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Alternative Equity 101 A Contractor’s Guide to Incentives Beyond Paychecks
Most contractors think equity is only for big companies or tech startups. But there’s a better way to keep your best people without giving away ownership, creating tax headaches, or drowning in legal fees. In this episode of Construction Champions, host Ron Nussbaum talks with Chris Buttenham, co-founder of Reins and author of Alternative Equity, about the basics of phantom equity and alternative equity, what they are, why they exist, and how contractors can use them to: Retain top employees Transition businesses without selling to private equity Create real incentives without napkin deals or…
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