1:38
  all,
• 1:38
  where
• 1:38
  we
• 1:38
  are
• 1:39
  right
• 1:39
  now
• 1:40
  and
• 1:41
  how
• 1:41
  this
• 1:41
  kind
• 1:41
  of
• 1:41
  fits
• 1:42
  into
• 1:42
  the
• 1:42
  overall
• 1:43
  strategy
• 1:43
  that
• 1:44
  you're,
• 1:44
  you're
• 1:44
  pushing
• 1:45
  forward
• 1:46
  here
• 1:46
  at
• 1:46
  Walmart
• 1:47
  when
• 1:47
  it
• 1:47
  comes
• 1:47
  to
• 1:48
  the
• 1:48
  fashion
• 1:49
  component
• 1:49
  of
• 1:49
  business.
• 1:50
  Yeah,
• 1:51
  we've
• 1:51
  been
• 1:51
  on
• 1:51
  a
• 1:52
  transformation
• 1:53
  journey
• 1:53
  over
• 1:54
  the
• 1:54
  last
• 1:54
  four
• 1:55
  or
• 1:55
  five
• 1:55
  years
• 1:56
  and
• 1:56
  we've
• 1:56
  been
• 1:56
  working
• 1:57
  to
• 1:58
  overhaul
• 1:59
  our
• 1:59
  assortments
• 1:59
  to
• 2:00
  improve
• 2:00
  the
• 2:00
  quality
• 2:00
  of
• 2:01
  our
• 2:01
  private
• 2:01
  brands,
• 2:02
  bring
• 2:02
  in
• 2:02
  coveted
• 2:03
  national
• 2:03
  brands.
• 2:04
  We've
• 2:04
  been
• 2:05
  overhauling
• 2:05
  our
• 2:06
  experience
• 2:06
  or
• 2:06
  shopping
• 2:07
  experience
• 2:07
  that
• 2:08
  includes
• 2:08
  both
• 2:08
  the
• 2:08
  stores
• 2:09
  as
• 2:10
  well
• 2:10
  as
• 2:10
  online.
• 2:11
  And
• 2:11
  then
• 2:12
  of
• 2:12
  course,
• 2:12
  we've
• 2:12
  been
• 2:12
  working
• 2:13
  to
• 2:13
  broaden
• 2:13
  our
• 2:13
  customer
• 2:14
  reach
• 2:14
  and
• 2:15
  change
• 2:15
  perception.
• 2:16
  So
• 2:16
  this
• 2:16
  pop
• 2:17
  up
• 2:17
  shop,
• 2:17
  which
• 2:17
  is
• 2:18
  our
• 2:18
  third
• 2:18
  pop
• 2:19
  up
• 2:19
  for
• 2:19
  Walmart
• 2:19
  in
• 2:20
  New
• 2:20
  York
• 2:20
  City,
• 2:21
  which
• 2:21
  is
• 2:21
  the
• 2:21
  number
• 2:22
  one
• 2:22
  fashion
• 2:22
  market
• 2:23
  and
• 2:23
  very
• 2:24
  important
• 2:24
  as
• 2:25
  a
• 2:25
  fashion
• 2:25
  retailer,
• 2:27
  frankly,
• 2:28
  serves
• 2:28
  all
• 2:28
  three
• 2:28
  purposes.
• 2:29
  It
• 2:29
  showcases
• 2:30
  our
• 2:30
  extraordinary
• 2:31
  elevated
• 2:32
  brands
• 2:32
  and
• 2:33
  assortment.
• 2:34
  It
• 2:35
  provides
• 2:35
  an
• 2:35
  Experience
• 2:36
  where
• 2:36
  the
• 2:36
  brands
• 2:37
  are
• 2:37
  the
• 2:37
  hero
• 2:38
  and
• 2:38
  then
• 2:39
  it
• 2:39
  changes
• 2:40
  perception.
• 2:40
  And
• 2:40
  I
• 2:41
  think,
• 2:41
  I
• 2:41
  hope
• 2:41
  you
• 2:41
  agree
• 2:42
  that
• 2:43
  when
• 2:43
  you
• 2:43
  see
• 2:43
  what
• 2:44
  we're
• 2:44
  doing
• 2:44
  here,
• 2:44
  it
• 2:45
  is
• 2:45
  quite
• 2:45
  extraordinary.
• 2:46
  And
• 2:46
  Brandon,
• 2:47
  who's
• 2:47
  been
• 2:48
  a
• 2:48
  critical
• 2:48
  part
• 2:48
  of
• 2:49
  our
• 2:49
  strategy,
• 2:50
  we,
• 2:50
  Brandon
• 2:51
  and
• 2:51
  I
• 2:51
  sat
• 2:51
  down.
• 2:52
  How
• 2:52
  many
• 2:52
  years
• 2:52
  ago,
• 2:52
  Brandon,
• 2:53
  probably
• 2:54
  how.
• 2:54
  Many
• 2:55
  years
• 2:55
  ago
• 2:55
  was
• 2:55
  like
• 2:56
  maybe
• 2:56
  five
• 2:57
  or
• 2:57
  six?
• 2:57
  Yeah,
• 2:57
  I
• 2:58
  was
• 2:58
  going
• 2:58
  to
• 2:58
  say
• 2:58
  four
• 2:58
  or
• 2:58
  five,
• 2:59
  but
• 2:59
  it's
• 2:59
  probably
• 2:59
  five.
• 3:00
  Maybe
• 3:00
  five.
• 3:00
  Yeah.
• 3:01
  And
• 3:02
  we
• 3:02
  had
• 3:02
  breakfast
• 3:03
  and
• 3:03
  we
• 3:03
  immediately,
• 3:04
  immediately
• 3:04
  connected
• 3:05
  and
• 3:06
  realized
• 3:06
  that
• 3:07
  we
• 3:07
  both
• 3:07
  very
• 3:07
  much
• 3:08
  wanted
• 3:08
  to
• 3:08
  democratize
• 3:09
  fashion
• 3:10
  and
• 3:10
  believe
• 3:10
  that
• 3:11
  beautiful
• 3:11
  clothes
• 3:12
  should
• 3:12
  not
• 3:12
  be
• 3:12
  expensive
• 3:13
  and
• 3:14
  everyone
• 3:14
  should
• 3:14
  have
• 3:15
  access.
