Latest / The SmallBizChat with Melinda Emerson / Hit It And Quit It with Dr. Verneka Murphy, Marcia Layton Turner, and Sharon Manker

Transcript

Hit It And Quit It with Dr. Verneka Murphy, Marcia Layton Turner, and Sharon Manker · The SmallBizChat with Melinda Emerson

• 0:02
  321.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the smallbizchat lady herself, Melinda Emerson.
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  Herself, Melinda Emerson.
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  Have you subscribed to the Small Biz Chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just 20 minutes or so a week, you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the Small Biz Chat podcast today.
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  We're gonna do one of my favorite parts of the show, and it is our panel that we call hit it
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  and quit it.
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  We're gonna have a quick conversation about stuff that's gonna be really quick.
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  Now I only have two rules.
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  I ask all of you the same question.
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  You only have 30 seconds to answer, and you cannot repeat somebody else's answer.
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  You're gonna get the cowbell.
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  So I don't wanna give anybody that.
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  So here's what we're gonna do.
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  We're gonna ask you, Verneika, first because you've been on ice the longest, then then we're
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  gonna come to you, Marsha, then you share it.
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  So the first question is, what is your favorite podcast?
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  Verneika, what is your favorite podcast?
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  On BS Lady.
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  You flatter me.
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  Thank you very much.
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  Marsha, what is your favorite podcast?
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  After Small Biz Lady, I would say, I listen to Jennifer Allwood.
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  She has some good business tips here and there.
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  I like Jennifer too.
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  I like Jennifer too.
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  All right, Ms.
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  Sharon, what is your favorite podcast?
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  Well, after the Small Biz Lady, for reasons I don't want to name because she's a fellow
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  dragon, then I would go to, Andrea Lawful Sanders because she gives me hope.
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  Oh, I like that.
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  I like that.
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  It's not a business one, but it's still a good one.
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  Alright.
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  Next, I'm gonna come to you, Marsha, first.
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  You, Sharon, and Verneika, you last.
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  What is your favorite business app?
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  Favorite business app.
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  I would say Audible because I love to download business books and listen to them in my car.
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  I'll go with that.
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  I'll go with that.
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  Alright, Sharon.
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  What's your favorite business app?
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  I like LinkedIn Learning because I can get audio, things, and that's what I do in the
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  morning with my coffee is I find something to up elevate myself with.
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  I like it.
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  I like it.
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  Alright, miss Vernika.
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  Where where's your favorite business at?
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  Tell you.
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  Miss Marsha over there got my answer, but I'm probably gonna I'm I'm going to say,
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  oh,
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  let's see.
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  That is so hard.
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  Honestly, I thought you was gonna
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  my audio.
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  I'm a send my audio Bible.
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  Your audio Bible.
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  Okay.
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  Alright.
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  I'm a give you that, but I thought you was gonna say.
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  Anyway.
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  Alright.
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  Oh, yeah.
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  I've got 2.
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  I've got a hack years ago, so
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  we are not having a.
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  Okay.
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  All right.
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  Next question this one, I'm coming to you.
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  First, Sharon, then you, Verneika, and then you, Marsha.
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  What is your favorite old school marketing tip?
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  Oh, old school marketing tip.
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  I I would say make sure that you are catering to the audience you're trying to get to.
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  Have different, I have different themes for my different social media on purpose based on that
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  audience, older, younger versus millennial.
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  So care
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  to the audience.
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  I like it.
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  I like it.
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  Marcia, what's your favorite old school marketing tip?
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  I would say, always be pursuing publicity.
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  Okay.
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  I'm trying to get media exposure regularly.
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  I like it.
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  I like it.
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  Alright.
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  Vernica, what's your favorite old school marketing tip?
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  I will say be authentic, be relatable, and solve problems.
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  I like that.
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  I like that.
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  Be authentic is a great one.
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  Mine is just use the phone.
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  Magic happens on the phone.
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  People are overreliable on texts and email.
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  You pick up the phone, people.
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  There's a magic that happens there.
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  Alright.
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  Last question, ladies.
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  I'm gonna start with you, Verneika, and then you, Marsha, and then you, Sharon.
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  What is your favorite business book that you've ever read?
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  Mine's probably gonna be a little bit different.
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  I'm going to say, Becoming Your Own Banker by Nelson Nash.
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  He started me along his path, but we were able to take some of the principles and kinda make
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  his system make it into our own authentic system.
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  So that's my answer.
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  Love it.
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  Love it.
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  Marsha, what's your favorite book?
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  This is an old one, an oldie but goodie.
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  Paul and Sarah Edwards, who are known as, like, the home based business gurus, they did one
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  called getting business to come to you, and I really like that one.
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  I like that book too.
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  Alright.
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  Miss Sharon, what is your favorite business book you've ever read?
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  Back when I was in high school, how to Dale Carnegie, How to Win Friends and Influence
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  People, because I wanted to make sure I got where I needed to go to, and I had to get
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  there, so I had to influence people to move out of my way.
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  I love that.
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  I I love that book too.
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  My favorite business book is 10 X is easier than 2 X by Dan Sullivan.
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  That book is go.
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  Go.
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  Go.
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  Go.
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  I've read it 3rd time.
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  3 times.
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  Alright.
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  Thank you all so much for being my guest today on the Small Business Chat podcast.
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  Thank you to premium finance expert, Doctor.
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  Venika Murphy.
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  You can reach her at the business trifecta.com.
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  1 thank you to Marsha Layton Turner, president of the Ghost Riders Association.
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  You can learn more about her organization at associationofghostwriters.org.
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  And you can learn more about supplier diversity, or you could buy a great book from
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  miss Sharon maker and her website is sharonmaker.com.
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  Thank you all for joining me for this episode of the small business chat podcast.
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  We are offering a free 30 day trial in Small Biz Lady Academy.
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  If you are a woman entrepreneur looking for great resources, live Q and A's with me and a
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  confidential community of people rooting for you, Small business lady Academy is for you and
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  all of our content is available in English and Spanish.
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  So join the movement today.
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  The mission of the small business chat podcast is to end small business failure.
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  I'm Melinda Emerson, the small business, America's number one small business expert.
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  And I'm going to leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the Small Biz Chat Podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.