Latest / Omni Talk Retail / Fast Five Shorts | Pros And Cons Of Amazon Featuring Products From Other Websites Within Its App

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Fast Five Shorts | Pros And Cons Of Amazon Featuring Products From Other Websites Within Its App · Omni Talk Retail

• 0:00
  Amazon's
• 0:00
  mobile
• 0:01
  shopping
• 0:01
  app
• 0:01
  is
• 0:01
  now
• 0:01
  featuring
• 0:02
  products
• 0:02
  from
• 0:03
  other
• 0:03
  sites.
• 0:04
  Amazon
• 0:04
  is
• 0:05
  testing
• 0:05
  a
• 0:05
  new
• 0:05
  feature
• 0:05
  that
• 0:06
  enables
• 0:06
  users
• 0:06
  of
• 0:06
  the
• 0:07
  Amazon
• 0:07
  Shopping
• 0:08
  app
• 0:08
  to
• 0:08
  find
• 0:08
  select
• 0:09
  products
• 0:09
  from
• 0:09
  other
• 0:10
  sites
• 0:10
  and
• 0:10
  go
• 0:10
  there
• 0:11
  to
• 0:11
  purchase
• 0:11
  them.
• 0:12
  Currently
• 0:12
  in
• 0:12
  beta,
• 0:13
  the
• 0:13
  Shop
• 0:14
  Brand
• 0:14
  sites
• 0:15
  directly
• 0:15
  feature
• 0:16
  is
• 0:16
  live
• 0:16
  for
• 0:17
  some
• 0:17
  US
• 0:17
  Customers
• 0:18
  and
• 0:18
  will
• 0:18
  be
• 0:18
  rolled
• 0:18
  out
• 0:19
  to
• 0:19
  more
• 0:19
  based
• 0:19
  on
• 0:19
  feedback,
• 0:20
  the
• 0:20
  company
• 0:20
  said
• 0:21
  on
• 0:21
  a
• 0:21
  Tuesday,
• 0:22
  February
• 0:23
  11th
• 0:23
  press
• 0:24
  release.
• 0:24
  Customers
• 0:25
  who
• 0:25
  have
• 0:25
  access
• 0:26
  to
• 0:26
  this
• 0:26
  beta
• 0:26
  search
• 0:27
  will
• 0:27
  find
• 0:27
  in
• 0:27
  their
• 0:28
  search
• 0:28
  results
• 0:28
  select
• 0:29
  products
• 0:29
  that
• 0:29
  Amazon
• 0:30
  doesn't
• 0:30
  sell
• 0:30
  in
• 0:30
  its
• 0:31
  store
• 0:31
  alongside
• 0:32
  the
• 0:32
  products
• 0:32
  that
• 0:32
  Amazon
• 0:33
  does
• 0:33
  sell.
• 0:34
  And
• 0:34
  they
• 0:34
  will
• 0:34
  see
• 0:35
  a
• 0:35
  link
• 0:35
  to
• 0:35
  the
• 0:35
  brand's
• 0:36
  website,
• 0:36
  according
• 0:37
  to
• 0:37
  the
• 0:37
  release.
• 0:38
  When
• 0:38
  customers
• 0:38
  click
• 0:39
  on
• 0:39
  that
• 0:39
  link,
• 0:39
  they
• 0:39
  will
• 0:39
  receive
• 0:40
  a
• 0:40
  notification
• 0:40
  that
• 0:41
  they
• 0:41
  are
• 0:41
  leaving
• 0:41
  Amazon
• 0:42
  and
• 0:42
  will
• 0:42
  go
• 0:42
  directly
• 0:43
  to
• 0:43
  the
• 0:43
  brand's
• 0:43
  website
• 0:44
  where
• 0:44
  they
• 0:44
  can
• 0:44
  evaluate
• 0:45
  the
• 0:45
  product
• 0:45
  and
• 0:45
  make
• 0:46
  purchases
• 0:46
  directly
• 0:47
  from
• 0:47
  that
• 0:47
  brand.