• 3:15
  And
• 3:16
  so
• 3:16
  we
• 3:16
  have
• 3:16
  done
• 3:16
  this
• 3:17
  partnership
• 3:17
  together
• 3:17
  and
• 3:18
  it's
• 3:18
  been
• 3:18
  phenomenal.
• 3:20
  Well,
• 3:20
  let's
• 3:20
  talk
• 3:20
  about
• 3:21
  a
• 3:21
  couple
• 3:21
  of
• 3:21
  those
• 3:21
  brands,
• 3:22
  Brandon.
• 3:22
  Free
• 3:23
  assembly
• 3:23
  and
• 3:23
  Scoop,
• 3:25
  you
• 3:25
  have
• 3:25
  your
• 3:25
  own
• 3:26
  line,
• 3:26
  but
• 3:27
  in
• 3:27
  this
• 3:28
  space,
• 3:28
  what
• 3:28
  Denise
• 3:29
  was
• 3:29
  just
• 3:29
  talking
• 3:29
  about,
• 3:30
  you
• 3:30
  really
• 3:30
  are
• 3:30
  helping
• 3:31
  Walmart
• 3:32
  to
• 3:32
  democratize
• 3:33
  fashion
• 3:33
  for
• 3:33
  all
• 3:34
  of
• 3:34
  us
• 3:34
  throughout
• 3:34
  the
• 3:34
  country
• 3:35
  to
• 3:35
  get
• 3:36
  a
• 3:36
  sense
• 3:36
  of
• 3:37
  what
• 3:37
  it
• 3:37
  feels
• 3:37
  like
• 3:37
  to
• 3:37
  be
• 3:38
  styled
• 3:38
  by
• 3:38
  someone
• 3:38
  who
• 3:39
  also
• 3:39
  styled
• 3:39
  Lady
• 3:40
  Gaga.
• 3:40
  Like,
• 3:40
  how
• 3:41
  do
• 3:41
  you
• 3:41
  bring
• 3:41
  that
• 3:42
  expertise,
• 3:43
  that
• 3:43
  those
• 3:44
  special
• 3:44
  touches
• 3:45
  to
• 3:45
  the
• 3:45
  products
• 3:45
  that
• 3:46
  you're
• 3:46
  designing
• 3:46
  for
• 3:47
  Walmart
• 3:47
  and
• 3:47
  for
• 3:47
  America?
• 3:48
  Well,
• 3:49
  first
• 3:49
  of
• 3:49
  all,
• 3:49
  thank
• 3:49
  you
• 3:50
  for
• 3:50
  having
• 3:50
  me.
• 3:50
  It's
• 3:50
  my
• 3:51
  first
• 3:51
  time
• 3:51
  here
• 3:51
  and
• 3:51
  I'm
• 3:51
  thrilled
• 3:52
  to
• 3:52
  be
• 3:52
  here
• 3:52
  and
• 3:52
  to
• 3:52
  meet
• 3:53
  all
• 3:53
  of
• 3:53
  you
• 3:53
  and
• 3:54
  very
• 3:54
  excited
• 3:54
  about
• 3:55
  today.
• 3:55
  This
• 3:55
  is
• 3:55
  a
• 3:55
  dream
• 3:56
  come
• 3:56
  true
• 3:56
  for
• 3:56
  me
• 3:56
  and
• 3:57
  all
• 3:57
  who
• 3:57
  work
• 3:57
  on
• 3:57
  the
• 3:57
  brands.
• 3:58
  This
• 3:58
  is
• 3:58
  just
• 3:58
  so
• 3:59
  exciting
• 3:59
  to.
• 3:59
  You
• 4:00
  know,
• 4:00
  I
• 4:00
  had
• 4:00
  my
• 4:00
  own
• 4:00
  Fashion
• 4:01
  Show
• 4:01
  24
• 4:02
  hours
• 4:02
  ago
• 4:03
  or
• 4:03
  36
• 4:03
  hours
• 4:03
  ago.
• 4:04
  Amazing,
• 4:04
  amazing.
• 4:05
  And
• 4:05
  now
• 4:06
  we're
• 4:06
  here
• 4:06
  opening
• 4:07
  this,
• 4:07
  our
• 4:07
  third
• 4:07
  pop
• 4:08
  up
• 4:08
  which
• 4:08
  we
• 4:08
  love
• 4:08
  and
• 4:09
  are
• 4:09
  so
• 4:09
  much
• 4:09
  fun
• 4:09
  for
• 4:09
  the
• 4:10
  creative
• 4:10
  team.
• 4:10
  So
• 4:11
  I
• 4:11
  hope
• 4:11
  you
• 4:11
  check
• 4:11
  it
• 4:11
  out.
• 4:12
  You
• 4:13
  know,
• 4:13
  working
• 4:13
  with
• 4:14
  these
• 4:14
  brands
• 4:14
  is
• 4:14
  really
• 4:14
  no
• 4:15
  different
• 4:15
  than
• 4:15
  working
• 4:15
  with
• 4:15
  my
• 4:16
  own
• 4:16
  brands.
• 4:17
  You
• 4:17
  know,
• 4:17
  I'm
• 4:18
  a
• 4:18
  very
• 4:18
  design
• 4:19
  focused
• 4:19
  person
• 4:20
  and
• 4:20
  creatively
• 4:20
  led
• 4:21
  person
• 4:21
  and
• 4:21
  that
• 4:22
  process
• 4:22
  is
• 4:22
  no
• 4:23
  different
• 4:23
  at
• 4:23
  Walmart
• 4:24
  than
• 4:24
  it
• 4:24
  is
• 4:24
  at
• 4:24
  Brandon
• 4:25
  Maxwell.
• 4:25
  You
• 4:25
  know,
• 4:26
  we
• 4:26
  sit
• 4:26
  in
• 4:26
  the
• 4:27
  room
• 4:27
  and
• 4:27
  we
• 4:27
  try
• 4:27
  to
• 4:27
  think
• 4:27
  about
• 4:28
  what's
• 4:28
  best
• 4:28
  for
• 4:28
  the
• 4:28
  customer
• 4:29
  and
• 4:29
  what's
• 4:29
  going
• 4:29
  to
• 4:29
  be
• 4:29
  fresh
• 4:30
  and
• 4:30
  what's
• 4:30
  going
• 4:30
  to
• 4:30
  be
• 4:30
  forward
• 4:31
  and
• 4:31
  what's
• 4:31
  going
• 4:31
  to
• 4:31
  make
• 4:31
  them
• 4:31
  feel
• 4:32
  their
• 4:32
  best.
