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Why Amazon's Fresh Food Delivery Won't Kill Walmart (Yet) | Fast Five Shorts · Omni Talk Retail

• 0:00
  While
• 0:00
  we
• 0:00
  were
• 0:00
  on
• 0:00
  vacation.
• 0:01
  CHRIS
• 0:01
  Amazon
• 0:02
  added
• 0:02
  perishable
• 0:03
  foods
• 0:03
  to
• 0:03
  its
• 0:03
  same
• 0:04
  day
• 0:04
  delivery
• 0:05
  offering.
• 0:05
  According
• 0:05
  to
• 0:06
  Reuters,
• 0:06
  subscribers
• 0:07
  to
• 0:07
  Amazon.com's
• 0:08
  new
• 0:08
  Prime
• 0:08
  service
• 0:09
  can
• 0:09
  now
• 0:09
  get
• 0:10
  strawberries,
• 0:10
  milk,
• 0:11
  meats
• 0:11
  and
• 0:11
  frozen
• 0:12
  dinners
• 0:12
  on
• 0:12
  the
• 0:12
  same
• 0:13
  day
• 0:13
  that
• 0:13
  they
• 0:13
  order
• 0:13
  them.
• 0:14
  The
• 0:14
  new
• 0:14
  same
• 0:14
  day
• 0:15
  delivery
• 0:15
  service
• 0:15
  is
• 0:16
  free
• 0:16
  for
• 0:16
  prime
• 0:16
  members
• 0:17
  who
• 0:17
  pay
• 0:18
  14.99amonth
• 0:19
  or
• 0:20
  $139
• 0:21
  annually
• 0:22
  for
• 0:22
  orders
• 0:23
  over
• 0:23
  $25.
• 0:24
  Shoppers
• 0:25
  without
• 0:25
  a
• 0:25
  Prime
• 0:25
  membership
• 0:26
  can
• 0:26
  pay
• 0:27
  a
• 0:27
  $12.99
• 0:28
  fee
• 0:28
  or
• 0:29
  regardless
• 0:29
  of
• 0:29
  order
• 0:30
  size
• 0:30
  to
• 0:30
  use
• 0:31
  the
• 0:31
  new
• 0:31
  service.
• 0:31
  And
• 0:32
  as
• 0:32
  of
• 0:32
  last
• 0:32
  Wednesday,
• 0:33
  Amazon
• 0:33
  shoppers
• 0:33
  In
• 0:34
  more
• 0:34
  than
• 0:34
  1,000
• 0:34
  US
• 0:35
  cities
• 0:35
  were
• 0:36
  able
• 0:36
  to
• 0:36
  obtain
• 0:37
  same
• 0:37
  day
• 0:37
  delivery
• 0:38
  of
• 0:38
  perishable
• 0:39
  food
• 0:39
  items
• 0:40
  and
• 0:40
  the
• 0:40
  company
• 0:40
  plans
• 0:41
  to
• 0:41
  expand
• 0:41
  the
• 0:41
  service
• 0:42
  to
• 0:42
  2,300
• 0:43
  cities
• 0:43
  by
• 0:43
  the
• 0:43
  end
• 0:44
  of
• 0:44
  the
• 0:44
  year.
• 0:44
  Chris
• 0:45
  do
• 0:45
  you
• 0:45
  see
• 0:46
  Amazon
• 0:46
  Fresh
• 0:47
  same
• 0:47
  day
• 0:47
  delivery
• 0:48
  as
• 0:48
  a
• 0:48
  sizable
• 0:49
  direct
• 0:49
  threat
• 0:49
  to
• 0:50
  Walmart
• 0:50
  and
• 0:50
  Instacart?
• 0:52
  Wow.
• 0:53
  You
• 0:53
  know,
• 0:53
  and
• 0:53
  I,
• 0:54
  I'm
• 0:54
  going
• 0:54
  to
• 0:54
  take
• 0:54
  a
• 0:55
  little
• 0:55
  bit
• 0:55
  of
• 0:55
  a
• 0:55
  potentially
• 0:56
  surprising
• 0:56
  opinion
• 0:57
  on
• 0:57
  this
• 0:57
  one
• 0:57
  and
• 0:57
  I'm
• 0:57
  curious
• 0:58
  what
• 0:58
  you
• 0:58
  see,
• 0:58
  what
• 0:58
  you
• 0:59
  think
• 0:59
  too,
• 0:59
  because
• 0:59
  we
• 0:59
  haven't
• 1:00
  talked
• 1:00
  about
• 1:00
  this
• 1:00
  in
• 1:00
  adv.