• 0:48
  Now,
• 0:49
  here's
• 0:49
  the
• 0:49
  kicker.
• 0:49
  If
• 0:50
  that
• 0:50
  brand
• 0:51
  happens
• 0:51
  to
• 0:51
  have
• 0:52
  Buy
• 0:52
  with
• 0:52
  Prime
• 0:53
  enabled
• 0:53
  products,
• 0:53
  prime
• 0:54
  members
• 0:54
  will
• 0:54
  then
• 0:55
  be
• 0:55
  provided
• 0:55
  with
• 0:56
  free
• 0:56
  delivery,
• 0:56
  easy
• 0:57
  returns
• 0:57
  and
• 0:57
  customer
• 0:58
  support
• 0:58
  for
• 0:58
  the
• 0:58
  items
• 0:59
  that
• 0:59
  they
• 0:59
  purchase
• 0:59
  directly
• 1:00
  on
• 1:00
  that
• 1:00
  brand's
• 1:01
  website.
• 1:01
  Lisa,
• 1:02
  we're
• 1:02
  going
• 1:03
  to
• 1:03
  you
• 1:03
  here
• 1:03
  with
• 1:03
  this
• 1:03
  one.
• 1:04
  Again,
• 1:04
  what
• 1:05
  are
• 1:05
  the
• 1:05
  pros
• 1:05
  and
• 1:05
  cons
• 1:06
  here
• 1:06
  of
• 1:07
  Amazon
• 1:07
  testing
• 1:08
  if
• 1:08
  consumers
• 1:08
  will
• 1:08
  want
• 1:09
  to
• 1:09
  buy
• 1:09
  products
• 1:09
  from
• 1:10
  other
• 1:10
  websites
• 1:10
  via
• 1:11
  the
• 1:11
  Amazon
• 1:12
  mobile
• 1:12
  app?
• 1:13
  Yeah,
• 1:14
  look,
• 1:14
  we
• 1:14
  all
• 1:14
  know
• 1:15
  there's
• 1:15
  always
• 1:16
  an
• 1:16
  angle
• 1:16
  with
• 1:16
  Amazon,
• 1:17
  right?
• 1:17
  How
• 1:17
  they're
• 1:18
  going
• 1:18
  to
• 1:18
  drive
• 1:18
  more,
• 1:19
  right?
• 1:19
  So
• 1:19
  I
• 1:19
  think
• 1:20
  at
• 1:20
  the
• 1:20
  end
• 1:20
  you
• 1:21
  kind
• 1:21
  of
• 1:21
  hit
• 1:21
  on
• 1:21
  it.
• 1:21
  Look,
• 1:22
  if
• 1:22
  it's
• 1:22
  Prime,
• 1:23
  Amazon's
• 1:24
  winning
• 1:24
  anyhow,
• 1:25
  right?
• 1:25
  Because
• 1:25
  they're
• 1:26
  doing
• 1:26
  the
• 1:26
  back
• 1:26
  end
• 1:27
  of
• 1:27
  that
• 1:27
  execution.
• 1:28
  They're
• 1:28
  collecting
• 1:29
  data,
• 1:30
  right.
• 1:30
  They're
• 1:30
  gaining
• 1:31
  a
• 1:31
  financial
• 1:32
  benefit.
• 1:33
  They're
• 1:33
  also
• 1:33
  gaining
• 1:34
  insights
• 1:34
  of
• 1:35
  what
• 1:35
  don't
• 1:35
  I
• 1:35
  have
• 1:36
  on
• 1:36
  my
• 1:36
  site.
