DTC Podcast | What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6
Subscribe to DTC Newsletter – https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500 million it drops to roughly 8 to 10 percent. Past a billion it is 2 to 3 percent. Justin Jefferson has a view across 450 brands and $45 billion in media investment, and those numbers are the opening for a harder conversation about where the money should go. If you run growth: this is the episode about defending a slow-payback bet to a finance team that closes books quarterly. If you sit closer to the P&L: Justin explains…
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