• 1:01
  I
• 1:01
  don't
• 1:02
  really
• 1:02
  see
• 1:02
  it
• 1:02
  as
• 1:02
  a
• 1:02
  threat
• 1:03
  to
• 1:03
  either
• 1:03
  one.
• 1:03
  I
• 1:03
  don't
• 1:03
  really
• 1:04
  see
• 1:04
  it
• 1:04
  as
• 1:04
  a
• 1:04
  big
• 1:04
  threat
• 1:04
  to
• 1:04
  either
• 1:05
  one.
• 1:06
  And
• 1:06
  I
• 1:06
  say
• 1:06
  that
• 1:06
  for
• 1:06
  a
• 1:07
  couple
• 1:07
  of
• 1:07
  reasons.
• 1:07
  First,
• 1:08
  and
• 1:08
  I
• 1:08
  would
• 1:08
  give
• 1:08
  credit
• 1:09
  to
• 1:09
  my
• 1:09
  buddy
• 1:09
  Tom
• 1:10
  Furphy
• 1:10
  of
• 1:10
  Replenium
• 1:11
  because
• 1:12
  he
• 1:12
  pointed
• 1:12
  out
• 1:12
  this
• 1:12
  week
• 1:12
  in
• 1:13
  an
• 1:13
  article
• 1:13
  for
• 1:13
  Grocery
• 1:14
  Dive,
• 1:14
  he
• 1:14
  asked
• 1:15
  the
• 1:15
  question
• 1:15
  do
• 1:15
  consumers
• 1:16
  really
• 1:16
  want
• 1:16
  to
• 1:16
  combine
• 1:17
  their
• 1:17
  fresh
• 1:17
  orders
• 1:17
  with
• 1:18
  everything
• 1:18
  else
• 1:18
  they're
• 1:18
  getting
• 1:19
  from
• 1:19
  Amazon?
• 1:19
  You
• 1:19
  know,
• 1:20
  and
• 1:21
  I
• 1:21
  think
• 1:21
  he's
• 1:21
  right.
• 1:21
  I
• 1:22
  got
• 1:22
  to
• 1:22
  give
• 1:22
  him
• 1:22
  credit
• 1:22
  for
• 1:23
  that.
• 1:23
  I
• 1:23
  think
• 1:23
  the
• 1:23
  jury
• 1:23
  is
• 1:24
  still
• 1:24
  out
• 1:24
  on
• 1:24
  that.
• 1:24
  We
• 1:24
  actually
• 1:25
  don't
• 1:25
  know.
• 1:26
  And
• 1:27
  second
• 1:27
  of
• 1:27
  all,
• 1:28
  Walmart
• 1:29
  plus
• 1:29
  is
• 1:29
  still
• 1:30
  a
• 1:30
  much
• 1:30
  better
• 1:30
  value
• 1:31
  at
• 1:31
  $98
• 1:32
  per
• 1:32
  year,
• 1:32
  as
• 1:32
  I'm
• 1:32
  sure
• 1:33
  you'll
• 1:33
  attest
• 1:33
  to
• 1:33
  being
• 1:34
  the
• 1:34
  biggest
• 1:34
  Walmart
• 1:35
  plus
• 1:35
  super
• 1:35
  fan
• 1:35
  out
• 1:36
  there.
• 1:36
  And
• 1:36
  the
• 1:36
  other
• 1:37
  point
• 1:37
  is
• 1:37
  Walmart
• 1:38
  also
• 1:38
  still
• 1:38
  has
• 1:38
  a
• 1:39
  long
• 1:39
  standing
• 1:39
  reputation
• 1:40
  as
• 1:40
  an
• 1:41
  actual
• 1:41
  grocer.
• 1:42
  So
• 1:42
  I
• 1:42
  don't
• 1:43
  see
• 1:43
  conversion
• 1:43
  happening,
• 1:44
  you
• 1:44
  know,
• 1:44
  from
• 1:45
  Walmart
• 1:45
  either.