• 4:32
  And
• 4:33
  I've
• 4:33
  been
• 4:34
  so
• 4:35
  excited
• 4:36
  for
• 4:36
  the
• 4:36
  years
• 4:36
  that
• 4:37
  I've
• 4:37
  been
• 4:37
  here
• 4:37
  that
• 4:37
  that
• 4:37
  process
• 4:38
  really
• 4:38
  is
• 4:38
  no
• 4:38
  different.
• 4:39
  What
• 4:39
  you
• 4:40
  are
• 4:40
  experiencing
• 4:41
  here
• 4:41
  in
• 4:41
  Scoop
• 4:41
  and
• 4:41
  Free
• 4:42
  assembly
• 4:42
  is
• 4:42
  the
• 4:42
  same
• 4:44
  process
• 4:44
  that
• 4:45
  is
• 4:45
  happening
• 4:46
  behind
• 4:46
  the
• 4:46
  scenes
• 4:46
  for
• 4:47
  your
• 4:47
  very
• 4:48
  sort
• 4:48
  of
• 4:48
  high
• 4:48
  fashion
• 4:49
  brands.
• 4:49
  And
• 4:49
  that's
• 4:50
  what's
• 4:50
  so
• 4:50
  exciting
• 4:50
  about
• 4:50
  it
• 4:51
  for
• 4:51
  me
• 4:51
  is
• 4:51
  I
• 4:51
  think
• 4:51
  that
• 4:52
  fashion.
• 4:52
  Should
• 4:52
  be
• 4:53
  for
• 4:53
  everybody,
• 4:53
  but
• 4:54
  just
• 4:54
  at
• 4:54
  extraordinary
• 4:55
  price
• 4:55
  points.
• 4:55
  Extraordinary
• 4:56
  price
• 4:56
  point.
• 4:57
  We're
• 4:57
  talking
• 4:57
  like
• 4:57
  $15
• 4:59
  to
• 4:59
  $35
• 5:00
  average
• 5:01
  unit
• 5:01
  retails
• 5:02
  for
• 5:02
  quality.
• 5:03
  That
• 5:04
  is
• 5:04
  mind
• 5:04
  blowing.
• 5:05
  I
• 5:05
  would
• 5:06
  say
• 5:06
  that
• 5:06
  we
• 5:06
  have
• 5:06
  the
• 5:07
  biggest
• 5:07
  price
• 5:08
  gaps
• 5:08
  to
• 5:08
  market
• 5:09
  in
• 5:09
  the
• 5:09
  whole
• 5:10
  fashion
• 5:10
  box
• 5:11
  in
• 5:11
  these
• 5:12
  brands,
• 5:12
  Meaning
• 5:13
  these
• 5:13
  brands
• 5:13
  are
• 5:14
  like
• 5:14
  a
• 5:14
  third,
• 5:14
  a
• 5:15
  fourth
• 5:15
  of
• 5:16
  what
• 5:16
  you
• 5:16
  would
• 5:16
  pay
• 5:17
  outside
• 5:17
  of
• 5:18
  Walmart
• 5:18
  for
• 5:19
  this
• 5:19
  kind
• 5:19
  of
• 5:19
  quality
• 5:20
  and
• 5:20
  aesthetic.
• 5:21
  Well,
• 5:21
  I
• 5:22
  want
• 5:22
  to
• 5:22
  talk
• 5:22
  about
• 5:22
  some
• 5:23
  of
• 5:23
  those
• 5:23
  pieces.
• 5:24
  And,
• 5:25
  Brandon,
• 5:25
  there's
• 5:26
  a
• 5:26
  very
• 5:26
  special
• 5:26
  limited
• 5:27
  edition
• 5:27
  piece
• 5:28
  that
• 5:28
  you
• 5:28
  have
• 5:29
  here.
• 5:30
  I
• 5:30
  already.
• 5:31
  Spoiler
• 5:31
  alert,
• 5:31
  everyone.
• 5:32
  I
• 5:32
  asked
• 5:32
  Denise
• 5:32
  what
• 5:33
  her
• 5:33
  favorite
• 5:33
  piece
• 5:33
  was,
• 5:33
  and
• 5:34
  Brandon's
• 5:34
  about
• 5:34
  to
• 5:34
  describe
• 5:35
  it.
• 5:35
  So,
• 5:35
  Brandon,
• 5:36
  why
• 5:36
  don't
• 5:36
  you
• 5:36
  tell
• 5:36
  us
• 5:37
  a
• 5:37
  little
• 5:37
  bit
• 5:37
  about
• 5:38
  the
• 5:38
  limited
• 5:39
  edition
• 5:39
  piece
• 5:40
  that
• 5:40
  you
• 5:40
  designed
• 5:41
  for
• 5:41
  this
• 5:41
  event
• 5:42
  for.
• 5:43
  For
• 5:43
  this.
• 5:44
  This
• 5:44
  fashion
• 5:45
  week.
• 5:45
  And
• 5:45
  then
• 5:45
  I'd
• 5:46
  love
• 5:46
  to
• 5:46
  get
• 5:46
  your
• 5:46
  perspective,
• 5:47
  too,
• 5:47
  on
• 5:48
  making
• 5:48
  sure
• 5:48
  that
• 5:48
  you
• 5:49
  still
• 5:49
  include
• 5:49
  those
• 5:49
  special
• 5:50
  touches
• 5:50
  when
• 5:51
  it
• 5:51
  comes
• 5:51
  to
• 5:51
  the
• 5:51
  design
• 5:52
  that
• 5:52
  you
• 5:53
  do
• 5:53
  for
• 5:53
  your
• 5:53
  own
• 5:54
  collection.
• 5:54
  But
• 5:55
  again,
• 5:55
  bringing
• 5:55
  it
• 5:55
  to
• 5:56
  the
• 5:56
  masses,
• 5:56
  bringing
• 5:57
  it
• 5:57
  to
• 5:57
  America.
• 5:58
  Without
• 5:59
  further
• 5:59
  ado,
• 6:00
  the
• 6:00
  blazer,
• 6:00
  everyone.
• 6:01
  Yes,
• 6:02
  the
• 6:02
  blazer.
