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When Should You Continue, Pause, or Scrap a Marketing Campaign #1823
In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
[00:30] Going all in when your campaign is meeting its goals.
[01:08] Scrapping a campaign when you…
The skinny
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