• 1:46
  So
• 1:46
  now,
• 1:47
  so
• 1:47
  then,
• 1:47
  so
• 1:47
  then
• 1:48
  that
• 1:48
  leaves
• 1:48
  the
• 1:48
  Instacart
• 1:48
  and
• 1:49
  the
• 1:49
  Doordash,
• 1:49
  you
• 1:49
  know,
• 1:49
  that
• 1:50
  whole
• 1:50
  lot.
• 1:50
  And
• 1:50
  so
• 1:51
  the
• 1:51
  difference
• 1:51
  between
• 1:52
  Walmart,
• 1:52
  there's
• 1:52
  a
• 1:52
  difference
• 1:53
  here
• 1:53
  though,
• 1:53
  because
• 1:53
  the
• 1:53
  difference
• 1:54
  between
• 1:54
  the
• 1:54
  Instacart
• 1:55
  and
• 1:55
  the
• 1:55
  DoorDash
• 1:56
  marketplaces
• 1:56
  and
• 1:57
  Amazon
• 1:57
  is
• 1:57
  that
• 1:58
  they're
• 1:58
  connected
• 1:58
  to
• 1:58
  the
• 1:59
  actual
• 1:59
  grocers
• 2:00
  from
• 2:00
  which
• 2:00
  consumers
• 2:01
  actually
• 2:01
  want
• 2:02
  to
• 2:02
  shop.
• 2:02
  And
• 2:02
  that
• 2:03
  already
• 2:03
  trust
• 2:04
  Amazon
• 2:04
  is
• 2:04
  just,
• 2:05
  it's
• 2:05
  just
• 2:06
  Amazon
• 2:06
  Grocery
• 2:07
  doesn't
• 2:07
  mean
• 2:07
  anything.
• 2:07
  It
• 2:08
  has
• 2:08
  no
• 2:08
  connotation
• 2:09
  for
• 2:09
  freshness,
• 2:10
  which
• 2:10
  is
• 2:10
  a
• 2:10
  big
• 2:10
  hurdle
• 2:11
  to
• 2:11
  get
• 2:11
  over,
• 2:12
  you
• 2:12
  know,
• 2:12
  to
• 2:12
  make
• 2:13
  this
• 2:13
  happen.
• 2:13
  So
• 2:14
  you,
• 2:14
  Amazon
• 2:14
  starts
• 2:15
  to
• 2:15
  build
• 2:15
  a
• 2:15
  reputation
• 2:16
  in
• 2:16
  groceries,
• 2:16
  so
• 2:17
  what?
• 2:17
  Provide
• 2:17
  incremental
• 2:18
  business?
• 2:19
  Yeah,
• 2:19
  but
• 2:19
  I
• 2:19
  think
• 2:20
  it's
• 2:20
  more
• 2:20
  of
• 2:20
  a
• 2:20
  threat
• 2:20
  to
• 2:21
  like
• 2:21
  the
• 2:21
  Gopuff
• 2:21
  players
• 2:22
  of
• 2:22
  the
• 2:22
  world
• 2:22
  than
• 2:22
  it
• 2:23
  is
• 2:23
  to
• 2:23
  like
• 2:23
  DoorDash,
• 2:24
  Instacart
• 2:24
  and
• 2:25
  Walmart.
• 2:26
  I
• 2:26
  just
• 2:26
  think
• 2:26
  there's
• 2:27
  more
• 2:27
  competitive
• 2:27
  moats
• 2:28
  at
• 2:28
  play
• 2:28
  here
• 2:28
  than
• 2:29
  people
• 2:29
  are
• 2:29
  probably
• 2:30
  thinking
• 2:30
  about.
• 2:30
  Like
• 2:31
  the
• 2:31
  other
• 2:31
  point
• 2:31
  I
• 2:31
  make,
• 2:31
  Dan
• 2:32
  Borger,
• 2:32
  Borgo
• 2:33
  said
• 2:34
  this
• 2:34
  on
• 2:34
  LinkedIn,
• 2:34
  he's
• 2:35
  like
• 2:35
  those
• 2:35
  trucks
• 2:36
  you
• 2:36
  see
• 2:36
  that
• 2:36
  Amazon's
• 2:37
  out
• 2:37
  delivering
• 2:37
  with,
• 2:38
  they're
• 2:38
  not
• 2:38
  going
• 2:38
  to
• 2:38
  be
• 2:38
  able
• 2:39
  to
• 2:39
  deliver
• 2:39
  frozen
• 2:39
  food.
