Part 1 - Why NBA Stars Are Dumping Big Brands for a $65 Million Startup

Big Hitters with Larry Weidel · Dec 2, 2024 · 19m

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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.

In the first part of this…