• 1:36
  You
• 1:37
  know,
• 1:37
  maybe
• 1:37
  their
• 1:38
  algorithms
• 1:38
  aren't
• 1:38
  perfect,
• 1:39
  but
• 1:39
  now
• 1:40
  this
• 1:40
  will
• 1:40
  be
• 1:40
  a
• 1:40
  new
• 1:41
  algorithm
• 1:41
  they
• 1:41
  can
• 1:42
  add
• 1:42
  because
• 1:42
  they'll
• 1:43
  have
• 1:43
  some
• 1:43
  access,
• 1:44
  some
• 1:44
  way
• 1:44
  to
• 1:45
  understand
• 1:46
  how
• 1:46
  the
• 1:47
  consumer,
• 1:48
  you
• 1:48
  know,
• 1:48
  is
• 1:48
  going
• 1:48
  from
• 1:49
  site
• 1:49
  to
• 1:49
  site.
• 1:50
  Look,
• 1:50
  I,
• 1:51
  I
• 1:51
  don't
• 1:51
  know
• 1:52
  that
• 1:52
  I
• 1:52
  can
• 1:52
  necessarily
• 1:53
  see
• 1:53
  a
• 1:53
  con
• 1:54
  on
• 1:54
  it
• 1:54
  at
• 1:54
  the
• 1:54
  end
• 1:55
  of
• 1:55
  the
• 1:55
  day
• 1:55
  because
• 1:56
  ultimately
• 1:57
  there's
• 1:58
  so
• 1:58
  many
• 1:58
  different
• 1:59
  learning
• 1:59
  and
• 1:59
  revenue
• 2:00
  streams
• 2:00
  and
• 2:00
  opportunities
• 2:01
  that
• 2:01
  I
• 2:01
  think
• 2:02
  Amazon
• 2:02
  does
• 2:02
  get
• 2:03
  from
• 2:03
  this.
• 2:04
  Plus,
• 2:04
  in
• 2:04
  a
• 2:05
  lot
• 2:05
  of
• 2:05
  ways
• 2:05
  it'll
• 2:06
  benefit
• 2:06
  their
• 2:06
  partners.
• 2:07
  So
• 2:07
  it
• 2:07
  actually,
• 2:08
  in
• 2:08
  a
• 2:08
  different
• 2:08
  way
• 2:09
  is,
• 2:10
  is
• 2:10
  a
• 2:10
  new
• 2:11
  positive
• 2:11
  shift
• 2:11
  on
• 2:12
  their
• 2:12
  partnerships
• 2:13
  because
• 2:13
  they're
• 2:13
  saying,
• 2:13
  hey,
• 2:14
  if
• 2:14
  you
• 2:14
  don't
• 2:14
  allow
• 2:15
  us
• 2:15
  to
• 2:15
  carry
• 2:15
  this
• 2:16
  from
• 2:17
  you
• 2:17
  on
• 2:17
  our
• 2:18
  site,
• 2:18
  we're
• 2:19
  going
• 2:19
  to
• 2:19
  still
• 2:19
  support
• 2:20
  you.
• 2:20
  Now,
• 2:20
  likely
• 2:21
  they're
• 2:21
  driving
• 2:22
  that
• 2:22
  kind
• 2:22
  of
• 2:23
  prime
• 2:23
  deal
• 2:23
  with
• 2:23
  them
• 2:24
  simultaneously.
• 2:26
  But
• 2:26
  honestly,
• 2:27
  I
• 2:27
  think
• 2:27
  generally
• 2:28
  speaking
• 2:28
  for
• 2:28
  amaz,
• 2:29
  a
• 2:29
  win
• 2:30
  win
• 2:31
  for
• 2:32
  brands
• 2:32
  that
• 2:32
  don't
• 2:32
  have
• 2:33
  you
• 2:33
  know,
• 2:33
  great
• 2:33
  accessibility.
• 2:34
  I
• 2:35
  think
• 2:35
  it's
• 2:35
  a
• 2:35
  win
• 2:35
  for
• 2:36
  those
• 2:36
  brands.
• 2:38
  So
• 2:38
  I'm
• 2:38
  not
• 2:38
  really
• 2:39
  sure
• 2:39
  I
• 2:39
  see
• 2:39
  a
• 2:39
  big
• 2:39
  con
• 2:40
  here
• 2:40
  as
• 2:40
  it
• 2:40
  relates
• 2:41
  to
• 2:41
  Amazon
• 2:42
  and
• 2:42
  the
• 2:42
  consumer
• 2:43
  experience
• 2:44
  here
• 2:44
  because
• 2:44
  basically
• 2:45
  the
• 2:45
  consumer
• 2:46
  wants
• 2:46
  fast.