• 2:40
  They're
• 2:40
  not
• 2:40
  equipped
• 2:40
  for
• 2:40
  that.
• 2:41
  So
• 2:41
  like
• 2:41
  this
• 2:41
  is
• 2:42
  a
• 2:42
  whole
• 2:42
  different
• 2:42
  set
• 2:42
  of
• 2:43
  infrastructure
• 2:43
  too
• 2:43
  that
• 2:44
  Amazon
• 2:44
  may
• 2:44
  or
• 2:45
  may
• 2:45
  not
• 2:45
  have
• 2:45
  the
• 2:45
  muscle
• 2:45
  to
• 2:46
  pull
• 2:46
  off.
• 2:46
  So
• 2:47
  I
• 2:47
  don't,
• 2:47
  I
• 2:48
  don't
• 2:48
  know.
• 2:48
  That's
• 2:48
  my
• 2:49
  take
• 2:49
  though.
• 2:49
  And
• 2:49
  what
• 2:49
  do
• 2:49
  you
• 2:49
  think
• 2:50
  though?
• 2:50
  Do
• 2:50
  you
• 2:50
  agree
• 2:50
  with
• 2:50
  me
• 2:50
  or
• 2:51
  disagree?
• 2:51
  Do
• 2:51
  you
• 2:51
  think
• 2:51
  it's,
• 2:52
  I'm
• 2:52
  guessing
• 2:52
  I
• 2:53
  kind
• 2:53
  of
• 2:53
  disagreeing
• 2:53
  with
• 2:53
  me
• 2:54
  based
• 2:54
  on
• 2:54
  the
• 2:54
  looks
• 2:55
  you're
• 2:55
  giving
• 2:55
  me
• 2:55
  on
• 2:55
  the
• 2:55
  video.
• 2:56
  I
• 2:56
  think
• 2:56
  the,
• 2:57
  it's,
• 2:57
  you
• 2:57
  know,
• 2:57
  I
• 2:57
  think
• 2:58
  it
• 2:58
  could
• 2:58
  be
• 2:58
  making
• 2:58
  a
• 2:58
  dent
• 2:59
  in
• 2:59
  the
• 2:59
  short
• 2:59
  term,
• 3:00
  especially
• 3:00
  based
• 3:00
  on
• 3:00
  the
• 3:00
  data
• 3:01
  that
• 3:01
  you
• 3:01
  shared
• 3:01
  in
• 3:01
  the
• 3:02
  retail
• 3:02
  daily
• 3:02
  minute
• 3:03
  from
• 3:03
  Jordan
• 3:03
  Burke's
• 3:03
  Tomorrow
• 3:04
  group.
• 3:04
  You
• 3:05
  know,
• 3:05
  as
• 3:05
  it
• 3:05
  is
• 3:06
  having
• 3:06
  some
• 3:06
  impact
• 3:06
  in
• 3:07
  these
• 3:07
  thousand
• 3:07
  cities
• 3:08
  that
• 3:08
  it's
• 3:08
  in
• 3:08
  right
• 3:08
  now.
• 3:09
  But
• 3:09
  I
• 3:10
  think
• 3:10
  that
• 3:10
  there's
• 3:10
  two
• 3:11
  reasons
• 3:11
  that
• 3:11
  this
• 3:12
  to
• 3:12
  me
• 3:12
  is
• 3:12
  not
• 3:12
  a
• 3:13
  long
• 3:13
  term
• 3:13
  threat.
• 3:14
  First,
• 3:14
  as
• 3:14
  you
• 3:15
  mentioned,
• 3:15
  you
• 3:15
  still
• 3:15
  have
• 3:16
  quality
• 3:16
  and
• 3:16
  the
• 3:16
  reliability
• 3:17
  hurdle
• 3:17
  to
• 3:18
  get
• 3:18
  over
• 3:18
  from
• 3:19
  grocery
• 3:19
  from
• 3:20
  Amazon.
