Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Word Swap Lifted Conversions by 42 Percent
In Episode 111 of The Copywriting Podcast, Lucas and Luna examine a remarkable A/B test from a mid-size SaaS company. The control headline promised 'Get More Leads' — the challenger read 'Start Your Free Trial.' That one word — 'Start' instead of 'Get' — lifted conversion rate by 42 percent, from 3.1 percent to 4.4 percent. They unpack the psychology behind action-oriented language, the difference between benefit statements and commitment triggers, and how a small agency in Nashville turned this insight into a 1.3 million dollar revenue lift over six…
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