Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The Zero-Party Data Revolution in Marketing
Most marketers are still chasing last-click attribution, but the real shift is happening with zero-party data. In this episode of Fexingo Business, we break down how companies like Glossier and Stitch Fix built empires by asking customers what they want directly, rather than guessing from cookies that no longer exist. We look at the specific mechanics of preference centers, the math behind higher conversion rates, and why trust is now your primary marketing asset. Lucas and Luna explore how to build a data moat that competitors can't copy, using concrete examples from brands that turned…
The skinny
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