• 6:02
  Okay,
• 6:02
  so
• 6:03
  when
• 6:03
  I
• 6:03
  launched
• 6:03
  my
• 6:03
  brand
• 6:04
  10
• 6:04
  years
• 6:04
  ago,
• 6:04
  I
• 6:05
  was
• 6:05
  not
• 6:05
  selling
• 6:05
  in
• 6:05
  any
• 6:06
  stores,
• 6:06
  and
• 6:07
  so
• 6:07
  I
• 6:07
  had
• 6:08
  dreamed
• 6:08
  to
• 6:08
  sell
• 6:08
  it
• 6:08
  in
• 6:08
  the
• 6:09
  store,
• 6:09
  and
• 6:09
  I
• 6:09
  sold
• 6:09
  my
• 6:09
  first
• 6:10
  collection
• 6:10
  to
• 6:10
  Bergdorf
• 6:10
  Goodman,
• 6:11
  but
• 6:11
  a
• 6:11
  very
• 6:11
  small
• 6:12
  amount,
• 6:12
  right?
• 6:12
  And
• 6:13
  so.
• 6:13
  But
• 6:13
  I
• 6:13
  had
• 6:13
  on
• 6:14
  my
• 6:14
  list,
• 6:14
  as
• 6:14
  I
• 6:14
  said,
• 6:15
  too,
• 6:15
  I
• 6:15
  really
• 6:15
  dreamed
• 6:16
  of
• 6:16
  being
• 6:16
  at
• 6:16
  Walmart
• 6:16
  when
• 6:17
  I
• 6:17
  started.
• 6:17
  And
• 6:17
  I
• 6:17
  thought,
• 6:17
  maybe
• 6:18
  one
• 6:18
  day
• 6:18
  I'll
• 6:18
  meet
• 6:19
  someone.
• 6:19
  The
• 6:19
  way
• 6:19
  I
• 6:19
  met
• 6:19
  Denise
• 6:20
  is
• 6:20
  for
• 6:20
  like,
• 6:21
  a
• 6:21
  year
• 6:21
  before
• 6:21
  meeting
• 6:21
  Denise
• 6:22
  at
• 6:22
  every
• 6:22
  party,
• 6:22
  I
• 6:23
  was
• 6:23
  like,
• 6:23
  does
• 6:23
  anyone
• 6:23
  know
• 6:24
  her?
• 6:24
  Does.
• 6:24
  Does
• 6:24
  anyone
• 6:24
  know
• 6:24
  how
• 6:24
  to
• 6:25
  get
• 6:25
  in
• 6:25
  touch
• 6:25
  with
• 6:25
  her?
• 6:26
  And
• 6:26
  so
• 6:26
  that
• 6:27
  was
• 6:27
  my
• 6:27
  talking
• 6:27
  point
• 6:28
  at
• 6:28
  every
• 6:28
  party.
• 6:29
  And
• 6:29
  so,
• 6:29
  you
• 6:30
  know,
• 6:30
  10
• 6:30
  years
• 6:30
  in
• 6:30
  business
• 6:31
  is
• 6:31
  a
• 6:31
  pretty
• 6:31
  big
• 6:32
  deal
• 6:32
  for
• 6:33
  an
• 6:33
  American
• 6:33
  fashion
• 6:34
  brand.
• 6:34
  I
• 6:34
  feel
• 6:34
  very
• 6:35
  excited
• 6:35
  about
• 6:35
  that.
• 6:35
  And
• 6:36
  to
• 6:36
  also
• 6:37
  be
• 6:37
  working
• 6:37
  with
• 6:37
  the,
• 6:38
  you
• 6:38
  know,
• 6:39
  my
• 6:39
  dream
• 6:39
  company
• 6:40
  that
• 6:40
  I
• 6:40
  always
• 6:41
  wanted
• 6:41
  to
• 6:41
  be
• 6:41
  at.
• 6:42
  And
• 6:42
  so
• 6:42
  to
• 6:42
  celebrate
• 6:43
  that
• 6:43
  milestone,
• 6:43
  I
• 6:43
  wanted
• 6:44
  to
• 6:44
  bring
• 6:44
  back
• 6:44
  my
• 6:44
  very
• 6:44
  first
• 6:45
  jacket
• 6:45
  that
• 6:45
  I
• 6:45
  ever
• 6:46
  created
• 6:46
  to
• 6:47
  a
• 6:47
  larger
• 6:47
  group
• 6:47
  of
• 6:47
  people.
• 6:48
  It's
• 6:49
  limited
• 6:49
  edition
• 6:50
  here,
• 6:50
  and
• 6:50
  it's
• 6:51
  for
• 6:51
  $98.
• 6:52
  And
• 6:52
  that
• 6:53
  is
• 6:53
  incredibly
• 6:53
  exciting.
• 6:54
  You
• 6:55
  know,
• 6:55
  I.
• 6:55
  I've
• 6:55
  been
• 6:55
  so
• 6:56
  bl.
• 6:56
  Blessed
• 6:56
  by
• 6:56
  the
• 6:57
  people
• 6:57
  who
• 6:57
  have
• 6:57
  welcomed
• 6:58
  me
• 6:58
  here
• 6:58
  and
• 6:58
  our
• 6:58
  customers
• 6:59
  who
• 6:59
  have
• 7:00
  been
• 7:00
  so
• 7:00
  thrilled
• 7:01
  about
• 7:01
  what
• 7:01
  we're
• 7:01
  doing.
• 7:01
  And
• 7:01
  I
• 7:02
  wanted
• 7:02
  to
• 7:02
  give
• 7:02
  them,
• 7:02
  you
• 7:03
  know,
• 7:03
  a
• 7:03
  little
• 7:03
  piece
• 7:03
  of
• 7:04
  my
• 7:04
  brand
• 7:05
  as
• 7:06
  a
• 7:06
  thank
• 7:06
  you,
• 7:06
  you
• 7:06
  know,
• 7:07
  and
• 7:07
  so
• 7:07
  it's
• 7:07
  very
• 7:07
  exciting
• 7:08
  to
• 7:08
  see
• 7:08
  it
• 7:08
  back.
• 7:08
  I
• 7:08
  haven't
• 7:09
  seen
• 7:09
  it
• 7:09
  in
• 7:09
  10
• 7:09
  years.
