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Why Clear Communication Wins: Larry Wilson on Simplicity, Trust & Human Connection · How To Talk To Humans

• 0:00
  Larry Wilson: Hi, this is Larry Wilson, and this is How to Talk to Humans.
• 0:04
  Larry Wilson: This is the podcast that shows you how to improve your communication skills.
• 0:10
  Larry Wilson: Are you looking to get a better job?
• 0:12
  Larry Wilson: Are you looking to find a relationship?
• 0:15
  Larry Wilson: Are you trying to do things in your life that have you have improved you so far?
• 0:22
  Larry Wilson: I can show you so easily how to change that.
• 0:25
  Larry Wilson: Now, I can only do it with humans.
• 0:27
  Larry Wilson: If you're looking to deal with vampires and all these extra pretzels, this is not the joke.
• 0:33
  Larry Wilson: But if you're really looking to improve your skills, I can show you what I've learned in 40 years in the show business working with the biggest celebrities and superstars in the world.
• 0:47
  Larry Wilson: And their secrets are unbelievable.
• 0:52
  Larry Wilson: What I'm going to be teaching you during the course of this podcast every week are tools that you can use to communicate toward success.
• 1:04
  Larry Wilson: I promised you today that we're talking about stuff that will make you more valuable today.
• 1:13
  Larry Wilson: And that is as simple as focusing on clarity in your message, whatever your message may be.
• 1:24
  Larry Wilson: Now, Adam works for a huge, gigantic, I would attempt to say Fortune 50 Corporation.
• 1:36
  Larry Wilson: And the things he does, I guarantee you, I couldn't possibly understand.
• 1:41
  Larry Wilson: There's tech stuff involved.
• 1:43
  Larry Wilson: It's way outside my wheelhouse, I guarantee.
• 1:47
  Larry Wilson: And so I don't know.
• 1:48
  Larry Wilson: I've never really talked with Adam about this, you know, about what he's doing there.
• 1:53
  Larry Wilson: But whatever your message is, whether I say whether it's goods that you create or services you provide, your clarity in how you communicate that to people.
• 2:11
  Larry Wilson: You don't have to be tricky, you don't have to be a Madison Avenue copywriter.
• 2:18
  Larry Wilson: And I I have nothing against Madison Avenue copywriters.
• 2:21
  Larry Wilson: I've seen some copywriters write some brilliant stuff.
• 2:26
  Larry Wilson: But I promise you that the clearer you are in your communication, the more valuable you are to your clientele.
• 2:40
  Larry Wilson: Because they don't have to struggle trying to unravel what the message is.
• 2:48
  Larry Wilson: And you know, I'm gonna I'm gonna throw a few things out here and please everyone forgive me if I insult somebody's company or something else.
• 2:58
  Larry Wilson: I don't intend to.
• 2:59
  Larry Wilson: I'm not trying to be mean, I'm not trying to put anyone down.
• 3:05
  Larry Wilson: I just can't help because of my bias.
• 3:09
  Larry Wilson: My bias is towards good communication.
• 3:12
  Larry Wilson: And when I see bad communication, especially from successful companies, it blows my mind.
• 3:20
  Larry Wilson: But it's also a good sign.
• 3:23
  Larry Wilson: If these hugely successful companies can make these terrible errors and still be successful, well, think how much better they could be if they weren't making these huge errors.
• 3:34
  Larry Wilson: You have an advantage over them.
• 3:36
  Larry Wilson: You know, uh, if you I don't know, I for some reason Coca-Cola jumped into my mind because it's a pretty big company and been around forever.
• 3:48
  Larry Wilson: I don't really see any problems with their communication.
• 3:51
  Larry Wilson: I think some of their uh some of their copy is genius.
• 3:57
  Larry Wilson: The pause that refreshes.
• 4:00
  Larry Wilson: Ooh, God, that's that I think that's great.
• 4:04
  Larry Wilson: I don't know, maybe it's old-fashioned, but to me, it really is the pause that refreshes.