• 2:47
  Amazon
• 2:47
  has
• 2:48
  trained
• 2:48
  them
• 2:48
  that
• 2:48
  way
• 2:48
  and
• 2:48
  they're
• 2:49
  going
• 2:49
  to
• 2:49
  get
• 2:49
  it
• 2:49
  any
• 2:49
  way
• 2:50
  they
• 2:50
  want
• 2:50
  it
• 2:50
  now.
• 2:51
  Yeah,
• 2:51
  I
• 2:52
  mean,
• 2:52
  I
• 2:52
  think
• 2:52
  you
• 2:52
  did.
• 2:53
  I
• 2:53
  agree
• 2:53
  with
• 2:54
  everything
• 2:54
  that
• 2:54
  you
• 2:54
  said,
• 2:54
  Lisa.
• 2:55
  I
• 2:55
  think
• 2:55
  it's
• 2:56
  also
• 2:56
  the
• 2:57
  only
• 2:57
  thing
• 2:57
  that
• 2:57
  I
• 2:57
  would
• 2:58
  add
• 2:58
  in
• 2:58
  is
• 2:58
  that
• 2:59
  it's
• 2:59
  still
• 2:59
  a
• 3:00
  search
• 3:00
  game
• 3:00
  and
• 3:00
  Amazon
• 3:01
  wants
• 3:01
  to
• 3:01
  be
• 3:02
  the
• 3:02
  first
• 3:02
  place
• 3:02
  that
• 3:03
  you
• 3:03
  go
• 3:03
  when
• 3:03
  you're
• 3:03
  looking
• 3:04
  for
• 3:04
  products
• 3:05
  they
• 3:05
  want.
• 3:05
  They're
• 3:05
  in
• 3:06
  competition
• 3:06
  now
• 3:07
  with,
• 3:07
  you
• 3:07
  know,
• 3:08
  ChatGPT
• 3:08
  or
• 3:09
  with
• 3:09
  ChatGPT,
• 3:10
  with
• 3:10
  Google,
• 3:11
  with
• 3:11
  all
• 3:11
  these
• 3:11
  other
• 3:11
  search
• 3:12
  engines
• 3:12
  to
• 3:13
  get
• 3:13
  that
• 3:13
  traffic
• 3:13
  to
• 3:14
  be
• 3:14
  the
• 3:14
  place
• 3:14
  where
• 3:14
  you
• 3:14
  can
• 3:15
  find
• 3:15
  the
• 3:15
  product
• 3:15
  the
• 3:15
  fastest
• 3:16
  that
• 3:16
  you're
• 3:16
  looking
• 3:16
  for.
• 3:17
  And
• 3:17
  so
• 3:17
  I
• 3:17
  think
• 3:17
  that's
• 3:18
  the
• 3:18
  biggest
• 3:19
  component
• 3:19
  here
• 3:20
  is,
• 3:20
  you
• 3:20
  know,
• 3:20
  it
• 3:21
  comes
• 3:21
  down
• 3:21
  to
• 3:21
  where
• 3:22
  can
• 3:22
  I
• 3:22
  go
• 3:22
  that
• 3:22
  I
• 3:23
  can
• 3:23
  confidently
• 3:23
  find
• 3:23
  those
• 3:24
  products?