• 7:09
  To
• 7:10
  be
• 7:10
  in
• 7:10
  the
• 7:10
  fittings
• 7:10
  in
• 7:10
  my
• 7:10
  office
• 7:11
  and
• 7:11
  to
• 7:11
  see
• 7:11
  the
• 7:11
  jacket
• 7:12
  from
• 7:12
  10
• 7:12
  years
• 7:12
  ago
• 7:13
  that
• 7:13
  I
• 7:13
  worked
• 7:13
  for
• 7:14
  months
• 7:14
  and
• 7:14
  months
• 7:14
  and
• 7:14
  months
• 7:15
  on
• 7:15
  by
• 7:15
  hand,
• 7:15
  like
• 7:15
  I
• 7:16
  was
• 7:16
  so
• 7:16
  excited
• 7:16
  about
• 7:17
  that
• 7:17
  jacket.
• 7:18
  And
• 7:18
  I
• 7:18
  just
• 7:18
  kept.
• 7:19
  I
• 7:19
  remember
• 7:19
  making
• 7:19
  that
• 7:19
  jacket
• 7:20
  in
• 7:20
  the
• 7:20
  tiny
• 7:20
  little
• 7:20
  office,
• 7:21
  just
• 7:21
  thinking,
• 7:21
  like,
• 7:21
  I
• 7:21
  wonder
• 7:22
  if
• 7:22
  my
• 7:22
  career
• 7:22
  will
• 7:22
  take
• 7:22
  off.
• 7:23
  And
• 7:23
  so
• 7:23
  you
• 7:23
  can
• 7:23
  imagine
• 7:24
  that
• 7:24
  this
• 7:24
  is
• 7:24
  a
• 7:24
  pretty
• 7:24
  incredible
• 7:25
  moment
• 7:25
  for
• 7:25
  me
• 7:25
  to
• 7:26
  be
• 7:27
  here
• 7:27
  and
• 7:27
  to
• 7:27
  see
• 7:27
  it.
• 7:28
  It's
• 7:28
  pretty
• 7:28
  amazing.
• 7:29
  Yeah.
• 7:30
  And
• 7:30
  Made
• 7:30
  in
• 7:31
  New
• 7:31
  York
• 7:31
  City.
• 7:31
  Made
• 7:32
  in
• 7:32
  New
• 7:32
  York
• 7:32
  City.
• 7:32
  Yeah.
• 7:33
  Wow.
• 7:34
  That's
• 7:34
  a
• 7:35
  really
• 7:35
  touching
• 7:35
  story,
• 7:36
  Brandon.
• 7:36
  I'm
• 7:36
  so
• 7:37
  glad
• 7:37
  that
• 7:37
  you
• 7:37
  get
• 7:37
  to
• 7:38
  bring
• 7:38
  it
• 7:38
  to
• 7:38
  life
• 7:38
  again.
• 7:39
  Denise,
• 7:40
  let's
• 7:40
  talk
• 7:41
  about
• 7:41
  how
• 7:41
  and
• 7:42
  where
• 7:42
  you
• 7:42
  see
• 7:43
  some
• 7:43
  of
• 7:43
  the
• 7:43
  items
• 7:44
  here
• 7:45
  being
• 7:46
  sold
• 7:46
  to
• 7:46
  the
• 7:47
  rest
• 7:47
  of
• 7:47
  the
• 7:47
  country.
• 7:48
  How
• 7:48
  do
• 7:48
  we
• 7:48
  take
• 7:49
  what's
• 7:49
  happening
• 7:50
  in
• 7:50
  this
• 7:50
  space
• 7:51
  right
• 7:51
  now
• 7:51
  at
• 7:51
  the
• 7:51
  pop
• 7:52
  up,
• 7:52
  the
• 7:52
  data
• 7:52
  that
• 7:53
  you're
• 7:53
  collecting
• 7:53
  from
• 7:53
  that,
• 7:54
  the
• 7:54
  blazer,
• 7:55
  like,
• 7:56
  how
• 7:56
  do
• 7:56
  you
• 7:56
  think
• 7:56
  about
• 7:57
  these
• 7:57
  things
• 7:57
  being
• 7:57
  available
• 7:58
  to
• 7:58
  the
• 7:58
  rest
• 7:58
  of
• 7:58
  the
• 7:59
  country?
• 7:59
  Yeah.
• 8:00
  So
• 8:01
  we
• 8:01
  launched
• 8:02
  these
• 8:02
  brands
• 8:03
  about
• 8:03
  four
• 8:03
  years
• 8:04
  ago.
• 8:05
  What
• 8:06
  we
• 8:06
  have
• 8:06
  here
• 8:06
  today
• 8:07
  is
• 8:07
  Free
• 8:07
  Assembly,
• 8:08
  Scoop,
• 8:08
  no
• 8:08
  Boundaries,
• 8:09
  and
• 8:09
  Avia.
• 8:11
  These
• 8:12
  brands,
• 8:12
  Scoop
• 8:13
  and
• 8:13
  Free
• 8:13
  assembly,
• 8:14
  are
• 8:14
  elevated
• 8:14
  brands,
• 8:15
  or
• 8:15
  those
• 8:15
  are
• 8:15
  the
• 8:15
  ones
• 8:16
  that
• 8:16
  we've
• 8:16
  had
• 8:17
  lucky
• 8:17
  enough
• 8:17
  to
• 8:18
  have
• 8:18
  Brandon
• 8:18
  partner
• 8:19
  with
• 8:19
  us
• 8:19
  on.
• 8:20
  And
• 8:21
  we
• 8:21
  are
• 8:21
  doubling
• 8:23
  the
• 8:23
  store
• 8:24
  exposure
• 8:25
  of
• 8:25
  these
• 8:25
  brands
• 8:26
  for
• 8:26
  free
• 8:26
  Assembly.
• 8:27
  It's
• 8:27
  literally
• 8:28
  every
• 8:28
  single
• 8:28
  store
• 8:29
  will
• 8:29
  have
• 8:29
  free
• 8:29
  assembly.
• 8:31
  And
• 8:31
  for
• 8:32
  Scoop,
• 8:32
  it'll
• 8:32
  be
• 8:33
  in
• 8:33
  half
• 8:33
  of
• 8:33
  our
• 8:33
  stores.
• 8:34
  So
• 8:34
  by
• 8:34
  the
• 8:34
  end
• 8:35
  of
• 8:35
  the
• 8:35
  year,
• 8:36
  our
• 8:37
  customer
• 8:38
  will
• 8:38
  have
• 8:38
  access
• 8:39
  to
• 8:39
  these
• 8:39
  brands
• 8:40
  in
• 8:41
  a
• 8:41
  much
• 8:41
  more
• 8:42
  significant
• 8:42
  way.