• 4:12
  Larry Wilson: Uh to me, it seems like whoever came up with it, brilliant, brilliant.
• 4:17
  Larry Wilson: So I I only think of that, I don't think they have any problems, but I think if you work for Coca-Cola, it's probably hard.
• 4:25
  Larry Wilson: It's like trying to turn a uh a gigantic cruise ship around, you know.
• 4:32
  Larry Wilson: Uh early in my career, I was on a cruise ship in Alaska that ran into an island, and uh it was quite dramatic.
• 4:40
  Larry Wilson: And they it's a whole wild tale.
• 4:44
  Larry Wilson: But no one could understand why that happened.
• 4:46
  Larry Wilson: I knew perfectly well.
• 4:48
  Larry Wilson: You can't just spin the wheel and the cruise ship goes, woo, and it doesn't work like that, you know, when you're moving how many hundreds of thousands of tons of weight, everything takes forever.
• 5:03
  Larry Wilson: And so I think of that in the same way with a gigantic company that you might have a brilliant idea.
• 5:09
  Larry Wilson: It's not going to be easy.
• 5:11
  Larry Wilson: Those of us who are entrepreneurs, those of us who maybe own small businesses or are heading a department in a business where it's us and maybe 10 people or 20 people on our team, much easier for us to affect certain things.
• 5:31
  Larry Wilson: From all the days when I was in casinos, I was working, and I would wear makeup on stage, uh, and my skin hates makeup.
• 5:38
  Larry Wilson: I got into the habit of washing my face very carefully to try and get it off at the end of the night.
• 5:44
  Larry Wilson: And I got this uh new version of a brush that's on ad.
• 5:49
  Larry Wilson: It was from this company called ClairSonic, but I think they had the design they had that I used for many years, I thought was great.
• 5:56
  Larry Wilson: I think it was meant for women.
• 5:58
  Larry Wilson: And their word that's maybe some men wouldn't want to use it because it was for women.
• 6:02
  Larry Wilson: I frankly, of course, could care less.
• 6:05
  Larry Wilson: Uh all I care about is does it work or not?
• 6:08
  Larry Wilson: So they sort of retrofitted and made a manly version that was they call alpha fit.
• 6:16
  Larry Wilson: So you're the alpha dog, and you're extremely fit, I guess, if you use this.
• 6:21
  Larry Wilson: All right.
• 6:22
  Larry Wilson: The powerful clean your face deserves.
• 6:27
  Larry Wilson: Now, I looked at that and read the powerful clean your face deserves.
• 6:36
  Larry Wilson: I could not figure out what it meant.
• 6:39
  Larry Wilson: Now, maybe this is just a sign that there's something wrong with me.
• 6:44
  Larry Wilson: Entirely possible.
• 6:47
  Larry Wilson: But I thought, obviously, what it should say, the powerful, clean that your face deserves.
• 6:55
  Larry Wilson: Why?
• 6:57
  Larry Wilson: Because it's harder to misunderstand.
• 7:01
  Larry Wilson: If it says the powerful clean that your face deserves, very hard to misinterpret that.
• 7:10
  Larry Wilson: The powerful clean your face, easier.
• 7:14
  Larry Wilson: Now, also I hasten to point out, because of what I promised we were going to cover today, I don't think that someone's gonna see that and their head's gonna explode because they can't figure out what it means.
• 7:30
  Larry Wilson: Even I figured it out after like a minute.
• 7:33
  Larry Wilson: I kept looking at the powerful clean your face.
• 7:37
  Larry Wilson: The powerful clean your.
• 7:39
  Larry Wilson: I thought I was gonna say something like the cloudful, powerful clean your face engine or the powerful clean your face device.
• 7:46
  Larry Wilson: I couldn't get my brain running.
• 7:49
  Larry Wilson: The only problem with that, and it may not seem huge, but it comes back to that one thing principle I talked about before.
• 7:59
  Larry Wilson: Anything that interrupts the flow of communication diminishes the power of your message.