• 3:24
  And
• 3:24
  then,
• 3:25
  of
• 3:25
  course,
• 3:25
  Amazon's
• 3:26
  getting
• 3:26
  all
• 3:26
  of
• 3:26
  this
• 3:27
  information
• 3:27
  and
• 3:27
  setting
• 3:28
  up
• 3:28
  their
• 3:28
  sales
• 3:28
  team
• 3:28
  is
• 3:29
  to
• 3:29
  be
• 3:29
  like,
• 3:29
  you
• 3:29
  need
• 3:29
  to
• 3:29
  go
• 3:30
  talk
• 3:30
  to
• 3:30
  this
• 3:30
  person,
• 3:30
  because
• 3:31
  people
• 3:31
  are,
• 3:32
  people
• 3:32
  are
• 3:32
  looking
• 3:32
  for
• 3:32
  this
• 3:33
  on
• 3:33
  Amazon
• 3:33
  and
• 3:33
  they're,
• 3:34
  they
• 3:34
  don't
• 3:34
  have
• 3:34
  buy
• 3:34
  with
• 3:34
  prime
• 3:35
  set
• 3:35
  up.
• 3:36
  David,
• 3:37
  where
• 3:37
  do
• 3:37
  you
• 3:37
  land
• 3:37
  on
• 3:37
  this?
• 3:40
  You
• 3:40
  know,
• 3:41
  I
• 3:41
  think
• 3:41
  when
• 3:41
  you
• 3:41
  got
• 3:41
  to
• 3:41
  pay
• 3:42
  for
• 3:42
  a
• 3:42
  $600
• 3:42
  million
• 3:43
  wedding
• 3:44
  or
• 3:44
  replace
• 3:45
  the
• 3:45
  teak
• 3:45
  on
• 3:45
  your
• 3:46
  boat
• 3:46
  because
• 3:46
  you
• 3:46
  use
• 3:46
  the
• 3:47
  legal
• 3:47
  ones,
• 3:48
  you
• 3:48
  need
• 3:48
  another
• 3:48
  revenue
• 3:49
  stream,
• 3:49
  right?
• 3:49
  And
• 3:49
  this
• 3:50
  is
• 3:50
  a
• 3:50
  perfect
• 3:50
  revenue
• 3:51
  stream
• 3:51
  for,
• 3:52
  for
• 3:53
  Amazon.
• 3:54
  This
• 3:55
  is,
• 3:55
  this
• 3:55
  is
• 3:55
  buying.
• 3:56
  Pointed
• 3:56
  it
• 3:56
  out
• 3:57
  earlier,
• 3:57
  Right.
• 3:57
  You
• 3:58
  know,
• 3:58
  Amazon's
• 3:59
  a
• 3:59
  nerdy
• 3:59
  tech
• 4:00
  company
• 4:00
  and
• 4:01
  effectively
• 4:01
  a
• 4:02
  supply
• 4:02
  chain
• 4:02
  company.
• 4:02
  So
• 4:03
  it's
• 4:03
  a
• 4:03
  perfect
• 4:03
  play.
• 4:04
  I
• 4:04
  mean,
• 4:04
  this
• 4:04
  is
• 4:05
  an
• 4:05
  AWS
• 4:06
  and
• 4:06
  supply
• 4:06
  chain
• 4:06
  play,
• 4:07
  right.
• 4:08
  It's
• 4:08
  the
• 4:09
  natural
• 4:09
  extension
• 4:09
  of
• 4:09
  what
• 4:10
  they're
• 4:10
  already
• 4:10
  doing.
• 4:10
  The
• 4:11
  all
• 4:12
  the
• 4:12
  brands
• 4:12
  already
• 4:13
  have
• 4:14
  branded
• 4:14
  stores
• 4:15
  on
• 4:15
  Amazon.
• 4:16
  So
• 4:17
  what's
• 4:17
  the
• 4:17
  difference
• 4:17
  now
• 4:17
  if
• 4:18
  it
• 4:18
  actually
• 4:18
  just
• 4:18
  goes
• 4:19
  back
• 4:19
  to
• 4:19
  their
• 4:19
  site
• 4:20
  and,
• 4:20
  you
• 4:21
  know,
• 4:21
  and
• 4:21
  Amazon
• 4:22
  does
• 4:22
  the
• 4:23
  fulfillment
• 4:23
  on
• 4:23
  it,
• 4:24
  which
• 4:24
  is,
• 4:24
  you
• 4:24
  know,
• 4:24
  most
• 4:25
  of
• 4:25
  the
• 4:25
  products
• 4:25
  will
• 4:25
  probably
• 4:26
  be
• 4:26
  prime
• 4:26
  enabled
• 4:27
  anyways.