• 8:42
  And
• 8:43
  I
• 8:43
  will
• 8:43
  say
• 8:43
  that
• 8:45
  we've
• 8:45
  increased
• 8:46
  our
• 8:46
  inventory
• 8:46
  inventory
• 8:47
  by
• 8:47
  100%.
• 8:48
  I
• 8:48
  was
• 8:48
  just
• 8:48
  saying
• 8:49
  100%
• 8:49
  this
• 8:50
  season
• 8:50
  without
• 8:51
  even
• 8:51
  doubling
• 8:51
  the
• 8:51
  store
• 8:52
  count.
• 8:52
  And
• 8:52
  we
• 8:52
  still
• 8:53
  can't
• 8:53
  keep
• 8:53
  them
• 8:53
  in
• 8:53
  stock.
• 8:54
  So
• 8:55
  the
• 8:55
  customer
• 8:55
  loves
• 8:56
  it.
• 8:56
  And
• 8:56
  it's
• 8:56
  because
• 8:57
  of
• 8:57
  the
• 8:57
  value
• 8:57
  that
• 8:58
  you're
• 8:58
  seeing
• 8:58
  the
• 8:58
  quality
• 8:59
  and
• 8:59
  the
• 8:59
  aesthetic.
• 9:01
  So
• 9:01
  the
• 9:01
  pop
• 9:01
  up
• 9:02
  is
• 9:02
  really
• 9:02
  meant
• 9:02
  to
• 9:03
  showcase
• 9:03
  the
• 9:03
  brands
• 9:04
  in
• 9:04
  a
• 9:04
  unique
• 9:04
  way.
• 9:05
  In
• 9:05
  New
• 9:05
  York
• 9:05
  City,
• 9:06
  where
• 9:06
  we
• 9:06
  don't
• 9:06
  have
• 9:06
  a
• 9:07
  footprint
• 9:08
  from
• 9:08
  a
• 9:08
  brick
• 9:08
  and
• 9:08
  mortar
• 9:09
  point
• 9:09
  of
• 9:09
  view
• 9:10
  and
• 9:10
  create
• 9:10
  the
• 9:10
  buzz
• 9:11
  with
• 9:11
  influencers.
• 9:12
  And
• 9:12
  in
• 9:12
  New
• 9:12
  York
• 9:13
  City,
• 9:13
  which
• 9:13
  is
• 9:13
  such
• 9:13
  an
• 9:14
  important
• 9:14
  market,
• 9:15
  but
• 9:15
  these
• 9:15
  brands
• 9:16
  are
• 9:16
  available
• 9:18
  in
• 9:18
  most
• 9:19
  of
• 9:19
  our
• 9:19
  stores
• 9:19
  at
• 9:20
  this
• 9:20
  point.
• 9:20
  And
• 9:21
  what
• 9:21
  we
• 9:21
  learn
• 9:21
  from
• 9:22
  having
• 9:22
  the
• 9:22
  pop
• 9:22
  up
• 9:23
  is
• 9:23
  we
• 9:24
  get
• 9:24
  new
• 9:24
  customers,
• 9:25
  we
• 9:25
  get
• 9:25
  incredible
• 9:26
  social
• 9:27
  exposure,
• 9:28
  and
• 9:28
  we
• 9:29
  get
• 9:29
  a
• 9:29
  sense
• 9:29
  of
• 9:29
  what
• 9:30
  really
• 9:30
  resonates
• 9:31
  in
• 9:31
  these
• 9:31
  urban
• 9:32
  environments
• 9:32
  so
• 9:33
  that
• 9:33
  we
• 9:33
  can
• 9:33
  think
• 9:33
  about
• 9:34
  how
• 9:34
  do
• 9:34
  we
• 9:35
  back
• 9:35
  the
• 9:35
  inventory
• 9:36
  going
• 9:36
  forward.
• 9:37
  So
• 9:37
  these
• 9:37
  pop
• 9:37
  ups
• 9:38
  are
• 9:38
  so
• 9:38
  important
• 9:39
  from
• 9:39
  a
• 9:41
  generating
• 9:41
  buzz
• 9:42
  in
• 9:42
  the
• 9:42
  industry,
• 9:43
  generating
• 9:43
  buzz
• 9:44
  with
• 9:44
  the
• 9:44
  influencers,
• 9:45
  or
• 9:45
  get
• 9:45
  the
• 9:45
  word
• 9:45
  out,
• 9:45
  because
• 9:46
  frankly,
• 9:46
  we've
• 9:46
  done
• 9:46
  so
• 9:47
  much
• 9:47
  work
• 9:48
  to
• 9:48
  improve
• 9:49
  the
• 9:49
  quality,
• 9:50
  but
• 9:51
  if
• 9:51
  people
• 9:51
  don't
• 9:52
  know
• 9:52
  about
• 9:52
  it,
• 9:52
  it
• 9:53
  falls
• 9:53
  flat.
• 9:53
  And
• 9:54
  so
• 9:54
  we're
• 9:54
  working
• 9:55
  to
• 9:55
  help
• 9:56
  America
• 9:57
  understand
• 9:57
  What
• 9:58
  we've
• 9:58
  got
• 9:58
  to
• 9:58
  offer.
• 10:00
  Well,
• 10:01
  one
• 10:01
  more
• 10:01
  question
• 10:02
  that
• 10:02
  I
• 10:02
  have
• 10:02
  for
• 10:02
  you.
• 10:03
  I
• 10:03
  was
• 10:03
  just
• 10:03
  at
• 10:03
  the
• 10:04
  Walmart
• 10:04
  Sellers
• 10:05
  conference
• 10:06
  a
• 10:06
  couple
• 10:07
  of
• 10:07
  weeks
• 10:07
  ago
• 10:07
  in
• 10:08
  San
• 10:08
  Diego,
• 10:08
  and
• 10:09
  Latrice
• 10:09
  Watkins,
• 10:10
  your
• 10:10
  chief
• 10:10
  merchant,
• 10:11
  was
• 10:11
  up
• 10:11
  on
• 10:11
  stage
• 10:12
  talking
• 10:12
  about
• 10:12
  how
• 10:13
  she
• 10:13
  really
• 10:14
  sees
• 10:14
  Walmart's
• 10:15
  role
• 10:16
  right
• 10:16
  now
• 10:16
  as
• 10:17
  being
• 10:17
  the
• 10:17
  personal
• 10:17
  stylist
• 10:18
  for
• 10:18
  America.
