Building a Brand for an Overlooked Market Ep 286
An overlooked market can become the starting point for a business when you understand the customers behind the gap. In this episode of Thrive Radio, I talk with Deborah North, founder of Yes Athletics, about building a sports footwear and apparel brand around the needs of female athletes. When her daughter Annie started wrestling, Deborah saw girls entering a sport where the available gear often left them feeling like an afterthought. She decided to do something about it. After 25 years in recruiting, Deborah had to learn a different kind of business: sourcing, manufacturing, inventory…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.