• 4:29
  So
• 4:29
  it's,
• 4:30
  it's
• 4:30
  a
• 4:30
  perfect
• 4:31
  evolution
• 4:31
  of
• 4:32
  what
• 4:32
  they're
• 4:32
  already
• 4:32
  doing
• 4:33
  to,
• 4:33
  you
• 4:33
  know,
• 4:33
  make
• 4:34
  them
• 4:34
  a
• 4:34
  bunch
• 4:34
  more
• 4:34
  money.
• 4:35
  Right.
• 4:36
  Chris,
• 4:37
  how
• 4:37
  do
• 4:37
  you,
• 4:38
  how
• 4:38
  do
• 4:38
  you
• 4:38
  think
• 4:38
  about
• 4:39
  this?
• 4:39
  I
• 4:40
  don't
• 4:40
  have
• 4:40
  much
• 4:40
  to
• 4:40
  add.
• 4:40
  I
• 4:40
  think
• 4:41
  the
• 4:41
  point
• 4:41
  I
• 4:41
  bring
• 4:41
  in
• 4:41
  here
• 4:41
  is
• 4:41
  I
• 4:42
  think
• 4:42
  this
• 4:42
  is
• 4:42
  a
• 4:42
  little
• 4:42
  bit
• 4:42
  more.
• 4:43
  This,
• 4:43
  a
• 4:43
  little
• 4:43
  bit
• 4:43
  more
• 4:43
  of
• 4:43
  a
• 4:44
  defensive
• 4:44
  move
• 4:44
  than
• 4:45
  an
• 4:45
  offensive
• 4:45
  move.
• 4:46
  Have
• 4:46
  we
• 4:46
  been.
• 4:46
  As
• 4:46
  we've
• 4:46
  been
• 4:47
  discussing.
• 4:47
  And
• 4:47
  I
• 4:47
  think
• 4:47
  it
• 4:47
  goes
• 4:48
  back
• 4:48
  to
• 4:48
  what
• 4:48
  you
• 4:48
  said,
• 4:48
  and
• 4:49
  I
• 4:49
  think
• 4:49
  it's
• 4:49
  because
• 4:49
  of
• 4:49
  the
• 4:49
  rise
• 4:50
  of
• 4:50
  gen
• 4:50
  AI
• 4:50
  search.
• 4:51
  I
• 4:51
  think,
• 4:51
  you
• 4:51
  know,
• 4:51
  Amazon
• 4:52
  has
• 4:52
  no
• 4:52
  choice
• 4:52
  to
• 4:53
  go
• 4:53
  but
• 4:54
  to
• 4:54
  go
• 4:54
  in
• 4:54
  this
• 4:54
  direction.
• 4:55
  That's
• 4:55
  my
• 4:55
  opinion
• 4:56
  because,
• 4:56
  you
• 4:56
  know,
• 4:57
  otherwise
• 4:57
  they're
• 4:57
  going
• 4:57
  to
• 4:57
  give
• 4:57
  up
• 4:58
  the
• 4:58
  game
• 4:58
  to
• 4:58
  Google
• 4:59
  and
• 4:59
  any
• 4:59
  startup
• 5:00
  gen
• 5:00
  AI
• 5:00
  search
• 5:00
  engine
• 5:01
  over
• 5:01
  time.
• 5:01
  And.
• 5:02
  But
• 5:02
  the
• 5:02
  thing
• 5:02
  that
• 5:02
  Amazon
• 5:03
  has
• 5:03
  in
• 5:03
  its
• 5:03
  back
• 5:04
  pocket
• 5:04
  that
• 5:04
  makes
• 5:04
  me
• 5:04
  think
• 5:05
  this
• 5:05
  could
• 5:05
  work
• 5:06
  to
• 5:06
  the
• 5:06
  point
• 5:06
  that
• 5:06
  you
• 5:06
  guys
• 5:06
  are
• 5:06
  saying
• 5:07
  is,
• 5:07
  and
• 5:07
  Ann,
• 5:07
  you
• 5:08
  said
• 5:08
  it
• 5:08
  too.