• 10:20
  And
• 10:20
  I
• 10:20
  would
• 10:20
  ask
• 10:21
  you
• 10:21
  to
• 10:21
  people
• 10:22
  who
• 10:22
  might,
• 10:22
  who
• 10:22
  might
• 10:23
  question,
• 10:23
  they
• 10:23
  might
• 10:24
  say,
• 10:24
  New
• 10:25
  York
• 10:25
  Fashion
• 10:25
  Week,
• 10:25
  what
• 10:26
  Walmart,
• 10:26
  what's
• 10:27
  Walmart
• 10:27
  doing
• 10:27
  at
• 10:28
  New
• 10:28
  York
• 10:28
  Fashion
• 10:28
  Week?
• 10:29
  Brandon,
• 10:29
  how
• 10:29
  would
• 10:29
  you
• 10:30
  answer
• 10:30
  that?
• 10:31
  Well,
• 10:31
  I
• 10:31
  mean,
• 10:31
  I
• 10:32
  think
• 10:32
  that
• 10:32
  I
• 10:32
  have
• 10:32
  always
• 10:33
  believed
• 10:33
  that
• 10:34
  and
• 10:34
  I
• 10:34
  know
• 10:34
  Denise
• 10:35
  believes
• 10:35
  in
• 10:35
  all
• 10:35
  the
• 10:35
  teams
• 10:35
  that
• 10:36
  we
• 10:36
  work
• 10:36
  with
• 10:36
  here
• 10:37
  at
• 10:37
  Walmart
• 10:37
  that
• 10:37
  fashion
• 10:38
  should
• 10:38
  be
• 10:38
  for
• 10:38
  everybody.
• 10:39
  I
• 10:39
  grew
• 10:39
  up
• 10:39
  in
• 10:40
  a
• 10:40
  clothing
• 10:40
  store
• 10:40
  with
• 10:40
  my
• 10:40
  grandmother
• 10:41
  that
• 10:41
  she
• 10:41
  ran.
• 10:42
  And,
• 10:42
  you
• 10:43
  know,
• 10:43
  I
• 10:43
  had
• 10:43
  the
• 10:43
  experience
• 10:44
  at
• 10:44
  a
• 10:44
  really
• 10:44
  young
• 10:45
  age
• 10:45
  of
• 10:45
  seeing
• 10:45
  how
• 10:46
  transformative
• 10:47
  a
• 10:47
  piece
• 10:47
  of
• 10:48
  clothing
• 10:48
  is
• 10:49
  and
• 10:50
  how
• 10:50
  the
• 10:50
  experience
• 10:50
  of
• 10:51
  getting
• 10:51
  dressed
• 10:51
  can
• 10:51
  make
• 10:52
  you
• 10:52
  feel,
• 10:52
  it
• 10:52
  can
• 10:53
  change
• 10:53
  how
• 10:53
  you,
• 10:55
  you
• 10:55
  know,
• 10:55
  we
• 10:56
  interact
• 10:56
  with
• 10:56
  people
• 10:56
  that
• 10:57
  day,
• 10:57
  how
• 10:57
  you
• 10:57
  see
• 10:58
  yourself.
• 10:58
  It's
• 10:59
  incredibly
• 10:59
  powerful.
• 11:00
  And
• 11:00
  I
• 11:00
  think
• 11:00
  that
• 11:00
  that
• 11:01
  feeling
• 11:01
  and
• 11:01
  that
• 11:02
  experience
• 11:02
  should
• 11:03
  be
• 11:03
  for
• 11:03
  everyone.
• 11:04
  And,
• 11:05
  you
• 11:05
  know,
• 11:06
  why
• 11:06
  not
• 11:06
  Walmart
• 11:07
  be
• 11:07
  here?
• 11:07
  Walmart
• 11:08
  is
• 11:08
  America's
• 11:08
  store
• 11:09
  and
• 11:09
  we
• 11:09
  should
• 11:09
  be
• 11:10
  for
• 11:10
  everybody.
• 11:10
  And
• 11:11
  we
• 11:11
  are.
• 11:11
  And
• 11:13
  it's
• 11:13
  incredibly
• 11:14
  rewarding.
• 11:15
  I
• 11:15
  mean,
• 11:15
  even
• 11:16
  today,
• 11:16
  just
• 11:16
  getting
• 11:16
  ready
• 11:17
  in
• 11:17
  here
• 11:17
  and
• 11:17
  getting
• 11:17
  everything
• 11:18
  perfect,
• 11:18
  seeing
• 11:18
  people
• 11:19
  come
• 11:19
  by
• 11:19
  and
• 11:19
  photograph
• 11:20
  in
• 11:20
  the
• 11:20
  window
• 11:21
  and
• 11:21
  it's
• 11:22
  inciting
• 11:22
  Scoop
• 11:22
  two.
• 11:23
  The
• 11:23
  original
• 11:24
  Scoop
• 11:24
  store
• 11:25
  was
• 11:25
  in
• 11:25
  the
• 11:25
  meatpacking
• 11:26
  district.
• 11:26
  Right.
• 11:27
  And
• 11:27
  so
• 11:27
  to
• 11:27
  see
• 11:27
  that
• 11:27
  excitement
• 11:28
  from
• 11:28
  people
• 11:28
  and
• 11:29
  to
• 11:29
  see
• 11:29
  these
• 11:29
  brands
• 11:30
  grow
• 11:30
  is
• 11:30
  just,
• 11:31
  it's
• 11:31
  incredible.
• 11:32
  Yeah.
• 11:32
  And
• 11:32
  New
• 11:32
  York
• 11:33
  Fashion
• 11:33
  Week
• 11:34
  means
• 11:34
  a
• 11:34
  lot
• 11:34
  to
• 11:35
  us.
• 11:35
  Right.
• 11:35
  New
• 11:35
  York
• 11:36
  Fashion
• 11:36
  Week
• 11:36
  is
• 11:36
  iconic.
• 11:38
  We
• 11:38
  want
• 11:38
  to
• 11:38
  be
• 11:38
  part
• 11:38
  of
• 11:38
  it.