• 8:08
  Larry Wilson: It's not a huge thing, it's not earth shaking, it's not the end of the world, but we don't want anything to interrupt the flow of your message.
• 8:24
  Larry Wilson: If your message is, you know, uh one of our uh VIPs is uh Brian Ramirez, and uh Brian's a CPA, and I noticed he had a new logo on his emails, you know.
• 8:40
  Larry Wilson: It said Brian Ramirez and had the name of his company, which forgive me, I suddenly can't remember the name of his company, but underneath it it said live tax free.
• 8:53
  Larry Wilson: And I thought, wow, that's so good, it's so good.
• 9:01
  Larry Wilson: Live tax free.
• 9:04
  Larry Wilson: Who doesn't want to live tax free, right?
• 9:08
  Larry Wilson: I mean, I just thought, God, I thought that was so good.
• 9:12
  Larry Wilson: Now, how does Brian do that?
• 9:16
  Larry Wilson: I don't know.
• 9:18
  Larry Wilson: Because I don't know anything about accounting or taxes.
• 9:22
  Larry Wilson: I don't know any, you know.
• 9:24
  Larry Wilson: I yeah, I mentioned before Kirk Jaffe.
• 9:28
  Larry Wilson: After Kirk Jaffe had trained with me in the two-day uh boot camp, I think the third time, we were having a meal or something, someplace, and I was complaining about something having to do with my mortgage or something.
• 9:43
  Larry Wilson: And he just said, Oh, he said, uh, what is the interest rate you're paying?
• 9:49
  Larry Wilson: And I said, Oh, I think it's whatever it was.
• 9:51
  Larry Wilson: And he said, Oh, you know what?
• 9:52
  Larry Wilson: He said, I might be able to help you with that.
• 9:55
  Larry Wilson: Would you like me to see if I could get you a better rate than that?
• 10:00
  Larry Wilson: I said, sure.
• 10:01
  Larry Wilson: What do I know?
• 10:02
  Larry Wilson: All I can tell you is there was a lot of papers I had to sign, and I had to keep coming up with documents, and other people besides Kirk at some company kept losing everything.
• 10:14
  Larry Wilson: It took a, I don't know, a month or two.
• 10:17
  Larry Wilson: But when it was done, I had a lower monthly mortgage payment.
• 10:23
  Larry Wilson: I had a 30-year fixed mortgage, but I had a lower monthly mortgage payment and a new car that had been paid for.
• 10:38
  Larry Wilson: New to me, a new car, uh, that had been paid with money that came from this uh refinancing the mortgage, but the payment was lower, and I was I I couldn't believe it.
• 10:52
  Larry Wilson: And people said, What did he do?
• 10:56
  Larry Wilson: I have no idea.
• 10:59
  Larry Wilson: It's not my expertise, it's not my field of specialty.
• 11:05
  Larry Wilson: Kirk has an extensive background in mortgages and refinance, and he's a real entrepreneur.
• 11:15
  Larry Wilson: He's involved in a lot of different things, but I couldn't tell you.
• 11:20
  Larry Wilson: All I knew is at one point I looked on the papers and said my mortgage rate was two and a half percent.
• 11:28
  Larry Wilson: And when people asked me about it, I said, Yeah, I think it's two and a half percent, their eyes would bug out of their head.
• 11:35
  Larry Wilson: And they're the ones who are saying, How did your guy do this?
• 11:38
  Larry Wilson: I have no idea.
• 11:40
  Larry Wilson: I have no idea.
• 11:42
  Larry Wilson: I'm sure it's all legal.
• 11:44
  Larry Wilson: I had to jump through a million hoops and sign a bunch of different papers, and this is years ago.
• 11:50
  Larry Wilson: But, you know, the point is that things, my expertise is in communication.
• 11:58
  Larry Wilson: All these other things, I don't know how they work, but I do know that when our good friends at Alpha Fit make it hard, just a little hard, not you know, not insurmountable, but when they make it clumsy, it dilutes the power of their message.
