The Bachelorette(s) return, Melissa Leong on Junior Masterchef, and indie agencies heat up
This week, Ten's The Bachelorette delivered the lowest-rating premiere in the show's history. Despite the shake-up of the format with sister-bachelorettes, the Mumbrellacast team asks, do viewers still care about it?
In agency land, the team weighs in on the industry opinion that it's time for independent agencies to shine once more, thanks to COVID-19. Ben Lilley finally put the 'independent' stamp on his McCann-led business, and Aden Hepburn compared starting up his indie, Akcelo, to his 15 years at WPP. As clients continue to demand more for less, is it time for them to look for a more…
The skinny
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