• 3:20
  And
• 3:21
  while
• 3:21
  I
• 3:21
  think
• 3:21
  this
• 3:22
  free
• 3:22
  delivery
• 3:22
  for
• 3:22
  prime
• 3:23
  members
• 3:23
  might
• 3:24
  be
• 3:24
  a
• 3:24
  way
• 3:24
  to
• 3:24
  like
• 3:25
  start
• 3:25
  to
• 3:25
  get
• 3:25
  some
• 3:26
  early
• 3:26
  orders
• 3:26
  or
• 3:26
  to
• 3:27
  get
• 3:27
  people
• 3:27
  to
• 3:28
  experiment
• 3:28
  again
• 3:29
  or
• 3:29
  to
• 3:29
  revisit
• 3:30
  getting
• 3:30
  grocery
• 3:31
  delivery
• 3:31
  with
• 3:32
  their
• 3:32
  other
• 3:32
  items
• 3:33
  on
• 3:33
  Amazon.com
• 3:34
  I
• 3:35
  still
• 3:35
  don't
• 3:35
  know
• 3:35
  that
• 3:35
  when
• 3:36
  they
• 3:36
  get
• 3:36
  those
• 3:36
  items
• 3:37
  it's
• 3:37
  going
• 3:38
  to
• 3:38
  pay
• 3:38
  it
• 3:39
  off.
• 3:39
  And
• 3:39
  it's
• 3:40
  still
• 3:40
  like
• 3:40
  you
• 3:40
  mentioned,
• 3:41
  more
• 3:41
  expensive
• 3:42
  than
• 3:42
  a
• 3:43
  more
• 3:43
  reliable
• 3:43
  player
• 3:44
  like
• 3:44
  a
• 3:44
  Walmart
• 3:45
  Plus.
• 3:46
  Second,
• 3:46
  I
• 3:46
  think
• 3:46
  you
• 3:47
  have
• 3:47
  to
• 3:47
  think
• 3:47
  about
• 3:48
  how
• 3:48
  consumers
• 3:48
  are
• 3:49
  starting
• 3:49
  to
• 3:49
  search
• 3:49
  for
• 3:49
  things.
• 3:50
  And
• 3:50
  if
• 3:50
  you
• 3:50
  look
• 3:50
  at
• 3:50
  organic
• 3:51
  search
• 3:51
  behaviors
• 3:52
  over
• 3:52
  the
• 3:52
  last
• 3:52
  several
• 3:53
  years,
• 3:53
  especially
• 3:53
  when
• 3:54
  grocery
• 3:54
  products
• 3:54
  are
• 3:54
  involved,
• 3:55
  E
• 3:55
  marketers
• 3:56
  showed
• 3:56
  that,
• 3:56
  you
• 3:57
  know,
• 3:57
  product
• 3:57
  search,
• 3:58
  when
• 3:58
  grocery
• 3:59
  is
• 3:59
  a
• 4:00
  component
• 4:00
  of
• 4:00
  the
• 4:00
  order
• 4:01
  is
• 4:01
  increasing
• 4:02
  at
• 4:02
  a
• 4:02
  much
• 4:02
  more
• 4:03
  steady
• 4:03
  pace
• 4:03
  at
• 4:04
  Walmart
• 4:04
  than
• 4:04
  it
• 4:04
  is
• 4:05
  anywhere
• 4:05
  else.
• 4:06
  So
• 4:06
  Amazon
• 4:07
  may
• 4:07
  still
• 4:07
  lead,
• 4:08
  that
• 4:08
  might
• 4:08
  still
• 4:08
  be
• 4:08
  the
• 4:08
  place
• 4:09
  where
• 4:09
  people
• 4:09
  are
• 4:09
  going
• 4:09
  to
• 4:10
  search
• 4:10
  right
• 4:10
  now
• 4:11
  for
• 4:11
  that.
• 4:11
  You
• 4:11
  know,
• 4:11
  I
• 4:11
  need
• 4:12
  a
• 4:12
  phone
• 4:12
  charger
• 4:12
  or
• 4:13
  whatever.
• 4:14
  But
• 4:14
  I
• 4:14
  think
• 4:14
  that
• 4:15
  it's
• 4:15
  going
• 4:15
  to
• 4:15
  continue
• 4:16
  to
• 4:16
  lose
• 4:16
  share
• 4:17
  to
• 4:17
  places
• 4:18
  like,
• 4:18
  you
• 4:18
  know,
• 4:18
  LLM
• 4:19
  search
• 4:19
  engines
• 4:20
  or
• 4:20
  to
• 4:21
  Walmart.