• 12:19
  Larry Wilson: And since we're also talking here about business and about your business, uh this also uh I think is very germane when it comes to things like uh URLs for websites.
• 12:35
  Larry Wilson: I know all of you have had this experience.
• 12:38
  Larry Wilson: Somebody gives you their website name.
• 12:41
  Larry Wilson: Oh, it's easy.
• 12:43
  Larry Wilson: Best and fastest service in town, guaranteed with a smile.com.
• 12:48
  Larry Wilson: You're not gonna remember that.
• 12:50
  Larry Wilson: If it was something that was musical, I was trying to think of some popular song I couldn't think of, but if it was something that was musical, you might have a better chance of remembering it.
• 13:02
  Larry Wilson: But somebody sometimes names picks a name for their uh just recently I interviewed someone for my podcast, uh How to Talk to Humans.
• 13:17
  Larry Wilson: And I don't think this uh episode will air.
• 13:21
  Larry Wilson: I don't think we'll use it because the person had a lot of trouble communicating.
• 13:27
  Larry Wilson: And one of the problems was I have to be very careful how I say this, but the website was something like Hollywood.com.
• 13:37
  Larry Wilson: All right, that's not what it was, but something in that it was uh a word that you would recognize immediately.
• 13:44
  Larry Wilson: That's what I mean by that.
• 13:46
  Larry Wilson: Now, Hollywood.com, that's a very valuable website because that's a word everyone all over the world knows that word.
• 13:56
  Larry Wilson: And this was sort of like not quite as famous as that, but it was a word that you knew.
• 14:02
  Larry Wilson: But it was spelled wrong.
• 14:05
  Larry Wilson: Not just a little bit wrong, it was spelled so wrong I had to ask them how to pronounce it.
• 14:14
  Larry Wilson: It was as if, and this is not the real website, but it was as if the website was hollywood.com, but it was spelled P H U L L W U D.
• 14:29
  Larry Wilson: And I didn't know what that was.
• 14:30
  Larry Wilson: And they said, Oh, it's Hollywood.
• 14:33
  Larry Wilson: I said, Okay, all right, if you'd like to pronounce it as well, and I said, uh, trying to be as polite as I could, I said, Oh, um, it must have some significance to you.
• 14:44
  Larry Wilson: And they said, No, not really, but uh Hollywood.com was already taken, and so you know, we had to figure out some other kind of spelling.
• 14:54
  Larry Wilson: So, and I just thought, oh God, I wish you had spoken to me before you did that, because nobody's going to remember this crazy spelling.
• 15:05
  Larry Wilson: The crazy spelling did not even look like English by the time it was done.
• 15:12
  Larry Wilson: But everyone in that company has agreed.
• 15:16
  Larry Wilson: Oh, yeah, that's pronounced Hollywood.com.
• 15:18
  Larry Wilson: So we all know it.
• 15:20
  Larry Wilson: And they feel like if you want to do business with them, of course, once we explain it to you, you'll understand.
• 15:25
  Larry Wilson: This is just like trying to win a swimming race with a bowling ball chained to your ankle.
• 15:33
  Larry Wilson: Yeah, you can do it, but don't expect to win any races.
• 15:40
  Larry Wilson: I mean, it's difficult enough to be an entrepreneur, to start a business, all the various different things that are involved in that.
• 15:49
  Larry Wilson: I know what all of you go through.
• 15:53
  Larry Wilson: Make it easier for yourself.
• 15:56
  Larry Wilson: And I realize now, my website is Wilsonmethod.com.
• 16:05
  Larry Wilson: Well, it's because that's the name of the product that I have to offer.
• 16:10
  Larry Wilson: It is the Wilson Method.
• 16:12
  Larry Wilson: Amusingly enough, if you go to thewilsonmethod.com, you still get to me.
• 16:20
  Larry Wilson: I purchased that also.
• 16:22
  Larry Wilson: I purchased both of them in case someone got confused and thought, I don't I don't remember if it's the Wilson method or or just Wilson method, but both Wilson and Method are spelled just the way you would expect them to be spelled.
