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Shoppers Seek Value Amid Economic Pressure | Durham News
Americans are tightening their grocery belts as economic stress mounts—two-thirds feel worse off, only a quarter can save, and rising gas prices force budget cuts. Contrary to expectations, even wealthier shoppers are flocking to warehouse clubs and big-box stores for unbeatable value. With bigger households and savvy spending habits, affluent consumers are embracing bulk deals and membership perks. Shoppers are now splitting trips for essentials vs. convenience, favoring retailers that blend low prices, private brands, and loyalty rewards. The new grocery game? Smart, conscious spending that…
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