• 4:21
  And
• 4:22
  that's
• 4:22
  where
• 4:23
  things
• 4:23
  are
• 4:24
  going
• 4:24
  to
• 4:24
  change.
• 4:24
  And
• 4:24
  I
• 4:24
  don't
• 4:25
  see
• 4:25
  this
• 4:25
  like
• 4:25
  long
• 4:26
  term
• 4:26
  payoff
• 4:26
  of
• 4:27
  Amazon's
• 4:27
  my
• 4:28
  go
• 4:28
  to
• 4:28
  for
• 4:28
  everything
• 4:29
  perishable,
• 4:30
  everything,
• 4:30
  you
• 4:31
  know,
• 4:31
  essentials
• 4:32
  product.
• 4:33
  I
• 4:33
  don't
• 4:34
  think
• 4:34
  it's
• 4:34
  enough
• 4:34
  to
• 4:35
  keep
• 4:35
  that
• 4:35
  momentum
• 4:36
  going
• 4:36
  for
• 4:36
  Amazon.
• 4:38
  Yeah,
• 4:38
  no,
• 4:38
  I,
• 4:39
  yeah,
• 4:39
  that,
• 4:39
  that's,
• 4:40
  it's
• 4:40
  really
• 4:40
  interesting.
• 4:40
  And
• 4:41
  that,
• 4:41
  that,
• 4:41
  that
• 4:42
  research
• 4:42
  study
• 4:42
  that
• 4:42
  you
• 4:42
  mentioned
• 4:43
  with
• 4:43
  Jordan
• 4:43
  Burke
• 4:44
  and
• 4:44
  Tomorrow
• 4:44
  Retail
• 4:44
  too,
• 4:45
  which
• 4:45
  I
• 4:45
  thought
• 4:45
  was
• 4:45
  really
• 4:45
  interesting
• 4:46
  and
• 4:46
  really
• 4:46
  good.
• 4:46
  Yeah,
• 4:47
  it's,
• 4:47
  you
• 4:48
  have
• 4:48
  to
• 4:48
  read
• 4:48
  between
• 4:48
  the
• 4:48
  lines
• 4:48
  on
• 4:49
  that
• 4:49
  article
• 4:49
  a
• 4:49
  little
• 4:49
  bit
• 4:49
  too
• 4:50
  though,
• 4:50
  because
• 4:50
  that
• 4:50
  was.
• 4:51
  And,
• 4:51
  and,
• 4:52
  and
• 4:52
  I'd
• 4:52
  love
• 4:52
  to
• 4:53
  get
• 4:53
  Jordan's
• 4:53
  opinion
• 4:53
  on
• 4:53
  this
• 4:53
  maybe
• 4:54
  when
• 4:54
  he
• 4:54
  sees
• 4:54
  the
• 4:54
  post
• 4:54
  on
• 4:55
  social
• 4:55
  media
• 4:55
  too.
• 4:55
  It
• 4:56
  seemed
• 4:56
  like
• 4:56
  that
• 4:56
  was
• 4:56
  more
• 4:56
  about
• 4:57
  like
• 4:57
  the
• 4:57
  household
• 4:58
  cleaning
• 4:58
  products
• 4:58
  and
• 4:59
  things
• 4:59
  like
• 4:59
  that
• 4:59
  that
• 5:00
  people
• 5:00
  are
• 5:00
  adding
• 5:01
  to
• 5:01
  their
• 5:01
  orders
• 5:01
  versus
• 5:02
  like
• 5:02
  actual
• 5:03
  fresh
• 5:03
  gr.
• 5:05
  So
• 5:05
  I
• 5:05
  think
• 5:06
  they're
• 5:06
  making.