• 16:39
  Larry Wilson: Now it doesn't mean there isn't a better name that could be a website.
• 16:44
  Larry Wilson: There are certain people, my son, of course, is much younger than me.
• 16:49
  Larry Wilson: My son feels that websites are not nearly as important as it used to be.
• 16:53
  Larry Wilson: Now, and and I also understand the temptation.
• 16:56
  Larry Wilson: God, I heard a I think a radio ad for a company that sells firewood.
• 17:02
  Larry Wilson: And I thought this was odd as we're heading into summer, but I don't know.
• 17:07
  Larry Wilson: Maybe now is the time to stock up on firewood uh before so it can get really dry before next winter.
• 17:15
  Larry Wilson: I don't know.
• 17:16
  Larry Wilson: But they closed out their radio ad by saying, We bring the heat, and I thought, hmm, that might have been a good website name.
• 17:29
  Larry Wilson: Now, maybe it's so obvious that it's not available.
• 17:33
  Larry Wilson: Maybe we bring the heat.com taken a million years ago.
• 17:39
  Larry Wilson: Maybe it was taken by someone who sells hot sauce, or maybe it's uh by someone who teaches tango lessons.
• 17:46
  Larry Wilson: Uh, you know, there's a million things it could be, I don't know.
• 17:51
  Larry Wilson: But they had their name, and their name was not a common name, and so I could easily see you being confused by the spelling of it, but maybe it's fine.
• 18:05
  Larry Wilson: But I before I go too far afield, and as you know, I I could easily keep drilling down on all of these points that we're talking about here.
• 18:19
  Larry Wilson: I want you to think about if you use a website, what the website is, and the idea that you might purchase a new URL, it's not inconceivable.
• 18:32
  Larry Wilson: It might cost$12 for the year, and maybe you experiment with it.
• 18:40
  Larry Wilson: Maybe you find a name for your website that's so clear about what your message is.
• 18:51
  Larry Wilson: I thought that we bring the heat was pretty clear, but I thought, now this is not his website, but I thought uh uh Brian uh Ramirez's uh live tax-free.
• 19:05
  Larry Wilson: Oh god, that's clear and direct.
• 19:09
  Larry Wilson: It's so simple.
• 19:11
  Larry Wilson: I defy you to misunderstand that.
• 19:15
  Larry Wilson: I challenge you to come up with some explanation of what that could mean that's not correct, you know.
• 19:21
  Larry Wilson: And of course, it's also intriguing.
• 19:23
  Larry Wilson: It makes you want to talk to Brian to find out, tell me how, how do I do this?
• 19:29
  Larry Wilson: Well, we're off to the races.
• 19:32
  Larry Wilson: But before we run out of time here, and that's always my challenge, so I'm always up against the clock.
• 19:37
  Larry Wilson: I mentioned uh Adam and Kirk Jaffe and a number of other people who are uh board members of this nonprofit I have.
• 19:47
  Larry Wilson: The nonprofit is education renaissance of Nevada Initiative.
• 19:53
  Larry Wilson: And the only reason it's that wordy is because I was looking through all the words that the IRS seems to like when they're deciding whether or not they're going to approve your nonprofit status.
• 20:08
  Larry Wilson: And so I thought, let me give them what they want.
• 20:13
  Larry Wilson: Now the website is nevata shines.org.
• 20:22
  Larry Wilson: It's not the best.
• 20:24
  Larry Wilson: That org is for nonprofits, they insist on that.
• 20:29
  Larry Wilson: But at the time we were putting all this together, I thought this will have to do.
• 20:33
  Larry Wilson: We had a bunch of others that we tried, they were not available.
• 20:37
  Larry Wilson: But this nonprofit, because of Adam, expressly because of Adam, one of the first things he did is he said, you know, we should have a gala to honor someone who we admire and who's done the same kind of things that we do with the children's literacy.
