Latest / The Unified Brand - Branding Podcast
Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square
Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.
In this episode, you'll learn:
The real difference between design and art
How Beats by Dre was built to become a cultural movement
What every founder should know about building…
The skinny
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