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Is Airbnb's 6% Affiliate Link a Win for Hosts? Dr Zak Ali Reacts
Is Airbnb's 6% direct booking link actually a win for hosts?
On STR Pricing Pulse – powered by Host Planet and Beyond – Dr Zak Ali, President of the ISTRM, breaks down Airbnb's in-the-news test to cut fees to 6% when you bring your own guest. Is it right to call it an affiliate link? Why is Airbnb doing this now? And how should you price direct vs OTAs?
Zak covers the industry response, why it's all about the numbers, how to price across different platforms, the biggest mistake hosts and property managers make about channels, and what operators should check this week.
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The skinny
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