• 20:59
  Larry Wilson: And I thought, great, uh, how do we do this?
• 21:02
  Larry Wilson: Well, I have no idea.
• 21:04
  Larry Wilson: But Kirk and some of the other people involved in the nonprofit had some ideas.
• 21:09
  Larry Wilson: And so we sort of launched into this, and we thought we've got to find somebody who will be our honoree for the very first one that we're having this gala to celebrate this person and the good things they do, that hopefully will be in alignment with what our nonprofit does, which is trying to promote literacy and interest in reading for children.
• 21:35
  Larry Wilson: And we're having a hard time.
• 21:37
  Larry Wilson: We thought of some people, but we thought no one really knows who they are, these people.
• 21:42
  Larry Wilson: And we went around and round.
• 21:44
  Larry Wilson: Then Kirk had a personal experience that I won't share here because it's not my business, but he had a personal experience with a nonprofit that was just glorious for him.
• 22:00
  Larry Wilson: He hadn't expected to reach out to them, but something else was going on with his life, his personal life.
• 22:07
  Larry Wilson: And someone said, Oh, you should talk to these people.
• 22:09
  Larry Wilson: He did, and they were fantastic.
• 22:12
  Larry Wilson: And he said, Do you know them?
• 22:15
  Larry Wilson: And this was the Marcella Foundation.
• 22:18
  Larry Wilson: I said, Never heard of them.
• 22:20
  Larry Wilson: Well, they're up in Lake Tahoe, so they're right here in our area.
• 22:24
  Larry Wilson: And he said, I think you should look into them because maybe the guy who started that Marcella Foundation, maybe he might be a good.
• 22:33
  Larry Wilson: So I said, Well, okay.
• 22:35
  Larry Wilson: So I looked on their website and it looked like a match made in heaven.
• 22:39
  Larry Wilson: They're very into promoting literacy, education, reading, supporting the libraries.
• 22:45
  Larry Wilson: They have a program where they have volunteers go into schools and read with uh students who are having trouble.
• 22:53
  Larry Wilson: Everything about it was perfect.
• 22:55
  Larry Wilson: I thought.
• 22:56
  Larry Wilson: And I said to Kirk, I said, Well, how do we get to these people?
• 23:00
  Larry Wilson: I I don't know.
• 23:02
  Larry Wilson: He said, I don't know.
• 23:03
  Larry Wilson: He said, Did you look at the board of directors?
• 23:05
  Larry Wilson: No, never occurred to me.
• 23:06
  Larry Wilson: He said, Well, check that out.
• 23:08
  Larry Wilson: So I look and there's a name pops out at me.
• 23:12
  Larry Wilson: I thought, I think I know who this woman is.
• 23:15
  Larry Wilson: I know this woman from 40 years ago.
• 23:19
  Larry Wilson: I think I knew her in Lake Tahoe when I was working in a show at Harris.
• 23:27
  Larry Wilson: I look in my phone.
• 23:29
  Larry Wilson: I don't know how my phone has this, but in my phone, it's this woman's name.
• 23:35
  Larry Wilson: So I hit call on this woman's name, and I guess my caller ID must have showed up.
• 23:43
  Larry Wilson: Because before I could say anything, she said, Is this the greatest magician in the world?
• 23:49
  Larry Wilson: And I said, Well, no, David Copperfield is very busy right now, but this is Larry Wilson.
• 23:58
  Larry Wilson: And she said, That's who I meant.
• 23:59
  Larry Wilson: Larry Wilson.
• 24:01
  Larry Wilson: It was as if no time had passed at all.
• 24:05
  Larry Wilson: And we jumped in and she was so excited.
• 24:08
  Larry Wilson: And I said, you know, we're doing this thing with this nonprofit.
• 24:11
  Larry Wilson: And she said, We have a nonprofit.
• 24:13
  Larry Wilson: I said, I know.
• 24:14
  Larry Wilson: That's why I called you because I saw and I see it must be your son who has founded this.