• 11:39
  And
• 11:39
  so
• 11:40
  we
• 11:40
  have.
• 11:41
  This
• 11:41
  is
• 11:41
  our
• 11:41
  third
• 11:42
  pop
• 11:42
  up
• 11:43
  in
• 11:43
  conjunction
• 11:43
  with
• 11:44
  New
• 11:44
  York
• 11:44
  Fashion
• 11:44
  Week.
• 11:45
  We
• 11:45
  feel
• 11:45
  it's
• 11:45
  really
• 11:45
  important
• 11:46
  to
• 11:46
  stand
• 11:46
  for
• 11:47
  fashion
• 11:47
  at
• 11:47
  Walmart.
• 11:48
  And
• 11:49
  you
• 11:49
  know,
• 11:49
  the
• 11:49
  way
• 11:50
  that
• 11:50
  we
• 11:50
  act
• 11:50
  as
• 11:50
  personal
• 11:51
  stylists
• 11:51
  is
• 11:52
  like
• 11:52
  everything
• 11:52
  you'll
• 11:53
  see
• 11:53
  as
• 11:53
  you
• 11:54
  walk
• 11:54
  through
• 11:54
  and
• 11:55
  as
• 11:55
  you
• 11:55
  look
• 11:56
  in
• 11:56
  our
• 11:56
  stores
• 11:56
  or
• 11:57
  online,
• 11:58
  you
• 11:58
  know,
• 11:58
  things
• 11:59
  go
• 11:59
  with
• 11:59
  each
• 11:59
  other.
• 12:00
  Like
• 12:00
  everything
• 12:00
  goes
• 12:01
  together.
• 12:02
  And
• 12:02
  so
• 12:02
  we
• 12:02
  want
• 12:03
  America
• 12:03
  to
• 12:03
  be
• 12:03
  beautiful
• 12:04
  and
• 12:04
  we
• 12:04
  want
• 12:04
  to
• 12:04
  help
• 12:05
  make
• 12:05
  America
• 12:05
  beautiful.
• 12:06
  Well,
• 12:07
  I
• 12:07
  want
• 12:07
  to
• 12:07
  thank
• 12:07
  both
• 12:07
  of
• 12:08
  you
• 12:08
  as
• 12:08
  someone
• 12:08
  who
• 12:09
  lives
• 12:09
  in
• 12:09
  the
• 12:09
  middle
• 12:09
  of
• 12:09
  the
• 12:10
  country
• 12:10
  and
• 12:11
  is
• 12:11
  so
• 12:11
  inspired
• 12:12
  and
• 12:12
  feels
• 12:12
  so
• 12:13
  incredibly
• 12:13
  fortunate
• 12:14
  to
• 12:14
  be
• 12:14
  part
• 12:14
  of
• 12:14
  this
• 12:14
  event.
• 12:16
  Thank
• 12:16
  you
• 12:16
  for
• 12:17
  bringing
• 12:17
  fashion,
• 12:18
  for
• 12:18
  investing
• 12:19
  in
• 12:19
  the
• 12:20
  rest
• 12:20
  of
• 12:20
  the
• 12:20
  country,
• 12:21
  not
• 12:21
  just
• 12:21
  keeping
• 12:21
  it
• 12:22
  to
• 12:22
  an
• 12:22
  elite
• 12:22
  few
• 12:23
  here.
• 12:23
  Fashion
• 12:24
  is
• 12:24
  for
• 12:24
  everyone.
• 12:25
  Walmart
• 12:26
  is
• 12:26
  America's
• 12:26
  store.
• 12:27
  And
• 12:27
  we're
• 12:28
  so
• 12:28
  thankful
• 12:29
  that
• 12:29
  you
• 12:29
  both
• 12:29
  took
• 12:29
  the
• 12:30
  time
• 12:30
  with
• 12:30
  us
• 12:31
  today
• 12:31
  and
• 12:31
  for
• 12:32
  our
• 12:32
  audience
• 12:32
  to
• 12:32
  share
• 12:33
  your
• 12:33
  story
• 12:33
  with
• 12:33
  us.
• 12:34
  And
• 12:34
  I'm
• 12:35
  excited.
• 12:35
  Janiece,
• 12:35
  where's
• 12:36
  the
• 12:36
  next
• 12:36
  pop
• 12:36
  up
• 12:36
  going
• 12:37
  to
• 12:37
  be?
• 12:38
  We'll
• 12:39
  probably
• 12:39
  be
• 12:39
  right
• 12:40
  back
• 12:40
  here
• 12:40
  in
• 12:40
  New
• 12:40
  York
• 12:41
  City.
• 12:42
  No,
• 12:42
  I
• 12:43
  was
• 12:43
  secretly
• 12:43
  hoping
• 12:44
  for
• 12:44
  Minneapolis.
• 12:44
  I'm
• 12:45
  not
• 12:45
  going
• 12:45
  to
• 12:45
  lie.
• 12:45
  But.
• 12:46
  But
• 12:46
  no,
• 12:46
  we'll
• 12:47
  see.
• 12:47
  We'll
• 12:47
  see
• 12:47
  you
• 12:48
  all
• 12:48
  hopefully
• 12:48
  here
• 12:49
  next
• 12:49
  year
• 12:50
  for
• 12:50
  New
• 12:50
  York
• 12:50
  Fashion
• 12:51
  Week
• 12:51
  Round
• 12:51
  4.
• 12:52
  Round
• 12:52
  4.
• 12:53
  Probably
• 12:53
  be
• 12:53
  in
• 12:53
  February
• 12:54
  for
• 12:54
  the
• 12:54
  next
• 12:55
  New
• 12:55
  York
• 12:55
  Fashion
• 12:55
  Week.
• 12:56
  Amazing.
• 12:56
  Well,
• 12:57
  thank
• 12:57
  you
• 12:57
  for
• 12:57
  having
• 12:58
  us.
• 12:58
  Yes.
• 12:58
  Thank
• 12:59
  you
• 12:59
  both
• 12:59
  so
• 12:59
  much.
• 12:59
  Again,
• 13:00
  thanks
• 13:01
  to
• 13:01
  all
• 13:01
  of
• 13:01
  you
• 13:01
  for
• 13:01
  joining
• 13:02
  us.
• 13:02
  And
• 13:02
  until
• 13:02
  next
• 13:03
  time,
• 13:03
  be
• 13:03
  careful
• 13:04
  out
• 13:04
  there.