• 5:06
  That's
• 5:06
  a,
• 5:07
  it's,
• 5:07
  it's
• 5:07
  a
• 5:08
  bit
• 5:08
  of
• 5:08
  a
• 5:08
  logic
• 5:08
  jump
• 5:09
  to
• 5:09
  say
• 5:09
  that
• 5:09
  that's
• 5:10
  going
• 5:10
  to
• 5:10
  then
• 5:10
  happen
• 5:11
  with
• 5:11
  fresh
• 5:11
  and
• 5:12
  frozen
• 5:12
  foods
• 5:12
  too,
• 5:13
  you
• 5:13
  know,
• 5:14
  because
• 5:14
  the
• 5:14
  beauty
• 5:14
  of
• 5:15
  those,
• 5:15
  those
• 5:15
  orders
• 5:15
  is
• 5:16
  they
• 5:16
  can
• 5:16
  sit
• 5:16
  on
• 5:16
  your
• 5:16
  doorstep
• 5:17
  for
• 5:17
  a
• 5:17
  while.
• 5:18
  That
• 5:18
  can't
• 5:18
  happen
• 5:18
  with
• 5:19
  fresh
• 5:19
  and
• 5:19
  frozen
• 5:19
  food
• 5:20
  orders.
• 5:20
  Right.
• 5:20
  Like,
• 5:21
  you
• 5:21
  know,
• 5:21
  do
• 5:21
  you.
• 5:22
  So
• 5:22
  I
• 5:22
  think
• 5:22
  that
• 5:22
  the
• 5:23
  thought
• 5:23
  process
• 5:23
  here
• 5:23
  is
• 5:24
  really
• 5:24
  tricky
• 5:24
  in
• 5:24
  terms
• 5:25
  of
• 5:25
  whether
• 5:25
  this
• 5:25
  plays
• 5:26
  out.
• 5:26
  Yes,
• 5:27
  Celia
• 5:27
  Van
• 5:27
  Wickle
• 5:28
  did
• 5:28
  a
• 5:28
  really
• 5:28
  good
• 5:29
  test
• 5:29
  on
• 5:30
  LinkedIn.
• 5:30
  So
• 5:30
  Celia
• 5:31
  has
• 5:31
  been
• 5:32
  a
• 5:32
  longtime
• 5:33
  follower
• 5:33
  of
• 5:33
  the
• 5:33
  show.
• 5:34
  But
• 5:34
  Celia
• 5:35
  did
• 5:35
  a
• 5:35
  test
• 5:36
  order
• 5:36
  and
• 5:37
  the
• 5:37
  stuff
• 5:37
  didn't
• 5:38
  show
• 5:38
  up
• 5:38
  at
• 5:38
  the
• 5:38
  same
• 5:38
  time.
• 5:39
  It's
• 5:39
  still
• 5:39
  coming
• 5:40
  like
• 5:40
  she
• 5:40
  got
• 5:40
  one
• 5:41
  of
• 5:41
  like
• 5:41
  tomatoes
• 5:42
  were
• 5:42
  in
• 5:42
  a
• 5:42
  separate
• 5:43
  delivery,
• 5:44
  then
• 5:44
  some
• 5:44
  frozen
• 5:45
  things
• 5:45
  and
• 5:45
  you
• 5:46
  know,
• 5:46
  it's
• 5:46
  like
• 5:46
  the,
• 5:47
  that
• 5:47
  you
• 5:47
  can
• 5:47
  give
• 5:48
  some
• 5:48
  space
• 5:48
  and
• 5:48
  time
• 5:49
  for
• 5:49
  like
• 5:49
  Amazon
• 5:50
  needs
• 5:50
  to
• 5:50
  figure
• 5:50
  out
• 5:50
  the
• 5:50
  logistics
• 5:51
  of
• 5:51
  this
• 5:51
  potentially.
• 5:52
  But
• 5:53
  how
• 5:53
  long
• 5:53
  is
• 5:53
  that
• 5:53
  Runway?
• 5:54
  Like.
• 5:54
  Yeah,
• 5:55
  yeah,
• 5:55
  I
• 5:56
  don't
• 5:56
  know.
• 5:56
  Yeah,
• 5:56
  I
• 5:56
  don't
• 5:56
  know.
• 5:57
  And
• 5:57
  are
• 5:57
  they
• 5:57
  coming
• 5:57
  from
• 5:58
  different
• 5:58
  trucks
• 5:58
  too?
• 5:58
  You
• 5:59
  know,
• 5:59
  I
• 5:59
  don't
• 5:59
  know.
• 5:59
  Difference
• 5:59
  sounds
• 6:00
  like
• 6:00
  it's.