• 5:08
  Amazon
• 5:08
  knows
• 5:09
  how
• 5:09
  to
• 5:09
  get
• 5:09
  shoppers
• 5:09
  and
• 5:10
  convert
• 5:10
  them
• 5:10
  to
• 5:10
  buyers
• 5:11
  faster
• 5:11
  and
• 5:11
  better
• 5:11
  than
• 5:12
  anyone.
• 5:12
  So,
• 5:13
  you
• 5:13
  know,
• 5:13
  as
• 5:14
  they're
• 5:14
  developing
• 5:14
  what
• 5:15
  the
• 5:15
  next
• 5:15
  generation
• 5:16
  of
• 5:16
  search
• 5:16
  commerce
• 5:17
  looks
• 5:17
  like,
• 5:17
  I
• 5:17
  think
• 5:18
  Amazon
• 5:18
  has
• 5:18
  a
• 5:18
  good
• 5:19
  footing
• 5:19
  in
• 5:19
  there.
• 5:19
  And
• 5:20
  the
• 5:20
  buy
• 5:20
  with
• 5:21
  Prime
• 5:21
  Hook,
• 5:22
  as
• 5:22
  I
• 5:22
  think
• 5:22
  about
• 5:23
  that
• 5:23
  evolution
• 5:24
  is
• 5:24
  also
• 5:24
  really
• 5:25
  interesting
• 5:26
  to
• 5:26
  me
• 5:26
  as
• 5:26
  well.
• 5:27
  So
• 5:27
  yeah,
• 5:27
  that's,
• 5:28
  that's
• 5:28
  my
• 5:28
  take.
• 5:28
  I
• 5:28
  think
• 5:29
  universally
• 5:29
  we
• 5:29
  all
• 5:29
  are
• 5:30
  kind
• 5:30
  of
• 5:30
  agreeing
• 5:30
  this
• 5:31
  one
• 5:31
  and
• 5:31
  I
• 5:31
  think.
• 5:31
  That
• 5:32
  the
• 5:32
  buy
• 5:32
  with
• 5:32
  Prime
• 5:32
  Hook
• 5:33
  is,
• 5:33
  is
• 5:33
  really
• 5:33
  interesting
• 5:34
  because
• 5:34
  the
• 5:34
  things
• 5:34
  that
• 5:35
  most
• 5:36
  of
• 5:36
  the,
• 5:37
  you
• 5:37
  know,
• 5:37
  kind
• 5:38
  of
• 5:38
  the
• 5:38
  national
• 5:38
  brand
• 5:39
  struggle
• 5:39
  with
• 5:39
  more
• 5:40
  than
• 5:40
  anything
• 5:40
  else
• 5:41
  is
• 5:41
  the
• 5:42
  supply
• 5:42
  chain
• 5:42
  and
• 5:42
  the
• 5:42
  shipping
• 5:43
  side
• 5:43
  and
• 5:43
  dealing
• 5:44
  with
• 5:44
  returns.
• 5:45
  It's,
• 5:45
  it's
• 5:46
  really
• 5:46
  what
• 5:46
  is
• 5:46
  killing
• 5:47
  them.
• 5:48
  And
• 5:48
  now
• 5:49
  they've
• 5:49
  effectively
• 5:49
  just
• 5:50
  outsourced
• 5:50
  it
• 5:50
  to
• 5:50
  Amazon.
• 5:51
  So
• 5:51
  I
• 5:52
  do
• 5:52
  think
• 5:52
  for
• 5:52
  a
• 5:52
  lot
• 5:52
  of
• 5:53
  the
• 5:53
  bigger
• 5:53
  brands,
• 5:53
  it's
• 5:54
  a
• 5:54
  win,
• 5:54
  win.