• 24:20
  Larry Wilson: Sean must have found it.
• 24:22
  Larry Wilson: She said, Yes, yeah.
• 24:23
  Larry Wilson: And the the bottom line of this whole story is that this also is from the time that I, working in show business, I began to see how the most successful people I met in show business used these techniques to connect with people.
• 24:47
  Larry Wilson: Doesn't matter what somebody else says, oh, this is the way you're supposed to do it, or all the pros do the it was by being human and authentically connecting with them, which of course is at the very foundation of Wilson Method, making this long laborious story much shorter.
• 25:12
  Larry Wilson: Met with them, they were very excited.
• 25:14
  Larry Wilson: We said we'd like to honor your son.
• 25:17
  Larry Wilson: He was very excited, and he will be the very first honoree for our very first gala.
• 25:23
  Larry Wilson: And of course, we never would have attempted it if Adam hadn't hadn't said, you know what we should do?
• 25:29
  Larry Wilson: And we're like, okay.
• 25:32
  Larry Wilson: But again, every layer of it from Adam, Adam didn't come at it in some weird circuitous way of, you know, we should find a way to connect with the community so that people uh like the things that I wouldn't have known what he's done.
• 25:52
  Larry Wilson: No, Adam said, we should have a gala.
• 25:56
  Larry Wilson: I said, okay.
• 25:58
  Larry Wilson: And I I made it very clear, I don't know how to do that.
• 26:01
  Larry Wilson: But Kirk and some of the other members of our board said, well, we have some experience, we've never thought, and then it all seemed to fall into place.
• 26:10
  Larry Wilson: And the final crowning moment of it could have amounted to nothing.
• 26:15
  Larry Wilson: I could have called this woman and she could have said, I don't remember you, I don't know who you are.
• 26:22
  Larry Wilson: She didn't remember me because I'm so cute, although, of course, I am very cute, but I don't think that's why she remembered me.
• 26:32
  Larry Wilson: She remembered me because and she started talking about uh memories of us uh working together at Harris and all.
• 26:40
  Larry Wilson: She remembered me because I had connected with her authentically.
• 26:45
  Larry Wilson: Not like I was trying to get something from her, nothing I wanted to get from her.
• 26:51
  Larry Wilson: It's just the way that the superstars I worked with, I saw them talk to people, react with people, connect with people, people who couldn't possibly help them in any way at all.
• 27:07
  Larry Wilson: I'm reminded of a saying that seems very apropos here, and is from uh Zen teachings.
• 27:15
  Larry Wilson: I'm I don't know exactly who said it, and I don't know where it's from, but I think it's very famous in Zen teachings, and it's a Zen monk who says, When I was a child, I saw the rivers were rivers and the mountains were mountains.
• 27:34
  Larry Wilson: But when I grew up, I saw the rivers were not rivers, and the mountains were not mountains.
• 27:44
  Larry Wilson: Now that I am old, I see that the rivers are rivers and the mountains are mountains.
• 27:52
  Larry Wilson: It's very Zen.
• 27:54
  Larry Wilson: But it feels very much like what a lot of Wilson method is.
• 28:01
  Larry Wilson: It's very simple, not complicated.
• 28:05
  Larry Wilson: Anyone can do it.
• 28:07
  Larry Wilson: It's things that you can practice every day.
• 28:11
  Larry Wilson: This has been Larry Wilson.
• 28:13
  Larry Wilson: I want to thank you for spending this time with me, and I hope you found this information useful.
• 28:20
  Larry Wilson: If you're looking for more, you can find it at thewilsonmethod.com.
• 28:25
  Larry Wilson: There's a ton of stuff there.
• 28:27
  Larry Wilson: But if you want, you can even speak to me because I'm human.
• 28:33
  Larry Wilson: Send me an email at info at wilsonmethods.com because I read every single one.
• 28:43
  Larry Wilson: I hope that you'll join us next week in this continuing journey.
• 28:48
  Larry Wilson: And you'll be with me for the next episode of How to Talk to Clean.